Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Importance of Mentoring to Build Leadership

Posted January 16, 2018 by Patrick Sondreal in Announcements, Careers

January is National Mentoring Month, and while IWCO Direct has strong ties to local youth mentoring, we wanted to share how our Continuous Improvement (CI) efforts impact our internal mentoring initiatives. In a previous blog, I discussed how Continuous Improvement is used to help develop strong leaders. When strong leaders are present in organizations, […]

How We Promote Workplace Diversity with “The Platinum Rule”

Posted January 12, 2018 by Bev Lohs in Announcements

IWCO Direct is proud of its diverse workforce, which includes a wide array of lifestyles, cultural backgrounds, and perspectives. With next Monday being Martin Luther King (MLK) Day, we wanted to honor the workplace diversity that makes our facilities and communities so strong. Our commitment to workplace diversity makes a valuable impact on both […]

Data-Driven Marketing Trends for 2018

Posted January 10, 2018 by Krista Black in Direct Marketing Trends

Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing […]

After the Storm—It’s Time to Take Stock of Your Disaster Recovery Plan & Make Improvements

Posted January 9, 2018 by Michael Henry in Business Continuity and Disaster Recovery

We’ve all seen the news reports, photos, and tragic stories of towns and businesses impacted by natural disasters. Business professionals who are forced to deal with the aftermath of a natural disaster may experience a range of emotions from relief that it’s over and that they had a disaster recovery plan in place to regret […]

Three Tips to Improve Your Grammar in 2018

Posted January 5, 2018 by Ashley Leone in Creative

If one of your New Year’s resolutions is to sound more polished or just to raise your smarty-pants standing with your friends and colleagues, I have three unique methods you can use to improve your grammar in 2018. […]

Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018

Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends

Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […]

Sustainable Shipping and Packing Algorithms

Humans vs Robots Part 1: Amazon’s New Human Touch on Packaging Algorithms

Posted December 29, 2017 by Debora Haskel in Sustainability

The deadline for this blog was fast approaching but putting pen to paper (OK – fingers to keys) had to wait until the holiday clean-up was accomplished and the trip to the local recycling center (aka “the dump”) was completed. Our recycling center requires all non-recyclable waste to be disposed of in special bags that […]

Transferring Data to Your Marketing Parnter

The Best Practices for Transferring Data to Your Marketing Partner

Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends

Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […]

We Celebrate Both Tradition and Change This Holiday Season

Posted December 22, 2017 by Joe Morrison in Announcements

One of the things I’ve always loved about this season is the traditions we all have regarding the various holidays we celebrate at this time of year. It can be comforting in this time of cold days and long nights to join with family and friends to reminisce and celebrate our shared past. But holidays […]

How Direct Mail Drives Millennials to Your Site

Posted December 20, 2017 by Ashley Leone in Direct Mail Tips

For some reason, direct mail has gotten a bad rep with marketers who are trying to reach a millennial audience, especially if their goal is to get them to visit their website. Sure, with digital marketing, a visit to a website is just a click away, but what most marketers don’t realize is that direct […]

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Direct Marketing News, Tips & Trends