Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials info Posted June 6, 2018 by Ashley Leone in Direct Marketing Trends Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven […] + Read More Recent IWCO Direct Awards are Reason to Celebrate (and Brag Just a Little) info Posted June 5, 2018 by Joe Morrison in Announcements Those of you who have worked directly with IWCO Direct know that “humble” is an appropriate description for our company’s attitude. We prefer to work behind the scenes to make our clients look great, rather than shine the spotlight on ourselves. But IWCO Direct has recently received a few awards that are not only worth […] + Read More When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More When It Comes to Data Protection, Companies Must Structure and Control Access info Posted May 30, 2018 by John Sobieck in Data Security, Direct Marketing Trends At IWCO Direct, we have a great responsibility to protect our clients’ information assets. In fact, this responsibility is a key driver of everything our security team does, from achieving certifications to ensuring we have the right security policies in place. While IWCO Direct is certainly concerned with protecting our own information, many of our […] + Read More The $10 Million Typo and Other Reasons Your Marketing Copy Needs to be Proofread info Posted May 23, 2018 by Ashley Leone in Direct Mail Tips You’d be shocked (I hope) at how many people I’ve heard say, “This doesn’t need to go through proofing—it’s clean enough,” (no, it’s not) or, “We don’t have time for this to go through proofing,” (too bad—make time). Let me say, with all the authority in me, that proofing is important. It ensures the quality […] + Read More May is National Physical Fitness Month—and IWCO Direct and Mail-Gard Like to Stay Fit info Posted May 22, 2018 by Michael Henry in Announcements, Business Continuity and Disaster Recovery In March, I discussed how important it is for Mail-Gard to exercise our clients’ print-to-mail applications so we’re always ready to step up to the plate in the event of a disaster. “Practice makes perfect,” and our continued testing helps ensure a seamless transition when your business suffers an interruption. But that’s not the only […] + Read More Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market info Posted May 18, 2018 by Michelle Peel in Direct Marketing Trends I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […] + Read More Effective Direct Mail Designs Must Follow Best Practices info Posted May 16, 2018 by Mike Dietz in Direct Mail Tips Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing […] + Read More The 2018 National Postal Forum Proved Mail is the “Ultimate Closer” info Posted May 15, 2018 by Kurt Ruppel in Postal Issues Updates San Antonio lived up to its billing as a great place for the mailing community to gather for the 2018 National Postal Forum last week. Great history, a beautiful environment, and exciting nightlife made the city a vibrant backdrop for discussions of data-driven mail and how digital channels “need mail to seal the deal.” The […] + Read More How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials info Posted June 6, 2018 by Ashley Leone in Direct Marketing Trends Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven […] + Read More
Recent IWCO Direct Awards are Reason to Celebrate (and Brag Just a Little) info Posted June 5, 2018 by Joe Morrison in Announcements Those of you who have worked directly with IWCO Direct know that “humble” is an appropriate description for our company’s attitude. We prefer to work behind the scenes to make our clients look great, rather than shine the spotlight on ourselves. But IWCO Direct has recently received a few awards that are not only worth […] + Read More
When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More
When It Comes to Data Protection, Companies Must Structure and Control Access info Posted May 30, 2018 by John Sobieck in Data Security, Direct Marketing Trends At IWCO Direct, we have a great responsibility to protect our clients’ information assets. In fact, this responsibility is a key driver of everything our security team does, from achieving certifications to ensuring we have the right security policies in place. While IWCO Direct is certainly concerned with protecting our own information, many of our […] + Read More
The $10 Million Typo and Other Reasons Your Marketing Copy Needs to be Proofread info Posted May 23, 2018 by Ashley Leone in Direct Mail Tips You’d be shocked (I hope) at how many people I’ve heard say, “This doesn’t need to go through proofing—it’s clean enough,” (no, it’s not) or, “We don’t have time for this to go through proofing,” (too bad—make time). Let me say, with all the authority in me, that proofing is important. It ensures the quality […] + Read More
May is National Physical Fitness Month—and IWCO Direct and Mail-Gard Like to Stay Fit info Posted May 22, 2018 by Michael Henry in Announcements, Business Continuity and Disaster Recovery In March, I discussed how important it is for Mail-Gard to exercise our clients’ print-to-mail applications so we’re always ready to step up to the plate in the event of a disaster. “Practice makes perfect,” and our continued testing helps ensure a seamless transition when your business suffers an interruption. But that’s not the only […] + Read More
Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market info Posted May 18, 2018 by Michelle Peel in Direct Marketing Trends I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […] + Read More
Effective Direct Mail Designs Must Follow Best Practices info Posted May 16, 2018 by Mike Dietz in Direct Mail Tips Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing […] + Read More
The 2018 National Postal Forum Proved Mail is the “Ultimate Closer” info Posted May 15, 2018 by Kurt Ruppel in Postal Issues Updates San Antonio lived up to its billing as a great place for the mailing community to gather for the 2018 National Postal Forum last week. Great history, a beautiful environment, and exciting nightlife made the city a vibrant backdrop for discussions of data-driven mail and how digital channels “need mail to seal the deal.” The […] + Read More
How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More
