Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

DMAW Bridge Conference 2018: Understanding the “Art & Science” of Integrated Marketing

Posted August 8, 2018 by Todd Barzilay in Announcements, Direct Marketing Trends

Like the Super Bowl or the World Series, the 2018 Bridge Conference elicited a big game buzz, as fundraisers from all over the country descended on the Gaylord Hotel in National Harbor, MD. This conference brings professionals together from non-profit organizations of all sizes, as well as companies that help these organizations thrive. More than […]

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How We Use Delta E₂₀₀₀ to Enhance Color Fidelity

Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing

Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […]

In an Industry Focused on Trends, Omnichannel Marketing is the New Black

Posted August 3, 2018 by Andrea Sullivan in Direct Marketing Trends, Omnichannel Marketing, Strategy and Analysis

Over the course of my marketing career, I have seen a lot of trends come and go—and I have to say, the age of digital marketing is by far the most fascinating. The way marketers can deliver a message to their key audience through a multitude of channel options is fantastic. When done correctly, the […]

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Take a Deeper Look at Financial Planning for Millennials and Gen Z

Posted August 1, 2018 by Erin McGinnis in Strategy and Analysis

I was born in 1996, on the edge of the millennial/Generation Z line. My identity as a millennial or Gen Z-er completely depends on the source you’re reading. Weirdly enough, when discussing generational trends with professionals, the majority of questions I get (as the token young intern) are usually about financial planning for millennials […]

The Value of a Spare Key: Why Business Continuity Management Must Account for Key Personnel

Posted July 31, 2018 by Michael Henry in Business Continuity and Disaster Recovery

We’ve all been there at some point during our lives: locked out of the house or car because we’ve lost or forgotten our keys (and it always seems to happen when we’re already running behind!). But as frustrating as the situation is, the good news is it’s usually short-lived—once we have our spare key in […]

IWCO Direct 1to1: Where Dynamic Content Meets the Power of Direct Marketing

Posted July 27, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management

It’s easy for marketers to see the value that comes from using targeted messaging and dynamic content to send highly personalized offers to prospects and customers. The challenge has been finding and implementing a configurable technology platform that also provides a user-friendly workflow to manage variable offers, text, and images. Our response to that challenge […]

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Risk, Reward, and Lots of Practice: What the X Games and “Extreme” Direct Marketing Strategies Have in Common

Posted July 25, 2018 by Tom Hexamer in Strategy and Analysis

You might’ve heard that the X Games made their way to Minneapolis for the second year in a row last weekend. By far my favorite competition is Big Air, both the skateboard and BMX variety. The athletes’ insane poise flying through the air makes long jump skiing look mundane. As a Gen Xer, I can […]

How BI Tools Help Our Clients Tell Better Stories, Faster

Posted July 24, 2018 by Diana Hvistendahl, PMP in Announcements

At IWCO Direct, we recently started using a Business Intelligence (BI) tool called Qlik Sense. Many internal groups have been instrumental in getting our organization acquainted with its capabilities: our Continuous Improvement and Quality teams started using it to analyze data; our Client Services group uses it to keep client schedules on track; and […]

What to Know About Your (and Your Marketing Partner’s) Operations Security

Posted July 20, 2018 by John Sobieck in Data Security, Direct Marketing Trends

We’ve written before about the importance of structuring your security practices to allow only necessary access to necessary people. Today, I’m going to describe what operations security means at IWCO Direct, its importance to our business, and what you should know about your marketing provider’s operations security measures. What Does “Operations Security” Entail? As […]

The Right Way to Use Color Personalization in Your Envelope Design

Posted July 18, 2018 by Mike Dietz in Creative, Direct Mail Tips

In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […]

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