Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Omnichannel Marketing Spend Statistics – IWCO Direct

The Missing Link in Omnichannel Marketing

Posted April 20, 2018 by Maggie Stack in Direct Marketing Trends, Omnichannel Marketing

Target Marketing magazine recently published an eye-opening study, “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience,” that detailed the state of readers’ current omnichannel marketing efforts. We completely agree with the 74% of respondents who ranked a cohesive omnichannel experience either “fairly important” or “very important” to their industry. (In all […]

Kurt Ruppel EMA Member of the Year 2018 – IWCO Direct

IWCO Direct “Postal Nerd” Kurt Ruppel Adds “EMA Member of the Year” to His Resume

Posted April 18, 2018 by Steve Myrvold in Announcements

The annual EMA Spring Meeting is like a family reunion with all your favorite relatives in one special place. The theme of this year’s meeting, “Expanding the Possibilities,” telegraphs what EMA does best. It recognizes challenges, conducts economic and trends research to help members understand those challenges, and provides a forum to help […]

2018 Continuous Improvement Conference Recap – IWCO Direct

2018 Continuous Improvement Conference: Culture is Key

Posted April 17, 2018 by Patrick Sondreal in Announcements

The Continuous Improvement (CI) Conference provides a range of opportunities for any company. On one hand, you’re there to find out how you can make things better for your team and your clients; on the other, you may be made acutely aware of how far you still have to go. At IWCO Direct, we actively […]

Project Uptime Workflow Improvement – IWCO Direct

Meeting Big Goals for Workflow Improvement

Posted April 13, 2018 by Diana Hvistendahl, PMP in Announcements

One nice thing about working for IWCO Direct is leadership’s focus on continuous improvement, quality, and Lean principles. Steel Partners also encourages us to set Big Hairy Audacious Goals—and that’s just what we’re doing by investing in a large project to change our systems (tools) and processes, and also investing in our people through […]

At PostalVision 2020, Pros Agree: Risk Intolerance Won’t Save the Mail Industry

Posted April 11, 2018 by Kurt Ruppel in Postal Issues Updates

Last week, I had the opportunity to participate in the eighth PostalVision 2020 conference. This visionary gathering of stakeholders involves conversations about the future of postal services and other delivery operations. It’s a great opportunity for those of us who work closely with the U.S. Postal Service to consider what postal delivery in this country […]

Changes to Front-End Workflows Change the Game at IWCO Direct

Posted April 10, 2018 by Patrick Sondreal in Announcements

With advancing technology, we have seen client expectations also increase, which requires IWCO Direct to be even more adaptable to their needs. We know that our clients require high quality marketing messaging that is in their customers’ hands at the right time. To do that, we’re working to improve our ability to execute on front-end […]

A Look Inside Their Grocery Carts Give Us Insight into Millennial Spending Habits

Posted April 6, 2018 by Ashley Leone in Direct Marketing Trends

One of my favorite foods in the world is cereal. I love it—can’t get enough. I’ve had at least three varieties stashed in a cupboard ever since I went to college and managed my own grocery shopping. Despite having a reputation for being a cheap meal, cereal is actually a little expensive. Some of my […]

Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives

Posted April 4, 2018 by Steve Malec in Direct Marketing Trends

Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the […]

Personalized Customer Experience – IWCO Direct

How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty

Posted March 30, 2018 by Debora Haskel in Strategy and Analysis

Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […]

Data-Driven Marketing—Four Pillars of Success

Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends

Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […]

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