Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More Summer 2018 Postal Update: Reform Appears On Hold Until Task Force Issues Report Later This Summer info Posted June 27, 2018 by Kurt Ruppel in Direct Marketing Trends The last few weeks have been busy for postal nerds like me. While postal issues may not get the press other topics in Washington do, there is certainly a lot going on behind the scenes—including factors impacting postal reform—to continue to keep people like me busy over the summer. Let’s take a look at what’s […] + Read More This is Your Brain on Direct Marketing info Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […] + Read More A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning info Posted June 22, 2018 by Brent Doering in Direct Mail Tips, Strategy and Analysis If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with […] + Read More Content Centricity ‘18 Combines Content, CX, and AI for Increased Efficiency info Posted June 20, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management As IWCO Direct continues its strategic evolution toward true omnichannel direct marketing, it’s critically important that we leverage our services, solution development capabilities, and corresponding technology that position us to meet clients’ strategic marketing needs today and well into the future. One of those technologies, the Messagepoint Customer Communications Management (CCM) platform, fulfills that need […] + Read More Disaster Recovery Will Be Reimagined at DRJ Fall 2018 info Posted June 19, 2018 by Michael Henry in Business Continuity and Disaster Recovery Mail-Gard is considered an industry leader in print-to-mail disaster recovery services and has been since its inception in 1996. As a leader in business continuity and disaster recovery (BC/DR) we always work diligently to research the latest trends and innovations. One of the ways we like to keep connected is to exhibit at trade shows […] + Read More SharePoint Workflow Management Helps Us Aim for Faster Client Communication info Posted June 15, 2018 by Diana Hvistendahl, PMP in Announcements SpeakingDIRECT readers know the value our internal teams have found in SharePoint, a workflow management tool that helps us improve workflow in real time and improve communication and collaboration between teams. In my last article, I mentioned a new front-end workflow at IWCO Direct, Order Acceptance—and I’d like to explain how we use SharePoint […] + Read More The ANA Throws the DMA a Lifeline info Posted June 13, 2018 by Tedd Aurelius in Direct Marketing Trends The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find. For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and advertising community. With the increased desire of CMOs to become the next social media sensation […] + Read More A Human Touch Makes All the Difference for Personalized Direct Mail info Posted June 12, 2018 by Mike Dietz in Direct Mail Tips We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […] + Read More Seeking a Summer of Experience—The 2018 IWCO Direct Interns info Posted June 8, 2018 by Erin McGinnis in Careers The one thing a college-aged student dreads as spring comes to an end is not having an internship locked down for summer. As more and more students compete for real-world opportunities, it gets harder to know where to turn to get the right combination of relevant experience and proper mentorship. For me—stranded in Europe during […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More
Summer 2018 Postal Update: Reform Appears On Hold Until Task Force Issues Report Later This Summer info Posted June 27, 2018 by Kurt Ruppel in Direct Marketing Trends The last few weeks have been busy for postal nerds like me. While postal issues may not get the press other topics in Washington do, there is certainly a lot going on behind the scenes—including factors impacting postal reform—to continue to keep people like me busy over the summer. Let’s take a look at what’s […] + Read More
This is Your Brain on Direct Marketing info Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […] + Read More
A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning info Posted June 22, 2018 by Brent Doering in Direct Mail Tips, Strategy and Analysis If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with […] + Read More
Content Centricity ‘18 Combines Content, CX, and AI for Increased Efficiency info Posted June 20, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management As IWCO Direct continues its strategic evolution toward true omnichannel direct marketing, it’s critically important that we leverage our services, solution development capabilities, and corresponding technology that position us to meet clients’ strategic marketing needs today and well into the future. One of those technologies, the Messagepoint Customer Communications Management (CCM) platform, fulfills that need […] + Read More
Disaster Recovery Will Be Reimagined at DRJ Fall 2018 info Posted June 19, 2018 by Michael Henry in Business Continuity and Disaster Recovery Mail-Gard is considered an industry leader in print-to-mail disaster recovery services and has been since its inception in 1996. As a leader in business continuity and disaster recovery (BC/DR) we always work diligently to research the latest trends and innovations. One of the ways we like to keep connected is to exhibit at trade shows […] + Read More
SharePoint Workflow Management Helps Us Aim for Faster Client Communication info Posted June 15, 2018 by Diana Hvistendahl, PMP in Announcements SpeakingDIRECT readers know the value our internal teams have found in SharePoint, a workflow management tool that helps us improve workflow in real time and improve communication and collaboration between teams. In my last article, I mentioned a new front-end workflow at IWCO Direct, Order Acceptance—and I’d like to explain how we use SharePoint […] + Read More
The ANA Throws the DMA a Lifeline info Posted June 13, 2018 by Tedd Aurelius in Direct Marketing Trends The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find. For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and advertising community. With the increased desire of CMOs to become the next social media sensation […] + Read More
A Human Touch Makes All the Difference for Personalized Direct Mail info Posted June 12, 2018 by Mike Dietz in Direct Mail Tips We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […] + Read More
Seeking a Summer of Experience—The 2018 IWCO Direct Interns info Posted June 8, 2018 by Erin McGinnis in Careers The one thing a college-aged student dreads as spring comes to an end is not having an internship locked down for summer. As more and more students compete for real-world opportunities, it gets harder to know where to turn to get the right combination of relevant experience and proper mentorship. For me—stranded in Europe during […] + Read More
