Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. IWCO Direct 1to1: Where Dynamic Content Meets the Power of Direct Marketing info Posted July 27, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management It’s easy for marketers to see the value that comes from using targeted messaging and dynamic content to send highly personalized offers to prospects and customers. The challenge has been finding and implementing a configurable technology platform that also provides a user-friendly workflow to manage variable offers, text, and images. Our response to that challenge […] + Read More Risk, Reward, and Lots of Practice: What the X Games and “Extreme” Direct Marketing Strategies Have in Common info Posted July 25, 2018 by Tom Hexamer in Strategy and Analysis You might’ve heard that the X Games made their way to Minneapolis for the second year in a row last weekend. By far my favorite competition is Big Air, both the skateboard and BMX variety. The athletes’ insane poise flying through the air makes long jump skiing look mundane. As a Gen Xer, I can […] + Read More How BI Tools Help Our Clients Tell Better Stories, Faster info Posted July 24, 2018 by Diana Hvistendahl, PMP in Announcements At IWCO Direct, we recently started using a Business Intelligence (BI) tool called Qlik Sense. Many internal groups have been instrumental in getting our organization acquainted with its capabilities: our Continuous Improvement and Quality teams started using it to analyze data; our Client Services group uses it to keep client schedules on track; and […] + Read More What to Know About Your (and Your Marketing Partner’s) Operations Security info Posted July 20, 2018 by John Sobieck in Data Security, Direct Marketing Trends We’ve written before about the importance of structuring your security practices to allow only necessary access to necessary people. Today, I’m going to describe what operations security means at IWCO Direct, its importance to our business, and what you should know about your marketing provider’s operations security measures. What Does “Operations Security” Entail? As […] + Read More The Right Way to Use Color Personalization in Your Envelope Design info Posted July 18, 2018 by Mike Dietz in Creative, Direct Mail Tips In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […] + Read More Why Personalized Envelopes are Taking Off (and Why it Took So Long) info Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […] + Read More What You Should Know About GDPR and Direct Mail info Posted July 13, 2018 by Erin McGinnis in Direct Marketing Trends While studying in Ireland last semester, the General Data Protection Regulation (GDPR) was a main focus in my business courses, and my professors emphasized the impact it would have on global marketing. When I returned to the U.S. on May 20, GDPR wasn’t being treated as another cryptic acronym my friends needed to know for […] + Read More How Steel Business System Lean Champions Bolster Our Continuous Improvement Initiatives info Posted July 11, 2018 by Patrick Sondreal in Announcements Change has been accelerating at IWCO Direct. The biggest catalyst for change has been our acquisition by Steel Connect, which had a ripple effect for many other aspects of our business. For example, we are now a publicly traded company and have more resources and backing to support innovation. However, as far as our […] + Read More Paper Industry Sustainability is a Team Effort info Posted July 10, 2018 by Karen Weil in Sustainability In February, we gave you an update on the progress we made to advance IWCO Direct’s sustainability efforts in 2017. As a leading provider of direct marketing services, we understand the importance of actively finding new ways to improve our offerings while maintaining our strong role as environmental stewards. Environmental responsibility is a journey, not […] + Read More The Importance of Establishing a Marketing Copy Proofreading Process info Posted July 6, 2018 by Ashley Leone in Direct Mail Tips Establishing a strong proofreading process is crucial, no matter what business you’re in. Clear, consistent communication is vital to establishing brand trust, effectively marketing your product, and protecting your business. For marketing copy in particular, it’s important for your organization to establish a process to ensure proofreading is taken seriously and done properly. Here are […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
IWCO Direct 1to1: Where Dynamic Content Meets the Power of Direct Marketing info Posted July 27, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management It’s easy for marketers to see the value that comes from using targeted messaging and dynamic content to send highly personalized offers to prospects and customers. The challenge has been finding and implementing a configurable technology platform that also provides a user-friendly workflow to manage variable offers, text, and images. Our response to that challenge […] + Read More
Risk, Reward, and Lots of Practice: What the X Games and “Extreme” Direct Marketing Strategies Have in Common info Posted July 25, 2018 by Tom Hexamer in Strategy and Analysis You might’ve heard that the X Games made their way to Minneapolis for the second year in a row last weekend. By far my favorite competition is Big Air, both the skateboard and BMX variety. The athletes’ insane poise flying through the air makes long jump skiing look mundane. As a Gen Xer, I can […] + Read More
How BI Tools Help Our Clients Tell Better Stories, Faster info Posted July 24, 2018 by Diana Hvistendahl, PMP in Announcements At IWCO Direct, we recently started using a Business Intelligence (BI) tool called Qlik Sense. Many internal groups have been instrumental in getting our organization acquainted with its capabilities: our Continuous Improvement and Quality teams started using it to analyze data; our Client Services group uses it to keep client schedules on track; and […] + Read More
What to Know About Your (and Your Marketing Partner’s) Operations Security info Posted July 20, 2018 by John Sobieck in Data Security, Direct Marketing Trends We’ve written before about the importance of structuring your security practices to allow only necessary access to necessary people. Today, I’m going to describe what operations security means at IWCO Direct, its importance to our business, and what you should know about your marketing provider’s operations security measures. What Does “Operations Security” Entail? As […] + Read More
The Right Way to Use Color Personalization in Your Envelope Design info Posted July 18, 2018 by Mike Dietz in Creative, Direct Mail Tips In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […] + Read More
Why Personalized Envelopes are Taking Off (and Why it Took So Long) info Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […] + Read More
What You Should Know About GDPR and Direct Mail info Posted July 13, 2018 by Erin McGinnis in Direct Marketing Trends While studying in Ireland last semester, the General Data Protection Regulation (GDPR) was a main focus in my business courses, and my professors emphasized the impact it would have on global marketing. When I returned to the U.S. on May 20, GDPR wasn’t being treated as another cryptic acronym my friends needed to know for […] + Read More
How Steel Business System Lean Champions Bolster Our Continuous Improvement Initiatives info Posted July 11, 2018 by Patrick Sondreal in Announcements Change has been accelerating at IWCO Direct. The biggest catalyst for change has been our acquisition by Steel Connect, which had a ripple effect for many other aspects of our business. For example, we are now a publicly traded company and have more resources and backing to support innovation. However, as far as our […] + Read More
Paper Industry Sustainability is a Team Effort info Posted July 10, 2018 by Karen Weil in Sustainability In February, we gave you an update on the progress we made to advance IWCO Direct’s sustainability efforts in 2017. As a leading provider of direct marketing services, we understand the importance of actively finding new ways to improve our offerings while maintaining our strong role as environmental stewards. Environmental responsibility is a journey, not […] + Read More
The Importance of Establishing a Marketing Copy Proofreading Process info Posted July 6, 2018 by Ashley Leone in Direct Mail Tips Establishing a strong proofreading process is crucial, no matter what business you’re in. Clear, consistent communication is vital to establishing brand trust, effectively marketing your product, and protecting your business. For marketing copy in particular, it’s important for your organization to establish a process to ensure proofreading is taken seriously and done properly. Here are […] + Read More
