Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

See for Yourself Why Mail-Gard’s New Advanced Recovery Center Has Our Clients Talking

Posted November 29, 2017 by Michael Henry in Business Continuity and Disaster Recovery

Our Advanced Recovery Center (ARC) is the next step in Mail-Gard’s evolution to provide clients with premier disaster recovery services from a dedicated partner—one who consistently demonstrates actual recovery experience and a consistent commitment to continuous improvement and growth. The ARC will allow us to better maximize our assets, increase efficiency of human and equipment […]

Technology Changes—Good Grammar Doesn’t

Posted November 28, 2017 by Ashley Leone in Announcements

Everyone has their pet peeves—I have several. Some of them are pretty mundane and relatable, like people who don’t use their blinker (rude and unsafe, guys). Others may be more specific to me, like when I get a fortune cookie that is more of a saying than a fortune. But the pet peeve that really […]

We’re Thankful for the Commitment of Our Dedicated Employees and Loyal Clients

Posted November 22, 2017 by Joe Morrison in Announcements

Mention Thanksgiving and most people, myself included, think about family traditions, long weekends, football games, floats, parades, and shopping. If I’m hungry, my thoughts tend to start with turkey, stuffing, and mashed potatoes, and end with pumpkin pie. It’s important to remember that Thanksgiving is also a special time to reflect on things we are […]

The Account Managers at IWCO Direct Keep Our Processes Flowing

Posted November 21, 2017 by Patrick Sondreal in Announcements

To create and execute major campaigns successfully, it takes several departments and plenty of subject matter experts to get the job done as efficiently and effectively as possible, and to its highest potential. Because we are a full-service direct marketing services provider, we manage marketing campaigns in one efficient, streamlined, process that would normally require […]

The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud

Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis

Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […]

Making the Case for Marketing Mail

Posted November 15, 2017 by Kurt Ruppel in Direct Marketing Trends

Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we are seeing in studies on […]

How and Why We’re Tracking Our Carbon Footprint

Posted November 10, 2017 by Karen Weil in Sustainability

It’s important for companies to take responsibility for their impact on the planet. As a leading provider of direct marketing services that include paper-based communications, IWCO Direct continues to seek positive ways to reduce our environmental impact by measuring our carbon footprint and increasing the quantity of materials we recycle. We take pride in our […]

marketing to millennials with direct mail

In an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching Millennials

Posted November 8, 2017 by Ashley Leone in Direct Marketing Trends

One of the most annoying things about being online is the pop up ads. There you are, innocently surfing the web for the perfect pair of shoes or trying to comment on a cat video, and BAM! Suddenly, you’re x-ing out of multiple popup windows and email submission forms. Most Millennials Don’t Respond to Your […]

Keep the Heat on the Competition with These Retail Energy Marketing Tips

Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends

I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […]

Business Process Management Documentation

How Business Process Management Helps Us Quickly Respond to Customers

Posted November 3, 2017 by Diana Hvistendahl, PMP in Announcements

The Business Process Management (BPM) initiative at IWCO Direct started in our Customer Experience (CX) departments and has now expanded to our Strategic Sourcing, Purchasing, and Content Development departments. This initiative has provided our employees with at-your-fingertips access to all departmental processes and procedures. These resources are used to train new employees, equip project leaders […]

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