Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Postage Rates, Reforms, Reviews, and Retirement: A Postal Update for 2018

Posted January 19, 2018 by Kurt Ruppel in Postal Issues Updates

For football fans at IWCO Direct, January has already been an exciting month. Our hometown teams, the Minnesota Vikings and the Philadelphia Eagles, will meet this Sunday to decide who will represent the NFC in the Super Bowl. The Vikings are eager to be the first team to play a Super Bowl in their home […]

Recapping the Highlights of Winterberry Group’s 2018 Direct Marketing Outlook Presentation to the DMCNY

Posted January 17, 2018 by Hank Andersen in Direct Marketing Trends

The Direct Marketing Club of New York’s (DMCNY) Outlook Luncheon is always well attended by direct marketing professionals who are passionate about what they do and excited about the pace of change within the industry. But the people are just one of the reasons I’ve been involved with the DMCNY for more than 15 years; […]

The Importance of Mentoring to Build Leadership

Posted January 16, 2018 by Patrick Sondreal in Announcements, Careers

January is National Mentoring Month, and while IWCO Direct has strong ties to local youth mentoring, we wanted to share how our Continuous Improvement (CI) efforts impact our internal mentoring initiatives. In a previous blog, I discussed how Continuous Improvement is used to help develop strong leaders. When strong leaders are present in organizations, […]

How We Promote Workplace Diversity with “The Platinum Rule”

Posted January 12, 2018 by Bev Lohs in Announcements

IWCO Direct is proud of its diverse workforce, which includes a wide array of lifestyles, cultural backgrounds, and perspectives. With next Monday being Martin Luther King (MLK) Day, we wanted to honor the workplace diversity that makes our facilities and communities so strong. Our commitment to workplace diversity makes a valuable impact on both […]

Data-Driven Marketing Trends for 2018

Posted January 10, 2018 by Krista Black in Direct Marketing Trends

Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing […]

After the Storm—It’s Time to Take Stock of Your Disaster Recovery Plan & Make Improvements

Posted January 9, 2018 by Michael Henry in Business Continuity and Disaster Recovery

We’ve all seen the news reports, photos, and tragic stories of towns and businesses impacted by natural disasters. Business professionals who are forced to deal with the aftermath of a natural disaster may experience a range of emotions from relief that it’s over and that they had a disaster recovery plan in place to regret […]

Three Tips to Improve Your Grammar in 2018

Posted January 5, 2018 by Ashley Leone in Creative

If one of your New Year’s resolutions is to sound more polished or just to raise your smarty-pants standing with your friends and colleagues, I have three unique methods you can use to improve your grammar in 2018. […]

Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018

Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends

Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […]

Sustainable Shipping and Packing Algorithms

Humans vs Robots Part 1: Amazon’s New Human Touch on Packaging Algorithms

Posted December 29, 2017 by Debora Haskel in Sustainability

The deadline for this blog was fast approaching but putting pen to paper (OK – fingers to keys) had to wait until the holiday clean-up was accomplished and the trip to the local recycling center (aka “the dump”) was completed. Our recycling center requires all non-recyclable waste to be disposed of in special bags that […]

Transferring Data to Your Marketing Parnter

The Best Practices for Transferring Data to Your Marketing Partner

Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends

Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […]

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