Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

2018 National Postal Forum Preview – IWCO Direct

Our Presentations Aren’t the Only Reason You Should Check Out the 2018 National Postal Forum

Posted May 1, 2018 by Kurt Ruppel in Postal Issues Updates

The biggest postal event of the year, the National Postal Forum, kicks off this weekend in San Antonio, TX. This is a great year to be in San Antonio as it marks the 300^th anniversary of the city’s founding. In addition, the Postal Forum begins the day after San Antonio’s Cinco de Mayo […]

2018 Graphic Arts Industry Leader – IWCO Direct

Jim Andersen: CEO, Direct Marketing Pro, and 2018’s PIM Graphic Arts Industry Leader of the Year

Posted April 27, 2018 by Joe Morrison in Announcements

Last night was a proud moment for all 2,465 members of the IWCO Direct team. Our CEO Jim Andersen was honored as the 2018 Graphic Arts Industry Leader of the Year by Printing Industry Midwest (PIM) at their annual Star of Excellence Awards banquet. One of the attributes that makes Jim a great leader is […]

Alan Sherman LendIt Fintech 2018 – IWCO Direct

LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health

Posted April 25, 2018 by Megan Lester in Direct Marketing Trends

“Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […]

2018 Inkjet Summit Spotlights Trends & Technologies That Are Shaping Our Industry

Posted April 24, 2018 by Karen Weil in Announcements

I recently returned from the 2018 Inkjet Summit, which provided tremendous insight into new digital inkjet equipment, paper stocks, and ways companies are using inkjet technologies to create greater value for their clients. This is a can’t-miss event for us because of the unique format of keynote presentations, user panels, case studies, and 1:1 […]

Omnichannel Marketing Spend Statistics – IWCO Direct

The Missing Link in Omnichannel Marketing

Posted April 20, 2018 by Maggie Stack in Direct Marketing Trends, Omnichannel Marketing

Target Marketing magazine recently published an eye-opening study, “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience,” that detailed the state of readers’ current omnichannel marketing efforts. We completely agree with the 74% of respondents who ranked a cohesive omnichannel experience either “fairly important” or “very important” to their industry. (In all […]

Kurt Ruppel EMA Member of the Year 2018 – IWCO Direct

IWCO Direct “Postal Nerd” Kurt Ruppel Adds “EMA Member of the Year” to His Resume

Posted April 18, 2018 by Steve Myrvold in Announcements

The annual EMA Spring Meeting is like a family reunion with all your favorite relatives in one special place. The theme of this year’s meeting, “Expanding the Possibilities,” telegraphs what EMA does best. It recognizes challenges, conducts economic and trends research to help members understand those challenges, and provides a forum to help […]

2018 Continuous Improvement Conference Recap – IWCO Direct

2018 Continuous Improvement Conference: Culture is Key

Posted April 17, 2018 by Patrick Sondreal in Announcements

The Continuous Improvement (CI) Conference provides a range of opportunities for any company. On one hand, you’re there to find out how you can make things better for your team and your clients; on the other, you may be made acutely aware of how far you still have to go. At IWCO Direct, we actively […]

Project Uptime Workflow Improvement – IWCO Direct

Meeting Big Goals for Workflow Improvement

Posted April 13, 2018 by Diana Hvistendahl, PMP in Announcements

One nice thing about working for IWCO Direct is leadership’s focus on continuous improvement, quality, and Lean principles. Steel Partners also encourages us to set Big Hairy Audacious Goals—and that’s just what we’re doing by investing in a large project to change our systems (tools) and processes, and also investing in our people through […]

At PostalVision 2020, Pros Agree: Risk Intolerance Won’t Save the Mail Industry

Posted April 11, 2018 by Kurt Ruppel in Postal Issues Updates

Last week, I had the opportunity to participate in the eighth PostalVision 2020 conference. This visionary gathering of stakeholders involves conversations about the future of postal services and other delivery operations. It’s a great opportunity for those of us who work closely with the U.S. Postal Service to consider what postal delivery in this country […]

Changes to Front-End Workflows Change the Game at IWCO Direct

Posted April 10, 2018 by Patrick Sondreal in Announcements

With advancing technology, we have seen client expectations also increase, which requires IWCO Direct to be even more adaptable to their needs. We know that our clients require high quality marketing messaging that is in their customers’ hands at the right time. To do that, we’re working to improve our ability to execute on front-end […]

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