Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Personalized Marketing and the Benefit of the Human Touch – IWCO Direct

A Human Touch Makes All the Difference for Personalized Direct Mail

Posted June 12, 2018 by Mike Dietz in Direct Mail Tips

We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […]

Seeking a Summer of Experience—The 2018 IWCO Direct Interns

Posted June 8, 2018 by Erin McGinnis in Careers

The one thing a college-aged student dreads as spring comes to an end is not having an internship locked down for summer. As more and more students compete for real-world opportunities, it gets harder to know where to turn to get the right combination of relevant experience and proper mentorship. For me—stranded in Europe during […]

Values-Based Marketing to Millennials – IWCO Direct

Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials

Posted June 6, 2018 by Ashley Leone in Direct Marketing Trends

Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven […]

Recent IWCO Direct Awards are Reason to Celebrate (and Brag Just a Little)

Posted June 5, 2018 by Joe Morrison in Announcements

Those of you who have worked directly with IWCO Direct know that “humble” is an appropriate description for our company’s attitude. We prefer to work behind the scenes to make our clients look great, rather than shine the spotlight on ourselves. But IWCO Direct has recently received a few awards that are not only worth […]

When Does Personalized Marketing Get Creepy?

Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis

Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […]

Data Protection and Information Security Hierarchies – IWCO Direct

When It Comes to Data Protection, Companies Must Structure and Control Access

Posted May 30, 2018 by John Sobieck in Data Security, Direct Marketing Trends

At IWCO Direct, we have a great responsibility to protect our clients’ information assets. In fact, this responsibility is a key driver of everything our security team does, from achieving certifications to ensuring we have the right security policies in place. While IWCO Direct is certainly concerned with protecting our own information, many of our […]

Why Your Marketing Copy Needs a Proofing Process – IWCO Direct

The $10 Million Typo and Other Reasons Your Marketing Copy Needs to be Proofread

Posted May 23, 2018 by Ashley Leone in Direct Mail Tips

You’d be shocked (I hope) at how many people I’ve heard say, “This doesn’t need to go through proofing—it’s clean enough,” (no, it’s not) or, “We don’t have time for this to go through proofing,” (too bad—make time). Let me say, with all the authority in me, that proofing is important. It ensures the quality […]

May is National Physical Fitness Month—and IWCO Direct and Mail-Gard Like to Stay Fit

Posted May 22, 2018 by Michael Henry in Announcements, Business Continuity and Disaster Recovery

In March, I discussed how important it is for Mail-Gard to exercise our clients’ print-to-mail applications so we’re always ready to step up to the plate in the event of a disaster. “Practice makes perfect,” and our continued testing helps ensure a seamless transition when your business suffers an interruption. But that’s not the only […]

Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market

Posted May 18, 2018 by Michelle Peel in Direct Marketing Trends

I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […]

Effective Direct Mail Design – IWCO Direct

Effective Direct Mail Designs Must Follow Best Practices

Posted May 16, 2018 by Mike Dietz in Direct Mail Tips

Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing […]

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