Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Ideal Thanksgiving is the One Where You Make Lasting Memories

Posted November 21, 2018 by Tom Hexamer in Announcements

Many dread the start of the holiday season. It’s often a busy, stressful time that doesn’t feel like the tidings of comfort and joy that are supposed to come with the season. Personally, Thanksgiving is one of my favorite holidays, despite its timing as the onset of winter and hectic pace of the next six […]

Data Drives the Modern Consumer Experience—Why Not Your Marketing, Too?

Posted November 20, 2018 by Ashley Leone in Strategy and Analysis

Data drives much of what we do at IWCO Direct to power our clients’ marketing. Data informs every element from the offer we send, to whom it’s sent, through which channel, and when. That’s because data now drives much of the consumer experience. Think about all the data you use in your daily life. Maybe […]

IWCO Direct 1to1 Delivers the Real “Jobs To Be Done” for Your Marketing Strategy

Posted November 16, 2018 by David Klempke, PMP in Dynamic Content Management

Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand [...]

Creating a Personalized Customer Experience with IWCO Direct 1to1 – IWCO Direct

Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1

Posted November 14, 2018 by David Klempke, PMP in Dynamic Content Management

Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond...

IWCO Direct 1to1 Puts You in Control of Your Marketing Content

Posted November 13, 2018 by David Klempke, PMP in Dynamic Content Management

Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠.

The Weird Thinking Field Guide – IWCO Direct

Is Your Marketing Organization Embracing its Inner Weirdness?

Posted November 9, 2018 by Debora Haskel in Creative

A few months ago, a blog with the title “Eat Predictable for Breakfast” appeared in my inbox. The timing seemed a little spooky since I had just finished a conversation about differentiators and how to pique curiosity with content that just can’t be ignored. I have no idea how this blog got to my inbox, […]

Millennial vs. Gen Z Marketing Strategies – IWCO Direct

Why Brands Should Be the Ones to Bridge the Millennial/Gen Z Gap

Posted November 7, 2018 by Erin McGinnis in Strategy and Analysis

After writing September’s millennial/Gen Z blog, I went online to find a definitive answer about which generation I belong to (as someone born in 1996, I’m usually in the gray area between millennials and Generation Z). My first search told me a millennial is a person who reached young adulthood around the year 2000, so I am Gen Z (1995 or later). Business Insider disagreed; millennials are 1981–1996… I’m a millennial? […]

The Steel Business System is Changing Our Continuous Improvement for the Better—Here’s How

Posted November 6, 2018 by Meg Hanaman in Announcements

As my colleague Pat Sondreal noted in his July post, one of the major benefits IWCO Direct has experienced since joining the Steel Partners family of companies has been the introduction of the Steel Business System (SBS) methodology to augment our already robust Continuous Improvement and Lean manufacturing efforts. Throughout 2018, the Continuous Improvement […]

Mintel Showcases Innovative 2018 Direct Mail Campaigns

Posted November 2, 2018 by Michelle Peel in Direct Mail Marketing

Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […]

No Horrors Here! Mail-Gard Clients Define What a Disaster Is

Posted October 31, 2018 by Michael Henry in Business Continuity and Disaster Recovery

If you believe in this stuff… Legend has it that the veil between the world of the living and the spirit world is at its thinnest on Halloween, allowing for all types of ghosts, ghouls, and goblins to invade our streets and homes on October 31. Those of us in the BC/DR world know that […]

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