Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. How We Ensure Optimal Color Reproduction—Even for Digital Printing info Posted September 18, 2018 by Steve Malec in Direct Mail Marketing Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […] + Read More Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing info Posted September 14, 2018 by Alan Sherman in Strategy and Analysis If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […] + Read More What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail info Posted September 12, 2018 by Michelle Peel in Strategy and Analysis While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […] + Read More How Our Learning Management System Supports Efficiency info Posted September 11, 2018 by Diana Hvistendahl, PMP in Announcements Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management […] + Read More Proofreading Tips to Improve Your Content info Posted September 7, 2018 by Ashley Leone in Direct Mail Tips I know I talk about the importance of proofreading more than the average bear, but it deserves repeating: proofreading is important. Having polished, error-free communications is crucial in every industry—and doubly so in marketing, where messaging can play such a huge role in direct mail design. Proofreading can be tricky, but there are […] + Read More Direct Mail Best Practices: An Update for 2018 info Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […] + Read More Be a Critical Part of Our Nation’s Future: Become a Mentor Today info Posted August 29, 2018 by Jess Anna Glover in Announcements Two-thirds of Americans consider it highly important for young people to have mentors. However, a recent study estimates that only a quarter of youth have the mentors they need. We've long known the positive impact of formal mentoring on youth. The consistent, enduring presence of a caring adult in a young person’s life can be the difference between staying in school or dropping out, making [...] + Read More What to Look for in Your IT Business Continuity Plan info Posted August 28, 2018 by John Sobieck in Data Security, Direct Marketing Trends IWCO Direct has written several articles recently about the value and importance of operational business continuity (including topics from Mail-Gard, our dedicated print-to-mail recovery service), which helps us ensure that in the event of a business disruption, we’re prepared to keep the day-to-day operations of both our clients’ mailing programs and our own functioning […] + Read More Data Paranoia—How Can Marketers Establish Trust in an Era of Data Privacy Concerns? info Posted August 24, 2018 by Tedd Aurelius in Direct Marketing Trends Like many other data breaches that have been flooding the news, the Facebook/Cambridge Analytica data privacy scandal sent the social media world into panic. This scandal was different from the other reports of misused consumer data (like Equifax) for two reasons: one, because of the sheer number of people affected (some reports stating as […] + Read More Essential Elements of a Medicare Advantage Marketing Plan to Nail the AEP info Posted August 22, 2018 by Maggie Stack in Direct Mail Tips Our hats go off to all our Medicare Advantage marketing partners this time of year. We know their to-do lists are long leading up to October 1, when marketing can officially begin for the Annual Enrollment Period (AEP). There are marketing plans to finalize, prospect databases to compile, creative to develop, and Centers for Medicare […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
How We Ensure Optimal Color Reproduction—Even for Digital Printing info Posted September 18, 2018 by Steve Malec in Direct Mail Marketing Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […] + Read More
Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing info Posted September 14, 2018 by Alan Sherman in Strategy and Analysis If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […] + Read More
What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail info Posted September 12, 2018 by Michelle Peel in Strategy and Analysis While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […] + Read More
How Our Learning Management System Supports Efficiency info Posted September 11, 2018 by Diana Hvistendahl, PMP in Announcements Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management […] + Read More
Proofreading Tips to Improve Your Content info Posted September 7, 2018 by Ashley Leone in Direct Mail Tips I know I talk about the importance of proofreading more than the average bear, but it deserves repeating: proofreading is important. Having polished, error-free communications is crucial in every industry—and doubly so in marketing, where messaging can play such a huge role in direct mail design. Proofreading can be tricky, but there are […] + Read More
Direct Mail Best Practices: An Update for 2018 info Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […] + Read More
Be a Critical Part of Our Nation’s Future: Become a Mentor Today info Posted August 29, 2018 by Jess Anna Glover in Announcements Two-thirds of Americans consider it highly important for young people to have mentors. However, a recent study estimates that only a quarter of youth have the mentors they need. We've long known the positive impact of formal mentoring on youth. The consistent, enduring presence of a caring adult in a young person’s life can be the difference between staying in school or dropping out, making [...] + Read More
What to Look for in Your IT Business Continuity Plan info Posted August 28, 2018 by John Sobieck in Data Security, Direct Marketing Trends IWCO Direct has written several articles recently about the value and importance of operational business continuity (including topics from Mail-Gard, our dedicated print-to-mail recovery service), which helps us ensure that in the event of a business disruption, we’re prepared to keep the day-to-day operations of both our clients’ mailing programs and our own functioning […] + Read More
Data Paranoia—How Can Marketers Establish Trust in an Era of Data Privacy Concerns? info Posted August 24, 2018 by Tedd Aurelius in Direct Marketing Trends Like many other data breaches that have been flooding the news, the Facebook/Cambridge Analytica data privacy scandal sent the social media world into panic. This scandal was different from the other reports of misused consumer data (like Equifax) for two reasons: one, because of the sheer number of people affected (some reports stating as […] + Read More
Essential Elements of a Medicare Advantage Marketing Plan to Nail the AEP info Posted August 22, 2018 by Maggie Stack in Direct Mail Tips Our hats go off to all our Medicare Advantage marketing partners this time of year. We know their to-do lists are long leading up to October 1, when marketing can officially begin for the Annual Enrollment Period (AEP). There are marketing plans to finalize, prospect databases to compile, creative to develop, and Centers for Medicare […] + Read More
