Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

In Disaster Recovery, Practice Makes Perfect—That’s Why We’re Always Practicing

Posted March 23, 2018 by Michael Henry in Business Continuity and Disaster Recovery

Regardless of where or when we grew up, we’ve all experienced those same school rituals: the dreaded pop quiz and the PSAT. The pop quiz is on-the-spot testing meant to keep us on our toes, academically speaking. On the other hand, the PSAT has the goal right in the title—it’s meant to help us practice […]

Why Marketers Must Pay Close Attention to Their Vendors’ Information Security Policies

Posted March 21, 2018 by John Sobieck in Data Security, Direct Marketing Trends

Protecting data and information systems is of critical importance to IWCO Direct and our clients. Now more than ever, marketers need to be certain nothing is left to chance when it comes to the security of their data. Today we wanted to zero in on the crucial importance of an information security policy, and why […]

Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers

Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends

Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […]

You Can’t Judge a Book by its Cover, But Envelopes Tell All

Posted March 16, 2018 by Mike Dietz in Direct Mail Tips

When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […]

Bad Personalized Email and Customer Experience

When Personalized Email Goes Wrong, It Ruins the Customer Experience

Posted March 14, 2018 by Ashley Leone in Strategy and Analysis

Up until recently, I’d been on the hunt for a new car. If you’ve read my blogs, you know that I don’t know much about cars, tires, or anything mechanical. What I do know, however, is how data can be used for more personalized, relevant messaging for direct marketing campaigns. And now, I know […]

National Nutrition Month Puts the Spotlight on Wellness

Posted March 9, 2018 by Bev Lohs in Announcements

March is National Nutrition Month, which is intended to bring attention to the importance of making informed food choices and developing sound eating and physical activity habits. Not only do these healthy habits help you stay fit and full of energy, but they also help prevent future diseases and illnesses down the road. Dictionary.com […]

Toward or Towards—Which Should You Use? Does It Even Matter?

Posted March 7, 2018 by Ashley Leone in Direct Mail Tips

One show I love to binge watch is “The Good Place.” Near the end of season one (I haven’t seen season two yet, so no spoilers!), one of the main characters, Michael (played by the severely underrated Ted Danson) laments his impending demise. There was so much left to do! …Get his hair wet! Pull […]

Digitally Automated Direct Mail – IWCO Direct

How Digitally Automated Direct Mail Makes the Best of Digital and Physical Marketing

Posted March 2, 2018 by Alan Sherman in Direct Marketing Trends

You may be aware of programmatic online advertising. For those less familiar, this is the automated buying and selling of internet advertising via the use of sophisticated software utilized by online ad platforms. Marketers looking for the right locations for their ads at the right price are automatically matched by software to those with web […]

Time is Almost Up: The PRC Needs to Hear You’re Against Draconian Postage Rate Increases

Posted February 28, 2018 by Jim Andersen in Postal Issues Updates

This week, the U.S. Postal Regulatory Commission (PRC) received a letter from me that began, “We are writing to express our strong opposition to the rate-making framework you have proposed as a result of your 10-year review of the CPI-based annual price cap established under the Postal Accountability and Enhancement Act (PAEA).” The language […]

You Wouldn’t Believe the Engineering Required to Make Direct Mail Work

Posted February 27, 2018 by Matt Shanahan in Direct Marketing Trends

Did you know this past week was National Engineers Week? It is a week dedicated to helping the public discover engineering and celebrate how engineers make a difference in our world. While engineering plays a significant role in many industries, direct mail probably isn’t one that comes to mind for many people. However, it’s […]

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