Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

When You Need a Disaster Recovery Expert

Posted July 26, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Who doesn’t love a big warehouse store? You enter a space filled with aisle after aisle of endless possibilities. Where else can you go to buy a month’s supply of dog food, a flat screen TV, tires for your car, and a gallon of milk—all in one easy trip? The question that comes to mind, […]

A black female doctor standing next to female patient and showing her something on digital tablet.

Time for a Marketing Health Check-Up?

Posted July 24, 2019 by Tedd Aurelius in Direct Marketing Trends

Going to your doctor to get an annual physical is part of being and staying healthy. We schedule these appointments a year in advance, and if we have been following the doctor’s orders for the previous 365 days, we are rewarded with a clean bill of health (though most of us are also given a […]

IWCO Direct Sign in Chanhassen – IWCO Direct

As Three Executives Receive Promotions, We’re Wishing a Fond Farewell to Our Long-Time President & CFO

Posted July 23, 2019 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery

Change is a constant at IWCO Direct. Today, we proudly announced three well-deserved promotions within our leadership team, and also announced Joe Morrison has retired as president and CFO. Joe will be sorely missed. First, let’s review the exciting news. Jake Hertel, who has been vice president of finance since 2012, has been promoted to executive vice president and CFO [...]

Coach Drawing American Football Playbook Strategy

Implementing Our Strategy to Reduce Front-End Process Cycle Times

Posted July 19, 2019 by Diana Hvistendahl, PMP in Announcements

Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...]

Female customers checking out dress worn by beautiful friend in bridal shop

What Shopping for a Wedding Dress and Choosing Direct Mail Formats Have in Common

Posted July 16, 2019 by Mike Dietz in Creative

We’ve talked a lot in the past about finding the right tone and format for your direct marketing message—for instance, keeping financial offers in official formats like a #10 envelope, and entertainment offers in promotional layouts with brighter colors and graphics. What we don’t often talk about is the fact that we often present a […]

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Direct Marketing News, Tips & Trends