Direct Marketing Trends, Direct Mail News and Tips

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Client Communications Management Solutions: Change is Good… You Go First

Posted January 22, 2020 by David Klempke, PMP in Dynamic Content Management

Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s […]

Data Drives the Top 2020 Marketing Trends

Posted January 15, 2020 by Debora Haskel in Strategy and Analysis

I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.

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