Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Happy Holidays from IWCO Direct info Posted December 22, 2021 by Sarah Corrigan in Announcements It’s been an extraordinarily busy year at IWCO Direct, and we have a lot to be thankful for. This time of year, we’re always reminded of how remarkably proud and appreciative we are of our employees’ spirit of giving back throughout the year. At Thanksgiving, we held food drives to support local food banks near […] + Read More Three Trends to Drive Marketing Performance in 2022 info Posted December 16, 2021 by Tedd Aurelius in Direct Marketing Trends, Strategy and Analysis It’s that time of the year again! All of the so-called ‘marketing experts’ release their lists of the ‘hot 2022 marketing trends that will define your success’ that marketers must pay attention to or else they will fail miserably. Of course, as loyal readers of my blog, you’ll recall my “Ode to Trends” […] + Read More Where is the Paper Market Headed in 2022? info Posted December 10, 2021 by Ken McDonald in Direct Mail Production In 2021, the direct mail industry saw rapid and consistent change. Key influences of these changes included a shift in the U.S. remote workforce, global supply chain disruptions (particularly the paper market), and national labor shortages, which drove evolution as companies looked for new ways to reach consumers. We expect this period of rapid change […] + Read More Digital Commingling: The Next Step in Postage Optimization info Posted December 1, 2021 by Kurt Ruppel in Postal Issues Updates Optimizing postage spend is built into IWCO Direct’s DNA. In our announcement last week on the addition of seven new HP digital presses we discussed how our new equipment will drive shorter production cycles with less time from data to delivery for our clients. Another benefit this expansion of our industry-leading digital print platform offers is the ability to further optimize postal qualification and manage postage spend through a process called digital commingling. + Read More Grateful for Friends, Family, and Business Partners info Posted November 23, 2021 by Dave Ciocchi in Announcements All of us have dealt with some very challenging times over the last 18 months or so. Change has not just been a major topic, but a necessity for many in our personal and professional lives. What these trying times have also shown, however, is one thing that doesn’t change is the need for gratitude. […] + Read More Data is at the Heart of Performance Marketing―So is Data Security info Posted November 17, 2021 by John Murray in Data Security Leveraging data analytics to predict and fulfill campaign success is at the heart of performance marketing. The data that drives these campaigns is a powerful tool and it is more important than ever to protect it. At IWCO Direct, we use multiple security controls and frameworks to guide our data security practices. + Read More Employee Engagement Is More Important Now Than Ever info Posted November 10, 2021 by Sarah Corrigan in Announcements, Careers We all can agree that the pandemic has driven more than the average amount of life changes. Over the past 18 months, we’ve had to adapt how we work and play a number of times. Frankly, it’s exhausting, and there’s a reason. Lacking “Surge Capacity” Results in Change Fatigue According to author Ann Masten, […] + Read More IWCO Direct Included in Coveted Aspire Leaderboard for Service Providers info Posted November 3, 2021 by David Klempke, PMP in Announcements, Dynamic Content Management Over the past four or five years we have been on a journey to build and improve IWCO Direct 1to1℠, our dynamic content management system powered by Messagepoint. The ability to provide our clients with the tools they need to deliver highly personalized offers across channels at “the Speed of E” is incredibly important and has been a pursuit our team has worked on tirelessly. As a result of our efforts, IWCO Direct was recently included in the prestigious Aspire Leaderboard for CCM-CXM Service Providers (free registration required). + Read More We Are Ushering in A Golden Age of Color Accuracy and Consistency info Posted October 27, 2021 by Mike Todryk in Direct Mail Marketing Companies invest tremendous resources into developing the colors that represent their brand. With brand identity such an important matter, it’s no surprise they demand color accuracy and consistency across all their materials. However, this can create quite a challenge when various pieces are produced on different equipment, which are all calibrated differently, not to mention […] + Read More Resiliency is a Key Characteristic of Strong Business Continuity Plans info Posted October 13, 2021 by Brian Murphy in Business Continuity and Disaster Recovery Are we close to living in a post COVID world? It doesn’t feel like we are there quite yet. When shutdowns in the U.S. began in early 2020, it felt like some temporary, rarely thought-about contingency plan that needed to be enacted for a short while before the world went back to normal. Who could […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Happy Holidays from IWCO Direct info Posted December 22, 2021 by Sarah Corrigan in Announcements It’s been an extraordinarily busy year at IWCO Direct, and we have a lot to be thankful for. This time of year, we’re always reminded of how remarkably proud and appreciative we are of our employees’ spirit of giving back throughout the year. At Thanksgiving, we held food drives to support local food banks near […] + Read More
Three Trends to Drive Marketing Performance in 2022 info Posted December 16, 2021 by Tedd Aurelius in Direct Marketing Trends, Strategy and Analysis It’s that time of the year again! All of the so-called ‘marketing experts’ release their lists of the ‘hot 2022 marketing trends that will define your success’ that marketers must pay attention to or else they will fail miserably. Of course, as loyal readers of my blog, you’ll recall my “Ode to Trends” […] + Read More
Where is the Paper Market Headed in 2022? info Posted December 10, 2021 by Ken McDonald in Direct Mail Production In 2021, the direct mail industry saw rapid and consistent change. Key influences of these changes included a shift in the U.S. remote workforce, global supply chain disruptions (particularly the paper market), and national labor shortages, which drove evolution as companies looked for new ways to reach consumers. We expect this period of rapid change […] + Read More
Digital Commingling: The Next Step in Postage Optimization info Posted December 1, 2021 by Kurt Ruppel in Postal Issues Updates Optimizing postage spend is built into IWCO Direct’s DNA. In our announcement last week on the addition of seven new HP digital presses we discussed how our new equipment will drive shorter production cycles with less time from data to delivery for our clients. Another benefit this expansion of our industry-leading digital print platform offers is the ability to further optimize postal qualification and manage postage spend through a process called digital commingling. + Read More
Grateful for Friends, Family, and Business Partners info Posted November 23, 2021 by Dave Ciocchi in Announcements All of us have dealt with some very challenging times over the last 18 months or so. Change has not just been a major topic, but a necessity for many in our personal and professional lives. What these trying times have also shown, however, is one thing that doesn’t change is the need for gratitude. […] + Read More
Data is at the Heart of Performance Marketing―So is Data Security info Posted November 17, 2021 by John Murray in Data Security Leveraging data analytics to predict and fulfill campaign success is at the heart of performance marketing. The data that drives these campaigns is a powerful tool and it is more important than ever to protect it. At IWCO Direct, we use multiple security controls and frameworks to guide our data security practices. + Read More
Employee Engagement Is More Important Now Than Ever info Posted November 10, 2021 by Sarah Corrigan in Announcements, Careers We all can agree that the pandemic has driven more than the average amount of life changes. Over the past 18 months, we’ve had to adapt how we work and play a number of times. Frankly, it’s exhausting, and there’s a reason. Lacking “Surge Capacity” Results in Change Fatigue According to author Ann Masten, […] + Read More
IWCO Direct Included in Coveted Aspire Leaderboard for Service Providers info Posted November 3, 2021 by David Klempke, PMP in Announcements, Dynamic Content Management Over the past four or five years we have been on a journey to build and improve IWCO Direct 1to1℠, our dynamic content management system powered by Messagepoint. The ability to provide our clients with the tools they need to deliver highly personalized offers across channels at “the Speed of E” is incredibly important and has been a pursuit our team has worked on tirelessly. As a result of our efforts, IWCO Direct was recently included in the prestigious Aspire Leaderboard for CCM-CXM Service Providers (free registration required). + Read More
We Are Ushering in A Golden Age of Color Accuracy and Consistency info Posted October 27, 2021 by Mike Todryk in Direct Mail Marketing Companies invest tremendous resources into developing the colors that represent their brand. With brand identity such an important matter, it’s no surprise they demand color accuracy and consistency across all their materials. However, this can create quite a challenge when various pieces are produced on different equipment, which are all calibrated differently, not to mention […] + Read More
Resiliency is a Key Characteristic of Strong Business Continuity Plans info Posted October 13, 2021 by Brian Murphy in Business Continuity and Disaster Recovery Are we close to living in a post COVID world? It doesn’t feel like we are there quite yet. When shutdowns in the U.S. began in early 2020, it felt like some temporary, rarely thought-about contingency plan that needed to be enacted for a short while before the world went back to normal. Who could […] + Read More
