Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Measuring and Improving Our Environmental Footprint

Posted September 9, 2020 by Karen Weil in Sustainability

The data has been collected and numbers have been crunched, and we are proud to announce the publication of our 2019 Environmental Snapshot. This annual infographic has been a one-page representation of some of the many metrics we monitor when evaluating our environmental performance over the past few years. It’s been fun for our team to look back to see how much we’ve improved and how our focus has shifted to different aspects of sustainability over time.

Check Out Our Latest Color Management Projects

Posted September 2, 2020 by Mike Todryk in Direct Mail Marketing

IWCO Direct’s Color Technical Support (CTS) team has had an active year continuing to sharpen our color management tools to ensure even better color fidelity for our clients’ printed products. Here are some of the latest projects that have been keeping us busy: New Calibration Method One of our biggest color management achievements this year […]

Direct Mail Advice for Marketers Planning Fall Mailings

Posted August 28, 2020 by Kurt Ruppel in Direct Mail Marketing, Postal Issues Updates

On Wednesday, we took a high-level look at concerns about operational changes that are happening at the U.S. Postal Service and have been a prominent part of recent news cycles. Today, we’re offering direct mail advice to marketers on what they need to understand about working with the Postal Service while planning their fall direct […]

The Postal Service Will be Here Tomorrow – Despite What You’ve Seen in the Media

Posted August 26, 2020 by Kurt Ruppel in Postal Issues Updates

The U.S. Postal Service has been the trending story in the news cycle for the last few weeks, raising questions about a variety of Postal Service issues including mail delivery, operational changes, removal of equipment, and USPS finances. As a result, marketers are asking questions about what to expect in the coming weeks and months, […]

IWCO Direct Employees TAG Their Coworkers to Express Appreciation

Posted August 19, 2020 by John Ashe in Announcements

In mid-July, IWCO Direct’s parent company, Steel Partners, kicked off TAG to thank all of its employees who have worked and continue to work so diligently during the pandemic. TAG, which stands for “THANKS AND GRATITUDE,” provided a simple way for employees to recognize their coworkers by submitting a “post-it” or email to HR to […]

Pandemic Lessons for Disaster Recovery Plans

Posted August 12, 2020 by Brian Murphy in Business Continuity and Disaster Recovery

It’s hard to believe that more than six months have passed since we had our first COVID-19 preparedness meeting. Clients began reaching out to Mail-Gard about their disaster recovery plans in late February after officials from the U.S. Department of Health & Human Services, the Centers for Disease Control and Prevention (CDC), the National Institutes […]

AI Content Analysis Drives Higher Response Rates

Posted August 5, 2020 by David Klempke, PMP in Dynamic Content Management

Marketers will tell you content and messaging are critical components to drive campaign success and return on marketing investment (ROMI). If this seems obvious, why is it such a challenge for marketers to identify content that increases response rates and drive the desired customer experience (CX) and action? Content analysis is the answer (or at […]

Stephen Flood and Sherri Bonacci Join Our Team

Posted August 3, 2020 by John Ashe in Announcements

Our week is getting off to a fast and exciting start with today’s announcement that Stephen Flood has joined our team as executive vice president–sales and Sherri Bonacci has joined as senior vice president of supply chain and competitive improvement planning. They are both seasoned marketing veterans who bring a wealth of experience and unique skillsets […]

Earn a Postage Discount While Enhancing Your Marketing Campaign with Informed Delivery

Posted July 29, 2020 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates

In a little more than a month, the Postal Service’s Informed Delivery mailing promotion will give marketers the opportunity to earn a two percent postage discount while expanding the reach of their direct mail campaigns. Informed Delivery is a USPS product that seamlessly links your mailpiece to digital experiences. It works by sending subscribers an […]

Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9

Posted July 22, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis

We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […]

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