Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Critical Importance of Data and Creative Best Practices to Drive Marketing Success

Posted June 22, 2022 by Reid Holmes in Creative, Direct Marketing Trends

A few years back, I was out on a sailing trip with other dads and their young sons in the Gulf of Mexico. The afternoon wind had died, so our captain suggested we take down the big sails and try our luck catching some dinner. My son and I eagerly dropped in our lines and […]

Is Your Business Continuity Plan Adapting to Our Post-COVID World?

Posted June 15, 2022 by Brian Murphy in Business Continuity and Disaster Recovery

The world is slowly moving closer to “business as usual” after COVID-19 changed everything. Yet savvy business owners know that the world will never be quite the same again. Many are adapting a hybrid work policy, allowing workers to come back to the office, but still work from home for part of the week. […]

4 Tips for Financial Services Marketing to Diverse Hispanic American Consumers

Posted June 8, 2022 by Alexander Negrete in Strategy and Analysis

Financial service providers have a tremendous opportunity to gain market share by marketing to Hispanic American consumers. According to the Pew Research Center, “Multicultural groups accounted for 91.7% of the nation’s population growth over the past decade.” Hispanics were the fastest-growing segment of the American population, accounting for 57% of the growth, yet Hispanic American […]

What’s Hot for Medicare AEP Marketing in 2022

Posted June 1, 2022 by Michelle Peel in Direct Marketing Trends

Medicare results from the 2021 Annual Enrollment Period (AEP) campaigns are in and analysis is in full swing as marketers begin their 2022 campaign planning, looking for ways to improve the results of their Medicare marketing efforts. Reviewing 2021 Medicare Marketing Campaigns 2021 Medicare Marketing campaigns focused on “standing out” among competitors during the AEP. […]

Exploring Opportunities for Growth at LendIt Fintech

Posted May 19, 2022 by Megan Lester in Direct Marketing Trends

I’m thrilled to board a plane next week to visit with clients and peers in the Fintech space at the LendIt conference in New York City from May 25–27. Even with the significant financial challenges impacting the world at present, there’s a tremendous amount of opportunity available in this sector, provided brands have the right fintech marketing strategy in place.

IWCO Direct Presents Live at NPF “Direct Mail: The Key to Marketing Success”

Posted May 11, 2022 by Kurt Ruppel in Announcements, Postal Issues Updates

Wow! Who would have thought when the postal community gathered in May 2019 for the National Postal Forum (NPF) in Indianapolis that it would be three long years before our community could get together in-person again? That’s why this admitted “postal geek” is so eager to reconnect with his mailing industry friends at this year’s National Postal Forum at the Phoenix Convention Center, where the theme will be “Facing the Future. Together.”

APTech Sponsored Amplify Show Coming to Minneapolis

Posted May 4, 2022 by Rick Neumann in Announcements, Direct Mail Production

During my more than 30 years in the print industry, I have seen direct mail as a media form constantly evolve and change. You must adapt and grow with the advances in technology, or be left out in the cold (and I am not just saying that as a resident of Minnesota.) As a board member of the Association for Print Technology (APTech), and VP of Operations at IWCO Direct, I feel it is important to share information on the new technology, latest trends, and events in the print industry with our valued clients.

Integrating Digital and Physical Media Drives Success with Millennials and Gen Z

Posted April 27, 2022 by Ashley Leone in Direct Mail Marketing

It’s no mystery why brands want to market to millennials and Gen Z consumers. The U.S. alone is home to approximately 87.5 million millennials (born 1981-1996). That sounds impressive—until you learn that the latter Gen Z (born 1996-2012) is the largest generation in American history, making up 27% of the population. Together, the two generations hold $165 billion in purchasing power.

Postal Reform Becomes Law as USPS Announces 2022 Postage Rate Increase

Posted April 20, 2022 by Kurt Ruppel in Postal Issues Updates

March and April have been eventful months for the mailing industry and marketers. The President has signed the Postal Service Reform Act of 2022 into law. The Postal Service also filed a proposal for a 2022 postage rate increase with the Postal Regulatory Commission (PRC), with rates set to increase in July.

Direct Mail Testing: Why Good is Never Good Enough — And How to Keep Getting Better

Posted April 13, 2022 by Marcus Johnson in Strategy and Analysis

Do you ever get the feeling we live in a “what have you done for me lately” world? Maybe it’s not a feeling for you; it’s your reality. If your work is measured in any meaningful way — and more is these days since data makes the world go ‘round — you could find yourself thinking that good is never good enough. That might be true, but there is an upside. Direct mail testing is a good example of how measurement is a positive.

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