Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Group of young modern people in smart casual wear discussing business while working in the creative office

Disaster Recovery Tabletop Exercises Help Close Gaps Before a Disaster

Posted November 15, 2019 by Michael Henry in Business Continuity and Disaster Recovery

From a Business Continuity/Disaster Recovery (BC/DR) perspective, one of the most effective means of ensuring a strong, actionable plan is to regularly conduct tabletop exercise scenarios for business continuity. A tabletop test, business continuity planning (BCP) test, or disaster recovery tabletop exercise is a scheduled event …

Smiling business woman with white blank promotional card

Give Your Direct Mail Marketing a Lift with Promotional Cards

Posted November 13, 2019 by Marcus Johnson in Creative

You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience …

Group at a board meeting brainstorming ideas with adhesive notes on the window glass all looking very happy working together

Optimizing Customer Experience with a Customer Journey Leader

Posted November 8, 2019 by Maggie Stack in Direct Marketing Trends

We spend a lot of time talking about how to improve response and conversion in your direct marketing efforts, but equally as important is the customer journey. It can feel like a daunting task, but it’s achievable with the right planning, execution, and guidance by a customer journey leader …

Shot of a group of colleagues having a brainstorming session at work

Problem-Solving Training is Helping Teams and Individuals Deal with Issues More Effectively

Posted November 6, 2019 by Meg Hanaman in Announcements

Continuous Improvement (CI) is all about empowering individuals to identify, analyze, and solve problems. The real power and impact of these elements become apparent when they strengthen the quality of our processes and products, reduce cycle time, facilitate change management, mitigate risk, and improve the customer experience – all while improving the efficiency, effectiveness, and […]

PRINTING United 2019 Really Was a “Bigger, Better, Bolder” Look at the Possibilities of Print

Posted November 5, 2019 by Steve Malec in Direct Marketing Trends

The first-ever PRINTING United promised to be “bigger,” “better,” and “bolder” than any print industry conference before it—and we think it definitely delivered. Here’s what Color Technical Support Manager Steve Malec thought of the inaugural event […]

Pages: 1 2 3 4 5 6 7 8»

Subscribe Today

We post a new article weekly. We promise to keep it fresh and snappy—our Stevie^® and Feedspot Awards are proof!

Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Direct Marketing News, Tips & Trends