Direct Marketing News, Tips & Trends
Five Creative Tips for Folded Self-Mailers
We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […]
IWCO Direct’s Megan Lester Adds “Cal Poly Award Recipient” to Her Numerous Accolades
We just learned of a new benefit from our media monitoring service: It provides visibility to an employee’s achievement when she is too modest or humble to tell us about it herself. Imagine our surprise and delight when “Megan Lester” and the video below appeared in our daily report! [ ... ]
My Favorite Grammar Resources
It happens more often than I’d like to admit—someone comes to me with a grammar question, and I think I know what the answer is, but I’m not completely sure. Or I know the answer but couldn’t tell you what grammar rule I’m using to reach that conclusion. In my mind, “not completely sure” or […]
Quality and Effort: Reading Seth Godin Through a Continuous Improvement Lens
Marketer, author, and recent AMA Hall of Famer Seth Godin has a bit of a celebrity status here at IWCO Direct. When he posted a blog in early November about the relationship between quality and effort (you can read it here), it quickly made its way to my desk. In it, Seth uses his […]
Lessons from Launching a Learning Management System
Back in September, I introduced readers to our Learning Management System (LMS), a tool that helps us train new employees and empower existing ones with new skills. This system allows IWCO Direct to provide more efficient service to our clients as well as influence the long-term direction of the company through the education of our […]
