Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Outer Envelope is Key to Getting Your Direct Mail Opened

Posted May 21, 2019 by Marcus Johnson in Direct Mail Tips

Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...]

Entrepreneur working with a laptop and holding a document in a little office or home

10 Ways to Help Turn an Internship into a Full-Time Position

Posted May 17, 2019 by Blake Lewko in Careers

Most workplace interns are current college students, and their internships are usually for college credit and/or professional experience. My first internship was between my junior and senior year of college. I learned a lot and was even offered a position with the company after my internship ended. Actually, 52% of interns are offered a full-time […]

How Physical Security Controls Strengthen Data Security

Posted May 15, 2019 by John Sobieck in Data Security

People tend to think of data security as an online issue, with attempts to access important information being conducted from remote locations. Whether it’s a movie or TV show about an information heist or a news article about a data breach, such stories tend to present the culprit as a hooded scoundrel, hunched over a […]

The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns

Posted May 14, 2019 by Kurt Ruppel in Postal Issues Updates

The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...]

Caucasian family lying on a white background including mother, two teenage daughters, and adolescent son

A Busy Mom’s Advice for Marketing to Mothers of Teenagers

Posted May 10, 2019 by Michelle Peel in Direct Marketing Trends, Omnichannel Marketing

I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […]

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