Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail

Posted September 12, 2018 by Michelle Peel in Strategy and Analysis

While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […]

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How Our Learning Management System Supports Efficiency

Posted September 11, 2018 by Diana Hvistendahl, PMP in Announcements

Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management […]

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Proofreading Tips to Improve Your Content

Posted September 7, 2018 by Ashley Leone in Direct Mail Tips

I know I talk about the importance of proofreading more than the average bear, but it deserves repeating: proofreading is important. Having polished, error-free communications is crucial in every industry—and doubly so in marketing, where messaging can play such a huge role in direct mail design. Proofreading can be tricky, but there are […]

Direct Mail Best Practices: An Update for 2018

Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […]

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Be a Critical Part of Our Nation’s Future: Become a Mentor Today

Posted August 29, 2018 by Jess Anna Glover in Announcements

Two-thirds of Americans consider it highly important for young people to have mentors. However, a recent study estimates that only a quarter of youth have the mentors they need. We've long known the positive impact of formal mentoring on youth. The consistent, enduring presence of a caring adult in a young person’s life can be the difference between staying in school or dropping out, making [...]

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What to Look for in Your IT Business Continuity Plan

Posted August 28, 2018 by John Sobieck in Data Security, Direct Marketing Trends

IWCO Direct has written several articles recently about the value and importance of operational business continuity (including topics from Mail-Gard, our dedicated print-to-mail recovery service), which helps us ensure that in the event of a business disruption, we’re prepared to keep the day-to-day operations of both our clients’ mailing programs and our own functioning […]

Data Paranoia—How Can Marketers Establish Trust in an Era of Data Privacy Concerns?

Posted August 24, 2018 by Tedd Aurelius in Direct Marketing Trends

Like many other data breaches that have been flooding the news, the Facebook/Cambridge Analytica data privacy scandal sent the social media world into panic. This scandal was different from the other reports of misused consumer data (like Equifax) for two reasons: one, because of the sheer number of people affected (some reports stating as […]

Essential Elements of a Medicare Advantage Marketing Plan to Nail the AEP

Posted August 22, 2018 by Maggie Stack in Direct Mail Tips

Our hats go off to all our Medicare Advantage marketing partners this time of year. We know their to-do lists are long leading up to October 1, when marketing can officially begin for the Annual Enrollment Period (AEP). There are marketing plans to finalize, prospect databases to compile, creative to develop, and Centers for Medicare […]

Wellness Marketing Rules for Back-to-School

Posted August 21, 2018 by Michelle Peel in Strategy and Analysis

When most people think of getting students ready to go back to school, shopping is top of mind. Back-to-school season is a great time for retailers. In a recent survey of parents, RetailMeNot found that 96 percent of Americans will go to a brick-and-mortar store for their back-to-school shopping needs. Another study by the National […]

IWCO Direct Summer 2018 Internships Recap – IWCO Direct

Farewell, Summer 2018: What We Left Behind for Next Year’s Interns

Posted August 17, 2018 by Erin McGinnis in Careers

The following is the final entry in a three-part series from the Summer 2018 IWCO Direct interns. For part one, click here. For part two, click here. The IWCO Direct summer 2018 interns in Chanhassen met the first week of August for one of our last intern projects: a final presentation of our […]

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