Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

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Take a Deeper Look at Financial Planning for Millennials and Gen Z

Posted August 1, 2018 by Erin McGinnis in Strategy and Analysis

I was born in 1996, on the edge of the millennial/Generation Z line. My identity as a millennial or Gen Z-er completely depends on the source you’re reading. Weirdly enough, when discussing generational trends with professionals, the majority of questions I get (as the token young intern) are usually about financial planning for millennials […]

The Value of a Spare Key: Why Business Continuity Management Must Account for Key Personnel

Posted July 31, 2018 by Michael Henry in Business Continuity and Disaster Recovery

We’ve all been there at some point during our lives: locked out of the house or car because we’ve lost or forgotten our keys (and it always seems to happen when we’re already running behind!). But as frustrating as the situation is, the good news is it’s usually short-lived—once we have our spare key in […]

IWCO Direct 1to1: Where Dynamic Content Meets the Power of Direct Marketing

Posted July 27, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management

It’s easy for marketers to see the value that comes from using targeted messaging and dynamic content to send highly personalized offers to prospects and customers. The challenge has been finding and implementing a configurable technology platform that also provides a user-friendly workflow to manage variable offers, text, and images. Our response to that challenge […]

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Risk, Reward, and Lots of Practice: What the X Games and “Extreme” Direct Marketing Strategies Have in Common

Posted July 25, 2018 by Tom Hexamer in Strategy and Analysis

You might’ve heard that the X Games made their way to Minneapolis for the second year in a row last weekend. By far my favorite competition is Big Air, both the skateboard and BMX variety. The athletes’ insane poise flying through the air makes long jump skiing look mundane. As a Gen Xer, I can […]

How BI Tools Help Our Clients Tell Better Stories, Faster

Posted July 24, 2018 by Diana Hvistendahl, PMP in Announcements

At IWCO Direct, we recently started using a Business Intelligence (BI) tool called Qlik Sense. Many internal groups have been instrumental in getting our organization acquainted with its capabilities: our Continuous Improvement and Quality teams started using it to analyze data; our Client Services group uses it to keep client schedules on track; and […]

What to Know About Your (and Your Marketing Partner’s) Operations Security

Posted July 20, 2018 by John Sobieck in Data Security, Direct Marketing Trends

We’ve written before about the importance of structuring your security practices to allow only necessary access to necessary people. Today, I’m going to describe what operations security means at IWCO Direct, its importance to our business, and what you should know about your marketing provider’s operations security measures. What Does “Operations Security” Entail? As […]

The Right Way to Use Color Personalization in Your Envelope Design

Posted July 18, 2018 by Mike Dietz in Creative, Direct Mail Tips

In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […]

Why Personalized Envelopes are Taking Off (and Why it Took So Long)

Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends

Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […]

What You Should Know About GDPR and Direct Mail

Posted July 13, 2018 by Erin McGinnis in Direct Marketing Trends

While studying in Ireland last semester, the General Data Protection Regulation (GDPR) was a main focus in my business courses, and my professors emphasized the impact it would have on global marketing. When I returned to the U.S. on May 20, GDPR wasn’t being treated as another cryptic acronym my friends needed to know for […]

How Steel Business System Lean Champions Bolster Our Continuous Improvement Initiatives

Posted July 11, 2018 by Patrick Sondreal in Announcements

Change has been accelerating at IWCO Direct. The biggest catalyst for change has been our acquisition by Steel Connect, which had a ripple effect for many other aspects of our business. For example, we are now a publicly traded company and have more resources and backing to support innovation. However, as far as our […]

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