Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Staff Training Makes Our New Workflow More Efficient Right Off the Bat info Posted October 26, 2018 by Diana Hvistendahl, PMP in Announcements As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements […] + Read More Postage Increase 2019: Rate Adjustment Could Mean a Rocky Road for Mailers info Posted October 24, 2018 by Kurt Ruppel in Postal Issues Updates When it comes to the recently announced postage increase for 2019, those of us in the mailing industry thought we were getting vanilla, but what the Postal Service served up was rocky road. Depending on the specific rates a given mailer relies on, that road can look pretty rocky, indeed. The rate adjustment filed […] + Read More Why Should IT Professionals Look for a Career at IWCO Direct? info Posted October 19, 2018 by Shelley Lunde in Careers According to the Bureau of Labor Statistics, the US job market is seeing historically low unemployment rates. That’s great news for our economy and those job-hunting, but can lead to challenges for employers who are having to fight for qualified individuals. This is also true at IWCO Direct—for instance, it took more than five […] + Read More Our Employees Are Making a Difference for Our Industry and Communities info Posted October 17, 2018 by Jim Andersen in Announcements One of the important ways IWCO Direct contributes to the good of our company and clients is encouraging employees to take leadership roles within organizations that advocate for our communities and the direct marketing industry. That’s why we were pleased to announce earlier today that Kurt Ruppel, our director of postal policy and marketing communications, […] + Read More The “Silver Bullet” Channel for Customer Acquisition info Posted October 16, 2018 by Tedd Aurelius in Omnichannel Marketing Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives. + Read More With &THEN 2018, It Looks Like DMA Could Finally Be Turning a Corner info Posted October 12, 2018 by Megan Lester in Announcements Yet another &THEN conference is in the books. We were all curious what this year’s show would bring with the ANA and DMA joining forces. Their mission: growth in data, analytics, and data-driven marketing by connecting marketing solutions and service providers to help marketers improve their decision making and grow their brands. After 17 […] + Read More Your Fall 2018 Postal News Update: New Governors, New Initiatives, and the Need for More Collaboration info Posted October 10, 2018 by Kurt Ruppel in Postal Issues Updates As I alluded to in my post this past June, it’s been a year of non-stop activity for postal nerds. The opportunities to learn about new approaches to postal optimization just keep coming. The fall meeting of the Mailers’ Technical Advisory Committee (MTAC) was held last week, with additional association meetings happening through Thanksgiving (even […] + Read More The Power of Direct Marketing Copywriting, Tips, and Testing, Testing… info Posted October 9, 2018 by Marcus Johnson in Creative, Direct Mail Tips Quick, which offer will pull better: 50% off or Half Off? Should you offer something FREE or Complimentary? Buy One Get One Free or BOGO? If you answered “It depends” to the questions above, you’re right. That is why we test. + Read More How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time info Posted October 5, 2018 by Brent Doering in Strategy and Analysis We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant […] + Read More The Many Reasons We’re Passing Around Copies of Bonnie Siegler’s Dear Client info Posted October 3, 2018 by Ashley Leone in Creative Bonnie Siegler’s Dear Client is a type of self-help book that teaches non-creative folk how to better interact with creative professionals for a more seamless, productive, and cost-efficient work experience (or, as the front cover says, Dear Client, This Book Will Teach You How To Get What You Want From Creative People. Sincerely, Bonnie Siegler […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123Last PageLoad More Articles
Staff Training Makes Our New Workflow More Efficient Right Off the Bat info Posted October 26, 2018 by Diana Hvistendahl, PMP in Announcements As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements […] + Read More
Postage Increase 2019: Rate Adjustment Could Mean a Rocky Road for Mailers info Posted October 24, 2018 by Kurt Ruppel in Postal Issues Updates When it comes to the recently announced postage increase for 2019, those of us in the mailing industry thought we were getting vanilla, but what the Postal Service served up was rocky road. Depending on the specific rates a given mailer relies on, that road can look pretty rocky, indeed. The rate adjustment filed […] + Read More
Why Should IT Professionals Look for a Career at IWCO Direct? info Posted October 19, 2018 by Shelley Lunde in Careers According to the Bureau of Labor Statistics, the US job market is seeing historically low unemployment rates. That’s great news for our economy and those job-hunting, but can lead to challenges for employers who are having to fight for qualified individuals. This is also true at IWCO Direct—for instance, it took more than five […] + Read More
Our Employees Are Making a Difference for Our Industry and Communities info Posted October 17, 2018 by Jim Andersen in Announcements One of the important ways IWCO Direct contributes to the good of our company and clients is encouraging employees to take leadership roles within organizations that advocate for our communities and the direct marketing industry. That’s why we were pleased to announce earlier today that Kurt Ruppel, our director of postal policy and marketing communications, […] + Read More
The “Silver Bullet” Channel for Customer Acquisition info Posted October 16, 2018 by Tedd Aurelius in Omnichannel Marketing Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives. + Read More
With &THEN 2018, It Looks Like DMA Could Finally Be Turning a Corner info Posted October 12, 2018 by Megan Lester in Announcements Yet another &THEN conference is in the books. We were all curious what this year’s show would bring with the ANA and DMA joining forces. Their mission: growth in data, analytics, and data-driven marketing by connecting marketing solutions and service providers to help marketers improve their decision making and grow their brands. After 17 […] + Read More
Your Fall 2018 Postal News Update: New Governors, New Initiatives, and the Need for More Collaboration info Posted October 10, 2018 by Kurt Ruppel in Postal Issues Updates As I alluded to in my post this past June, it’s been a year of non-stop activity for postal nerds. The opportunities to learn about new approaches to postal optimization just keep coming. The fall meeting of the Mailers’ Technical Advisory Committee (MTAC) was held last week, with additional association meetings happening through Thanksgiving (even […] + Read More
The Power of Direct Marketing Copywriting, Tips, and Testing, Testing… info Posted October 9, 2018 by Marcus Johnson in Creative, Direct Mail Tips Quick, which offer will pull better: 50% off or Half Off? Should you offer something FREE or Complimentary? Buy One Get One Free or BOGO? If you answered “It depends” to the questions above, you’re right. That is why we test. + Read More
How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time info Posted October 5, 2018 by Brent Doering in Strategy and Analysis We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant […] + Read More
The Many Reasons We’re Passing Around Copies of Bonnie Siegler’s Dear Client info Posted October 3, 2018 by Ashley Leone in Creative Bonnie Siegler’s Dear Client is a type of self-help book that teaches non-creative folk how to better interact with creative professionals for a more seamless, productive, and cost-efficient work experience (or, as the front cover says, Dear Client, This Book Will Teach You How To Get What You Want From Creative People. Sincerely, Bonnie Siegler […] + Read More
