Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

At PostalVision 2020, Pros Agree: Risk Intolerance Won’t Save the Mail Industry

Posted April 11, 2018 by Kurt Ruppel in Postal Issues Updates

Last week, I had the opportunity to participate in the eighth PostalVision 2020 conference. This visionary gathering of stakeholders involves conversations about the future of postal services and other delivery operations. It’s a great opportunity for those of us who work closely with the U.S. Postal Service to consider what postal delivery in this country […]

Changes to Front-End Workflows Change the Game at IWCO Direct

Posted April 10, 2018 by Patrick Sondreal in Announcements

With advancing technology, we have seen client expectations also increase, which requires IWCO Direct to be even more adaptable to their needs. We know that our clients require high quality marketing messaging that is in their customers’ hands at the right time. To do that, we’re working to improve our ability to execute on front-end […]

A Look Inside Their Grocery Carts Give Us Insight into Millennial Spending Habits

Posted April 6, 2018 by Ashley Leone in Direct Marketing Trends

One of my favorite foods in the world is cereal. I love it—can’t get enough. I’ve had at least three varieties stashed in a cupboard ever since I went to college and managed my own grocery shopping. Despite having a reputation for being a cheap meal, cereal is actually a little expensive. Some of my […]

Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives

Posted April 4, 2018 by Steve Malec in Direct Marketing Trends

Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the […]

Personalized Customer Experience – IWCO Direct

How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty

Posted March 30, 2018 by Debora Haskel in Strategy and Analysis

Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […]

Data-Driven Marketing—Four Pillars of Success

Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends

Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […]

Customer Acquisition, March Madness, Direct Marketing

Three Ways Direct Mail is Like 2018’s College Basketball Star—And the One Way It’s Totally Different

Posted March 27, 2018 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends

I am a lifelong Indiana Hoosiers basketball fan. Much to my dismay, the Hoosiers are in a rebuilding process and did not make this year’s tournament, which allowed me to do the unthinkable: I picked Purdue to win it all in my bracket for the Ridenour Cup (the IWCO Direct sales team’s March Madness trophy). […]

In Disaster Recovery, Practice Makes Perfect—That’s Why We’re Always Practicing

Posted March 23, 2018 by Michael Henry in Business Continuity and Disaster Recovery

Regardless of where or when we grew up, we’ve all experienced those same school rituals: the dreaded pop quiz and the PSAT. The pop quiz is on-the-spot testing meant to keep us on our toes, academically speaking. On the other hand, the PSAT has the goal right in the title—it’s meant to help us practice […]

Why Marketers Must Pay Close Attention to Their Vendors’ Information Security Policies

Posted March 21, 2018 by John Sobieck in Data Security, Direct Marketing Trends

Protecting data and information systems is of critical importance to IWCO Direct and our clients. Now more than ever, marketers need to be certain nothing is left to chance when it comes to the security of their data. Today we wanted to zero in on the crucial importance of an information security policy, and why […]

Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers

Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends

Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […]

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