Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Why Personalized Envelopes are Taking Off (and Why it Took So Long)

Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends

Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […]

What You Should Know About GDPR and Direct Mail

Posted July 13, 2018 by Erin McGinnis in Direct Marketing Trends

While studying in Ireland last semester, the General Data Protection Regulation (GDPR) was a main focus in my business courses, and my professors emphasized the impact it would have on global marketing. When I returned to the U.S. on May 20, GDPR wasn’t being treated as another cryptic acronym my friends needed to know for […]

How Steel Business System Lean Champions Bolster Our Continuous Improvement Initiatives

Posted July 11, 2018 by Patrick Sondreal in Announcements

Change has been accelerating at IWCO Direct. The biggest catalyst for change has been our acquisition by Steel Connect, which had a ripple effect for many other aspects of our business. For example, we are now a publicly traded company and have more resources and backing to support innovation. However, as far as our […]

Paper Industry Sustainability is a Team Effort

Posted July 10, 2018 by Karen Weil in Sustainability

In February, we gave you an update on the progress we made to advance IWCO Direct’s sustainability efforts in 2017. As a leading provider of direct marketing services, we understand the importance of actively finding new ways to improve our offerings while maintaining our strong role as environmental stewards. Environmental responsibility is a journey, not […]

The Importance of Establishing a Marketing Copy Proofreading Process

Posted July 6, 2018 by Ashley Leone in Direct Mail Tips

Establishing a strong proofreading process is crucial, no matter what business you’re in. Clear, consistent communication is vital to establishing brand trust, effectively marketing your product, and protecting your business. For marketing copy in particular, it’s important for your organization to establish a process to ensure proofreading is taken seriously and done properly. Here are […]

Student Loan Debt Trends for 2018: Reaching Grads with Payment Options

Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends

Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […]

Summer 2018 Postal Update: Reform Appears On Hold Until Task Force Issues Report Later This Summer

Posted June 27, 2018 by Kurt Ruppel in Direct Marketing Trends

The last few weeks have been busy for postal nerds like me. While postal issues may not get the press other topics in Washington do, there is certainly a lot going on behind the scenes—including factors impacting postal reform—to continue to keep people like me busy over the summer. Let’s take a look at what’s […]

a hand is below a figure showing a human brain mapped out

This is Your Brain on Direct Marketing

Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends

Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […]

A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning

Posted June 22, 2018 by Brent Doering in Direct Mail Tips, Strategy and Analysis

If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with […]

Content Centricity ‘18 Combines Content, CX, and AI for Increased Efficiency

Posted June 20, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management

As IWCO Direct continues its strategic evolution toward true omnichannel direct marketing, it’s critically important that we leverage our services, solution development capabilities, and corresponding technology that position us to meet clients’ strategic marketing needs today and well into the future. One of those technologies, the Messagepoint Customer Communications Management (CCM) platform, fulfills that need […]

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