Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Caucasian father and daughter child girl playing in the spring or summer green park outdoors. Daddy and her child girl in Superhero costumes. Happy family love together single dad lifestyle father's day holiday concept

We’re Not Your Father’s Direct Marketing Agency

Posted June 14, 2019 by Tom Hexamer in Strategy and Analysis

Happy Father’s Day to all of the dads out there. I’m so grateful for all of the things my dad taught me over the years, and I’m hopeful I’ve been able to pass some of it on to my boys. (They’ve certainly picked up some of my bad habits.) It’s appropriate to be writing this […]

Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions

Posted June 12, 2019 by Ashley Luehmann in Direct Mail Tips

A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...]

Business people give safety presentation at office. Multi-ethnic group of professionals. Latin construction worker in foreground.

June is National Safety Month, But We Practice the ABCs of Safety Every Day

Posted June 11, 2019 by Michael Henry in Announcements

June is when our thoughts turn to lakes, beaches, and the lure of quality time spent outdoors with family and friends. It also signals the end of school as kids take a break for the summer. But did you know that June is National Safety Month? Learning how to maintain a safe workplace is a […]

IWCO Direct to Host POTC Meeting in Chanhassen

Posted June 7, 2019 by Kurt Ruppel in Postal Issues Updates

IWCO Direct is actively involved in a number of associations that advocate for the mailing industry on postal issues, including EMA, PostCom, and Idealliance. We believe it’s important to be vocal about issues ranging from postal reform legislation to mail preparation and other postal operational concerns [...]

Millennials are Prime for Loyalty Programs. Here’s How You Can Hook Them

Posted June 5, 2019 by Blake Lewko in Direct Marketing Trends

Loyalty programs have become much more sophisticated since their inception, but they’ve been around for centuries. In 1793, copper tokens were given to customers by U.S. merchants to use for future store purchases. This idea of giving customers rewards to attract return business caught the attention of other shopkeepers and soon led to many companies […]

Woman seated at her laptop looking confused and upset while reviewing a piece of direct mail

How to Avoid Four Common Direct Mail Design Mistakes

Posted June 4, 2019 by Mike Dietz in Creative

You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...]

Making Lean Management a Top-to-Bottom Effort

Posted May 31, 2019 by Patrick Sondreal in Announcements

My colleague Meg Hanaman and I have been speaking a lot lately about the implementation of Steel Business System (SBS) methodology into our Continuous Improvement and Lean manufacturing efforts. As you can imagine with a company of our size, this is a huge undertaking that has already resulted in many process improvements across all departments [...]

Creative business people discussing over computer

How to Leverage Experience-Driven Content Marketing in 2019

Posted May 29, 2019 by Krista Black in Direct Marketing Trends

Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...]

Four students in discussion working with laptop on table

How Our Workflow Processes Support Content Development

Posted May 24, 2019 by Diana Hvistendahl, PMP in Announcements

The IT department might not be the first thing that comes to mind when you think of establishing processes, creating guidebooks or workflows, and improving references to simplify training, but a new team at IWCO Direct is changing that. The Information & Process Services Department, a part of our IT organization, offers a variety of […]

Macro image of manual typewriter keys M, K, comma, question mark and full stop. Toned image.

Who Cares About the Oxford Comma? We Do!

Posted May 22, 2019 by Ashley Leone in Creative

It’s the little things in life that bring real joy. A cool drink on a hot day, a favorite song on the radio, a well-placed Oxford comma. Ah, yes, the Oxford comma: grammar’s hot-button issue (you may be shocked to hear that grammatists have tempers, but oh boy—the Oxford comma gets us going) [...]

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