Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Front-End: Making Our Workflow Tools Work for Us info Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […] + Read More How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies info Posted April 10, 2019 by Michelle Peel in Direct Marketing Trends Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […] + Read More Four Questions to Ask Before Using Humor in Marketing info Posted April 9, 2019 by Marcus Johnson in Creative Is using humor a good tactic—or strategy—for selling your product with direct marketing? Depends. That’s a good place to start. It depends on the product. If you were creating a direct marketing campaign for Depends Adult Incontinence products, humor might not be your strongest approach, a) because a certain sensitivity is called for in this category and b) it’s off brand. A humorous campaign for Huggies diapers? Different story. + Read More We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend info Posted April 5, 2019 by Megan Lester in Direct Marketing Trends It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […] + Read More Tactile Marketing is Coming Up Roses info Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis “What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […] + Read More Don’t Be Fooled: Data Security is No Laughing Matter info Posted April 2, 2019 by John Sobieck in Data Security With the days of falling victim to April Fools’ Day pranks largely behind me (no more notes on my back like in middle school, at least I hope), the first of April has mostly become a day for chuckling at whatever wacky jokes companies like Google, Netflix, and countless others come up with. However, some […] + Read More Xennials Explained: When is a Millennial Not a Millennial? info Posted March 29, 2019 by Ashley Leone in Direct Marketing Trends The problems millennials have created have been a point of conversation more than once around the Saturday coffee table (a time-honored Leone tradition). My two oldest siblings are staunch believers that millennials ruin just about everything (though, they add, it’s not always their fault). When I point out they are millennials—Pew Research lists millennials […] + Read More Why You Should Care About the Latest Postal News info Posted March 27, 2019 by Kurt Ruppel in Postal Issues Updates Have you heard of Areas Inspiring Mail (AIM)? It’s a Postal Service program that offers mailers and marketers the opportunity to meet with USPS Area and Headquarters leaders to learn about the latest postal news and initiatives and how to integrate mail into omnichannel marketing campaigns. I have the privilege of serving as the industry […] + Read More Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message info Posted March 22, 2019 by Brent Doering in Direct Marketing Trends, Strategy and Analysis Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous […] + Read More The Final Four Comes to Our Hometown—and We Compare the Winning Legacies of Coach K and Direct Mail info Posted March 20, 2019 by Tom Hexamer in Strategy and Analysis So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Front-End: Making Our Workflow Tools Work for Us info Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […] + Read More
How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies info Posted April 10, 2019 by Michelle Peel in Direct Marketing Trends Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […] + Read More
Four Questions to Ask Before Using Humor in Marketing info Posted April 9, 2019 by Marcus Johnson in Creative Is using humor a good tactic—or strategy—for selling your product with direct marketing? Depends. That’s a good place to start. It depends on the product. If you were creating a direct marketing campaign for Depends Adult Incontinence products, humor might not be your strongest approach, a) because a certain sensitivity is called for in this category and b) it’s off brand. A humorous campaign for Huggies diapers? Different story. + Read More
We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend info Posted April 5, 2019 by Megan Lester in Direct Marketing Trends It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […] + Read More
Tactile Marketing is Coming Up Roses info Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis “What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […] + Read More
Don’t Be Fooled: Data Security is No Laughing Matter info Posted April 2, 2019 by John Sobieck in Data Security With the days of falling victim to April Fools’ Day pranks largely behind me (no more notes on my back like in middle school, at least I hope), the first of April has mostly become a day for chuckling at whatever wacky jokes companies like Google, Netflix, and countless others come up with. However, some […] + Read More
Xennials Explained: When is a Millennial Not a Millennial? info Posted March 29, 2019 by Ashley Leone in Direct Marketing Trends The problems millennials have created have been a point of conversation more than once around the Saturday coffee table (a time-honored Leone tradition). My two oldest siblings are staunch believers that millennials ruin just about everything (though, they add, it’s not always their fault). When I point out they are millennials—Pew Research lists millennials […] + Read More
Why You Should Care About the Latest Postal News info Posted March 27, 2019 by Kurt Ruppel in Postal Issues Updates Have you heard of Areas Inspiring Mail (AIM)? It’s a Postal Service program that offers mailers and marketers the opportunity to meet with USPS Area and Headquarters leaders to learn about the latest postal news and initiatives and how to integrate mail into omnichannel marketing campaigns. I have the privilege of serving as the industry […] + Read More
Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message info Posted March 22, 2019 by Brent Doering in Direct Marketing Trends, Strategy and Analysis Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous […] + Read More
The Final Four Comes to Our Hometown—and We Compare the Winning Legacies of Coach K and Direct Mail info Posted March 20, 2019 by Tom Hexamer in Strategy and Analysis So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four […] + Read More
