Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Postage Increase 2019: Rate Adjustment Could Mean a Rocky Road for Mailers

Posted October 24, 2018 by Kurt Ruppel in Postal Issues Updates

When it comes to the recently announced postage increase for 2019, those of us in the mailing industry thought we were getting vanilla, but what the Postal Service served up was rocky road. Depending on the specific rates a given mailer relies on, that road can look pretty rocky, indeed. The rate adjustment filed […]

Why Should You Look for an IT Career at IWCO Direct?

Why Should IT Professionals Look for a Career at IWCO Direct?

Posted October 19, 2018 by Shelley Lunde in Careers

According to the Bureau of Labor Statistics, the US job market is seeing historically low unemployment rates. That’s great news for our economy and those job-hunting, but can lead to challenges for employers who are having to fight for qualified individuals. This is also true at IWCO Direct—for instance, it took more than five […]

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Our Employees Are Making a Difference for Our Industry and Communities

Posted October 17, 2018 by Jim Andersen in Announcements

One of the important ways IWCO Direct contributes to the good of our company and clients is encouraging employees to take leadership roles within organizations that advocate for our communities and the direct marketing industry. That’s why we were pleased to announce earlier today that Kurt Ruppel, our director of postal policy and marketing communications, […]

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The “Silver Bullet” Channel for Customer Acquisition

Posted October 16, 2018 by Tedd Aurelius in Omnichannel Marketing

Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives.

With &THEN 2018, It Looks Like DMA Could Finally Be Turning a Corner

Posted October 12, 2018 by Megan Lester in Announcements

Yet another &THEN conference is in the books. We were all curious what this year’s show would bring with the ANA and DMA joining forces. Their mission: growth in data, analytics, and data-driven marketing by connecting marketing solutions and service providers to help marketers improve their decision making and grow their brands. After 17 […]

A man is looking at mail he just received

Your Fall 2018 Postal News Update: New Governors, New Initiatives, and the Need for More Collaboration

Posted October 10, 2018 by Kurt Ruppel in Postal Issues Updates

As I alluded to in my post this past June, it’s been a year of non-stop activity for postal nerds. The opportunities to learn about new approaches to postal optimization just keep coming. The fall meeting of the Mailers’ Technical Advisory Committee (MTAC) was held last week, with additional association meetings happening through Thanksgiving (even […]

A man holding a sign that says Buy 1 Get 1 Free

The Power of Direct Marketing Copywriting, Tips, and Testing, Testing…

Posted October 9, 2018 by Marcus Johnson in Creative, Direct Mail Tips

Quick, which offer will pull better: 50% off or Half Off? Should you offer something FREE or Complimentary? Buy One Get One Free or BOGO? If you answered “It depends” to the questions above, you’re right. That is why we test.

Couple In Hallway Returning Home Together

How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time

Posted October 5, 2018 by Brent Doering in Strategy and Analysis

We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant […]

The Many Reasons We’re Passing Around Copies of Bonnie Siegler’s Dear Client

Posted October 3, 2018 by Ashley Leone in Creative

Bonnie Siegler’s Dear Client is a type of self-help book that teaches non-creative folk how to better interact with creative professionals for a more seamless, productive, and cost-efficient work experience (or, as the front cover says, Dear Client, This Book Will Teach You How To Get What You Want From Creative People. Sincerely, Bonnie Siegler […]

Don’t Miss the New Print-Centric Session Track at &THEN 2018 (We Sure Won’t)

Posted September 28, 2018 by Debora Haskel in Announcements

As I sat down to write this post, I was reminded of last year’s &THEN weather forecast. All registered attendees were anxiously watching a storm named Nate and airline travel advisories to determine if they would be able to get to New Orleans. Hurricanes aren’t in the forecast for this year’s &THEN location, Las Vegas, […]

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