Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Avoiding Millennial Stereotypes in Your Marketing – IWCO Direct

Don’t Play On Generational Stereotypes to Reach Millennials

Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends

There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […]

Direct Mail Can Work for Any Business—Including Yours

Posted January 4, 2019 by Alan Sherman in Strategy and Analysis

For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […]

2019 written on a highway with an arrow pointing forward

Where IWCO Direct is Headed in 2019

Posted January 2, 2019 by Jim Andersen in Announcements

When IWCO Direct was acquired by ModusLink (now Steel Connect) 380 days ago, we shared our excitement about becoming part of the Steel Partners family. One year and fifteen days later, we are pleased to report that excitement was justified. Steel Partners’ commitment to fueling our profitable growth with a capital investment strategy designed to […]

Three Marketing Trends We’ll Be Watching in 2019

Posted December 28, 2018 by Debora Haskel in Strategy and Analysis

Someone once told me an audience will pay more attention when you tell them you’ll be talking about three things. My interpretation of this advice when applied to marketing trends may have come from the fairy tale Goldilocks and the Three Bears. Talking about just one marketing trend is too narrow. Talking about two trends […]

Happy Holidays, two people showing off holiday socks

Warm Wishes & Happy Holidays from IWCO Direct

Posted December 21, 2018 by Joe Morrison in Announcements

It’s hard to believe we’ve made another trip around the sun, but a lot has happened over the past 12 months at IWCO Direct and we have a lot to be thankful for. This time of year, we’re always reminded of how incredibly proud and appreciative we are of our employees’ spirit of giving back […]

How We’re Preparing for the Changing Paper Market in 2019

Posted December 19, 2018 by Karen Weil in Direct Mail Marketing

2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […]

A Preview of 2019’s Biggest Postal News – IWCO Direct

What’s Ahead for Postal Affairs in 2019? All the Postal News You’ll Need

Posted December 18, 2018 by Kurt Ruppel in Postal Issues Updates

As we approach the new year, SpeakingDIRECT will be taking the opportunity to reflect on important marketing trends from 2018 and look forward to what we might expect for 2019. In the coming days, my colleagues Karen Weil and Debora Haskel will examine ongoing trends in the evolving paper market and changes we can expect […]

5 Creative Tips for Designing Self-Mailers – IWCO Direct

Five Creative Tips for Folded Self-Mailers

Posted December 14, 2018 by Mike Dietz in Creative

We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […]

Megan Lester Receives Cal Poly Alumnus Award – IWCO Direct

IWCO Direct’s Megan Lester Adds “Cal Poly Award Recipient” to Her Numerous Accolades

Posted December 12, 2018 by Mike Ertel in Announcements

We just learned of a new benefit from our media monitoring service: It provides visibility to an employee’s achievement when she is too modest or humble to tell us about it herself. Imagine our surprise and delight when “Megan Lester” and the video below appeared in our daily report! [ ... ]

My Favorite Grammar Resources

Posted December 11, 2018 by Ashley Leone in Creative

It happens more often than I’d like to admit—someone comes to me with a grammar question, and I think I know what the answer is, but I’m not completely sure. Or I know the answer but couldn’t tell you what grammar rule I’m using to reach that conclusion. In my mind, “not completely sure” or […]

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