Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

What the Gen Z Workforce Wants

Posted September 19, 2018 by Erin McGinnis in Careers

Recently, I had the opportunity to visit the Steel Partners (IWCO Direct’s parent company) office in Hermosa Beach, California to help with a project. Since this was my first traveling business assignment, I wasn’t sure what to expect. Unfortunately, I ignored all of the “no, trust me, you DON’T want to take a red-eye […]

How We Ensure Optimal Color Reproduction—Even for Digital Printing

Posted September 18, 2018 by Steve Malec in Direct Mail Marketing

Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […]

a futuristic looking composite photo with 1s and 0s

Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing

Posted September 14, 2018 by Alan Sherman in Strategy and Analysis

If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […]

What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail

Posted September 12, 2018 by Michelle Peel in Strategy and Analysis

While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […]

two people working on business stuff together

How Our Learning Management System Supports Efficiency

Posted September 11, 2018 by Diana Hvistendahl, PMP in Announcements

Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management […]

A woman using a laptop while she writes something

Proofreading Tips to Improve Your Content

Posted September 7, 2018 by Ashley Leone in Direct Mail Tips

I know I talk about the importance of proofreading more than the average bear, but it deserves repeating: proofreading is important. Having polished, error-free communications is crucial in every industry—and doubly so in marketing, where messaging can play such a huge role in direct mail design. Proofreading can be tricky, but there are […]

Direct Mail Best Practices: An Update for 2018

Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends

While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […]

a woman is sitting with a child working on something

Be a Critical Part of Our Nation’s Future: Become a Mentor Today

Posted August 29, 2018 by Jess Anna Glover in Announcements

Two-thirds of Americans consider it highly important for young people to have mentors. However, a recent study estimates that only a quarter of youth have the mentors they need. We've long known the positive impact of formal mentoring on youth. The consistent, enduring presence of a caring adult in a young person’s life can be the difference between staying in school or dropping out, making [...]

A group of workers is looking at an iPad

What to Look for in Your IT Business Continuity Plan

Posted August 28, 2018 by John Sobieck in Data Security, Direct Marketing Trends

IWCO Direct has written several articles recently about the value and importance of operational business continuity (including topics from Mail-Gard, our dedicated print-to-mail recovery service), which helps us ensure that in the event of a business disruption, we’re prepared to keep the day-to-day operations of both our clients’ mailing programs and our own functioning […]

Data Paranoia—How Can Marketers Establish Trust in an Era of Data Privacy Concerns?

Posted August 24, 2018 by Tedd Aurelius in Direct Marketing Trends

Like many other data breaches that have been flooding the news, the Facebook/Cambridge Analytica data privacy scandal sent the social media world into panic. This scandal was different from the other reports of misused consumer data (like Equifax) for two reasons: one, because of the sheer number of people affected (some reports stating as […]

Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116Last Page

Subscribe Today

We post a new article weekly. We promise to keep it fresh and snappy—our Stevie^® and Feedspot Awards are proof!

Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Direct Marketing News, Tips & Trends