Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More Making Lean Management a Top-to-Bottom Effort info Posted May 31, 2019 by Patrick Sondreal in Announcements My colleague Meg Hanaman and I have been speaking a lot lately about the implementation of Steel Business System (SBS) methodology into our Continuous Improvement and Lean manufacturing efforts. As you can imagine with a company of our size, this is a huge undertaking that has already resulted in many process improvements across all departments [...] + Read More How to Leverage Experience-Driven Content Marketing in 2019 info Posted May 29, 2019 by Krista Black in Direct Marketing Trends Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...] + Read More How Our Workflow Processes Support Content Development info Posted May 24, 2019 by Diana Hvistendahl, PMP in Announcements The IT department might not be the first thing that comes to mind when you think of establishing processes, creating guidebooks or workflows, and improving references to simplify training, but a new team at IWCO Direct is changing that. The Information & Process Services Department, a part of our IT organization, offers a variety of […] + Read More Who Cares About the Oxford Comma? We Do! info Posted May 22, 2019 by Ashley Leone in Creative It’s the little things in life that bring real joy. A cool drink on a hot day, a favorite song on the radio, a well-placed Oxford comma. Ah, yes, the Oxford comma: grammar’s hot-button issue (you may be shocked to hear that grammatists have tempers, but oh boy—the Oxford comma gets us going) [...] + Read More The Outer Envelope is Key to Getting Your Direct Mail Opened info Posted May 21, 2019 by Marcus Johnson in Direct Mail Tips Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...] + Read More 10 Ways to Help Turn an Internship into a Full-Time Position info Posted May 17, 2019 by Blake Lewko in Careers Most workplace interns are current college students, and their internships are usually for college credit and/or professional experience. My first internship was between my junior and senior year of college. I learned a lot and was even offered a position with the company after my internship ended. Actually, 52% of interns are offered a full-time […] + Read More How Physical Security Controls Strengthen Data Security info Posted May 15, 2019 by John Sobieck in Data Security People tend to think of data security as an online issue, with attempts to access important information being conducted from remote locations. Whether it’s a movie or TV show about an information heist or a news article about a data breach, such stories tend to present the culprit as a hooded scoundrel, hunched over a […] + Read More The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns info Posted May 14, 2019 by Kurt Ruppel in Postal Issues Updates The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...] + Read More A Busy Mom’s Advice for Marketing to Mothers of Teenagers info Posted May 10, 2019 by Michelle Peel in Direct Marketing Trends, Omnichannel Marketing I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More
Making Lean Management a Top-to-Bottom Effort info Posted May 31, 2019 by Patrick Sondreal in Announcements My colleague Meg Hanaman and I have been speaking a lot lately about the implementation of Steel Business System (SBS) methodology into our Continuous Improvement and Lean manufacturing efforts. As you can imagine with a company of our size, this is a huge undertaking that has already resulted in many process improvements across all departments [...] + Read More
How to Leverage Experience-Driven Content Marketing in 2019 info Posted May 29, 2019 by Krista Black in Direct Marketing Trends Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...] + Read More
How Our Workflow Processes Support Content Development info Posted May 24, 2019 by Diana Hvistendahl, PMP in Announcements The IT department might not be the first thing that comes to mind when you think of establishing processes, creating guidebooks or workflows, and improving references to simplify training, but a new team at IWCO Direct is changing that. The Information & Process Services Department, a part of our IT organization, offers a variety of […] + Read More
Who Cares About the Oxford Comma? We Do! info Posted May 22, 2019 by Ashley Leone in Creative It’s the little things in life that bring real joy. A cool drink on a hot day, a favorite song on the radio, a well-placed Oxford comma. Ah, yes, the Oxford comma: grammar’s hot-button issue (you may be shocked to hear that grammatists have tempers, but oh boy—the Oxford comma gets us going) [...] + Read More
The Outer Envelope is Key to Getting Your Direct Mail Opened info Posted May 21, 2019 by Marcus Johnson in Direct Mail Tips Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...] + Read More
10 Ways to Help Turn an Internship into a Full-Time Position info Posted May 17, 2019 by Blake Lewko in Careers Most workplace interns are current college students, and their internships are usually for college credit and/or professional experience. My first internship was between my junior and senior year of college. I learned a lot and was even offered a position with the company after my internship ended. Actually, 52% of interns are offered a full-time […] + Read More
How Physical Security Controls Strengthen Data Security info Posted May 15, 2019 by John Sobieck in Data Security People tend to think of data security as an online issue, with attempts to access important information being conducted from remote locations. Whether it’s a movie or TV show about an information heist or a news article about a data breach, such stories tend to present the culprit as a hooded scoundrel, hunched over a […] + Read More
The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns info Posted May 14, 2019 by Kurt Ruppel in Postal Issues Updates The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...] + Read More
A Busy Mom’s Advice for Marketing to Mothers of Teenagers info Posted May 10, 2019 by Michelle Peel in Direct Marketing Trends, Omnichannel Marketing I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […] + Read More
