Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Weird Thinking Field Guide – IWCO Direct

Is Your Marketing Organization Embracing its Inner Weirdness?

Posted November 9, 2018 by Debora Haskel in Creative

A few months ago, a blog with the title “Eat Predictable for Breakfast” appeared in my inbox. The timing seemed a little spooky since I had just finished a conversation about differentiators and how to pique curiosity with content that just can’t be ignored. I have no idea how this blog got to my inbox, […]

Millennial vs. Gen Z Marketing Strategies – IWCO Direct

Why Brands Should Be the Ones to Bridge the Millennial/Gen Z Gap

Posted November 7, 2018 by Erin McGinnis in Strategy and Analysis

After writing September’s millennial/Gen Z blog, I went online to find a definitive answer about which generation I belong to (as someone born in 1996, I’m usually in the gray area between millennials and Generation Z). My first search told me a millennial is a person who reached young adulthood around the year 2000, so I am Gen Z (1995 or later). Business Insider disagreed; millennials are 1981–1996… I’m a millennial? […]

The Steel Business System is Changing Our Continuous Improvement for the Better—Here’s How

Posted November 6, 2018 by Meg Hanaman in Announcements

As my colleague Pat Sondreal noted in his July post, one of the major benefits IWCO Direct has experienced since joining the Steel Partners family of companies has been the introduction of the Steel Business System (SBS) methodology to augment our already robust Continuous Improvement and Lean manufacturing efforts. Throughout 2018, the Continuous Improvement […]

Mintel Showcases Innovative 2018 Direct Mail Campaigns

Posted November 2, 2018 by Michelle Peel in Direct Mail Marketing

Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […]

No Horrors Here! Mail-Gard Clients Define What a Disaster Is

Posted October 31, 2018 by Michael Henry in Business Continuity and Disaster Recovery

If you believe in this stuff… Legend has it that the veil between the world of the living and the spirit world is at its thinnest on Halloween, allowing for all types of ghosts, ghouls, and goblins to invade our streets and homes on October 31. Those of us in the BC/DR world know that […]

The Components of a Successful Omnichannel Strategy

Posted October 30, 2018 by Krista Black in Omnichannel Marketing

Much has been written about the increasing importance of omnichannel marketing. The most successful brands have crafted an experience that seamlessly follows the customer as they move from one channel to the next throughout the customer journey. I’ve come to appreciate these omnichannel strategies not just as a marketer, but as a consumer who […]

Staff Training Makes Our New Workflow More Efficient Right Off the Bat

Posted October 26, 2018 by Diana Hvistendahl, PMP in Announcements

As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements […]

Postage Increase 2019: Rate Adjustment Could Mean a Rocky Road for Mailers

Posted October 24, 2018 by Kurt Ruppel in Postal Issues Updates

When it comes to the recently announced postage increase for 2019, those of us in the mailing industry thought we were getting vanilla, but what the Postal Service served up was rocky road. Depending on the specific rates a given mailer relies on, that road can look pretty rocky, indeed. The rate adjustment filed […]

Why Should You Look for an IT Career at IWCO Direct?

Why Should IT Professionals Look for a Career at IWCO Direct?

Posted October 19, 2018 by Shelley Lunde in Careers

According to the Bureau of Labor Statistics, the US job market is seeing historically low unemployment rates. That’s great news for our economy and those job-hunting, but can lead to challenges for employers who are having to fight for qualified individuals. This is also true at IWCO Direct—for instance, it took more than five […]

A man is hugging another man while a group applauds

Our Employees Are Making a Difference for Our Industry and Communities

Posted October 17, 2018 by Jim Andersen in Announcements

One of the important ways IWCO Direct contributes to the good of our company and clients is encouraging employees to take leadership roles within organizations that advocate for our communities and the direct marketing industry. That’s why we were pleased to announce earlier today that Kurt Ruppel, our director of postal policy and marketing communications, […]

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