Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

A man holding a sign that says Buy 1 Get 1 Free

The Power of Direct Marketing Copywriting, Tips, and Testing, Testing…

Posted October 9, 2018 by Marcus Johnson in Creative, Direct Mail Tips

Quick, which offer will pull better: 50% off or Half Off? Should you offer something FREE or Complimentary? Buy One Get One Free or BOGO? If you answered “It depends” to the questions above, you’re right. That is why we test.

Couple In Hallway Returning Home Together

How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time

Posted October 5, 2018 by Brent Doering in Strategy and Analysis

We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant […]

The Many Reasons We’re Passing Around Copies of Bonnie Siegler’s Dear Client

Posted October 3, 2018 by Ashley Leone in Creative

Bonnie Siegler’s Dear Client is a type of self-help book that teaches non-creative folk how to better interact with creative professionals for a more seamless, productive, and cost-efficient work experience (or, as the front cover says, Dear Client, This Book Will Teach You How To Get What You Want From Creative People. Sincerely, Bonnie Siegler […]

Don’t Miss the New Print-Centric Session Track at &THEN 2018 (We Sure Won’t)

Posted September 28, 2018 by Debora Haskel in Announcements

As I sat down to write this post, I was reminded of last year’s &THEN weather forecast. All registered attendees were anxiously watching a storm named Nate and airline travel advisories to determine if they would be able to get to New Orleans. Hurricanes aren’t in the forecast for this year’s &THEN location, Las Vegas, […]

PRINT 18 Has Everything a Graphic Communications Pro Could Hope For

Posted September 26, 2018 by Matt Shanahan in Direct Marketing Trends

Did you know that this year marks the 50^th anniversary of PRINT, the premier event in the printing industry? After so many years of this event, you’d think it might have become dated, but this year’s PRINT 18 is more relevant than ever. At what some would call “middle age,” it remains an important […]

A Push for Innovation at the 2018 Supplier Summit

Posted September 25, 2018 by Karen Weil in Announcements

Earlier this month, we were pleased to host 88 attendees at our Chanhassen campus for the IWCO Direct Supplier Summit, continuing a tradition that began in 2000. Mary Hyland, vice president of business services, welcomed our guests and reminded them that we believe an important aspect of delivering superior service to our clients is creating […]

A group of people discussing things around a table

How We’re Streamlining Front-End Processes to Enhance Customer Experience

Posted September 21, 2018 by Patrick Sondreal in Announcements

Followers of SpeakingDIRECT may recall my post from April detailing the changes we were testing and implementing on our front-end workflows. The project focused on where we could improve internally to increase efficiency to help enhance the customer experience. Our goal was to see where we could simplify processes, reduce queues, and enhance quality […]

What the Gen Z Workforce Wants

Posted September 19, 2018 by Erin McGinnis in Careers

Recently, I had the opportunity to visit the Steel Partners (IWCO Direct’s parent company) office in Hermosa Beach, California to help with a project. Since this was my first traveling business assignment, I wasn’t sure what to expect. Unfortunately, I ignored all of the “no, trust me, you DON’T want to take a red-eye […]

How We Ensure Optimal Color Reproduction—Even for Digital Printing

Posted September 18, 2018 by Steve Malec in Direct Mail Marketing

Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […]

a futuristic looking composite photo with 1s and 0s

Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing

Posted September 14, 2018 by Alan Sherman in Strategy and Analysis

If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […]

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