Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message

Posted March 22, 2019 by Brent Doering in Direct Marketing Trends, Strategy and Analysis

Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous […]

The Final Four Comes to Our Hometown—and We Compare the Winning Legacies of Coach K and Direct Mail

Posted March 20, 2019 by Tom Hexamer in Strategy and Analysis

So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four […]

IWCO Direct Turns 50: Five Things That Haven’t Changed Since 1969

Posted March 19, 2019 by Jim Andersen in Announcements

March 17 appears on most calendars as St. Patrick’s Day, but this year, we had another reason to celebrate. The company we know today as IWCO Direct was founded fifty years ago on March 17, 1969, as Instant Services, Inc. There were four employees and one sheetfed press. The company name reflected what still differentiates […]

The IWCO Direct Color Science Education Room

Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is)

Posted March 15, 2019 by Steve Malec in Direct Mail Marketing

With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...]

Enabling Successful Customer Communication Management Requires More than Software

Posted March 13, 2019 by David Klempke, PMP in Dynamic Content Management

Positioning customer communication management (CCM) software as the “silver bullet” that ensures a successful direct marketing strategy by delivering a high degree of customer personalization is comparable to “snake oil” sales proclaiming a cure for all that ails you. Certainly, software plays an important role as an enabler of an effective marketing strategy, but in […]

Risk Management Takes Center Stage at DRJ Spring 2019

Posted March 12, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Mail-Gard has the opportunity to exhibit at many industry shows and conferences, but one of our go-to events is the DRJ Spring Conference, which is being held March 24–27 at the Disney Coronado Springs Resort in Orlando, FL. We can always count on the Disaster Recovery Journal (DRJ) to host an informative and invaluable […]

The ANA Needs Your Help Fighting the CCPA and Other Data Privacy Legislation – IWCO Direct

Help ANA Develop a New Paradigm to Benefit Consumers and Businesses

Posted March 8, 2019 by Debora Haskel in Direct Marketing Trends

“Data Privacy Legislation Isn’t Confined to California.” A few weeks ago, I wrote that sentence in a blog recapping the work being done by ANA and DMA to advocate for the future of direct marketing amid the potential overreach of new data privacy restrictions like the California Consumer Privacy Act (CCPA). I have rarely been accused of being understated, but that statement now seems like the opposite of hyperbole [...]

5 Questions a Designer Asks About Direct Mail Formats

Posted March 6, 2019 by Mike Dietz in Creative

Those who have ever designed direct mail before—or even those who pay attention to what’s in their mailbox—know there are plenty of direct mail format options out there. Self-mailers, #10 envelopes, snap-packs, monarch-sized pieces… the list goes on and on. Likewise, there are a lot of factors in choosing a direct mail format for your […]

Tips for Creating a Call-to-Action that Actually Works – IWCO Direct

Tips for Creating a Call-to-Action that Can’t Be Ignored

Posted March 1, 2019 by Marcus Johnson in Creative, Direct Mail Tips

From time to time, in direct marketing writing and design, we need to focus on the fundamentals to help us stay sharp in conveying the purpose and value proposition of what we’re selling. Why? Because so many direct marketing packages fail to answer these basic questions: Do we give our audience a reason to open? […]

Trust, Equity, and Loyalty: How Integrated Marketing Campaigns Go Beyond a Single Purchase

Posted February 27, 2019 by Andrea Sullivan in Omnichannel Marketing, Strategy and Analysis

The Data & Marketing Association (DMA) defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise.” They explain that integrated marketing campaigns “meld all aspects of marketing,” from advertising and public relations to sales and social media, to achieve consistent branding and a […]

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