Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Close view of a formula one car on a race track with the driver carrying a winning checkered flag. Modelling and design are my own. Very high resolution 3D render.

Take the Checkered Flag at the 2019 National Postal Forum

Posted April 17, 2019 by Kurt Ruppel in Postal Issues Updates

Start your engines! The National Postal Forum, the year’s premier postal event, begins its high-octane run in Indianapolis, Indiana, on May 5. The theme of this year’s event is “Growth Driven: Fueling Your Mailing and Shipping Success,” and the IWCO Direct team is ready to expand our knowledge to ensure we’re geared up to drive mailing success for our clients [...]

Presentation AEM innovation at Adobe Summit 2019

Adobe Summit 2019 Signals How Customer Experience Management is the Future of Marketing

Posted April 16, 2019 by David Klempke, PMP in Dynamic Content Management

By all measures, Adobe Summit 2019 exceeded expectations. It wasn’t just the sheer number of direct participants—more than 17,000—that impressed us. It was the meaningful content that continues to reinforce the ever-changing landscape for B2B, B2C, and the enticing new moniker of the Business to Everyone (B2E) market [...]

Why New Workflow Tools Aren’t Always Better – IWCO Direct

Front-End: Making Our Workflow Tools Work for Us

Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements

As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […]

How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies

Posted April 10, 2019 by Michelle Peel in Direct Marketing Trends

Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […]

Four Questions to Ask Before Using Humor in Marketing

Posted April 9, 2019 by Marcus Johnson in Creative

Is using humor a good tactic—or strategy—for selling your product with direct marketing? Depends. That’s a good place to start. It depends on the product. If you were creating a direct marketing campaign for Depends Adult Incontinence products, humor might not be your strongest approach, a) because a certain sensitivity is called for in this category and b) it’s off brand. A humorous campaign for Huggies diapers? Different story.

LendIt Fintech 2019 Presentations & Preview – IWCO Direct

We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend

Posted April 5, 2019 by Megan Lester in Direct Marketing Trends

It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […]

Tactile Marketing is Coming Up Roses

Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

“What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […]

Data Security is No Laughing Matter – IWCO Direct

Don’t Be Fooled: Data Security is No Laughing Matter

Posted April 2, 2019 by John Sobieck in Data Security

With the days of falling victim to April Fools’ Day pranks largely behind me (no more notes on my back like in middle school, at least I hope), the first of April has mostly become a day for chuckling at whatever wacky jokes companies like Google, Netflix, and countless others come up with. However, some […]

Xennials Explained: When is a Millennial Not a Millennial?

Posted March 29, 2019 by Ashley Leone in Direct Marketing Trends

The problems millennials have created have been a point of conversation more than once around the Saturday coffee table (a time-honored Leone tradition). My two oldest siblings are staunch believers that millennials ruin just about everything (though, they add, it’s not always their fault). When I point out they are millennials—Pew Research lists millennials […]

Latest Postal News for Spring 2019 – IWCO Direct

Why You Should Care About the Latest Postal News

Posted March 27, 2019 by Kurt Ruppel in Postal Issues Updates

Have you heard of Areas Inspiring Mail (AIM)? It’s a Postal Service program that offers mailers and marketers the opportunity to meet with USPS Area and Headquarters leaders to learn about the latest postal news and initiatives and how to integrate mail into omnichannel marketing campaigns. I have the privilege of serving as the industry […]

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