Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. This is Marketing: A Marketing Philosophy Built on Making Connections and Meeting Needs info Posted January 11, 2019 by Kurt Ruppel in Direct Marketing Trends I’ve been a Seth Godin fan since the days of purple cows, so I was excited to discover his most recent book, This is Marketing. In his latest work, Godin reminds us that “marketing involves very little in the way of shouting, hustling, or coercion.” Instead, he describes effective marketing as “understanding our […] + Read More Resolutions You Can Keep in 2019—Both at Home and in Your Disaster Recovery Planning info Posted January 9, 2019 by Michael Henry in Business Continuity and Disaster Recovery It’s practically impossible to begin the New Year without thinking about some resolutions. While setting goals for the new year is pretty common for most of us, so are the results—we may consider them worthy endeavors, but they’re too hard to keep. Perhaps it’s time to reconsider these grand resolutions, and look at them more […] + Read More Don’t Play On Generational Stereotypes to Reach Millennials info Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […] + Read More Direct Mail Can Work for Any Business—Including Yours info Posted January 4, 2019 by Alan Sherman in Strategy and Analysis For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […] + Read More Where IWCO Direct is Headed in 2019 info Posted January 2, 2019 by Jim Andersen in Announcements When IWCO Direct was acquired by ModusLink (now Steel Connect) 380 days ago, we shared our excitement about becoming part of the Steel Partners family. One year and fifteen days later, we are pleased to report that excitement was justified. Steel Partners’ commitment to fueling our profitable growth with a capital investment strategy designed to […] + Read More Three Marketing Trends We’ll Be Watching in 2019 info Posted December 28, 2018 by Debora Haskel in Strategy and Analysis Someone once told me an audience will pay more attention when you tell them you’ll be talking about three things. My interpretation of this advice when applied to marketing trends may have come from the fairy tale Goldilocks and the Three Bears. Talking about just one marketing trend is too narrow. Talking about two trends […] + Read More Warm Wishes & Happy Holidays from IWCO Direct info Posted December 21, 2018 by Joe Morrison in Announcements It’s hard to believe we’ve made another trip around the sun, but a lot has happened over the past 12 months at IWCO Direct and we have a lot to be thankful for. This time of year, we’re always reminded of how incredibly proud and appreciative we are of our employees’ spirit of giving back […] + Read More How We’re Preparing for the Changing Paper Market in 2019 info Posted December 19, 2018 by Karen Weil in Direct Mail Marketing 2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […] + Read More What’s Ahead for Postal Affairs in 2019? All the Postal News You’ll Need info Posted December 18, 2018 by Kurt Ruppel in Postal Issues Updates As we approach the new year, SpeakingDIRECT will be taking the opportunity to reflect on important marketing trends from 2018 and look forward to what we might expect for 2019. In the coming days, my colleagues Karen Weil and Debora Haskel will examine ongoing trends in the evolving paper market and changes we can expect […] + Read More Five Creative Tips for Folded Self-Mailers info Posted December 14, 2018 by Mike Dietz in Creative We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
This is Marketing: A Marketing Philosophy Built on Making Connections and Meeting Needs info Posted January 11, 2019 by Kurt Ruppel in Direct Marketing Trends I’ve been a Seth Godin fan since the days of purple cows, so I was excited to discover his most recent book, This is Marketing. In his latest work, Godin reminds us that “marketing involves very little in the way of shouting, hustling, or coercion.” Instead, he describes effective marketing as “understanding our […] + Read More
Resolutions You Can Keep in 2019—Both at Home and in Your Disaster Recovery Planning info Posted January 9, 2019 by Michael Henry in Business Continuity and Disaster Recovery It’s practically impossible to begin the New Year without thinking about some resolutions. While setting goals for the new year is pretty common for most of us, so are the results—we may consider them worthy endeavors, but they’re too hard to keep. Perhaps it’s time to reconsider these grand resolutions, and look at them more […] + Read More
Don’t Play On Generational Stereotypes to Reach Millennials info Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […] + Read More
Direct Mail Can Work for Any Business—Including Yours info Posted January 4, 2019 by Alan Sherman in Strategy and Analysis For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […] + Read More
Where IWCO Direct is Headed in 2019 info Posted January 2, 2019 by Jim Andersen in Announcements When IWCO Direct was acquired by ModusLink (now Steel Connect) 380 days ago, we shared our excitement about becoming part of the Steel Partners family. One year and fifteen days later, we are pleased to report that excitement was justified. Steel Partners’ commitment to fueling our profitable growth with a capital investment strategy designed to […] + Read More
Three Marketing Trends We’ll Be Watching in 2019 info Posted December 28, 2018 by Debora Haskel in Strategy and Analysis Someone once told me an audience will pay more attention when you tell them you’ll be talking about three things. My interpretation of this advice when applied to marketing trends may have come from the fairy tale Goldilocks and the Three Bears. Talking about just one marketing trend is too narrow. Talking about two trends […] + Read More
Warm Wishes & Happy Holidays from IWCO Direct info Posted December 21, 2018 by Joe Morrison in Announcements It’s hard to believe we’ve made another trip around the sun, but a lot has happened over the past 12 months at IWCO Direct and we have a lot to be thankful for. This time of year, we’re always reminded of how incredibly proud and appreciative we are of our employees’ spirit of giving back […] + Read More
How We’re Preparing for the Changing Paper Market in 2019 info Posted December 19, 2018 by Karen Weil in Direct Mail Marketing 2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […] + Read More
What’s Ahead for Postal Affairs in 2019? All the Postal News You’ll Need info Posted December 18, 2018 by Kurt Ruppel in Postal Issues Updates As we approach the new year, SpeakingDIRECT will be taking the opportunity to reflect on important marketing trends from 2018 and look forward to what we might expect for 2019. In the coming days, my colleagues Karen Weil and Debora Haskel will examine ongoing trends in the evolving paper market and changes we can expect […] + Read More
Five Creative Tips for Folded Self-Mailers info Posted December 14, 2018 by Mike Dietz in Creative We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […] + Read More