Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Idealliance’s G7 Expert & Professional Training Returns to IWCO Direct info Posted June 25, 2019 by Mike Todryk in Announcements In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...] + Read More Hey! Stop Using So Many Exclamation Points in Your Marketing Copy! info Posted June 21, 2019 by Ashley Leone in Creative Hey! Exclamation points are used in marketing copy writing a lot! Some might say too much! I agree! Cringeworthy, isn’t it? If readers can tell that too many exclamation points creates poor writing, why don’t we recognize it as writers? Probably because exclamation points can be effective [...] + Read More How IWCO Direct Sizes Up New Direct Marketing Technologies info Posted June 19, 2019 by Matt Shanahan in Direct Mail Marketing As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...] + Read More To Achieve Email Best Practices, Look No Further than Direct Mail info Posted June 18, 2019 by Alan Sherman in Strategy and Analysis As a direct and digital marketing strategist, I frequently get asked questions about the relationship between direct mail and email best practices. Questions about email creative and frequency pop-up, particularly due to email’s low cost to send. How much email is too much? That answer varies by business and product, and there’s no one good […] + Read More We’re Not Your Father’s Direct Marketing Agency info Posted June 14, 2019 by Tom Hexamer in Strategy and Analysis Happy Father’s Day to all of the dads out there. I’m so grateful for all of the things my dad taught me over the years, and I’m hopeful I’ve been able to pass some of it on to my boys. (They’ve certainly picked up some of my bad habits.) It’s appropriate to be writing this […] + Read More Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions info Posted June 12, 2019 by Ashley Luehmann in Direct Mail Tips A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...] + Read More June is National Safety Month, But We Practice the ABCs of Safety Every Day info Posted June 11, 2019 by Michael Henry in Announcements June is when our thoughts turn to lakes, beaches, and the lure of quality time spent outdoors with family and friends. It also signals the end of school as kids take a break for the summer. But did you know that June is National Safety Month? Learning how to maintain a safe workplace is a […] + Read More IWCO Direct to Host POTC Meeting in Chanhassen info Posted June 7, 2019 by Kurt Ruppel in Postal Issues Updates IWCO Direct is actively involved in a number of associations that advocate for the mailing industry on postal issues, including EMA, PostCom, and Idealliance. We believe it’s important to be vocal about issues ranging from postal reform legislation to mail preparation and other postal operational concerns [...] + Read More Millennials are Prime for Loyalty Programs. Here’s How You Can Hook Them info Posted June 5, 2019 by Blake Lewko in Direct Marketing Trends Loyalty programs have become much more sophisticated since their inception, but they’ve been around for centuries. In 1793, copper tokens were given to customers by U.S. merchants to use for future store purchases. This idea of giving customers rewards to attract return business caught the attention of other shopkeepers and soon led to many companies […] + Read More How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Idealliance’s G7 Expert & Professional Training Returns to IWCO Direct info Posted June 25, 2019 by Mike Todryk in Announcements In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...] + Read More
Hey! Stop Using So Many Exclamation Points in Your Marketing Copy! info Posted June 21, 2019 by Ashley Leone in Creative Hey! Exclamation points are used in marketing copy writing a lot! Some might say too much! I agree! Cringeworthy, isn’t it? If readers can tell that too many exclamation points creates poor writing, why don’t we recognize it as writers? Probably because exclamation points can be effective [...] + Read More
How IWCO Direct Sizes Up New Direct Marketing Technologies info Posted June 19, 2019 by Matt Shanahan in Direct Mail Marketing As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...] + Read More
To Achieve Email Best Practices, Look No Further than Direct Mail info Posted June 18, 2019 by Alan Sherman in Strategy and Analysis As a direct and digital marketing strategist, I frequently get asked questions about the relationship between direct mail and email best practices. Questions about email creative and frequency pop-up, particularly due to email’s low cost to send. How much email is too much? That answer varies by business and product, and there’s no one good […] + Read More
We’re Not Your Father’s Direct Marketing Agency info Posted June 14, 2019 by Tom Hexamer in Strategy and Analysis Happy Father’s Day to all of the dads out there. I’m so grateful for all of the things my dad taught me over the years, and I’m hopeful I’ve been able to pass some of it on to my boys. (They’ve certainly picked up some of my bad habits.) It’s appropriate to be writing this […] + Read More
Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions info Posted June 12, 2019 by Ashley Luehmann in Direct Mail Tips A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...] + Read More
June is National Safety Month, But We Practice the ABCs of Safety Every Day info Posted June 11, 2019 by Michael Henry in Announcements June is when our thoughts turn to lakes, beaches, and the lure of quality time spent outdoors with family and friends. It also signals the end of school as kids take a break for the summer. But did you know that June is National Safety Month? Learning how to maintain a safe workplace is a […] + Read More
IWCO Direct to Host POTC Meeting in Chanhassen info Posted June 7, 2019 by Kurt Ruppel in Postal Issues Updates IWCO Direct is actively involved in a number of associations that advocate for the mailing industry on postal issues, including EMA, PostCom, and Idealliance. We believe it’s important to be vocal about issues ranging from postal reform legislation to mail preparation and other postal operational concerns [...] + Read More
Millennials are Prime for Loyalty Programs. Here’s How You Can Hook Them info Posted June 5, 2019 by Blake Lewko in Direct Marketing Trends Loyalty programs have become much more sophisticated since their inception, but they’ve been around for centuries. In 1793, copper tokens were given to customers by U.S. merchants to use for future store purchases. This idea of giving customers rewards to attract return business caught the attention of other shopkeepers and soon led to many companies […] + Read More
How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More
