Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Mintel Showcases Innovative 2018 Direct Mail Campaigns

Posted November 2, 2018 by Michelle Peel in Direct Mail Marketing

Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […]

No Horrors Here! Mail-Gard Clients Define What a Disaster Is

Posted October 31, 2018 by Michael Henry in Business Continuity and Disaster Recovery

If you believe in this stuff… Legend has it that the veil between the world of the living and the spirit world is at its thinnest on Halloween, allowing for all types of ghosts, ghouls, and goblins to invade our streets and homes on October 31. Those of us in the BC/DR world know that […]

The Components of a Successful Omnichannel Strategy

Posted October 30, 2018 by Krista Black in Omnichannel Marketing

Much has been written about the increasing importance of omnichannel marketing. The most successful brands have crafted an experience that seamlessly follows the customer as they move from one channel to the next throughout the customer journey. I’ve come to appreciate these omnichannel strategies not just as a marketer, but as a consumer who […]

Staff Training Makes Our New Workflow More Efficient Right Off the Bat

Posted October 26, 2018 by Diana Hvistendahl, PMP in Announcements

As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements […]

Postage Increase 2019: Rate Adjustment Could Mean a Rocky Road for Mailers

Posted October 24, 2018 by Kurt Ruppel in Postal Issues Updates

When it comes to the recently announced postage increase for 2019, those of us in the mailing industry thought we were getting vanilla, but what the Postal Service served up was rocky road. Depending on the specific rates a given mailer relies on, that road can look pretty rocky, indeed. The rate adjustment filed […]

Why Should You Look for an IT Career at IWCO Direct?

Why Should IT Professionals Look for a Career at IWCO Direct?

Posted October 19, 2018 by Shelley Lunde in Careers

According to the Bureau of Labor Statistics, the US job market is seeing historically low unemployment rates. That’s great news for our economy and those job-hunting, but can lead to challenges for employers who are having to fight for qualified individuals. This is also true at IWCO Direct—for instance, it took more than five […]

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Our Employees Are Making a Difference for Our Industry and Communities

Posted October 17, 2018 by Jim Andersen in Announcements

One of the important ways IWCO Direct contributes to the good of our company and clients is encouraging employees to take leadership roles within organizations that advocate for our communities and the direct marketing industry. That’s why we were pleased to announce earlier today that Kurt Ruppel, our director of postal policy and marketing communications, […]

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The “Silver Bullet” Channel for Customer Acquisition

Posted October 16, 2018 by Tedd Aurelius in Omnichannel Marketing

Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives.

With &THEN 2018, It Looks Like DMA Could Finally Be Turning a Corner

Posted October 12, 2018 by Megan Lester in Announcements

Yet another &THEN conference is in the books. We were all curious what this year’s show would bring with the ANA and DMA joining forces. Their mission: growth in data, analytics, and data-driven marketing by connecting marketing solutions and service providers to help marketers improve their decision making and grow their brands. After 17 […]

A man is looking at mail he just received

Your Fall 2018 Postal News Update: New Governors, New Initiatives, and the Need for More Collaboration

Posted October 10, 2018 by Kurt Ruppel in Postal Issues Updates

As I alluded to in my post this past June, it’s been a year of non-stop activity for postal nerds. The opportunities to learn about new approaches to postal optimization just keep coming. The fall meeting of the Mailers’ Technical Advisory Committee (MTAC) was held last week, with additional association meetings happening through Thanksgiving (even […]

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