Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Lessons Learned with Our Learning Management System – IWCO Direct

Lessons from Launching a Learning Management System

Posted December 5, 2018 by Diana Hvistendahl, PMP in Announcements

Back in September, I introduced readers to our Learning Management System (LMS), a tool that helps us train new employees and empower existing ones with new skills. This system allows IWCO Direct to provide more efficient service to our clients as well as influence the long-term direction of the company through the education of our […]

Idealliance - G7 Master Colorspace - Qualified Facility

Achieving G7 Colorspace Master Qualification is Further Proof of Color Excellence

Posted December 4, 2018 by Jim Andersen in Announcements

The heightened value marketers place on color accuracy across their marketing communications makes our announcement from earlier today very important. IWCO Direct has achieved G7 Colorspace Master Qualification for our web and sheet-fed lithographic presses, continuous and cut-sheet digital equipment, and proofing devices at all facilities. This is the most stringent level of G7 compliance […]

$How Marketing Math Makes Better Direct Mail Campaigns – IWCO Direct$

Yes, Math Matters to Data-Driven Marketers

Posted November 30, 2018 by Cindy Shatto in Strategy and Analysis

What do you think of when you hear the word “marketing”? Fancy advertising campaigns in Times Square? Those hilarious State Farm commercials? That’s what I used to think, too. After all, the dictionary definition of “marketing” is this: “The process or technique of promoting, selling, and distributing a product or service.” I’ve learned over […]

Why We Upgrade Our Personalization Equipment – IWCO Direct

Our Personalization Equipment Upgrades Keep Us Ahead of the Curve

Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing

At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […]

What a Good Data Security Audit Covers – IWCO Direct

Our Data Security Secret: We’re Always Auditing

Posted November 27, 2018 by John Sobieck in Data Security

For many people, the end of the year means making plans for the holidays at home or a reminder that annual reports will soon be due at the office. Amid the usual hustle and bustle, teams at IWCO Direct are busy gearing up for the data security audits we will be conducting in the coming […]

The Ideal Thanksgiving is the One Where You Make Lasting Memories

Posted November 21, 2018 by Tom Hexamer in Announcements

Many dread the start of the holiday season. It’s often a busy, stressful time that doesn’t feel like the tidings of comfort and joy that are supposed to come with the season. Personally, Thanksgiving is one of my favorite holidays, despite its timing as the onset of winter and hectic pace of the next six […]

Data Drives the Modern Consumer Experience—Why Not Your Marketing, Too?

Posted November 20, 2018 by Ashley Leone in Strategy and Analysis

Data drives much of what we do at IWCO Direct to power our clients’ marketing. Data informs every element from the offer we send, to whom it’s sent, through which channel, and when. That’s because data now drives much of the consumer experience. Think about all the data you use in your daily life. Maybe […]

IWCO Direct 1to1 Delivers the Real “Jobs To Be Done” for Your Marketing Strategy

Posted November 16, 2018 by David Klempke, PMP in Dynamic Content Management

Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand [...]

Creating a Personalized Customer Experience with IWCO Direct 1to1 – IWCO Direct

Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1

Posted November 14, 2018 by David Klempke, PMP in Dynamic Content Management

Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond...

IWCO Direct 1to1 Puts You in Control of Your Marketing Content

Posted November 13, 2018 by David Klempke, PMP in Dynamic Content Management

Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠.

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