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David Klempke

Maximizing Customer Experience with Generative AI

In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences and how we adopt these practices at IWCO. Practice 1: Develop a Customer Experience Strategy Chatbot augmentation is a common customer experience application. AI’s capabilities extend far beyond chat functions and can improve various customer touchpoints. However, given the power and novelty of generative AI,

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