Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

2019 PIA Color Conference Recap – IWCO Direct

Fresh Faces and Fresh Technology Stood Out at the 2019 PIA Color Conference

Posted January 29, 2019 by Steve Malec in Direct Mail Marketing

With subzero temperatures hitting the Midwest, it seems like almost a lifetime ago that I was in San Diego for the 2019 PIA Color Conference. This event is an annual destination for members of our Color Technical Support (CTS) team, and not just because of its warm location in January. Being able to meet with industry leaders who have been in the forefront of developing graphic art standards is very beneficial. It allows our team to maintain our competitive edge [...]

DMCNY 2019 Marketing Outlook – IWCO Direct

Here’s Your 2019 Marketing Forecast, Courtesy of Bruce Biegel and DMCNY

Posted January 25, 2019 by Hank Andersen in Strategy and Analysis

The Direct Marketing Club of New York (DMCNY) promised to kick off the new year and their Annual Outlook Luncheon with the “razor-sharp predictions” of Bruce Biegel, Senior Managing Director of Winterberry Group and advisor for Petsky Prunier. This was a milestone for Biegel, as he celebrated his tenth anniversary of providing the industry outlook and insights we enjoy every January [...]

What Are the 5Is and 7Ps of the Marketing Mix? – IWCO Direct

The Hidden Drivers of Today’s Marketing Mix: The 5Is and 7Ps

Posted January 23, 2019 by Mike Ertel in Strategy and Analysis

The concept of the Marketing Mix has been around since the 1950s when Neil Borden introduced it as the ingredients for an integrated set of marketing “tactics” to create a higher value relationship with customers (what we now refer to as “CX” or “customer experience.”) In the early ‘60s, a marketing professor named E. Jerome McCarthy created a mnemonic for his students [...]

How to Get Involved with Mentoring Month 2019 – IWCO Direct

How We’re Making Mentoring Month Last All Year Long

Posted January 18, 2019 by Bev Lohs in Announcements

Long-time readers of SpeakingDIRECT may know that January is National Mentoring Month, as we’ve been writing about mentoring and our work with programs like MENTOR Minnesota for at least eight years. The official designation goes back to 2002, when President George W. Bush proclaimed January as National Mentoring Month, endorsed by both chambers of the […]

2018 Stats Show that Direct Mail Response Rates Dominate Other Channels – IWCO Direct

The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless

Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […]

Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom

Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends

When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […]

What We're Reading: Seth Godin's "This is Marketing" – IWCO Direct

This is Marketing: A Marketing Philosophy Built on Making Connections and Meeting Needs

Posted January 11, 2019 by Kurt Ruppel in Direct Marketing Trends

I’ve been a Seth Godin fan since the days of purple cows, so I was excited to discover his most recent book, This is Marketing. In his latest work, Godin reminds us that “marketing involves very little in the way of shouting, hustling, or coercion.” Instead, he describes effective marketing as “understanding our […]

Disaster Recovery Planning Resolutions for 2019 – IWCO Direct

Resolutions You Can Keep in 2019—Both at Home and in Your Disaster Recovery Planning

Posted January 9, 2019 by Michael Henry in Business Continuity and Disaster Recovery

It’s practically impossible to begin the New Year without thinking about some resolutions. While setting goals for the new year is pretty common for most of us, so are the results—we may consider them worthy endeavors, but they’re too hard to keep. Perhaps it’s time to reconsider these grand resolutions, and look at them more […]

Avoiding Millennial Stereotypes in Your Marketing – IWCO Direct

Don’t Play On Generational Stereotypes to Reach Millennials

Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends

There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […]

Direct Mail Can Work for Any Business—Including Yours

Posted January 4, 2019 by Alan Sherman in Strategy and Analysis

For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […]

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