Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Caucasian family lying on a white background including mother, two teenage daughters, and adolescent son

A Busy Mom’s Advice for Marketing to Mothers of Teenagers

Posted May 10, 2019 by Michelle Peel in Direct Marketing Trends, Omnichannel Marketing

I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […]

Woman using laptop computer with foliage in the background

IWCO Direct 1to1℠ Simplifies Managing Content Across Channels

Posted May 8, 2019 by David Klempke, PMP in Dynamic Content Management

In today’s connected world, personalized, omnichannel marketing remains the ultimate goal for marketers of all industries. However, managing communications across channels, regions, and audience segments can be tricky at best and impossible at worst. That’s not even factoring in data implementation and personalization efforts. It’s no surprise that marketers are looking for an efficient and […]

National Prescription Drug Take Back Day Is a Great Reminder to Put One More Item on Your Spring-Cleaning List

Posted May 7, 2019 by Bev Lohs in Announcements

The misuse and abuse of prescription drugs has become an epidemic that unfortunately affects too many lives. According to the 2017 National Survey on Drug Use and Health, six million Americans misused controlled prescription drugs that year, and the majority of those drugs were obtained from family and friends, often stolen from their medicine cabinets. […]

Businessman using tablet analyzing sales data and economic growth graph chart.

Customer Intelligence: Marketing Trend or Table Stakes?

Posted May 3, 2019 by Tedd Aurelius in Strategy and Analysis

Every year, without fail, marketing experts release their lists of the ‘hot marketing trends’ that marketers must pay attention to in order to be successful. For 2019, artificial intelligence, influencer marketing, and chatbots seem to be the most popular new additions. What I find interesting is that personalization, the use of direct mail as a […]

Man standing in water and holding umbrella during rain

America’s Most Common Natural Disasters Don’t Need to Stop Your Print and Mail Operations

Posted May 1, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Spring has finally arrived and we are quickly turning towards summer. The news stories have already begun regarding the approach of hurricane season and how to get ready for another wild summer of extreme weather. Of course, depending on where you live and work, hurricane season may translate into tornado season for the Midwest or […]

Recent Awards Reflect Our Commitment to Safety & Creativity

Posted April 30, 2019 by Jim Andersen in Announcements

While it’s true that we value extremely satisfied clients over awards at IWCO Direct, it’s always an honor when others recognize the hard work we put into our craft. That’s why I’m proud of today’s announcement that IWCO Direct has been honored with awards for safety and creativity [...]

How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day

Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability

Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […]

Insights from the 2019 PIA Continuous Improvement Conference

Posted April 24, 2019 by Meg Hanaman in Announcements

For the past five years, we’ve been eager attendees of the Continuous Improvement Conference, and this year was no exception. The insights and information we’ve brought back from these gatherings have helped us sharpen our own quality focus and build a strong Lean Manufacturing program [...]

chalkboard with the text make every day earth day

Earth Day Tips: 10 Simple Things You Can Do to Lessen Environmental Impact

Posted April 23, 2019 by Karen Weil in Sustainability

Yesterday was the 49^th anniversary of Earth Day, the day that marks the birth of the modern environmental movement in 1970. Earthday.org describes 1970 like this: “Americans were slurping leaded gas through massive V8 sedans. Industry belched out smoke and sludge with little fear of legal consequences or bad press. Air pollution was commonly […]

[Insert Relevant Headline]: Why Personalized Marketing is Essential for Loyalty

Posted April 19, 2019 by Cindy Shatto in Strategy and Analysis

What if I was able to customize this blog by starting out with your name and specifically what’s interesting to you about personalization? I think I might have your attention. And that’s exactly the goal of personalized marketing [...]

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