Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Businesspeople reviewing paperwork in the office

How Technical Writers Support IWCO Direct from Behind the Scenes

Posted October 22, 2019 by Diana Hvistendahl, PMP in Announcements

Technical writers are key players within any system or process change initiative at IWCO Direct. Their writing style and standards turn the knowledge of our Subject Matter Experts (SMEs) into consumable content, providing clarity and answers for those that seek information about our processes […]

All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career

Posted October 18, 2019 by Tedd Aurelius in Strategy and Analysis

On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum.

Businesspeople shaking hands and smiling in a well-lit room

Going Full Circle from Planning to Practice

Posted October 16, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Autumn is always a hectic time—especially for Mail-Gard. Our team learned the latest in BC/DR at DRJ Fall 2019, and were able to help a client gear up for a big project at the same time […]

Woman addressing and stamping an envelope

Postage Rates and Promotions Come Into Focus for 2020 Budget Planning

Posted October 15, 2019 by Kurt Ruppel in Postal Issues Updates

It’s that time of year when the budgeting process shifts into high gear, and mailers start asking about what may change in the coming year’s postage rates. The 2020 rate proposal, filed with the Postal Regulatory Commission (PRC) last week, was mostly in line with what letter mailers had expected […]

PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel

Posted October 11, 2019 by Kurt Ruppel in Direct Mail Marketing, Direct Marketing Trends

This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...]

Office worker's fingers tapping at a laptop with symbols of padlocks emanating from the scene.

Reinforcing our Commitment to Data Security with a SOC 2 Report

Posted October 9, 2019 by John Sobieck in Data Security

IWCO Direct takes its data security practices seriously across the board. From strict access restrictions to practical precautions, there’s no detail too small to focus on when it comes to keeping our data (and that of our clients) safe, secure, and available to only those who need it. Part of our ongoing commitment to data […]

Multi-ethnic group of people sitting on an urban bridge text messaging and sharing smart phone content.

2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success

Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing

Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […]

SteelWell’s Clean Eating Challenge and Its Personal Benefits

Posted October 2, 2019 by Denise Becker in Announcements

SteelWell, Steel Partners’ Wellness Program, recently held a 30-day clean eating challenge that encouraged employees to eat more vegetables, drink more water, drink fewer sugary beverages, and reduce fast food intake. Participants were entered into prize drawings each week to help motivate clean eating […]

Long Copy or Not—That is The Question

Posted October 1, 2019 by Marcus Johnson in Creative

It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...]

thINK Ahead Drives Collaboration and Innovation for Production Inkjet

Posted September 27, 2019 by Steve Malec in Direct Mail Marketing

In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions.

Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126

Get Better Results

IWCO Direct is a one-to-one performance improvement marketing firm. If you‘re looking to measurably improve the ROI of your marketing budget contact us now.

Contact Us Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Communicating Across Generations
Millennials and Gen Z have different interests, attitudes, and ways of engaging with brands than previous generations. Access our collection of insightful articles from the experts at IWCO Direct who share what you need to know about these generations and how to reach them with relevant marketing.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Performance Marketing Insights