Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

A Preview of 2019’s Biggest Postal News – IWCO Direct

What’s Ahead for Postal Affairs in 2019? All the Postal News You’ll Need

Posted December 18, 2018 by Kurt Ruppel in Postal Issues Updates

As we approach the new year, SpeakingDIRECT will be taking the opportunity to reflect on important marketing trends from 2018 and look forward to what we might expect for 2019. In the coming days, my colleagues Karen Weil and Debora Haskel will examine ongoing trends in the evolving paper market and changes we can expect […]

5 Creative Tips for Designing Self-Mailers – IWCO Direct

Five Creative Tips for Folded Self-Mailers

Posted December 14, 2018 by Mike Dietz in Creative

We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […]

Megan Lester Receives Cal Poly Alumnus Award – IWCO Direct

IWCO Direct’s Megan Lester Adds “Cal Poly Award Recipient” to Her Numerous Accolades

Posted December 12, 2018 by Mike Ertel in Announcements

We just learned of a new benefit from our media monitoring service: It provides visibility to an employee’s achievement when she is too modest or humble to tell us about it herself. Imagine our surprise and delight when “Megan Lester” and the video below appeared in our daily report! [ ... ]

My Favorite Grammar Resources

Posted December 11, 2018 by Ashley Leone in Creative

It happens more often than I’d like to admit—someone comes to me with a grammar question, and I think I know what the answer is, but I’m not completely sure. Or I know the answer but couldn’t tell you what grammar rule I’m using to reach that conclusion. In my mind, “not completely sure” or […]

Continuous Improvement vs. Seth Godin's Latest Blog – IWCO Direct

Quality and Effort: Reading Seth Godin Through a Continuous Improvement Lens

Posted December 7, 2018 by Meg Hanaman in Announcements

Marketer, author, and recent AMA Hall of Famer Seth Godin has a bit of a celebrity status here at IWCO Direct. When he posted a blog in early November about the relationship between quality and effort (you can read it here), it quickly made its way to my desk. In it, Seth uses his […]

Lessons Learned with Our Learning Management System – IWCO Direct

Lessons from Launching a Learning Management System

Posted December 5, 2018 by Diana Hvistendahl, PMP in Announcements

Back in September, I introduced readers to our Learning Management System (LMS), a tool that helps us train new employees and empower existing ones with new skills. This system allows IWCO Direct to provide more efficient service to our clients as well as influence the long-term direction of the company through the education of our […]

Idealliance - G7 Master Colorspace - Qualified Facility

Achieving G7 Colorspace Master Qualification is Further Proof of Color Excellence

Posted December 4, 2018 by Jim Andersen in Announcements

The heightened value marketers place on color accuracy across their marketing communications makes our announcement from earlier today very important. IWCO Direct has achieved G7 Colorspace Master Qualification for our web and sheet-fed lithographic presses, continuous and cut-sheet digital equipment, and proofing devices at all facilities. This is the most stringent level of G7 compliance […]

$How Marketing Math Makes Better Direct Mail Campaigns – IWCO Direct$

Yes, Math Matters to Data-Driven Marketers

Posted November 30, 2018 by Cindy Shatto in Strategy and Analysis

What do you think of when you hear the word “marketing”? Fancy advertising campaigns in Times Square? Those hilarious State Farm commercials? That’s what I used to think, too. After all, the dictionary definition of “marketing” is this: “The process or technique of promoting, selling, and distributing a product or service.” I’ve learned over […]

Why We Upgrade Our Personalization Equipment – IWCO Direct

Our Personalization Equipment Upgrades Keep Us Ahead of the Curve

Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing

At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […]

What a Good Data Security Audit Covers – IWCO Direct

Our Data Security Secret: We’re Always Auditing

Posted November 27, 2018 by John Sobieck in Data Security

For many people, the end of the year means making plans for the holidays at home or a reminder that annual reports will soon be due at the office. Amid the usual hustle and bustle, teams at IWCO Direct are busy gearing up for the data security audits we will be conducting in the coming […]

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