Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

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When it Comes to Response, Cookie-Cutter Direct Mail Templates Don’t Cut It

Posted November 20, 2019 by Mike Dietz in Creative

Not too long ago, a new client asked us suggestions to make their programs stronger. They scanned a bunch of mail samples we had on the table and leaned back in their chair, asking, “So, what templates do you suggest?” Our answer? “None.”

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Leveraging Our Intranet to Drive Performance

Posted November 19, 2019 by Diana Hvistendahl, PMP in Announcements

With SMEs and managers needing access to all kinds of information, our iDirect intranet is invaluable for keeping everyone on the same page. What can be found there? So much—perhaps too much! But it is better than digging through network folders or contacting a department’s busy subject matter experts …

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Disaster Recovery Tabletop Exercises Help Close Gaps Before a Disaster

Posted November 15, 2019 by Michael Henry in Business Continuity and Disaster Recovery

From a Business Continuity/Disaster Recovery (BC/DR) perspective, one of the most effective means of ensuring a strong, actionable plan is to regularly conduct tabletop exercise scenarios for business continuity. A tabletop test, business continuity planning (BCP) test, or disaster recovery tabletop exercise is a scheduled event …

Smiling business woman with white blank promotional card

Give Your Direct Mail Marketing a Lift with Promotional Cards

Posted November 13, 2019 by Marcus Johnson in Creative

You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience …

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Optimizing Customer Experience with a Customer Journey Leader

Posted November 8, 2019 by Maggie Stack in Direct Marketing Trends

We spend a lot of time talking about how to improve response and conversion in your direct marketing efforts, but equally as important is the customer journey. It can feel like a daunting task, but it’s achievable with the right planning, execution, and guidance by a customer journey leader …

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Problem-Solving Training is Helping Teams and Individuals Deal with Issues More Effectively

Posted November 6, 2019 by Meg Hanaman in Announcements

Continuous Improvement (CI) is all about empowering individuals to identify, analyze, and solve problems. The real power and impact of these elements become apparent when they strengthen the quality of our processes and products, reduce cycle time, facilitate change management, mitigate risk, and improve the customer experience – all while improving the efficiency, effectiveness, and […]

PRINTING United 2019 Really Was a “Bigger, Better, Bolder” Look at the Possibilities of Print

Posted November 5, 2019 by Steve Malec in Direct Marketing Trends

The first-ever PRINTING United promised to be “bigger,” “better,” and “bolder” than any print industry conference before it—and we think it definitely delivered. Here’s what Color Technical Support Manager Steve Malec thought of the inaugural event […]

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Retailers Can Use These Proven Tips to Boost Their 2019 Holiday Marketing ROI

Posted November 1, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis

With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […]

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Five Gruesome Grammar Rules You Can Bury

Posted October 30, 2019 by Ashley Leone in Creative

Horror! Terror! Grammar! Halloween is supposed to be spooky, but you don’t need to be filled with fright at the thought of mastering grammar. In fact, some of the more terrifying grammar rules you were told around campfires as a kid (…No? Just me?) aren’t even real. Here’s a list of five grammar rules that have been slaughtered, slain, or were never really there in the first place [...]

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Direct Mail Never Died—It Evolved

Posted October 29, 2019 by Deborah Quinn in Omnichannel Marketing

Remember in 1999 when the internet was “invented” and the advent of “you got mail” changed the world of print and direct mail forever? Advertising experts were convinced that the direct mail channel would quickly become extinct and email marketing would take its place. As you might have guessed from the title of this post, I’m here to remind you: that didn't happen.

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