Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. thINK Ahead Drives Collaboration and Innovation for Production Inkjet info Posted September 27, 2019 by Steve Malec in Direct Mail Marketing In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions. + Read More What Keeps Clients Awake at Night (and How We Cure Their Insomnia) info Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers. + Read More IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail info Posted September 24, 2019 by Karen Weil in Sustainability It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […] + Read More “Getting Down and Dirty” to Improve Processes with the Annual Steel Partners Presidents Kaizen info Posted September 20, 2019 by Meg Hanaman in Announcements IWCO Direct hosted Steel Partners’ annual, week-long “Presidents Kaizen” earlier this month. The purpose of the week was to bring executive teams together to demonstrate to IWCO Direct employees Steel Partners’ “top down” approach to Lean manufacturing principles […] + Read More Congratulating Bob Rosser on MTAC Industry Vice Chair Election info Posted September 18, 2019 by Jim Andersen in Announcements, Postal Issues Updates We hope you saw the exciting news we shared earlier today that Bob Rosser, director of postal affairs at IWCO Direct, has been elected as Industry Vice Chair of MTAC. Bob will serve in that role until the end of next year, at which point he will transition to Industry Chair through the end of 2023 [...] + Read More New Ideas, New Friends, and a Bit of Fair Food: IWCO Direct Hosts Steel Partners EH&S Council in MN info Posted September 17, 2019 by Bev Lohs in Announcements At the end of August, we welcomed members of the Steel Partners Environmental, Health & Safety (EH&S) Council to Minnesota for their week-long annual meeting. The 54 members in attendance represented 35 locations from 11 different Steel Partners companies. Our Chanhassen campus acted as home base to facilitate the communication of best management practices for EH&S […] + Read More How MSOs Can Master Their Marketing in the Age of Bundles info Posted September 13, 2019 by Michelle Peel in Direct Marketing Trends With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […] + Read More DRJ Fall 2019: Disaster Recovery Resiliency in an Uncertain World info Posted September 11, 2019 by Michael Henry in Business Continuity and Disaster Recovery As a long-time member of the Business Continuity/Disaster Recovery (BC/DR) industry, Mail-Gard finds great value and an important sense of community among our BC/DR peers. One of those valuable partnerships is with the team at Disaster Recovery Journal (DRJ), and we have a long history of exhibiting at their biannual conferences […] + Read More Breaking Down Silos: Building the Business Case for a Dynamic Content Management Solution info Posted September 10, 2019 by David Klempke, PMP in Dynamic Content Management A recent experience I had at a local coffee shop made me think about how we are all demanding customization in commercial interactions. The person behind me in line walked up to the counter and ordered a triple venti soy no foam latte. I immediately thought, “This is a dynamic content management solution in action” […] + Read More 3 Things to Keep in Mind When Marketing to Gen Z info Posted September 6, 2019 by Ashley Luehmann in Omnichannel Marketing My generation has a lot of names, including “post-millennials,” “the homeland generation,” and my personal favorite, “the iGeneration.” Whatever you call us, Generation Z is coming of age—and so are our wallets. Gen Z is the generation born from the mid-1990s to the early 2000s […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125Load More Articles
thINK Ahead Drives Collaboration and Innovation for Production Inkjet info Posted September 27, 2019 by Steve Malec in Direct Mail Marketing In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions. + Read More
What Keeps Clients Awake at Night (and How We Cure Their Insomnia) info Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers. + Read More
IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail info Posted September 24, 2019 by Karen Weil in Sustainability It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […] + Read More
“Getting Down and Dirty” to Improve Processes with the Annual Steel Partners Presidents Kaizen info Posted September 20, 2019 by Meg Hanaman in Announcements IWCO Direct hosted Steel Partners’ annual, week-long “Presidents Kaizen” earlier this month. The purpose of the week was to bring executive teams together to demonstrate to IWCO Direct employees Steel Partners’ “top down” approach to Lean manufacturing principles […] + Read More
Congratulating Bob Rosser on MTAC Industry Vice Chair Election info Posted September 18, 2019 by Jim Andersen in Announcements, Postal Issues Updates We hope you saw the exciting news we shared earlier today that Bob Rosser, director of postal affairs at IWCO Direct, has been elected as Industry Vice Chair of MTAC. Bob will serve in that role until the end of next year, at which point he will transition to Industry Chair through the end of 2023 [...] + Read More
New Ideas, New Friends, and a Bit of Fair Food: IWCO Direct Hosts Steel Partners EH&S Council in MN info Posted September 17, 2019 by Bev Lohs in Announcements At the end of August, we welcomed members of the Steel Partners Environmental, Health & Safety (EH&S) Council to Minnesota for their week-long annual meeting. The 54 members in attendance represented 35 locations from 11 different Steel Partners companies. Our Chanhassen campus acted as home base to facilitate the communication of best management practices for EH&S […] + Read More
How MSOs Can Master Their Marketing in the Age of Bundles info Posted September 13, 2019 by Michelle Peel in Direct Marketing Trends With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […] + Read More
DRJ Fall 2019: Disaster Recovery Resiliency in an Uncertain World info Posted September 11, 2019 by Michael Henry in Business Continuity and Disaster Recovery As a long-time member of the Business Continuity/Disaster Recovery (BC/DR) industry, Mail-Gard finds great value and an important sense of community among our BC/DR peers. One of those valuable partnerships is with the team at Disaster Recovery Journal (DRJ), and we have a long history of exhibiting at their biannual conferences […] + Read More
Breaking Down Silos: Building the Business Case for a Dynamic Content Management Solution info Posted September 10, 2019 by David Klempke, PMP in Dynamic Content Management A recent experience I had at a local coffee shop made me think about how we are all demanding customization in commercial interactions. The person behind me in line walked up to the counter and ordered a triple venti soy no foam latte. I immediately thought, “This is a dynamic content management solution in action” […] + Read More
3 Things to Keep in Mind When Marketing to Gen Z info Posted September 6, 2019 by Ashley Luehmann in Omnichannel Marketing My generation has a lot of names, including “post-millennials,” “the homeland generation,” and my personal favorite, “the iGeneration.” Whatever you call us, Generation Z is coming of age—and so are our wallets. Gen Z is the generation born from the mid-1990s to the early 2000s […] + Read More