Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Reducing Cycle Time with Process Improvement – IWCO Direct

How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients)

Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements

Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...]

How ANA & DMA Are Fighting Data Privacy Legislation – IWCO Direct

How the ANA & DMA are Advocating for the Future of Direct Marketing

Posted February 20, 2019 by Debora Haskel in Direct Marketing Trends

Some of the most important issues facing our industry are also the most difficult to monitor, as initiatives at the state level seem to spread like the flu across the country. Our trade associations do an amazing job and deserve special thanks for embracing the thankless task of keeping us informed of all the ways […]

Sharing Data with Marketing Partners – IWCO Direct

Three Ways Marketers Can Help Keep Their Data Secure

Posted February 19, 2019 by John Sobieck in Data Security

Personalized offers have become the hallmark of today’s direct marketing campaigns. But creating the highly relevant pieces that are driving response to new heights requires marketers to share customer and prospect data with their marketing partners. Those of us who are responsible for data security need to work together across the marketing supply chain to […]

3 Grammar Rules Marketers Can Safely Break – IWCO Direct

3 Times You Can Break the Grammar Rules in Your Marketing Copy

Posted February 15, 2019 by Ashley Leone in Creative, Direct Mail Tips

Grammar is nit-picky and tricky, and it’s constantly evolving with our culture and turning hard-and-fast rules into bendable guidelines. Yes, there are still rules, but they can be a bit obscure or not entirely enforced in colloquial speaking, so we can run into situations in which following proper grammar rules makes writing sound overly formal […]

Why We Love Data-Driven Marketing – IWCO Direct

Data-Driven Marketing is a Many-Splendored Thing

Posted February 13, 2019 by Tedd Aurelius in Strategy and Analysis

All meaningful, deep, long-lasting relationships are dependent on communication. The more two people communicate, the more they get to know one another, and the more intimate they become. With intimacy comes trust, loyalty, and sometimes, even love. This is as true for a brand and its most loyal customers as it is for two individuals. […]

How Integrated Direct Mail Can Boost Online Marketing – IWCO Direct

“A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar

Posted February 12, 2019 by Maggie Stack in Omnichannel Marketing

The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations […]

My Niece Just Sent Her First Piece of Mail. Here’s Why It Mattered.

Posted February 8, 2019 by Ashley Leone in Announcements

“What’s this?” my niece Vivian asks. She’s rummaging through my desk on a Saturday afternoon in early January because “Mommy is napping,” and at four years old, Viv insists she’s too old for naps. (I don’t bother to point out that Mommy is much older than four and is napping—we’ve been down that road before, […]

How We Make Personalized Direct Marketing Easy – IWCO Direct

Personalized Direct Marketing Has Never Been Easier than with IWCO Direct 1to1℠

Posted February 6, 2019 by David Klempke, PMP in Dynamic Content Management

In today’s fast-paced and connected world, it is increasingly critical to extend your marketing reach to customers through the use of multiple channels. With people constantly on the go or buried deep in their phones, if your message does not stand out, it is at risk of being missed entirely! So how do you engage […]

Our Favorite (and Least Favorite) 2019 Super Bowl Ads – IWCO Direct

Who Won and Who Lost in Our Super Bowl Ad Review

Posted February 5, 2019 by Debora Haskel in Creative

We couldn’t help but notice that this year’s Super Bowl ads would be reaching out to women, showcasing women, and focusing on women, so it only made sense to ask five women from IWCO Direct to review this year’s ads. While every response to this request was an enthusiastic variation of, “Count me in,” the […]

3 Tips for More Engaging Mailpiece Design in 2019 – IWCO Direct

Three More Tips to Make Your Mailpiece Design More Engaging

Posted February 1, 2019 by Mike Dietz in Creative

A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...]

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