Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. “Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization info Posted August 7, 2019 by Ashley Luehmann in Direct Marketing Trends At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...] + Read More What We Learned at Recent Continuous Improvement Workshops info Posted August 6, 2019 by Meg Hanaman in Announcements The Manufacturers Alliance is an association that provides a platform for manufacturers to come together for training, education, best practice sharing, and exchanging industry ideas. IWCO Direct has been a member for many years, participating in numerous seminars and workshops [...] + Read More Plastic Straws Are Slowly Going Extinct… Good! info Posted August 2, 2019 by Blake Lewko in Sustainability As we bring our week-long look at sustainability to an end, I wanted to touch on a very big movement sweeping the nation and also the world: the extinction of plastic straws [...] + Read More Misconceptions About Paper and Print info Posted July 31, 2019 by Blake Lewko in Sustainability Paper dates back thousands of years. The paper we know today was created in 105AD by a man named Ts’ai Lun in China. Since the early 2000s, the rise of smartphones and other smart devices has made people question the sustainability of paper-based communications, while largely giving digital media a pass [...] + Read More 10 Simple Ways You Can Help Reduce Your Carbon Footprint at Work info Posted July 30, 2019 by Blake Lewko in Sustainability Whether you work for a big company or a small one, it’s important to keep your impact on the environment in mind. Even small businesses can make strides to reduce their carbon footprint, resulting in benefits for the company, the environment, and individual employees. + Read More When You Need a Disaster Recovery Expert info Posted July 26, 2019 by Michael Henry in Business Continuity and Disaster Recovery Who doesn’t love a big warehouse store? You enter a space filled with aisle after aisle of endless possibilities. Where else can you go to buy a month’s supply of dog food, a flat screen TV, tires for your car, and a gallon of milk—all in one easy trip? The question that comes to mind, […] + Read More Time for a Marketing Health Check-Up? info Posted July 24, 2019 by Tedd Aurelius in Direct Marketing Trends Going to your doctor to get an annual physical is part of being and staying healthy. We schedule these appointments a year in advance, and if we have been following the doctor’s orders for the previous 365 days, we are rewarded with a clean bill of health (though most of us are also given a […] + Read More As Three Executives Receive Promotions, We’re Wishing a Fond Farewell to Our Long-Time President & CFO info Posted July 23, 2019 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery Change is a constant at IWCO Direct. Today, we proudly announced three well-deserved promotions within our leadership team, and also announced Joe Morrison has retired as president and CFO. Joe will be sorely missed. First, let’s review the exciting news. Jake Hertel, who has been vice president of finance since 2012, has been promoted to executive vice president and CFO [...] + Read More Implementing Our Strategy to Reduce Front-End Process Cycle Times info Posted July 19, 2019 by Diana Hvistendahl, PMP in Announcements Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...] + Read More What Shopping for a Wedding Dress and Choosing Direct Mail Formats Have in Common info Posted July 16, 2019 by Mike Dietz in Creative We’ve talked a lot in the past about finding the right tone and format for your direct marketing message—for instance, keeping financial offers in official formats like a #10 envelope, and entertainment offers in promotional layouts with brighter colors and graphics. What we don’t often talk about is the fact that we often present a […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123Last PageLoad More Articles
“Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization info Posted August 7, 2019 by Ashley Luehmann in Direct Marketing Trends At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...] + Read More
What We Learned at Recent Continuous Improvement Workshops info Posted August 6, 2019 by Meg Hanaman in Announcements The Manufacturers Alliance is an association that provides a platform for manufacturers to come together for training, education, best practice sharing, and exchanging industry ideas. IWCO Direct has been a member for many years, participating in numerous seminars and workshops [...] + Read More
Plastic Straws Are Slowly Going Extinct… Good! info Posted August 2, 2019 by Blake Lewko in Sustainability As we bring our week-long look at sustainability to an end, I wanted to touch on a very big movement sweeping the nation and also the world: the extinction of plastic straws [...] + Read More
Misconceptions About Paper and Print info Posted July 31, 2019 by Blake Lewko in Sustainability Paper dates back thousands of years. The paper we know today was created in 105AD by a man named Ts’ai Lun in China. Since the early 2000s, the rise of smartphones and other smart devices has made people question the sustainability of paper-based communications, while largely giving digital media a pass [...] + Read More
10 Simple Ways You Can Help Reduce Your Carbon Footprint at Work info Posted July 30, 2019 by Blake Lewko in Sustainability Whether you work for a big company or a small one, it’s important to keep your impact on the environment in mind. Even small businesses can make strides to reduce their carbon footprint, resulting in benefits for the company, the environment, and individual employees. + Read More
When You Need a Disaster Recovery Expert info Posted July 26, 2019 by Michael Henry in Business Continuity and Disaster Recovery Who doesn’t love a big warehouse store? You enter a space filled with aisle after aisle of endless possibilities. Where else can you go to buy a month’s supply of dog food, a flat screen TV, tires for your car, and a gallon of milk—all in one easy trip? The question that comes to mind, […] + Read More
Time for a Marketing Health Check-Up? info Posted July 24, 2019 by Tedd Aurelius in Direct Marketing Trends Going to your doctor to get an annual physical is part of being and staying healthy. We schedule these appointments a year in advance, and if we have been following the doctor’s orders for the previous 365 days, we are rewarded with a clean bill of health (though most of us are also given a […] + Read More
As Three Executives Receive Promotions, We’re Wishing a Fond Farewell to Our Long-Time President & CFO info Posted July 23, 2019 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery Change is a constant at IWCO Direct. Today, we proudly announced three well-deserved promotions within our leadership team, and also announced Joe Morrison has retired as president and CFO. Joe will be sorely missed. First, let’s review the exciting news. Jake Hertel, who has been vice president of finance since 2012, has been promoted to executive vice president and CFO [...] + Read More
Implementing Our Strategy to Reduce Front-End Process Cycle Times info Posted July 19, 2019 by Diana Hvistendahl, PMP in Announcements Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...] + Read More
What Shopping for a Wedding Dress and Choosing Direct Mail Formats Have in Common info Posted July 16, 2019 by Mike Dietz in Creative We’ve talked a lot in the past about finding the right tone and format for your direct marketing message—for instance, keeping financial offers in official formats like a #10 envelope, and entertainment offers in promotional layouts with brighter colors and graphics. What we don’t often talk about is the fact that we often present a […] + Read More
