Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Reinforcing our Commitment to Data Security with a SOC 2 Report info Posted October 9, 2019 by John Sobieck in Data Security IWCO Direct takes its data security practices seriously across the board. From strict access restrictions to practical precautions, there’s no detail too small to focus on when it comes to keeping our data (and that of our clients) safe, secure, and available to only those who need it. Part of our ongoing commitment to data […] + Read More 2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success info Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […] + Read More SteelWell’s Clean Eating Challenge and Its Personal Benefits info Posted October 2, 2019 by Denise Becker in Announcements SteelWell, Steel Partners’ Wellness Program, recently held a 30-day clean eating challenge that encouraged employees to eat more vegetables, drink more water, drink fewer sugary beverages, and reduce fast food intake. Participants were entered into prize drawings each week to help motivate clean eating […] + Read More Long Copy or Not—That is The Question info Posted October 1, 2019 by Marcus Johnson in Creative It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...] + Read More thINK Ahead Drives Collaboration and Innovation for Production Inkjet info Posted September 27, 2019 by Steve Malec in Direct Mail Marketing In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions. + Read More What Keeps Clients Awake at Night (and How We Cure Their Insomnia) info Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers. + Read More IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail info Posted September 24, 2019 by Karen Weil in Sustainability It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […] + Read More “Getting Down and Dirty” to Improve Processes with the Annual Steel Partners Presidents Kaizen info Posted September 20, 2019 by Meg Hanaman in Announcements IWCO Direct hosted Steel Partners’ annual, week-long “Presidents Kaizen” earlier this month. The purpose of the week was to bring executive teams together to demonstrate to IWCO Direct employees Steel Partners’ “top down” approach to Lean manufacturing principles […] + Read More Congratulating Bob Rosser on MTAC Industry Vice Chair Election info Posted September 18, 2019 by Jim Andersen in Announcements, Postal Issues Updates We hope you saw the exciting news we shared earlier today that Bob Rosser, director of postal affairs at IWCO Direct, has been elected as Industry Vice Chair of MTAC. Bob will serve in that role until the end of next year, at which point he will transition to Industry Chair through the end of 2023 [...] + Read More New Ideas, New Friends, and a Bit of Fair Food: IWCO Direct Hosts Steel Partners EH&S Council in MN info Posted September 17, 2019 by Bev Lohs in Announcements At the end of August, we welcomed members of the Steel Partners Environmental, Health & Safety (EH&S) Council to Minnesota for their week-long annual meeting. The 54 members in attendance represented 35 locations from 11 different Steel Partners companies. Our Chanhassen campus acted as home base to facilitate the communication of best management practices for EH&S […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Reinforcing our Commitment to Data Security with a SOC 2 Report info Posted October 9, 2019 by John Sobieck in Data Security IWCO Direct takes its data security practices seriously across the board. From strict access restrictions to practical precautions, there’s no detail too small to focus on when it comes to keeping our data (and that of our clients) safe, secure, and available to only those who need it. Part of our ongoing commitment to data […] + Read More
2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success info Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […] + Read More
SteelWell’s Clean Eating Challenge and Its Personal Benefits info Posted October 2, 2019 by Denise Becker in Announcements SteelWell, Steel Partners’ Wellness Program, recently held a 30-day clean eating challenge that encouraged employees to eat more vegetables, drink more water, drink fewer sugary beverages, and reduce fast food intake. Participants were entered into prize drawings each week to help motivate clean eating […] + Read More
Long Copy or Not—That is The Question info Posted October 1, 2019 by Marcus Johnson in Creative It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...] + Read More
thINK Ahead Drives Collaboration and Innovation for Production Inkjet info Posted September 27, 2019 by Steve Malec in Direct Mail Marketing In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions. + Read More
What Keeps Clients Awake at Night (and How We Cure Their Insomnia) info Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers. + Read More
IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail info Posted September 24, 2019 by Karen Weil in Sustainability It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […] + Read More
“Getting Down and Dirty” to Improve Processes with the Annual Steel Partners Presidents Kaizen info Posted September 20, 2019 by Meg Hanaman in Announcements IWCO Direct hosted Steel Partners’ annual, week-long “Presidents Kaizen” earlier this month. The purpose of the week was to bring executive teams together to demonstrate to IWCO Direct employees Steel Partners’ “top down” approach to Lean manufacturing principles […] + Read More
Congratulating Bob Rosser on MTAC Industry Vice Chair Election info Posted September 18, 2019 by Jim Andersen in Announcements, Postal Issues Updates We hope you saw the exciting news we shared earlier today that Bob Rosser, director of postal affairs at IWCO Direct, has been elected as Industry Vice Chair of MTAC. Bob will serve in that role until the end of next year, at which point he will transition to Industry Chair through the end of 2023 [...] + Read More
New Ideas, New Friends, and a Bit of Fair Food: IWCO Direct Hosts Steel Partners EH&S Council in MN info Posted September 17, 2019 by Bev Lohs in Announcements At the end of August, we welcomed members of the Steel Partners Environmental, Health & Safety (EH&S) Council to Minnesota for their week-long annual meeting. The 54 members in attendance represented 35 locations from 11 different Steel Partners companies. Our Chanhassen campus acted as home base to facilitate the communication of best management practices for EH&S […] + Read More
