Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Outer Envelope is Key to Getting Your Direct Mail Opened

Posted May 21, 2019 by Marcus Johnson in Direct Mail Tips

Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...]

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10 Ways to Help Turn an Internship into a Full-Time Position

Posted May 17, 2019 by Blake Lewko in Careers

Most workplace interns are current college students, and their internships are usually for college credit and/or professional experience. My first internship was between my junior and senior year of college. I learned a lot and was even offered a position with the company after my internship ended. Actually, 52% of interns are offered a full-time […]

How Physical Security Controls Strengthen Data Security

Posted May 15, 2019 by John Sobieck in Data Security

People tend to think of data security as an online issue, with attempts to access important information being conducted from remote locations. Whether it’s a movie or TV show about an information heist or a news article about a data breach, such stories tend to present the culprit as a hooded scoundrel, hunched over a […]

The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns

Posted May 14, 2019 by Kurt Ruppel in Postal Issues Updates

The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...]

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A Busy Mom’s Advice for Marketing to Mothers of Teenagers

Posted May 10, 2019 by Michelle Peel in Direct Marketing Trends, Omnichannel Marketing

I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […]

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IWCO Direct 1to1℠ Simplifies Managing Content Across Channels

Posted May 8, 2019 by David Klempke, PMP in Dynamic Content Management

In today’s connected world, personalized, omnichannel marketing remains the ultimate goal for marketers of all industries. However, managing communications across channels, regions, and audience segments can be tricky at best and impossible at worst. That’s not even factoring in data implementation and personalization efforts. It’s no surprise that marketers are looking for an efficient and […]

National Prescription Drug Take Back Day Is a Great Reminder to Put One More Item on Your Spring-Cleaning List

Posted May 7, 2019 by Bev Lohs in Announcements

The misuse and abuse of prescription drugs has become an epidemic that unfortunately affects too many lives. According to the 2017 National Survey on Drug Use and Health, six million Americans misused controlled prescription drugs that year, and the majority of those drugs were obtained from family and friends, often stolen from their medicine cabinets. […]

Businessman using tablet analyzing sales data and economic growth graph chart.

Customer Intelligence: Marketing Trend or Table Stakes?

Posted May 3, 2019 by Tedd Aurelius in Strategy and Analysis

Every year, without fail, marketing experts release their lists of the ‘hot marketing trends’ that marketers must pay attention to in order to be successful. For 2019, artificial intelligence, influencer marketing, and chatbots seem to be the most popular new additions. What I find interesting is that personalization, the use of direct mail as a […]

Man standing in water and holding umbrella during rain

America’s Most Common Natural Disasters Don’t Need to Stop Your Print and Mail Operations

Posted May 1, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Spring has finally arrived and we are quickly turning towards summer. The news stories have already begun regarding the approach of hurricane season and how to get ready for another wild summer of extreme weather. Of course, depending on where you live and work, hurricane season may translate into tornado season for the Midwest or […]

Recent Awards Reflect Our Commitment to Safety & Creativity

Posted April 30, 2019 by Jim Andersen in Announcements

While it’s true that we value extremely satisfied clients over awards at IWCO Direct, it’s always an honor when others recognize the hard work we put into our craft. That’s why I’m proud of today’s announcement that IWCO Direct has been honored with awards for safety and creativity [...]

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