Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Client Communications Management Solutions: Change is Good… You Go First

Posted January 22, 2020 by David Klempke, PMP in Dynamic Content Management

Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s […]

Data Drives the Top 2020 Marketing Trends

Posted January 15, 2020 by Debora Haskel in Strategy and Analysis

I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.

The Importance of Color Quality Process Controls

Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends

Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls.

Using a mobile phone virtual wallet application to make a contactless purchase in a store.

The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry

Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis

The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry.

Offset cmyk printer man quality control with magnifying loupe

Understanding Color Quality Process Controls

Posted December 11, 2019 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends

As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical …

How Direct Mail Enhances the Customer Journey

Posted December 4, 2019 by Andrea Sullivan in Strategy and Analysis

When working on a marketing plan or strategy, you may hear these questions: “Do we really need to include direct mail?” or “Can we scale back on direct mail?” And while the response should be that, yes, we definitely want to include direct mail in the customer journey, it should also be noted that […]

Autumn leaves with little turkey holding message

Our Profound Thanks to Those We Work with Every Day

Posted November 27, 2019 by Bev Lohs in Announcements

We often use the phrase, “It goes without saying” when talking about how much we value our coworkers, how much we appreciate our vendors, and how grateful we are for our loyal clients. But as Thanksgiving approaches, we are reminded that, at least occasionally, it needs to be said …

A woman sits by the fireplace and writes Christmas cards.

Tips for Addressing Holiday Cards in the 21st Century

Posted November 26, 2019 by Ashley Leone in Creative

Is it “The Jones’” or “The Joneses”? How do you refer to families with multiple last names? What about married couples? Live-in family? A lot has changed about how you should address your holiday cards. We’re here to help …

Two technical professionals examining server in server room with laptop, running diagnostics and problem-solving.

Ongoing Security Training Helps Us Stay Sharp

Posted November 22, 2019 by John Sobieck in Data Security

A year-end review of our data security means looking at every aspect of our program, even those that are performing well, to identify areas where we can be even better. While our Information Security team will certainly be joining in this time of reflection, it will be as part of the everyday commitment that is required to deliver effective security …

Graphic icons of paper airplanes. Red paper airplane is diverging from the path.

When it Comes to Response, Cookie-Cutter Direct Mail Templates Don’t Cut It

Posted November 20, 2019 by Mike Dietz in Creative

Not too long ago, a new client asked us suggestions to make their programs stronger. They scanned a bunch of mail samples we had on the table and leaned back in their chair, asking, “So, what templates do you suggest?” Our answer? “None.”

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