Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

IWCO Direct Turns 50: Five Things That Haven’t Changed Since 1969

Posted March 19, 2019 by Jim Andersen in Announcements

March 17 appears on most calendars as St. Patrick’s Day, but this year, we had another reason to celebrate. The company we know today as IWCO Direct was founded fifty years ago on March 17, 1969, as Instant Services, Inc. There were four employees and one sheetfed press. The company name reflected what still differentiates […]

The IWCO Direct Color Science Education Room

Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is)

Posted March 15, 2019 by Steve Malec in Direct Mail Marketing

With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...]

Enabling Successful Customer Communication Management Requires More than Software

Posted March 13, 2019 by David Klempke, PMP in Dynamic Content Management

Positioning customer communication management (CCM) software as the “silver bullet” that ensures a successful direct marketing strategy by delivering a high degree of customer personalization is comparable to “snake oil” sales proclaiming a cure for all that ails you. Certainly, software plays an important role as an enabler of an effective marketing strategy, but in […]

Risk Management Takes Center Stage at DRJ Spring 2019

Posted March 12, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Mail-Gard has the opportunity to exhibit at many industry shows and conferences, but one of our go-to events is the DRJ Spring Conference, which is being held March 24–27 at the Disney Coronado Springs Resort in Orlando, FL. We can always count on the Disaster Recovery Journal (DRJ) to host an informative and invaluable […]

The ANA Needs Your Help Fighting the CCPA and Other Data Privacy Legislation – IWCO Direct

Help ANA Develop a New Paradigm to Benefit Consumers and Businesses

Posted March 8, 2019 by Debora Haskel in Direct Marketing Trends

“Data Privacy Legislation Isn’t Confined to California.” A few weeks ago, I wrote that sentence in a blog recapping the work being done by ANA and DMA to advocate for the future of direct marketing amid the potential overreach of new data privacy restrictions like the California Consumer Privacy Act (CCPA). I have rarely been accused of being understated, but that statement now seems like the opposite of hyperbole [...]

5 Questions a Designer Asks About Direct Mail Formats

Posted March 6, 2019 by Mike Dietz in Creative

Those who have ever designed direct mail before—or even those who pay attention to what’s in their mailbox—know there are plenty of direct mail format options out there. Self-mailers, #10 envelopes, snap-packs, monarch-sized pieces… the list goes on and on. Likewise, there are a lot of factors in choosing a direct mail format for your […]

Tips for Creating a Call-to-Action that Actually Works – IWCO Direct

Tips for Creating a Call-to-Action that Can’t Be Ignored

Posted March 1, 2019 by Marcus Johnson in Creative, Direct Mail Tips

From time to time, in direct marketing writing and design, we need to focus on the fundamentals to help us stay sharp in conveying the purpose and value proposition of what we’re selling. Why? Because so many direct marketing packages fail to answer these basic questions: Do we give our audience a reason to open? […]

Trust, Equity, and Loyalty: How Integrated Marketing Campaigns Go Beyond a Single Purchase

Posted February 27, 2019 by Andrea Sullivan in Omnichannel Marketing, Strategy and Analysis

The Data & Marketing Association (DMA) defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise.” They explain that integrated marketing campaigns “meld all aspects of marketing,” from advertising and public relations to sales and social media, to achieve consistent branding and a […]

Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills

Posted February 26, 2019 by Michelle Peel in Strategy and Analysis

Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin, […]

Reducing Cycle Time with Process Improvement – IWCO Direct

How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients)

Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements

Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...]

Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116Last Page

Subscribe Today

We post a new article weekly. We promise to keep it fresh and snappy—our Stevie^® and Feedspot Awards are proof!

Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Direct Marketing News, Tips & Trends