Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9

Posted July 22, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis

We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […]

An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6

Posted July 17, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis

Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […]

An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?

Posted July 15, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis

We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing.

Tips for Restarting Your Marketing During COVID-19

Posted July 8, 2020 by Wes Sparling in Strategy and Analysis

Wondering how to restart your marketing during COVID-19? We’ve seen extensive change in consumer behavior over the past few months. Some of the change is expected to be temporary, and some is expected to continue long into the future. You’ll need to accommodate these changes as you restart your marketing while COVID-19 continues. The national […]

Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency

Posted July 1, 2020 by Matt Shanahan in Strategy and Analysis

We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us […]

Why Marketers Should Stress Over Addressing Recipients of Their Offers

Posted June 24, 2020 by Ashley Leone in Strategy and Analysis

Not too long ago, I talked about how to address formal mail properly for the 21st century. At the end of the post, I attempted to soften the hundreds of words of etiquette by saying that even if you don’t get it totally right, it’s the effort and thought that counts.

Direct Marketing In the COVID-19 Era

Posted June 19, 2020 by Marcus Johnson in Strategy and Analysis

“I don’t know.” “We’re not sure.” “Even the experts can’t say.” “Everything is still so uncertain.” The comments above aren’t about the coronavirus. They’re about when business will “get back to normal.” Welcome to marketing in the COVID-19 era.

Advice for the New Postmaster General

Posted June 17, 2020 by Kurt Ruppel in Postal Issues Updates

On Monday, Louis DeJoy became the 75^th Postmaster General (PMG), succeeding Megan Brennan. We thank Ms. Brennan for her leadership and many years of service to the broader postal community as she makes her transition into a well-deserved retirement. Mr. DeJoy is the first PMG in nearly 20 years to come from outside the […]

Protecting Data Security While Working from Home

Posted June 10, 2020 by John Murray in Data Security

I remember my first visit to New York City. I wanted to see and do many of the traditional touristy things, but most of all I wanted to visit the Statue of Liberty. When I was coming out of the subway and walking through Battery Park along the way to the Ferry Terminal, there were […]

Our Team is Responding to Change by Focusing on Clients and the Future

Posted May 27, 2020 by John Ashe in Announcements

As followers of IWCO Direct and this blog know, last week I joined IWCO Direct as CEO. When a company experiences a change in leadership, naturally employees, clients, and business partners are curious about what the change means and how it will impact them. And of course, competitors try to use the news to their […]

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