Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Hand placing rendered "at" symbol into an open mailbox with its flag up

Direct Mail Never Died—It Evolved

Posted October 29, 2019 by Deborah Quinn in Omnichannel Marketing

Remember in 1999 when the internet was “invented” and the advent of “you got mail” changed the world of print and direct mail forever? Advertising experts were convinced that the direct mail channel would quickly become extinct and email marketing would take its place. As you might have guessed from the title of this post, I’m here to remind you: that didn't happen.

An aerial view of a multi ethnic group of children learn about going green and color in environmentally friendly concepts surrounding a drawing of Earth.

Supporting Graphic Arts Education with Printing Industry Midwest’s Paper Drive

Posted October 25, 2019 by Karen Weil in Sustainability

Fall brings with it a special opportunity to give back to the community by sharing resources with teachers. We have been donating paper to the Printing Industry Midwest (PIM) Paper Drive for the past ten years. PIM members donate paper to support the needs of teachers from schools across the Midwest [...]

How I Plan to Embrace the Future of Print with APTech

Posted October 23, 2019 by Steve Myrvold in Direct Marketing Trends

When APTech announced it was accepting nominations for its Board of Directors (BOD), I was honored to be nominated. When I was informed that I would be joining the Board (pending ratification by the members at PRINT 19), I started making a list of industry issues I hear about from our employees, clients, and business […]

Businesspeople reviewing paperwork in the office

How Technical Writers Support IWCO Direct from Behind the Scenes

Posted October 22, 2019 by Diana Hvistendahl, PMP in Announcements

Technical writers are key players within any system or process change initiative at IWCO Direct. Their writing style and standards turn the knowledge of our Subject Matter Experts (SMEs) into consumable content, providing clarity and answers for those that seek information about our processes […]

All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career

Posted October 18, 2019 by Tedd Aurelius in Strategy and Analysis

On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum.

Businesspeople shaking hands and smiling in a well-lit room

Going Full Circle from Planning to Practice

Posted October 16, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Autumn is always a hectic time—especially for Mail-Gard. Our team learned the latest in BC/DR at DRJ Fall 2019, and were able to help a client gear up for a big project at the same time […]

Woman addressing and stamping an envelope

Postage Rates and Promotions Come Into Focus for 2020 Budget Planning

Posted October 15, 2019 by Kurt Ruppel in Postal Issues Updates

It’s that time of year when the budgeting process shifts into high gear, and mailers start asking about what may change in the coming year’s postage rates. The 2020 rate proposal, filed with the Postal Regulatory Commission (PRC) last week, was mostly in line with what letter mailers had expected […]

PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel

Posted October 11, 2019 by Kurt Ruppel in Direct Mail Marketing, Direct Marketing Trends

This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...]

Office worker's fingers tapping at a laptop with symbols of padlocks emanating from the scene.

Reinforcing our Commitment to Data Security with a SOC 2 Report

Posted October 9, 2019 by John Sobieck in Data Security

IWCO Direct takes its data security practices seriously across the board. From strict access restrictions to practical precautions, there’s no detail too small to focus on when it comes to keeping our data (and that of our clients) safe, secure, and available to only those who need it. Part of our ongoing commitment to data […]

Multi-ethnic group of people sitting on an urban bridge text messaging and sharing smart phone content.

2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success

Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing

Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […]

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