Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. ANA Masters of Data and Technology Conference Showcases Drivers of Growth info Posted February 20, 2020 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference + Read More 2020 Brings Clear Vision at DRJ Spring World info Posted February 12, 2020 by Michael Henry in Business Continuity and Disaster Recovery Punxsutawney Phil, the most famous groundhog in Pennsylvania, has made his annual appearance. When Phil came out of his burrow, he did not see his shadow and affirmed that spring is on the way… thanks, Phil! + Read More Use These Marketing Recommendations to Put the Buyer First info Posted February 5, 2020 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track." + Read More Seven Important Marketing Metrics to Measure in 2020 info Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […] + Read More Client Communications Management Solutions: Change is Good… You Go First info Posted January 22, 2020 by David Klempke, PMP in Dynamic Content Management Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s […] + Read More Data Drives the Top 2020 Marketing Trends info Posted January 15, 2020 by Debora Haskel in Strategy and Analysis I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list. + Read More The Importance of Color Quality Process Controls info Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls. + Read More The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry info Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry. + Read More Understanding Color Quality Process Controls info Posted December 11, 2019 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical … + Read More How Direct Mail Enhances the Customer Journey info Posted December 4, 2019 by Andrea Sullivan in Strategy and Analysis When working on a marketing plan or strategy, you may hear these questions: “Do we really need to include direct mail?” or “Can we scale back on direct mail?” And while the response should be that, yes, we definitely want to include direct mail in the customer journey, it should also be noted that […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
ANA Masters of Data and Technology Conference Showcases Drivers of Growth info Posted February 20, 2020 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference + Read More
2020 Brings Clear Vision at DRJ Spring World info Posted February 12, 2020 by Michael Henry in Business Continuity and Disaster Recovery Punxsutawney Phil, the most famous groundhog in Pennsylvania, has made his annual appearance. When Phil came out of his burrow, he did not see his shadow and affirmed that spring is on the way… thanks, Phil! + Read More
Use These Marketing Recommendations to Put the Buyer First info Posted February 5, 2020 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track." + Read More
Seven Important Marketing Metrics to Measure in 2020 info Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […] + Read More
Client Communications Management Solutions: Change is Good… You Go First info Posted January 22, 2020 by David Klempke, PMP in Dynamic Content Management Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s […] + Read More
Data Drives the Top 2020 Marketing Trends info Posted January 15, 2020 by Debora Haskel in Strategy and Analysis I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list. + Read More
The Importance of Color Quality Process Controls info Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls. + Read More
The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry info Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry. + Read More
Understanding Color Quality Process Controls info Posted December 11, 2019 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical … + Read More
How Direct Mail Enhances the Customer Journey info Posted December 4, 2019 by Andrea Sullivan in Strategy and Analysis When working on a marketing plan or strategy, you may hear these questions: “Do we really need to include direct mail?” or “Can we scale back on direct mail?” And while the response should be that, yes, we definitely want to include direct mail in the customer journey, it should also be noted that […] + Read More
