Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Man standing in water and holding umbrella during rain

America’s Most Common Natural Disasters Don’t Need to Stop Your Print and Mail Operations

Posted May 1, 2019 by Michael Henry in Business Continuity and Disaster Recovery

Spring has finally arrived and we are quickly turning towards summer. The news stories have already begun regarding the approach of hurricane season and how to get ready for another wild summer of extreme weather. Of course, depending on where you live and work, hurricane season may translate into tornado season for the Midwest or […]

Recent Awards Reflect Our Commitment to Safety & Creativity

Posted April 30, 2019 by Jim Andersen in Announcements

While it’s true that we value extremely satisfied clients over awards at IWCO Direct, it’s always an honor when others recognize the hard work we put into our craft. That’s why I’m proud of today’s announcement that IWCO Direct has been honored with awards for safety and creativity [...]

How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day

Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability

Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […]

Insights from the 2019 PIA Continuous Improvement Conference

Posted April 24, 2019 by Meg Hanaman in Announcements

For the past five years, we’ve been eager attendees of the Continuous Improvement Conference, and this year was no exception. The insights and information we’ve brought back from these gatherings have helped us sharpen our own quality focus and build a strong Lean Manufacturing program [...]

chalkboard with the text make every day earth day

Earth Day Tips: 10 Simple Things You Can Do to Lessen Environmental Impact

Posted April 23, 2019 by Karen Weil in Sustainability

Yesterday was the 49^th anniversary of Earth Day, the day that marks the birth of the modern environmental movement in 1970. Earthday.org describes 1970 like this: “Americans were slurping leaded gas through massive V8 sedans. Industry belched out smoke and sludge with little fear of legal consequences or bad press. Air pollution was commonly […]

[Insert Relevant Headline]: Why Personalized Marketing is Essential for Loyalty

Posted April 19, 2019 by Cindy Shatto in Strategy and Analysis

What if I was able to customize this blog by starting out with your name and specifically what’s interesting to you about personalization? I think I might have your attention. And that’s exactly the goal of personalized marketing [...]

Close view of a formula one car on a race track with the driver carrying a winning checkered flag. Modelling and design are my own. Very high resolution 3D render.

Take the Checkered Flag at the 2019 National Postal Forum

Posted April 17, 2019 by Kurt Ruppel in Postal Issues Updates

Start your engines! The National Postal Forum, the year’s premier postal event, begins its high-octane run in Indianapolis, Indiana, on May 5. The theme of this year’s event is “Growth Driven: Fueling Your Mailing and Shipping Success,” and the IWCO Direct team is ready to expand our knowledge to ensure we’re geared up to drive mailing success for our clients [...]

Presentation AEM innovation at Adobe Summit 2019

Adobe Summit 2019 Signals How Customer Experience Management is the Future of Marketing

Posted April 16, 2019 by David Klempke, PMP in Dynamic Content Management

By all measures, Adobe Summit 2019 exceeded expectations. It wasn’t just the sheer number of direct participants—more than 17,000—that impressed us. It was the meaningful content that continues to reinforce the ever-changing landscape for B2B, B2C, and the enticing new moniker of the Business to Everyone (B2E) market [...]

Why New Workflow Tools Aren’t Always Better – IWCO Direct

Front-End: Making Our Workflow Tools Work for Us

Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements

As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […]

How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies

Posted April 10, 2019 by Michelle Peel in Direct Marketing Trends

Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […]

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