Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Making Lean Management a Top-to-Bottom Effort

Posted May 31, 2019 by Patrick Sondreal in Announcements

My colleague Meg Hanaman and I have been speaking a lot lately about the implementation of Steel Business System (SBS) methodology into our Continuous Improvement and Lean manufacturing efforts. As you can imagine with a company of our size, this is a huge undertaking that has already resulted in many process improvements across all departments [...]

Creative business people discussing over computer

How to Leverage Experience-Driven Content Marketing in 2019

Posted May 29, 2019 by Krista Black in Direct Marketing Trends

Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...]

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How Our Workflow Processes Support Content Development

Posted May 24, 2019 by Diana Hvistendahl, PMP in Announcements

The IT department might not be the first thing that comes to mind when you think of establishing processes, creating guidebooks or workflows, and improving references to simplify training, but a new team at IWCO Direct is changing that. The Information & Process Services Department, a part of our IT organization, offers a variety of […]

Macro image of manual typewriter keys M, K, comma, question mark and full stop. Toned image.

Who Cares About the Oxford Comma? We Do!

Posted May 22, 2019 by Ashley Leone in Creative

It’s the little things in life that bring real joy. A cool drink on a hot day, a favorite song on the radio, a well-placed Oxford comma. Ah, yes, the Oxford comma: grammar’s hot-button issue (you may be shocked to hear that grammatists have tempers, but oh boy—the Oxford comma gets us going) [...]

The Outer Envelope is Key to Getting Your Direct Mail Opened

Posted May 21, 2019 by Marcus Johnson in Direct Mail Tips

Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...]

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10 Ways to Help Turn an Internship into a Full-Time Position

Posted May 17, 2019 by Blake Lewko in Careers

Most workplace interns are current college students, and their internships are usually for college credit and/or professional experience. My first internship was between my junior and senior year of college. I learned a lot and was even offered a position with the company after my internship ended. Actually, 52% of interns are offered a full-time […]

How Physical Security Controls Strengthen Data Security

Posted May 15, 2019 by John Sobieck in Data Security

People tend to think of data security as an online issue, with attempts to access important information being conducted from remote locations. Whether it’s a movie or TV show about an information heist or a news article about a data breach, such stories tend to present the culprit as a hooded scoundrel, hunched over a […]

The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns

Posted May 14, 2019 by Kurt Ruppel in Postal Issues Updates

The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...]

Caucasian family lying on a white background including mother, two teenage daughters, and adolescent son

A Busy Mom’s Advice for Marketing to Mothers of Teenagers

Posted May 10, 2019 by Michelle Peel in Direct Marketing Trends, Omnichannel Marketing

I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […]

Woman using laptop computer with foliage in the background

IWCO Direct 1to1℠ Simplifies Managing Content Across Channels

Posted May 8, 2019 by David Klempke, PMP in Dynamic Content Management

In today’s connected world, personalized, omnichannel marketing remains the ultimate goal for marketers of all industries. However, managing communications across channels, regions, and audience segments can be tricky at best and impossible at worst. That’s not even factoring in data implementation and personalization efforts. It’s no surprise that marketers are looking for an efficient and […]

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