Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Direct Mail is Alive and Well info Posted June 30, 2010 by Debora Haskel in Direct Marketing Trends In recent years there have been persistent rumblings that other marketing channels are overtaking direct mail. Don’t believe the hype. Recent studies are proving that direct mail is not only surviving, it’s alive and kicking butt. At IWCO Direct, we know that direct mail is the single most effective marketing channel for successful customer acquisition, […] + Read More Our 10th Annual Supplier Summit info Posted June 23, 2010 by Jim Andersen in Announcements Yesterday we hosted our 10th Annual Supplier Summit in Chanhassen. For those unfamiliar with the event, our Supplier Summit allows us to connect with our key suppliers on a level that has tangible results for customers. First and foremost, it’s an opportunity to thank them for playing such an integral role in our ability […] + Read More The Loyalty Expo Magnified the Evolution of Loyalty Programs info Posted June 16, 2010 by Tom Wicka in Direct Marketing Trends Last week we exhibited at Loyalty Expo in Orlando, Florida. Billed as a true “voice of the customer,” the show was well attended and offered a great mix of different industry verticals. Interest in our IWCO Direct platform was high. Since this was the first year we exhibited at Loyalty Expo, we wanted to share […] + Read More Lean Testing Results Exceed Objectives info Posted June 9, 2010 by Steve Myrvold in Sustainability In a previous blog post, we described the initial steps of our Lean Journey. This entailed using Value Stream Mapping (VSM) to study our entire production process, creating a Current State Map to identify improvement opportunities and developing a streamlined Future State Map to define how we would like our process to work in […] + Read More Forests, Paper and Direct Mail info Posted June 2, 2010 by Pat Deck in Sustainability Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota. This is a great initiative that got me thinking about the relationship between forests, paper and direct […] + Read More Jim Andersen Receives Harry V. Quadracci VISION Award info Posted May 26, 2010 by Jim Andersen in Announcements I am proud to share that my long-time business partner and IWCO Direct and CEO, Jim Andersen, was presented with the 2010 Harry V. Quadracci VISION Award during the Offset & Beyond Conference in Baltimore, Maryland, last week. This prestigious honor is awarded annually on behalf of Printing Industries of America and the Web Offset […] + Read More Sale of Texas Operations Complete info Posted May 18, 2010 by Jim Andersen in Announcements Critical Communications Recovery Services to Expand in Minnesota Today we successfully closed on the sale of our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct in April. Our dealings with Business Ink have gone very smoothly […] + Read More Ideas To Navigate Rising Paper Costs info Posted May 12, 2010 by Mary Hyland in Direct Mail Tips All indications point to another increase in paper costs this summer. With budgets already tightened, direct marketers will need to get creative in their efficient use of paper in order to deflect these rising prices. On the bright side, being more efficient with paper can be better for the environment and your budget. With that […] + Read More How to Pick Up the Production Pace Without Leaving You Breathless info Posted May 5, 2010 by Mike Ertel in Direct Mail Tips In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […] + Read More IWCO Direct To Sell Texas Operations info Posted April 27, 2010 by Jim Andersen in Announcements We announced today that we’ve signed a letter of intent to sell our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct earlier this month which provides IWCO Direct with a national footprint. We are in the […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Direct Mail is Alive and Well info Posted June 30, 2010 by Debora Haskel in Direct Marketing Trends In recent years there have been persistent rumblings that other marketing channels are overtaking direct mail. Don’t believe the hype. Recent studies are proving that direct mail is not only surviving, it’s alive and kicking butt. At IWCO Direct, we know that direct mail is the single most effective marketing channel for successful customer acquisition, […] + Read More
Our 10th Annual Supplier Summit info Posted June 23, 2010 by Jim Andersen in Announcements Yesterday we hosted our 10th Annual Supplier Summit in Chanhassen. For those unfamiliar with the event, our Supplier Summit allows us to connect with our key suppliers on a level that has tangible results for customers. First and foremost, it’s an opportunity to thank them for playing such an integral role in our ability […] + Read More
The Loyalty Expo Magnified the Evolution of Loyalty Programs info Posted June 16, 2010 by Tom Wicka in Direct Marketing Trends Last week we exhibited at Loyalty Expo in Orlando, Florida. Billed as a true “voice of the customer,” the show was well attended and offered a great mix of different industry verticals. Interest in our IWCO Direct platform was high. Since this was the first year we exhibited at Loyalty Expo, we wanted to share […] + Read More
Lean Testing Results Exceed Objectives info Posted June 9, 2010 by Steve Myrvold in Sustainability In a previous blog post, we described the initial steps of our Lean Journey. This entailed using Value Stream Mapping (VSM) to study our entire production process, creating a Current State Map to identify improvement opportunities and developing a streamlined Future State Map to define how we would like our process to work in […] + Read More
Forests, Paper and Direct Mail info Posted June 2, 2010 by Pat Deck in Sustainability Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota. This is a great initiative that got me thinking about the relationship between forests, paper and direct […] + Read More
Jim Andersen Receives Harry V. Quadracci VISION Award info Posted May 26, 2010 by Jim Andersen in Announcements I am proud to share that my long-time business partner and IWCO Direct and CEO, Jim Andersen, was presented with the 2010 Harry V. Quadracci VISION Award during the Offset & Beyond Conference in Baltimore, Maryland, last week. This prestigious honor is awarded annually on behalf of Printing Industries of America and the Web Offset […] + Read More
Sale of Texas Operations Complete info Posted May 18, 2010 by Jim Andersen in Announcements Critical Communications Recovery Services to Expand in Minnesota Today we successfully closed on the sale of our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct in April. Our dealings with Business Ink have gone very smoothly […] + Read More
Ideas To Navigate Rising Paper Costs info Posted May 12, 2010 by Mary Hyland in Direct Mail Tips All indications point to another increase in paper costs this summer. With budgets already tightened, direct marketers will need to get creative in their efficient use of paper in order to deflect these rising prices. On the bright side, being more efficient with paper can be better for the environment and your budget. With that […] + Read More
How to Pick Up the Production Pace Without Leaving You Breathless info Posted May 5, 2010 by Mike Ertel in Direct Mail Tips In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […] + Read More
IWCO Direct To Sell Texas Operations info Posted April 27, 2010 by Jim Andersen in Announcements We announced today that we’ve signed a letter of intent to sell our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct earlier this month which provides IWCO Direct with a national footprint. We are in the […] + Read More
