Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

IWCO Direct Begins its Lean Journey

Posted April 7, 2010 by Steve Myrvold in Sustainability

At IWCO Direct, we crave efficiency. In fact, one of our corporate values is Capability, which we define as “the combined resources of mind and machine, creativity and technology to address critical issues of quality, value, and timeliness.” In order to be as efficient as possible and provide the most value to our customers, we […]

Our New National Footprint

Posted April 1, 2010 by Jim Andersen in Announcements

Today we extend a big welcome to our new employees and customers from Transcontinental Direct to IWCO Direct. In early February we announced our intention to acquire the U.S. operations of Transcontinental Direct. The transaction has passed all regulatory requirements and officially closed earlier today. We are very pleased about the opportunities this acquisition brings […]

Keeping You Current on Postal Regulations

Posted March 31, 2010 by Kurt Ruppel in Postal Issues Updates

At IWCO Direct we take pride in being experts on the ever-changing postal regulations. After all, postage is the biggest expense in a direct mail campaign, and we’ve developed a sophisticated postal strategy to reduce those costs and ensure more predictable delivery for our customers. That’s why a few times a year we post a […]

Tips to Get Your Envelope Opened

Posted March 24, 2010 by Debora Haskel in Direct Mail Tips

One of the most common requests we receive is recommendations for how to use the outer envelope to increase open rates. Since households are inundated with mail every day, the outer envelope may make or break your campaign. Here are five proven ways to make your envelope stand out and, more importantly, get opened: Minimize […]

Adding Color to Direct Mail, Without Breaking the Bank

Posted March 17, 2010 by Luke Teboul in Direct Mail Tips

Color can be a powerful addition to the effectiveness of direct mail campaigns. It increases brand identity, readership and most importantly, has been proven to increase response rates compared to black-and-white printing. And with the improvements of today’s color digital printing technology, adding a little color to your campaign shouldn’t push your budget into the […]

Current USPS Budget Plan Highlights Success of 2006 Postal Reform Efforts

Posted March 10, 2010 by Kurt Ruppel in Postal Issues Updates

Last week the USPS unveiled a 10-year plan to fix its budget problems. The initiative focuses on aggressive cost-cutting, primarily by moving to a five-day-per-week delivery schedule, and an exigent (emergency) price increase. Cost savings from the five-day proposal are estimated to be $3 billion annually. While the Postal Regulatory Commission’s (PRC) decision process is […]

Trigger Mail is Changing the Direct Marketing Landscape

Posted March 3, 2010 by Debora Haskel in Direct Marketing Trends

By now, you’ve probably heard the term trigger mail. This is a truly powerful direct marketing tactic and we’ve seen its ability to increase the success rates of customer acquisition, customer loyalty and customer engagement programs. In fact, reports have shown 200%, 300% and 400% improvements in marketing campaign performance using event-based triggers. To use […]

Another Summer Sale in the Forecast

Posted February 24, 2010 by Kurt Ruppel in Postal Issues Updates

At this time of year, you probably don’t need much incentive to get excited about summer. But if you’re a high-volume mailer there is more to look forward to than just the thought of the warm sun on your face. Last week I attended the Mailers Technical Advisory Committee (MTAC) meeting, where we were informed […]

5 Ways to Sustainability in Direct Marketing

Posted February 17, 2010 by Mike Ertel in Direct Mail Tips, Sustainability

At IWCO Direct, we see the continued success of paper-based direct marketing campaigns. But there is strong resolve and often mandates among marketers to be better stewards of the environment. Reducing paper waste is one of the best ways to achieve this goal. While it’s important to understand trees are a renewable resource, there are […]

Agreement to Acquire Transcontinental Direct US Operations

Posted February 10, 2010 by Jim Andersen in Announcements

As you’ve likely heard or seen in the news today, we’ve agreed to acquire Transcontinental Direct’s US operations. This is a major announcement, not only for the two companies but also for our current and future customers. This acquisition will fulfill our vision for having a robust national total package footprint across the United States. […]

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