Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Inserts Increase Loyalty Marketing Success

Posted January 27, 2010 by Tom Wicka in Direct Marketing Trends

If you’re familiar with IWCO Direct you’ve probably noticed the emphasis we’ve placed on customer acquisition, customer engagement and customer loyalty during our recent website redesign. We plan to touch on these important topics regularly throughout future Speaking Direct posts. Today we’re talking about customer loyalty. One of the most opened and read pieces of […]

Can Customer Service Transform Direct Marketing?

Posted January 20, 2010 by Pat Deck in Direct Marketing Trends

We’ve all heard the term, “world class customer service.” Admittedly, it’s hard to articulate what precisely that means. One of my favorite examples of customer service influencing a company’s strategic direction is Zappos.com – a company that plants its flag on superior customer service. Who could imagine that selling shoes online would yield a company […]

IWCO Direct Begins Speaking Direct

Posted January 14, 2010 by IWCO Direct in Announcements

Thanks for dropping by Speaking Direct. Our new blog builds on our ongoing efforts to educate and advocate for direct marketing. We’ve always had a goal to help not just our customers but also direct marketing reach its full potential. Everyday at IWCO Direct we see powerful direct marketing in action – acquiring, engaging and […]

Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120

Get Better Results

IWCO Direct is a one-to-one performance improvement marketing firm. If you‘re looking to measurably improve the ROI of your marketing budget contact us now.

Contact Us Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Performance Marketing Insights