Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Top Challenges Facing the New CEO of the DMA info Posted August 4, 2010 by Jim Andersen in Direct Marketing Trends We are pleased to join the Direct Marketing Association in welcoming Larry Kimmel as its new CEO. After an extensive six-month search, Larry, the former Chairman and CEO of Grey Direct Global Network, was the overwhelming choice of the DMA’s Board of Directors. Larry assumed the new position on Monday. IWCO Direct is a proud […] + Read More Healthy Employees Create A Healthy Company info Posted July 28, 2010 by Dana Ohnsorg in Announcements Rising health care costs and diminishing health. It’s on the minds of nearly every employer and politician in America. At IWCO Direct, we understand that employee wellness is not only a critical factor to our company’s success but also the success of our customers’ direct marketing programs. We also believe being proactive about employee wellness […] + Read More Mailers Form the Affordable Mail Alliance info Posted July 21, 2010 by Chris Carosella in Postal Issues Updates There’s been a lot of talk, questions and hand-wringing over the Postal Service’s recent request for an exigent (emergency) price increase. To provide a unified voice in opposing the matter, an unprecedented coalition of businesses and mailing organizations have formed the Affordable Mail Alliance. Since the announcement, the Alliance has added more than 250 […] + Read More The ROI on Trigger Mail Makes It the New Black info Posted July 14, 2010 by Tom Wicka in Direct Marketing Trends We continue to see our most sophisticated customers employ trigger programs to augment their acquisition direct mail programs. The new trigger programs are not replacements for their core acquisition program – they are an enhancement to certain market segments that provide outsized response and conversion rates. Why have trigger programs gained such traction over the […] + Read More We Oppose The Postal Service’s Exigent Price Increase info Posted July 7, 2010 by Kurt Ruppel and Bob Rosser in Postal Issues Updates Yesterday the Postal Service filed a request for an exigent (emergency) price increase with the Postal Regulatory Commission (PRC). While the PRC now has 90 days to hold hearings and act on the request, with a decision expected in early October, we at IWCO Direct join nearly every mailing industry coalition partner in rejecting the […] + Read More Direct Mail is Alive and Well info Posted June 30, 2010 by Debora Haskel in Direct Marketing Trends In recent years there have been persistent rumblings that other marketing channels are overtaking direct mail. Don’t believe the hype. Recent studies are proving that direct mail is not only surviving, it’s alive and kicking butt. At IWCO Direct, we know that direct mail is the single most effective marketing channel for successful customer acquisition, […] + Read More Our 10th Annual Supplier Summit info Posted June 23, 2010 by Jim Andersen in Announcements Yesterday we hosted our 10th Annual Supplier Summit in Chanhassen. For those unfamiliar with the event, our Supplier Summit allows us to connect with our key suppliers on a level that has tangible results for customers. First and foremost, it’s an opportunity to thank them for playing such an integral role in our ability […] + Read More The Loyalty Expo Magnified the Evolution of Loyalty Programs info Posted June 16, 2010 by Tom Wicka in Direct Marketing Trends Last week we exhibited at Loyalty Expo in Orlando, Florida. Billed as a true “voice of the customer,” the show was well attended and offered a great mix of different industry verticals. Interest in our IWCO Direct platform was high. Since this was the first year we exhibited at Loyalty Expo, we wanted to share […] + Read More Lean Testing Results Exceed Objectives info Posted June 9, 2010 by Steve Myrvold in Sustainability In a previous blog post, we described the initial steps of our Lean Journey. This entailed using Value Stream Mapping (VSM) to study our entire production process, creating a Current State Map to identify improvement opportunities and developing a streamlined Future State Map to define how we would like our process to work in […] + Read More Forests, Paper and Direct Mail info Posted June 2, 2010 by Pat Deck in Sustainability Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota. This is a great initiative that got me thinking about the relationship between forests, paper and direct […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123Last PageLoad More Articles
Top Challenges Facing the New CEO of the DMA info Posted August 4, 2010 by Jim Andersen in Direct Marketing Trends We are pleased to join the Direct Marketing Association in welcoming Larry Kimmel as its new CEO. After an extensive six-month search, Larry, the former Chairman and CEO of Grey Direct Global Network, was the overwhelming choice of the DMA’s Board of Directors. Larry assumed the new position on Monday. IWCO Direct is a proud […] + Read More
Healthy Employees Create A Healthy Company info Posted July 28, 2010 by Dana Ohnsorg in Announcements Rising health care costs and diminishing health. It’s on the minds of nearly every employer and politician in America. At IWCO Direct, we understand that employee wellness is not only a critical factor to our company’s success but also the success of our customers’ direct marketing programs. We also believe being proactive about employee wellness […] + Read More
Mailers Form the Affordable Mail Alliance info Posted July 21, 2010 by Chris Carosella in Postal Issues Updates There’s been a lot of talk, questions and hand-wringing over the Postal Service’s recent request for an exigent (emergency) price increase. To provide a unified voice in opposing the matter, an unprecedented coalition of businesses and mailing organizations have formed the Affordable Mail Alliance. Since the announcement, the Alliance has added more than 250 […] + Read More
The ROI on Trigger Mail Makes It the New Black info Posted July 14, 2010 by Tom Wicka in Direct Marketing Trends We continue to see our most sophisticated customers employ trigger programs to augment their acquisition direct mail programs. The new trigger programs are not replacements for their core acquisition program – they are an enhancement to certain market segments that provide outsized response and conversion rates. Why have trigger programs gained such traction over the […] + Read More
We Oppose The Postal Service’s Exigent Price Increase info Posted July 7, 2010 by Kurt Ruppel and Bob Rosser in Postal Issues Updates Yesterday the Postal Service filed a request for an exigent (emergency) price increase with the Postal Regulatory Commission (PRC). While the PRC now has 90 days to hold hearings and act on the request, with a decision expected in early October, we at IWCO Direct join nearly every mailing industry coalition partner in rejecting the […] + Read More
Direct Mail is Alive and Well info Posted June 30, 2010 by Debora Haskel in Direct Marketing Trends In recent years there have been persistent rumblings that other marketing channels are overtaking direct mail. Don’t believe the hype. Recent studies are proving that direct mail is not only surviving, it’s alive and kicking butt. At IWCO Direct, we know that direct mail is the single most effective marketing channel for successful customer acquisition, […] + Read More
Our 10th Annual Supplier Summit info Posted June 23, 2010 by Jim Andersen in Announcements Yesterday we hosted our 10th Annual Supplier Summit in Chanhassen. For those unfamiliar with the event, our Supplier Summit allows us to connect with our key suppliers on a level that has tangible results for customers. First and foremost, it’s an opportunity to thank them for playing such an integral role in our ability […] + Read More
The Loyalty Expo Magnified the Evolution of Loyalty Programs info Posted June 16, 2010 by Tom Wicka in Direct Marketing Trends Last week we exhibited at Loyalty Expo in Orlando, Florida. Billed as a true “voice of the customer,” the show was well attended and offered a great mix of different industry verticals. Interest in our IWCO Direct platform was high. Since this was the first year we exhibited at Loyalty Expo, we wanted to share […] + Read More
Lean Testing Results Exceed Objectives info Posted June 9, 2010 by Steve Myrvold in Sustainability In a previous blog post, we described the initial steps of our Lean Journey. This entailed using Value Stream Mapping (VSM) to study our entire production process, creating a Current State Map to identify improvement opportunities and developing a streamlined Future State Map to define how we would like our process to work in […] + Read More
Forests, Paper and Direct Mail info Posted June 2, 2010 by Pat Deck in Sustainability Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota. This is a great initiative that got me thinking about the relationship between forests, paper and direct […] + Read More
