Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Full-Service Intelligent Mail Barcode Adds Tremendous Value to Direct Mail Channel, Despite Challenges info Posted December 15, 2010 by Kurt Ruppel in Direct Marketing Trends The USPS Office of the Inspector General recently released a report highlighting survey findings that the adoption of the Full-Service Intelligent Mail barcode (IMb) is hindered by the high cost of implementation, along with a perceived lack of value. You may be asking yourself, “Is it worth the effort to adopt Full-Service IMb?” The short […] + Read More What’s in Store for 2011 info Posted December 8, 2010 by Debora Haskel in Announcements As everyone’s work day ramps up with year-end planning and the holidays, make sure to reserve one hour to learn where our industry is going in 2011. On Wednesday, Dec. 15 from 2-3pm EST, you can join industry thought leaders and frontline practitioners for an informative Webinar to preview key trends and strategies that represent […] + Read More IWCO Direct Welcomes Patrick Donahoe as New Postmaster General and Offers Some Friendly Advice info Posted December 1, 2010 by Kurt Ruppel in Announcements, Postal Issues Updates This Friday marks Jack Potter’s last day as Postmaster General. We would like to thank Jack for his 32 years of service with the USPS, particularly the past nine as PMG. During the longest tenure as PMG since the early 1800s, Potter dealt with many tough circumstances, including 9/11, the anthrax scare and declining mail […] + Read More Happy Thanksgiving from IWCO Direct info Posted November 24, 2010 by Jim Andersen in Announcements With the spirit of this time honored tradition in mind, we want to share a few things that we’re especially thankful for this year: The continued trust of our customers; The outstanding effort of our employees and business partners to make our acquisition of the U.S. operations of Transcontinental Direct such a success; Our new […] + Read More Four New Year’s Resolutions for Better Results info Posted November 17, 2010 by Mike Dietz in Direct Mail Tips Can you believe 2011 is almost here? You probably can if you’re finalizing your direct marketing plans for the coming year. Before ringing in the new year, here are a few early New Year’s resolutions you should consider for maximizing your 2011 direct mail campaigns. Get started by thinking about your control/champion packages: 1. Evaluate […] + Read More Taking Time to Honor Our Veterans info Posted November 10, 2010 by Pat Deck in Announcements Veterans Day has a special significance to all of us in the IWCO Direct family. As a former officer in the US Navy for 10 years, I would like to personally recognize our many employees and families that have in the past or are currently making the sacrifices required to support loved ones serving our […] + Read More Insight for Marketers Part II – How USPS 5-Day Delivery Will Affect Planning info Posted November 8, 2010 by Bob Rosser in Postal Issues Updates Last week we outlined the challenges the Postal Service’s five-day delivery proposal presents to marketers using direct mail. We’ve examined the proposal in greater detail to see how marketers will need to change their strategy in order to avoid delays that can negatively impact their marketing programs which involve time-sensitive aspects like call center staffing […] + Read More Insight for Marketers – How USPS 5-Day Delivery Will Affect Planning info Posted November 3, 2010 by Bob Rosser in Postal Issues Updates Last month, the Postal Service updated its website with more detail on the effects its five-day proposal would have on delivery times by product. Fortunately, this is still only a proposal. But it is one of many initiatives included in the USPS’ Strategic Plan to reduce costs and maintain its financial viability. Initially, many marketers […] + Read More Mail-Gard Recovery Services Enhances Capacity, Technology Platform and Quality info Posted October 27, 2010 by Stan Johnson in Business Continuity and Disaster Recovery As you may have seen, earlier this week Mail-Gard announced the addition of six Xerox Nuvera printers at our main recovery facility in Warminster, Pa. These new printers expand our print sheet capacity to a volume of nearly 2.8 million images per day. In addition, they also support a broader technology platform and enhance […] + Read More Five Reasons Why This Was the Best DMA Conference in Five Years info Posted October 20, 2010 by Tom Wicka in Direct Mail Tips Many of us at IWCO Direct spent most of last week at the DMA Annual Conference in San Francisco. IWCO Direct has been attending this event for numerous years and the overall consensus from our team was this was the best show of the past five years. Here are five reasons why: 1. DMA’s Direction […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125Load More Articles
Full-Service Intelligent Mail Barcode Adds Tremendous Value to Direct Mail Channel, Despite Challenges info Posted December 15, 2010 by Kurt Ruppel in Direct Marketing Trends The USPS Office of the Inspector General recently released a report highlighting survey findings that the adoption of the Full-Service Intelligent Mail barcode (IMb) is hindered by the high cost of implementation, along with a perceived lack of value. You may be asking yourself, “Is it worth the effort to adopt Full-Service IMb?” The short […] + Read More
What’s in Store for 2011 info Posted December 8, 2010 by Debora Haskel in Announcements As everyone’s work day ramps up with year-end planning and the holidays, make sure to reserve one hour to learn where our industry is going in 2011. On Wednesday, Dec. 15 from 2-3pm EST, you can join industry thought leaders and frontline practitioners for an informative Webinar to preview key trends and strategies that represent […] + Read More
IWCO Direct Welcomes Patrick Donahoe as New Postmaster General and Offers Some Friendly Advice info Posted December 1, 2010 by Kurt Ruppel in Announcements, Postal Issues Updates This Friday marks Jack Potter’s last day as Postmaster General. We would like to thank Jack for his 32 years of service with the USPS, particularly the past nine as PMG. During the longest tenure as PMG since the early 1800s, Potter dealt with many tough circumstances, including 9/11, the anthrax scare and declining mail […] + Read More
Happy Thanksgiving from IWCO Direct info Posted November 24, 2010 by Jim Andersen in Announcements With the spirit of this time honored tradition in mind, we want to share a few things that we’re especially thankful for this year: The continued trust of our customers; The outstanding effort of our employees and business partners to make our acquisition of the U.S. operations of Transcontinental Direct such a success; Our new […] + Read More
Four New Year’s Resolutions for Better Results info Posted November 17, 2010 by Mike Dietz in Direct Mail Tips Can you believe 2011 is almost here? You probably can if you’re finalizing your direct marketing plans for the coming year. Before ringing in the new year, here are a few early New Year’s resolutions you should consider for maximizing your 2011 direct mail campaigns. Get started by thinking about your control/champion packages: 1. Evaluate […] + Read More
Taking Time to Honor Our Veterans info Posted November 10, 2010 by Pat Deck in Announcements Veterans Day has a special significance to all of us in the IWCO Direct family. As a former officer in the US Navy for 10 years, I would like to personally recognize our many employees and families that have in the past or are currently making the sacrifices required to support loved ones serving our […] + Read More
Insight for Marketers Part II – How USPS 5-Day Delivery Will Affect Planning info Posted November 8, 2010 by Bob Rosser in Postal Issues Updates Last week we outlined the challenges the Postal Service’s five-day delivery proposal presents to marketers using direct mail. We’ve examined the proposal in greater detail to see how marketers will need to change their strategy in order to avoid delays that can negatively impact their marketing programs which involve time-sensitive aspects like call center staffing […] + Read More
Insight for Marketers – How USPS 5-Day Delivery Will Affect Planning info Posted November 3, 2010 by Bob Rosser in Postal Issues Updates Last month, the Postal Service updated its website with more detail on the effects its five-day proposal would have on delivery times by product. Fortunately, this is still only a proposal. But it is one of many initiatives included in the USPS’ Strategic Plan to reduce costs and maintain its financial viability. Initially, many marketers […] + Read More
Mail-Gard Recovery Services Enhances Capacity, Technology Platform and Quality info Posted October 27, 2010 by Stan Johnson in Business Continuity and Disaster Recovery As you may have seen, earlier this week Mail-Gard announced the addition of six Xerox Nuvera printers at our main recovery facility in Warminster, Pa. These new printers expand our print sheet capacity to a volume of nearly 2.8 million images per day. In addition, they also support a broader technology platform and enhance […] + Read More
Five Reasons Why This Was the Best DMA Conference in Five Years info Posted October 20, 2010 by Tom Wicka in Direct Mail Tips Many of us at IWCO Direct spent most of last week at the DMA Annual Conference in San Francisco. IWCO Direct has been attending this event for numerous years and the overall consensus from our team was this was the best show of the past five years. Here are five reasons why: 1. DMA’s Direction […] + Read More
