Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Follow the 4 “S’s” for Greater Direct Mail Open Rates info Posted March 16, 2011 by Mike Dietz in Direct Mail Tips Our Creative Services team develops direct mail packages specifically designed to improve open and response rates. We are often tasked with reviewing existing formats to offer suggestions to increase their effectiveness. Our team always leads with the question: “How can we cut through the clutter to stand out in the mailbox?” We’ve condensed some of […] + Read More Manage Your Spend While Investing in Innovation info Posted March 9, 2011 by Tom Wicka in Direct Mail Tips IWCO Direct has a ringside seat when it comes to understanding how the best direct marketers in the industry manage their direct mail spend. The scale and the depth of our platform attracts some of the industry’s top performing direct marketers and allows us to be part of their “Best Practices” execution. The list of […] + Read More We Continue to Grow Mail-Gard info Posted March 2, 2011 by Jerry Montella in Business Continuity and Disaster Recovery It’s an exciting time at Mail-Gard. When we joined the IWCO Direct family as part of the acquisition of the U.S. operations of Transcontinental Direct, we shared that we would be expanding our service offering to better serve our existing customers and customers of IWCO Direct. As part of the company’s overall strategy to continue […] + Read More Being Aggressive on Digital Color info Posted February 24, 2011 by Jim Andersen in Direct Mail Tips This morning we announced that we’ve bolstered our digital color printing capabilities with the installation of a Xerox iGen4™ at our Chanhassen facility. This installation continues the growth of our platform-wide digital print capability and capacity. The iGen4 also provides even greater color consistency than our current iGen3™ digital presses in Chanhassen and Warminster, and […] + Read More Committed to Environmental Stewardship info Posted February 23, 2011 by Karen Weil in Sustainability At IWCO Direct, we’ve fully adopted the “reduce, reuse, recycle & replenish” mantra into our workplace practices. We’ve made concerted efforts to not only conserve energy use but to recycle paper both on the production floor and in our offices. We’ve also embarked on Lean Manufacturing efforts that help reduce waste, and believe our Total […] + Read More Positive Forecasts for 2011 info Posted February 16, 2011 by Pat Deck in Direct Marketing Trends Two weeks ago, Punxsutawney Phil predicted an early spring, which would be a welcomed relief from this particularly cold and snowy winter. But it seems the weather isn’t the only thing with a brighter outlook for the coming months. According to the current edition of Direct Marketing News, reports indicate direct marketing staff increases […] + Read More Recapping the PODi AppForum Redux info Posted February 9, 2011 by Debora Haskel in Direct Marketing Trends I spent most of last week Chairing the Direct Marketing Track at the 2011 PODi AppForum. During my flight home I had a feeling of déjà vu, thinking this was the best of the four AppForums I’ve attended. Yes, I said that last year in this same place. AppForum has never failed to deliver […] + Read More New Postmaster General Makes Strong Start info Posted February 2, 2011 by Kurt Ruppel in Postal Issues Updates In December we noted that new Postmaster General Pat Donahoe was facing significant challenges. We are encouraged by how quickly he has moved to address those challenges and move toward his goal of a leaner, faster, smarter Postal Service. Mr. Donahoe has already made significant changes to the USPS headquarters organization, grouping functions in a […] + Read More Calling All Great Sales Professionals info Posted January 26, 2011 by Mike Ertel in Announcements IWCO Direct’s unique approach to direct mail and digital marketing solutions has made IWCO Direct the go-to name in the industry. Our Total Package Platform offers print, envelope (printing and converting), promotional plastics, personalization, bindery, lettershop, automated marketing services, and an industry-leading postal strategy that drive direct marketing campaigns for some of North America’s most […] + Read More A Preview of the PODi AppForum Direct Marketing Track info Posted January 19, 2011 by Debora Haskel in Direct Marketing Trends We’re less than two weeks away from the start of the 2011 PODi AppForum in Las Vegas, January 31-February 2. The forum is always one of my favorite conferences of the year, and this will be my second year as Chair of the Direct Marketing Track. I may be a bit biased, but I […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Follow the 4 “S’s” for Greater Direct Mail Open Rates info Posted March 16, 2011 by Mike Dietz in Direct Mail Tips Our Creative Services team develops direct mail packages specifically designed to improve open and response rates. We are often tasked with reviewing existing formats to offer suggestions to increase their effectiveness. Our team always leads with the question: “How can we cut through the clutter to stand out in the mailbox?” We’ve condensed some of […] + Read More
Manage Your Spend While Investing in Innovation info Posted March 9, 2011 by Tom Wicka in Direct Mail Tips IWCO Direct has a ringside seat when it comes to understanding how the best direct marketers in the industry manage their direct mail spend. The scale and the depth of our platform attracts some of the industry’s top performing direct marketers and allows us to be part of their “Best Practices” execution. The list of […] + Read More
We Continue to Grow Mail-Gard info Posted March 2, 2011 by Jerry Montella in Business Continuity and Disaster Recovery It’s an exciting time at Mail-Gard. When we joined the IWCO Direct family as part of the acquisition of the U.S. operations of Transcontinental Direct, we shared that we would be expanding our service offering to better serve our existing customers and customers of IWCO Direct. As part of the company’s overall strategy to continue […] + Read More
Being Aggressive on Digital Color info Posted February 24, 2011 by Jim Andersen in Direct Mail Tips This morning we announced that we’ve bolstered our digital color printing capabilities with the installation of a Xerox iGen4™ at our Chanhassen facility. This installation continues the growth of our platform-wide digital print capability and capacity. The iGen4 also provides even greater color consistency than our current iGen3™ digital presses in Chanhassen and Warminster, and […] + Read More
Committed to Environmental Stewardship info Posted February 23, 2011 by Karen Weil in Sustainability At IWCO Direct, we’ve fully adopted the “reduce, reuse, recycle & replenish” mantra into our workplace practices. We’ve made concerted efforts to not only conserve energy use but to recycle paper both on the production floor and in our offices. We’ve also embarked on Lean Manufacturing efforts that help reduce waste, and believe our Total […] + Read More
Positive Forecasts for 2011 info Posted February 16, 2011 by Pat Deck in Direct Marketing Trends Two weeks ago, Punxsutawney Phil predicted an early spring, which would be a welcomed relief from this particularly cold and snowy winter. But it seems the weather isn’t the only thing with a brighter outlook for the coming months. According to the current edition of Direct Marketing News, reports indicate direct marketing staff increases […] + Read More
Recapping the PODi AppForum Redux info Posted February 9, 2011 by Debora Haskel in Direct Marketing Trends I spent most of last week Chairing the Direct Marketing Track at the 2011 PODi AppForum. During my flight home I had a feeling of déjà vu, thinking this was the best of the four AppForums I’ve attended. Yes, I said that last year in this same place. AppForum has never failed to deliver […] + Read More
New Postmaster General Makes Strong Start info Posted February 2, 2011 by Kurt Ruppel in Postal Issues Updates In December we noted that new Postmaster General Pat Donahoe was facing significant challenges. We are encouraged by how quickly he has moved to address those challenges and move toward his goal of a leaner, faster, smarter Postal Service. Mr. Donahoe has already made significant changes to the USPS headquarters organization, grouping functions in a […] + Read More
Calling All Great Sales Professionals info Posted January 26, 2011 by Mike Ertel in Announcements IWCO Direct’s unique approach to direct mail and digital marketing solutions has made IWCO Direct the go-to name in the industry. Our Total Package Platform offers print, envelope (printing and converting), promotional plastics, personalization, bindery, lettershop, automated marketing services, and an industry-leading postal strategy that drive direct marketing campaigns for some of North America’s most […] + Read More
A Preview of the PODi AppForum Direct Marketing Track info Posted January 19, 2011 by Debora Haskel in Direct Marketing Trends We’re less than two weeks away from the start of the 2011 PODi AppForum in Las Vegas, January 31-February 2. The forum is always one of my favorite conferences of the year, and this will be my second year as Chair of the Direct Marketing Track. I may be a bit biased, but I […] + Read More
