Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The ROI on Trigger Mail Makes It the New Black

Posted July 14, 2010 by Tom Wicka in Direct Marketing Trends

We continue to see our most sophisticated customers employ trigger programs to augment their acquisition direct mail programs. The new trigger programs are not replacements for their core acquisition program – they are an enhancement to certain market segments that provide outsized response and conversion rates. Why have trigger programs gained such traction over the […]

We Oppose The Postal Service’s Exigent Price Increase

Posted July 7, 2010 by Kurt Ruppel and Bob Rosser in Postal Issues Updates

Yesterday the Postal Service filed a request for an exigent (emergency) price increase with the Postal Regulatory Commission (PRC). While the PRC now has 90 days to hold hearings and act on the request, with a decision expected in early October, we at IWCO Direct join nearly every mailing industry coalition partner in rejecting the […]

Direct Mail is Alive and Well

Posted June 30, 2010 by Debora Haskel in Direct Marketing Trends

In recent years there have been persistent rumblings that other marketing channels are overtaking direct mail. Don’t believe the hype. Recent studies are proving that direct mail is not only surviving, it’s alive and kicking butt. At IWCO Direct, we know that direct mail is the single most effective marketing channel for successful customer acquisition, […]

Our 10th Annual Supplier Summit

Posted June 23, 2010 by Jim Andersen in Announcements

Yesterday we hosted our 10^th Annual Supplier Summit in Chanhassen. For those unfamiliar with the event, our Supplier Summit allows us to connect with our key suppliers on a level that has tangible results for customers. First and foremost, it’s an opportunity to thank them for playing such an integral role in our ability […]

The Loyalty Expo Magnified the Evolution of Loyalty Programs

Posted June 16, 2010 by Tom Wicka in Direct Marketing Trends

Last week we exhibited at Loyalty Expo in Orlando, Florida. Billed as a true “voice of the customer,” the show was well attended and offered a great mix of different industry verticals. Interest in our IWCO Direct platform was high. Since this was the first year we exhibited at Loyalty Expo, we wanted to share […]

Lean Testing Results Exceed Objectives

Posted June 9, 2010 by Steve Myrvold in Sustainability

In a previous blog post, we described the initial steps of our Lean Journey. This entailed using Value Stream Mapping (VSM) to study our entire production process, creating a Current State Map to identify improvement opportunities and developing a streamlined Future State Map to define how we would like our process to work in […]

Forests, Paper and Direct Mail

Posted June 2, 2010 by Pat Deck in Sustainability

Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota. This is a great initiative that got me thinking about the relationship between forests, paper and direct […]

Jim Andersen Receives Harry V. Quadracci VISION Award

Posted May 26, 2010 by Jim Andersen in Announcements

I am proud to share that my long-time business partner and IWCO Direct and CEO, Jim Andersen, was presented with the 2010 Harry V. Quadracci VISION Award during the Offset & Beyond Conference in Baltimore, Maryland, last week. This prestigious honor is awarded annually on behalf of Printing Industries of America and the Web Offset […]

Sale of Texas Operations Complete

Posted May 18, 2010 by Jim Andersen in Announcements

Critical Communications Recovery Services to Expand in Minnesota Today we successfully closed on the sale of our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct in April. Our dealings with Business Ink have gone very smoothly […]

Ideas To Navigate Rising Paper Costs

Posted May 12, 2010 by Mary Hyland in Direct Mail Tips

All indications point to another increase in paper costs this summer. With budgets already tightened, direct marketers will need to get creative in their efficient use of paper in order to deflect these rising prices. On the bright side, being more efficient with paper can be better for the environment and your budget. With that […]

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