Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Forests, Paper and Direct Mail info Posted June 2, 2010 by Pat Deck in Sustainability Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota. This is a great initiative that got me thinking about the relationship between forests, paper and direct […] + Read More Jim Andersen Receives Harry V. Quadracci VISION Award info Posted May 26, 2010 by Jim Andersen in Announcements I am proud to share that my long-time business partner and IWCO Direct and CEO, Jim Andersen, was presented with the 2010 Harry V. Quadracci VISION Award during the Offset & Beyond Conference in Baltimore, Maryland, last week. This prestigious honor is awarded annually on behalf of Printing Industries of America and the Web Offset […] + Read More Sale of Texas Operations Complete info Posted May 18, 2010 by Jim Andersen in Announcements Critical Communications Recovery Services to Expand in Minnesota Today we successfully closed on the sale of our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct in April. Our dealings with Business Ink have gone very smoothly […] + Read More Ideas To Navigate Rising Paper Costs info Posted May 12, 2010 by Mary Hyland in Direct Mail Tips All indications point to another increase in paper costs this summer. With budgets already tightened, direct marketers will need to get creative in their efficient use of paper in order to deflect these rising prices. On the bright side, being more efficient with paper can be better for the environment and your budget. With that […] + Read More How to Pick Up the Production Pace Without Leaving You Breathless info Posted May 5, 2010 by Mike Ertel in Direct Mail Tips In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […] + Read More IWCO Direct To Sell Texas Operations info Posted April 27, 2010 by Jim Andersen in Announcements We announced today that we’ve signed a letter of intent to sell our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct earlier this month which provides IWCO Direct with a national footprint. We are in the […] + Read More The National Postal Forum Delivered info Posted April 21, 2010 by Kurt Ruppel in Postal Issues Updates Last week, seven IWCO Direct employees attended the National Postal Forum in Nashville. Billed as the premier educational event for the mailing industry, this year’s event didn’t disappoint. The overall consensus was that attendance was up this year. In fact, the Postal Forum’s Facebook page touted more than 4,100 attendees. We also noticed an increase […] + Read More We Now Offer Disaster Recovery Services Through Mail-Gard info Posted April 14, 2010 by Joe Morrison in Business Continuity and Disaster Recovery We are very excited about our recent acquisition of the U.S. operations of Transcontinental Direct. Not only did it provide us with a national footprint, it also strengthened our Total Package Platform by allowing us to provide recovery capabilities through Mail-Gard, which was part of the purchase agreement. If you’re unfamiliar with them, Mail-Gard is […] + Read More IWCO Direct Begins its Lean Journey info Posted April 7, 2010 by Steve Myrvold in Sustainability At IWCO Direct, we crave efficiency. In fact, one of our corporate values is Capability, which we define as “the combined resources of mind and machine, creativity and technology to address critical issues of quality, value, and timeliness.” In order to be as efficient as possible and provide the most value to our customers, we […] + Read More Our New National Footprint info Posted April 1, 2010 by Jim Andersen in Announcements Today we extend a big welcome to our new employees and customers from Transcontinental Direct to IWCO Direct. In early February we announced our intention to acquire the U.S. operations of Transcontinental Direct. The transaction has passed all regulatory requirements and officially closed earlier today. We are very pleased about the opportunities this acquisition brings […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Forests, Paper and Direct Mail info Posted June 2, 2010 by Pat Deck in Sustainability Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota. This is a great initiative that got me thinking about the relationship between forests, paper and direct […] + Read More
Jim Andersen Receives Harry V. Quadracci VISION Award info Posted May 26, 2010 by Jim Andersen in Announcements I am proud to share that my long-time business partner and IWCO Direct and CEO, Jim Andersen, was presented with the 2010 Harry V. Quadracci VISION Award during the Offset & Beyond Conference in Baltimore, Maryland, last week. This prestigious honor is awarded annually on behalf of Printing Industries of America and the Web Offset […] + Read More
Sale of Texas Operations Complete info Posted May 18, 2010 by Jim Andersen in Announcements Critical Communications Recovery Services to Expand in Minnesota Today we successfully closed on the sale of our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct in April. Our dealings with Business Ink have gone very smoothly […] + Read More
Ideas To Navigate Rising Paper Costs info Posted May 12, 2010 by Mary Hyland in Direct Mail Tips All indications point to another increase in paper costs this summer. With budgets already tightened, direct marketers will need to get creative in their efficient use of paper in order to deflect these rising prices. On the bright side, being more efficient with paper can be better for the environment and your budget. With that […] + Read More
How to Pick Up the Production Pace Without Leaving You Breathless info Posted May 5, 2010 by Mike Ertel in Direct Mail Tips In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […] + Read More
IWCO Direct To Sell Texas Operations info Posted April 27, 2010 by Jim Andersen in Announcements We announced today that we’ve signed a letter of intent to sell our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct earlier this month which provides IWCO Direct with a national footprint. We are in the […] + Read More
The National Postal Forum Delivered info Posted April 21, 2010 by Kurt Ruppel in Postal Issues Updates Last week, seven IWCO Direct employees attended the National Postal Forum in Nashville. Billed as the premier educational event for the mailing industry, this year’s event didn’t disappoint. The overall consensus was that attendance was up this year. In fact, the Postal Forum’s Facebook page touted more than 4,100 attendees. We also noticed an increase […] + Read More
We Now Offer Disaster Recovery Services Through Mail-Gard info Posted April 14, 2010 by Joe Morrison in Business Continuity and Disaster Recovery We are very excited about our recent acquisition of the U.S. operations of Transcontinental Direct. Not only did it provide us with a national footprint, it also strengthened our Total Package Platform by allowing us to provide recovery capabilities through Mail-Gard, which was part of the purchase agreement. If you’re unfamiliar with them, Mail-Gard is […] + Read More
IWCO Direct Begins its Lean Journey info Posted April 7, 2010 by Steve Myrvold in Sustainability At IWCO Direct, we crave efficiency. In fact, one of our corporate values is Capability, which we define as “the combined resources of mind and machine, creativity and technology to address critical issues of quality, value, and timeliness.” In order to be as efficient as possible and provide the most value to our customers, we […] + Read More
Our New National Footprint info Posted April 1, 2010 by Jim Andersen in Announcements Today we extend a big welcome to our new employees and customers from Transcontinental Direct to IWCO Direct. In early February we announced our intention to acquire the U.S. operations of Transcontinental Direct. The transaction has passed all regulatory requirements and officially closed earlier today. We are very pleased about the opportunities this acquisition brings […] + Read More