Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Agreement to Acquire Transcontinental Direct US Operations

Posted February 10, 2010 by Jim Andersen in Announcements

As you’ve likely heard or seen in the news today, we’ve agreed to acquire Transcontinental Direct’s US operations. This is a major announcement, not only for the two companies but also for our current and future customers. This acquisition will fulfill our vision for having a robust national total package footprint across the United States. […]

Recapping the PODi AppForum

Posted February 3, 2010 by Debora Haskel in Direct Marketing Trends

I spent the majority of last week Chairing the Direct Marketing Track at the PODi AppForum. During my flight home I couldn’t help but feel this was the best of the three AppForum’s I’ve attended. It is a very exciting time to be in direct marketing, as print and online marketing are converging in ways […]

Inserts Increase Loyalty Marketing Success

Posted January 27, 2010 by Tom Wicka in Direct Marketing Trends

If you’re familiar with IWCO Direct you’ve probably noticed the emphasis we’ve placed on customer acquisition, customer engagement and customer loyalty during our recent website redesign. We plan to touch on these important topics regularly throughout future Speaking Direct posts. Today we’re talking about customer loyalty. One of the most opened and read pieces of […]

Can Customer Service Transform Direct Marketing?

Posted January 20, 2010 by Pat Deck in Direct Marketing Trends

We’ve all heard the term, “world class customer service.” Admittedly, it’s hard to articulate what precisely that means. One of my favorite examples of customer service influencing a company’s strategic direction is Zappos.com – a company that plants its flag on superior customer service. Who could imagine that selling shoes online would yield a company […]

IWCO Direct Begins Speaking Direct

Posted January 14, 2010 by IWCO Direct in Announcements

Thanks for dropping by Speaking Direct. Our new blog builds on our ongoing efforts to educate and advocate for direct marketing. We’ve always had a goal to help not just our customers but also direct marketing reach its full potential. Everyday at IWCO Direct we see powerful direct marketing in action – acquiring, engaging and […]

Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116

Subscribe Today

We post a new article weekly. We promise to keep it fresh and snappy—our Stevie^® and Feedspot Awards are proof!

Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Direct Marketing News, Tips & Trends