Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Taking Geographic Direct Mail Distribution from Theory to Practice

Posted August 25, 2010 by Tom Wicka in Direct Mail Tips

In theory, it makes perfect sense for a national direct mail campaign to be produced in multiple locations, with each piece produced as close to its final destination as possible. But is the geographic distribution of mail from multiple plants real and do the benefits outweigh the challenges? The entering of mail from more than […]

Lean Testing A Proven Success Across Other Areas of Production

Posted August 18, 2010 by Steve Myrvold in Sustainability

In previous blog posts, we’ve described the initial steps in our Lean Journey, which began with Value Stream Mapping and transitioned to testing our plans for improvement on one of our envelope converters. The results were impressive, cutting set-up time in half and prompting several safety and ergonomic improvements. Our next step was to […]

Print Council Launches New Website And Aims To Raise $200K

Posted August 11, 2010 by Debora Haskel in Direct Marketing Trends

If you’re a regular reader of Speaking Direct, you likely rely upon printed communications in one form or another. If so, you may be aware of The Print Council. I am a member of the Marketing Committee for this important organization in our industry. Led by Executive Director Ben Cooper, The Print Council is an […]

Top Challenges Facing the New CEO of the DMA

Posted August 4, 2010 by Jim Andersen in Direct Marketing Trends

We are pleased to join the Direct Marketing Association in welcoming Larry Kimmel as its new CEO. After an extensive six-month search, Larry, the former Chairman and CEO of Grey Direct Global Network, was the overwhelming choice of the DMA’s Board of Directors. Larry assumed the new position on Monday. IWCO Direct is a proud […]

Healthy Employees Create A Healthy Company

Posted July 28, 2010 by Dana Ohnsorg in Announcements

Rising health care costs and diminishing health. It’s on the minds of nearly every employer and politician in America. At IWCO Direct, we understand that employee wellness is not only a critical factor to our company’s success but also the success of our customers’ direct marketing programs. We also believe being proactive about employee wellness […]

Mailers Form the Affordable Mail Alliance

Posted July 21, 2010 by Chris Carosella in Postal Issues Updates

There’s been a lot of talk, questions and hand-wringing over the Postal Service’s recent request for an exigent (emergency) price increase. To provide a unified voice in opposing the matter, an unprecedented coalition of businesses and mailing organizations have formed the Affordable Mail Alliance. Since the announcement, the Alliance has added more than 250 […]

The ROI on Trigger Mail Makes It the New Black

Posted July 14, 2010 by Tom Wicka in Direct Marketing Trends

We continue to see our most sophisticated customers employ trigger programs to augment their acquisition direct mail programs. The new trigger programs are not replacements for their core acquisition program – they are an enhancement to certain market segments that provide outsized response and conversion rates. Why have trigger programs gained such traction over the […]

We Oppose The Postal Service’s Exigent Price Increase

Posted July 7, 2010 by Kurt Ruppel and Bob Rosser in Postal Issues Updates

Yesterday the Postal Service filed a request for an exigent (emergency) price increase with the Postal Regulatory Commission (PRC). While the PRC now has 90 days to hold hearings and act on the request, with a decision expected in early October, we at IWCO Direct join nearly every mailing industry coalition partner in rejecting the […]

Direct Mail is Alive and Well

Posted June 30, 2010 by Debora Haskel in Direct Marketing Trends

In recent years there have been persistent rumblings that other marketing channels are overtaking direct mail. Don’t believe the hype. Recent studies are proving that direct mail is not only surviving, it’s alive and kicking butt. At IWCO Direct, we know that direct mail is the single most effective marketing channel for successful customer acquisition, […]

Our 10th Annual Supplier Summit

Posted June 23, 2010 by Jim Andersen in Announcements

Yesterday we hosted our 10^th Annual Supplier Summit in Chanhassen. For those unfamiliar with the event, our Supplier Summit allows us to connect with our key suppliers on a level that has tangible results for customers. First and foremost, it’s an opportunity to thank them for playing such an integral role in our ability […]

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