Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Forests, Paper and Direct Mail

Posted June 2, 2010 by Pat Deck in Sustainability

Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota. This is a great initiative that got me thinking about the relationship between forests, paper and direct […]

Jim Andersen Receives Harry V. Quadracci VISION Award

Posted May 26, 2010 by Jim Andersen in Announcements

I am proud to share that my long-time business partner and IWCO Direct and CEO, Jim Andersen, was presented with the 2010 Harry V. Quadracci VISION Award during the Offset & Beyond Conference in Baltimore, Maryland, last week. This prestigious honor is awarded annually on behalf of Printing Industries of America and the Web Offset […]

Sale of Texas Operations Complete

Posted May 18, 2010 by Jim Andersen in Announcements

Critical Communications Recovery Services to Expand in Minnesota Today we successfully closed on the sale of our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct in April. Our dealings with Business Ink have gone very smoothly […]

Ideas To Navigate Rising Paper Costs

Posted May 12, 2010 by Mary Hyland in Direct Mail Tips

All indications point to another increase in paper costs this summer. With budgets already tightened, direct marketers will need to get creative in their efficient use of paper in order to deflect these rising prices. On the bright side, being more efficient with paper can be better for the environment and your budget. With that […]

How to Pick Up the Production Pace Without Leaving You Breathless

Posted May 5, 2010 by Mike Ertel in Direct Mail Tips

In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […]

IWCO Direct To Sell Texas Operations

Posted April 27, 2010 by Jim Andersen in Announcements

We announced today that we’ve signed a letter of intent to sell our Fort Worth, Texas, operations to Business Ink, Company of Austin, Texas. The Fort Worth facility was part of our acquisition of the U.S. operations of Transcontinental Direct earlier this month which provides IWCO Direct with a national footprint. We are in the […]

The National Postal Forum Delivered

Posted April 21, 2010 by Kurt Ruppel in Postal Issues Updates

Last week, seven IWCO Direct employees attended the National Postal Forum in Nashville. Billed as the premier educational event for the mailing industry, this year’s event didn’t disappoint. The overall consensus was that attendance was up this year. In fact, the Postal Forum’s Facebook page touted more than 4,100 attendees. We also noticed an increase […]

We Now Offer Disaster Recovery Services Through Mail-Gard

Posted April 14, 2010 by Joe Morrison in Business Continuity and Disaster Recovery

We are very excited about our recent acquisition of the U.S. operations of Transcontinental Direct. Not only did it provide us with a national footprint, it also strengthened our Total Package Platform by allowing us to provide recovery capabilities through Mail-Gard, which was part of the purchase agreement. If you’re unfamiliar with them, Mail-Gard is […]

IWCO Direct Begins its Lean Journey

Posted April 7, 2010 by Steve Myrvold in Sustainability

At IWCO Direct, we crave efficiency. In fact, one of our corporate values is Capability, which we define as “the combined resources of mind and machine, creativity and technology to address critical issues of quality, value, and timeliness.” In order to be as efficient as possible and provide the most value to our customers, we […]

Our New National Footprint

Posted April 1, 2010 by Jim Andersen in Announcements

Today we extend a big welcome to our new employees and customers from Transcontinental Direct to IWCO Direct. In early February we announced our intention to acquire the U.S. operations of Transcontinental Direct. The transaction has passed all regulatory requirements and officially closed earlier today. We are very pleased about the opportunities this acquisition brings […]

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