Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. IWCO Direct Hosting A Job Fair in Chanhassen Aug. 4-5 info Posted August 3, 2011 by Bev Lohs in Announcements A recent issue of Deliver magazine included many positive statistics about the outlook for the direct mail industry. Of particular interest was that direct mail expenditures in the United States are expected to rise to nearly $48 billion – a 5.8% increase over 2010, according to the recent “Outlook 2011: What to Expect in Direct […] + Read More Deliverability is a Key Component of Effective Direct Mail Campaigns info Posted July 27, 2011 by Pat Deck in Direct Mail Tips At IWCO Direct, we work closely with clients to develop strategies to effectively manage drop dates, in-home dates, cycle time and speed to market. All of these tactics at their core have one important concept driving their effectiveness – mail deliverability. So what is deliverability? We define deliverability as the predictability, speed and certainty of […] + Read More Lean Manufacturing Teams and NASCAR Pit Crews Share Common Traits info Posted July 20, 2011 by Steve Myrvold in Sustainability As they say in NASCAR circles, “Every Day is Race Day.” This is a concept that is easily relatable for most of us in direct marketing. In fact, there are many similarities between the NASCAR pit crews and our Lean Manufacturing teams at IWCO Direct. During a recent event where IWCO Direct envelope machine operators […] + Read More Direct Marketing Adds Muscle to Health & Wellness Programs info Posted July 13, 2011 by Debora Haskel in Direct Marketing Trends Workplace wellness programs are increasingly gaining acceptance and recognition. A few weeks ago a bipartisan team of Minnesota legislators announced the formation of a federal Congressional Wellness Caucus to focus awareness on the benefits of these types of initiatives. Wellness programs can have a tangible impact on companies’ bottom lines through lower health care costs […] + Read More Supplier Summit Showcases Effectiveness of Direct Mail info Posted July 6, 2011 by Jim Andersen in Direct Marketing Trends Last week marked our 11th annual Supplier Summit at our headquarters in Chanhassen, MN. This is an annual event where we update our supply partners on the prior year results and the new strategies IWCO Direct will deploy to better serve our customers moving forward. We focus on the role our suppliers can play […] + Read More Paper Stock Considerations for Direct Mail info Posted June 29, 2011 by Mike Ertel in Direct Marketing Trends When developing a direct mail campaign, choosing the right paper stock is an important decision. It’s no exaggeration to say the right paper choice can make-or-break the campaign. Paper options abound far beyond weight, color or finish. Just like the saying, “There’s an App for That,” there’s a paper stock with nearly any characteristic you […] + Read More Driving Customer Engagement Through Direct Marketing info Posted June 22, 2011 by Debora Haskel in Direct Marketing Trends It’s not always clear where the difference lies between customer engagement and customer loyalty. Perhaps the folks at the Engagement Expo say it best when they write, “On the Road to Loyalty: Engagement is the Journey, Loyalty is the Destination.” Like any journey, it’s best to start with a plan that considers where […] + Read More Our Suppliers Continue to be Champions of the Environment info Posted June 15, 2011 by Karen Weil in Sustainability In recent months we’ve discussed our recycling efforts at IWCO Direct and begun highlighting the efforts of our supply partners to reduce their environmental footprint. Today we recognize Smurfit-Stone Container Corp. (SSCC) who was recently acquired by RockTenn Company. The legacy SSCC company has been one of our main carton suppliers that actively promote […] + Read More Commingling is an Essential Ingredient for an Effective Postal Strategy info Posted June 8, 2011 by Kurt Ruppel in Direct Marketing Trends In many ways, formulating a postal strategy is like gourmet cooking. It demands the right mix of ingredients and a skilled chef to develop a menu perfectly suited to the needs and desires of the guests. At IWCO Direct, our postal optimization strategy is one of most important ways we do direct marketing like no […] + Read More Print-to-Mail Recovery – It’s Not Just for Disasters Anymore info Posted June 1, 2011 by Jerry Montella in Business Continuity and Disaster Recovery Natural disasters are all over the news these days, so when people hear the words Disaster Recovery, it’s these type of events most people think of first. But in the print and mail recovery industry it’s also the man-made catastrophes that cause our customers to call on us for assistance. We like to call it […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
IWCO Direct Hosting A Job Fair in Chanhassen Aug. 4-5 info Posted August 3, 2011 by Bev Lohs in Announcements A recent issue of Deliver magazine included many positive statistics about the outlook for the direct mail industry. Of particular interest was that direct mail expenditures in the United States are expected to rise to nearly $48 billion – a 5.8% increase over 2010, according to the recent “Outlook 2011: What to Expect in Direct […] + Read More
Deliverability is a Key Component of Effective Direct Mail Campaigns info Posted July 27, 2011 by Pat Deck in Direct Mail Tips At IWCO Direct, we work closely with clients to develop strategies to effectively manage drop dates, in-home dates, cycle time and speed to market. All of these tactics at their core have one important concept driving their effectiveness – mail deliverability. So what is deliverability? We define deliverability as the predictability, speed and certainty of […] + Read More
Lean Manufacturing Teams and NASCAR Pit Crews Share Common Traits info Posted July 20, 2011 by Steve Myrvold in Sustainability As they say in NASCAR circles, “Every Day is Race Day.” This is a concept that is easily relatable for most of us in direct marketing. In fact, there are many similarities between the NASCAR pit crews and our Lean Manufacturing teams at IWCO Direct. During a recent event where IWCO Direct envelope machine operators […] + Read More
Direct Marketing Adds Muscle to Health & Wellness Programs info Posted July 13, 2011 by Debora Haskel in Direct Marketing Trends Workplace wellness programs are increasingly gaining acceptance and recognition. A few weeks ago a bipartisan team of Minnesota legislators announced the formation of a federal Congressional Wellness Caucus to focus awareness on the benefits of these types of initiatives. Wellness programs can have a tangible impact on companies’ bottom lines through lower health care costs […] + Read More
Supplier Summit Showcases Effectiveness of Direct Mail info Posted July 6, 2011 by Jim Andersen in Direct Marketing Trends Last week marked our 11th annual Supplier Summit at our headquarters in Chanhassen, MN. This is an annual event where we update our supply partners on the prior year results and the new strategies IWCO Direct will deploy to better serve our customers moving forward. We focus on the role our suppliers can play […] + Read More
Paper Stock Considerations for Direct Mail info Posted June 29, 2011 by Mike Ertel in Direct Marketing Trends When developing a direct mail campaign, choosing the right paper stock is an important decision. It’s no exaggeration to say the right paper choice can make-or-break the campaign. Paper options abound far beyond weight, color or finish. Just like the saying, “There’s an App for That,” there’s a paper stock with nearly any characteristic you […] + Read More
Driving Customer Engagement Through Direct Marketing info Posted June 22, 2011 by Debora Haskel in Direct Marketing Trends It’s not always clear where the difference lies between customer engagement and customer loyalty. Perhaps the folks at the Engagement Expo say it best when they write, “On the Road to Loyalty: Engagement is the Journey, Loyalty is the Destination.” Like any journey, it’s best to start with a plan that considers where […] + Read More
Our Suppliers Continue to be Champions of the Environment info Posted June 15, 2011 by Karen Weil in Sustainability In recent months we’ve discussed our recycling efforts at IWCO Direct and begun highlighting the efforts of our supply partners to reduce their environmental footprint. Today we recognize Smurfit-Stone Container Corp. (SSCC) who was recently acquired by RockTenn Company. The legacy SSCC company has been one of our main carton suppliers that actively promote […] + Read More
Commingling is an Essential Ingredient for an Effective Postal Strategy info Posted June 8, 2011 by Kurt Ruppel in Direct Marketing Trends In many ways, formulating a postal strategy is like gourmet cooking. It demands the right mix of ingredients and a skilled chef to develop a menu perfectly suited to the needs and desires of the guests. At IWCO Direct, our postal optimization strategy is one of most important ways we do direct marketing like no […] + Read More
Print-to-Mail Recovery – It’s Not Just for Disasters Anymore info Posted June 1, 2011 by Jerry Montella in Business Continuity and Disaster Recovery Natural disasters are all over the news these days, so when people hear the words Disaster Recovery, it’s these type of events most people think of first. But in the print and mail recovery industry it’s also the man-made catastrophes that cause our customers to call on us for assistance. We like to call it […] + Read More
