Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Commingling Equipment Installation Helps Ease Postage Costs info Posted October 13, 2010 by Jim Andersen in Announcements This week we announced the installation of three Siemens Paramount® Delivery-point Bar Code Sorters at our facility in Hamburg, Pa. This installation provides a common production platform across our national footprint and allows our customers to leverage our volume and industry-leading postal strategy to maximize their postage savings. With this installation we will have […] + Read More The DMA Annual Conference Kicks Off Next Week info Posted October 6, 2010 by Debora Haskel in Direct Mail Tips It can only mean one thing when the leaves begin turning colors and football games flood your TV. That’s right, the DMA Annual Conference is about to kickoff and everyone at IWCO Direct is excited for the 2010 event. Here are some of the highlights. The DMA has created a spectacular lineup for this year’s […] + Read More IWCO Direct Applauds PRC Decision to Reject Exigent Rate Request info Posted October 1, 2010 by Kurt Ruppel in Postal Issues Updates Yesterday the Postal Regulatory Commission (PRC) announced that it had unanimously rejected the Postal Service’s request for an exigent price increase in its entirety. IWCO Direct joins other members of the Affordable Mail Alliance in congratulating the PRC on this courageous decision. The impact this greater-than-inflation increase would have had on the mailing community, and […] + Read More Customers Speak Directly about IWCO Direct info Posted September 29, 2010 by Pat Deck in Announcements We believe that customer service has always distinguished IWCO Direct. It is a priority for each of us and for more than 40 years, service has been the fabric of our culture. In fact, it’s so important we made it the topic of our very first post here on Speaking Direct. But do we […] + Read More Investing in Innovation on Your Direct Mail Program Makes Good Cents info Posted September 22, 2010 by Tom Wicka in Direct Mail Tips The changing economics of business has influenced both direct marketers and suppliers to seek new ways to succeed. Reflecting on where to allocate resources, it seems that “cutting costs” is still out pacing “investing in innovation.” Cutting to the muscle by doing things that only yield a lower unit cost will both smother customers’ growth […] + Read More Mail-Gard Moves Second Location to Minnesota info Posted September 15, 2010 by Jerry Montella in Business Continuity and Disaster Recovery Yesterday we announced that our second critical communications recovery center has moved to IWCO Direct’s headquarters in Chanhassen, Minn. to strengthen our Total Package Platform. As Jim Andersen commented, disaster recovery is a growing compliance requirement for many of today’s leading marketers. While it’s not possible to predict how or when a disaster will […] + Read More Augment Your Reality at the 2011 PODi AppForum info Posted September 8, 2010 by Debora Haskel in Direct Marketing Trends This January I have the honor of chairing the Relevant Marketing Tactics Track at the 2011 PODi AppForum in Las Vegas. This will be my second consecutive year chairing a Track, and I can’t wait to get back. If you read my recap of last year’s event, I believe there’s no better place to […] + Read More The Mighty Envelope is a Must in Hamburg info Posted September 1, 2010 by Mike Ertel in Direct Mail Tips We all know the power of the first impression. Sure, you can’t judge a book by its cover, but a good cover never hurts. And while sometimes taken for granted, the outer envelope may be the most important piece of direct mail creative. This is why IWCO Direct’s creative services team is always developing new […] + Read More Taking Geographic Direct Mail Distribution from Theory to Practice info Posted August 25, 2010 by Tom Wicka in Direct Mail Tips In theory, it makes perfect sense for a national direct mail campaign to be produced in multiple locations, with each piece produced as close to its final destination as possible. But is the geographic distribution of mail from multiple plants real and do the benefits outweigh the challenges? The entering of mail from more than […] + Read More Lean Testing A Proven Success Across Other Areas of Production info Posted August 18, 2010 by Steve Myrvold in Sustainability In previous blog posts, we’ve described the initial steps in our Lean Journey, which began with Value Stream Mapping and transitioned to testing our plans for improvement on one of our envelope converters. The results were impressive, cutting set-up time in half and prompting several safety and ergonomic improvements. Our next step was to […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Commingling Equipment Installation Helps Ease Postage Costs info Posted October 13, 2010 by Jim Andersen in Announcements This week we announced the installation of three Siemens Paramount® Delivery-point Bar Code Sorters at our facility in Hamburg, Pa. This installation provides a common production platform across our national footprint and allows our customers to leverage our volume and industry-leading postal strategy to maximize their postage savings. With this installation we will have […] + Read More
The DMA Annual Conference Kicks Off Next Week info Posted October 6, 2010 by Debora Haskel in Direct Mail Tips It can only mean one thing when the leaves begin turning colors and football games flood your TV. That’s right, the DMA Annual Conference is about to kickoff and everyone at IWCO Direct is excited for the 2010 event. Here are some of the highlights. The DMA has created a spectacular lineup for this year’s […] + Read More
IWCO Direct Applauds PRC Decision to Reject Exigent Rate Request info Posted October 1, 2010 by Kurt Ruppel in Postal Issues Updates Yesterday the Postal Regulatory Commission (PRC) announced that it had unanimously rejected the Postal Service’s request for an exigent price increase in its entirety. IWCO Direct joins other members of the Affordable Mail Alliance in congratulating the PRC on this courageous decision. The impact this greater-than-inflation increase would have had on the mailing community, and […] + Read More
Customers Speak Directly about IWCO Direct info Posted September 29, 2010 by Pat Deck in Announcements We believe that customer service has always distinguished IWCO Direct. It is a priority for each of us and for more than 40 years, service has been the fabric of our culture. In fact, it’s so important we made it the topic of our very first post here on Speaking Direct. But do we […] + Read More
Investing in Innovation on Your Direct Mail Program Makes Good Cents info Posted September 22, 2010 by Tom Wicka in Direct Mail Tips The changing economics of business has influenced both direct marketers and suppliers to seek new ways to succeed. Reflecting on where to allocate resources, it seems that “cutting costs” is still out pacing “investing in innovation.” Cutting to the muscle by doing things that only yield a lower unit cost will both smother customers’ growth […] + Read More
Mail-Gard Moves Second Location to Minnesota info Posted September 15, 2010 by Jerry Montella in Business Continuity and Disaster Recovery Yesterday we announced that our second critical communications recovery center has moved to IWCO Direct’s headquarters in Chanhassen, Minn. to strengthen our Total Package Platform. As Jim Andersen commented, disaster recovery is a growing compliance requirement for many of today’s leading marketers. While it’s not possible to predict how or when a disaster will […] + Read More
Augment Your Reality at the 2011 PODi AppForum info Posted September 8, 2010 by Debora Haskel in Direct Marketing Trends This January I have the honor of chairing the Relevant Marketing Tactics Track at the 2011 PODi AppForum in Las Vegas. This will be my second consecutive year chairing a Track, and I can’t wait to get back. If you read my recap of last year’s event, I believe there’s no better place to […] + Read More
The Mighty Envelope is a Must in Hamburg info Posted September 1, 2010 by Mike Ertel in Direct Mail Tips We all know the power of the first impression. Sure, you can’t judge a book by its cover, but a good cover never hurts. And while sometimes taken for granted, the outer envelope may be the most important piece of direct mail creative. This is why IWCO Direct’s creative services team is always developing new […] + Read More
Taking Geographic Direct Mail Distribution from Theory to Practice info Posted August 25, 2010 by Tom Wicka in Direct Mail Tips In theory, it makes perfect sense for a national direct mail campaign to be produced in multiple locations, with each piece produced as close to its final destination as possible. But is the geographic distribution of mail from multiple plants real and do the benefits outweigh the challenges? The entering of mail from more than […] + Read More
Lean Testing A Proven Success Across Other Areas of Production info Posted August 18, 2010 by Steve Myrvold in Sustainability In previous blog posts, we’ve described the initial steps in our Lean Journey, which began with Value Stream Mapping and transitioned to testing our plans for improvement on one of our envelope converters. The results were impressive, cutting set-up time in half and prompting several safety and ergonomic improvements. Our next step was to […] + Read More