Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Happy New Year!

Posted December 29, 2010 by Pat Deck in Announcements

As we count down to 2011 we want to wish all of our loyal readers a Happy New Year! We’ve really enjoyed our first year of writing the Speaking Direct blog and appreciate your interest in our articles. We’re looking forward to another year of speaking direct about topics that are pertinent to the direct […]

Happy Holidays from IWCO Direct

Posted December 22, 2010 by Jim Andersen in Announcements

Happy Holidays from all of us at IWCO Direct! Last week we received an early gift in our holiday stocking when IWCO Direct was ranked the largest direct mail printer in North America by Printing Impressions magazine. This was the culmination of our focused efforts over the past decade to provide direct marketing like […]

Full-Service Intelligent Mail Barcode Adds Tremendous Value to Direct Mail Channel, Despite Challenges

Posted December 15, 2010 by Kurt Ruppel in Direct Marketing Trends

The USPS Office of the Inspector General recently released a report highlighting survey findings that the adoption of the Full-Service Intelligent Mail barcode (IMb) is hindered by the high cost of implementation, along with a perceived lack of value. You may be asking yourself, “Is it worth the effort to adopt Full-Service IMb?” The short […]

What’s in Store for 2011

Posted December 8, 2010 by Debora Haskel in Announcements

As everyone’s work day ramps up with year-end planning and the holidays, make sure to reserve one hour to learn where our industry is going in 2011. On Wednesday, Dec. 15 from 2-3pm EST, you can join industry thought leaders and frontline practitioners for an informative Webinar to preview key trends and strategies that represent […]

IWCO Direct Welcomes Patrick Donahoe as New Postmaster General and Offers Some Friendly Advice

Posted December 1, 2010 by Kurt Ruppel in Announcements, Postal Issues Updates

This Friday marks Jack Potter’s last day as Postmaster General. We would like to thank Jack for his 32 years of service with the USPS, particularly the past nine as PMG. During the longest tenure as PMG since the early 1800s, Potter dealt with many tough circumstances, including 9/11, the anthrax scare and declining mail […]

Happy Thanksgiving from IWCO Direct

Posted November 24, 2010 by Jim Andersen in Announcements

With the spirit of this time honored tradition in mind, we want to share a few things that we’re especially thankful for this year: The continued trust of our customers; The outstanding effort of our employees and business partners to make our acquisition of the U.S. operations of Transcontinental Direct such a success; Our new […]

Four New Year’s Resolutions for Better Results

Posted November 17, 2010 by Mike Dietz in Direct Mail Tips

Can you believe 2011 is almost here? You probably can if you’re finalizing your direct marketing plans for the coming year. Before ringing in the new year, here are a few early New Year’s resolutions you should consider for maximizing your 2011 direct mail campaigns. Get started by thinking about your control/champion packages: 1. Evaluate […]

Taking Time to Honor Our Veterans

Posted November 10, 2010 by Pat Deck in Announcements

Veterans Day has a special significance to all of us in the IWCO Direct family. As a former officer in the US Navy for 10 years, I would like to personally recognize our many employees and families that have in the past or are currently making the sacrifices required to support loved ones serving our […]

Insight for Marketers Part II – How USPS 5-Day Delivery Will Affect Planning

Posted November 8, 2010 by Bob Rosser in Postal Issues Updates

Last week we outlined the challenges the Postal Service’s five-day delivery proposal presents to marketers using direct mail. We’ve examined the proposal in greater detail to see how marketers will need to change their strategy in order to avoid delays that can negatively impact their marketing programs which involve time-sensitive aspects like call center staffing […]

Insight for Marketers – How USPS 5-Day Delivery Will Affect Planning

Posted November 3, 2010 by Bob Rosser in Postal Issues Updates

Last month, the Postal Service updated its website with more detail on the effects its five-day proposal would have on delivery times by product. Fortunately, this is still only a proposal. But it is one of many initiatives included in the USPS’ Strategic Plan to reduce costs and maintain its financial viability. Initially, many marketers […]

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