Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Recapping the PODi AppForum

Posted February 3, 2010 by Debora Haskel in Direct Marketing Trends

I spent the majority of last week Chairing the Direct Marketing Track at the PODi AppForum. During my flight home I couldn’t help but feel this was the best of the three AppForum’s I’ve attended. It is a very exciting time to be in direct marketing, as print and online marketing are converging in ways […]

Inserts Increase Loyalty Marketing Success

Posted January 27, 2010 by Tom Wicka in Direct Marketing Trends

If you’re familiar with IWCO Direct you’ve probably noticed the emphasis we’ve placed on customer acquisition, customer engagement and customer loyalty during our recent website redesign. We plan to touch on these important topics regularly throughout future Speaking Direct posts. Today we’re talking about customer loyalty. One of the most opened and read pieces of […]

Can Customer Service Transform Direct Marketing?

Posted January 20, 2010 by Pat Deck in Direct Marketing Trends

We’ve all heard the term, “world class customer service.” Admittedly, it’s hard to articulate what precisely that means. One of my favorite examples of customer service influencing a company’s strategic direction is Zappos.com – a company that plants its flag on superior customer service. Who could imagine that selling shoes online would yield a company […]

IWCO Direct Begins Speaking Direct

Posted January 14, 2010 by IWCO Direct in Announcements

Thanks for dropping by Speaking Direct. Our new blog builds on our ongoing efforts to educate and advocate for direct marketing. We’ve always had a goal to help not just our customers but also direct marketing reach its full potential. Everyday at IWCO Direct we see powerful direct marketing in action – acquiring, engaging and […]

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Direct Marketing News, Tips & Trends