Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Play Your Cards Right to Increase Direct Mail Response Rates info Posted December 14, 2011 by Mike Dietz in Direct Mail Tips A direct mail campaign’s response rate is one of the key metrics for measuring its success. In previous posts, I’ve discussed how changes to outer envelope design or implementing one or more of the “4 S’s” can make a positive impact on your next direct mail campaign. Another way to increase response rates and have […] + Read More Think Outside the Inbox To Engage Millennials info Posted December 7, 2011 by James Gartrell in Direct Marketing Trends Millennials are those Gen Yers who range in age from teens to approaching 30 and often have Baby Boomers for parents. This is the generation that grew up opening their inboxes more often than their mailboxes. While it may seem counterintuitive for marketers to turn to direct mail to reach them, this large group of […] + Read More IWCO Direct Enhances Capacity and Flexibility Through Purchase of DGI Services Assets info Posted December 5, 2011 by Jim Andersen in Announcements Today IWCO Direct closed on the purchase of a portion of the assets of DGI Services, LLC, a fully integrated direct marketing services provider. This transaction presents a unique opportunity for us to serve the immediate needs of DGI’s existing customer base, and we extend a warm welcome to them. IWCO Direct will transition […] + Read More Business Recovery in the Age of Outsourcing info Posted November 30, 2011 by Jerry Montella in Business Continuity and Disaster Recovery When companies outsource their print and mail operations, the need for a clear and defined business continuity and recovery plan is more important than ever. Yet when it comes to having a plan in place, many people falsely believe they can kick back and let their outsourcing company deal with any potential crisis. But ultimately, […] + Read More The Postal Service Needs Help from Congress Now! info Posted November 23, 2011 by Kurt Ruppel in Postal Issues Updates The Postal Service just released its year-end financial results for fiscal year 2011, showing a net loss of $5.1 billion. Not pretty, but then we didn’t expect it to be. What’s going on? First-Class (transactional) mail volumes continued their decline in FY2011, dropping 6.4%, leading a drop in overall mail volume of 1.7% for the […] + Read More IWCO Direct Celebrates America Recycles Day info Posted November 16, 2011 by Karen Weil in Sustainability Did you know yesterday was America Recycles Day? Since 1997, communities across the country have come together on November 15th to celebrate the only nationally recognized day dedicated to the promotion of recycling in the United States. In recent years a tremendous amount of effort has been placed on recycling by both consumers […] + Read More IWCO Direct Honors Our Military Members this Veterans Day info Posted November 9, 2011 by Pat Deck in Announcements 11-11-11 marks the 73rd year the U.S. has officially honored our veterans. Originally known as Armistice Day, the federal holiday was formally established in 1938 to honor World War I veterans. But in 1954, it was expanded to become Veterans Day, a day set aside each year to honor American veterans of all wars. […] + Read More Even in a Digital World, Consumers Continue to Relate to Paper Communication info Posted November 2, 2011 by Debora Haskel in Direct Marketing Trends Without a doubt, Steve Jobs lived an extraordinary life. One of the greatest inventors of the modern era, his creations have forever changed the way we communicate. When he passed away last month, Apple fans across the world turned to the revolutionary devices he helped create to share their condolences. However, as this article from […] + Read More The SmartWay to Transport Mail info Posted October 26, 2011 by Dave Johannes in Sustainability October is recognized as National Energy Awareness Month, but IWCO Direct works year-round to reduce our energy consumption. Our commitment to sustainability impacts all areas of our supply chain—from paper and ink suppliers to the transportation of direct mail pieces. Today, we want to highlight our relationship with King Solutions, our third party logistics […] + Read More Envelopes are the Key to Increased Open and Response Rates info Posted October 19, 2011 by Mike Dietz in Direct Marketing Trends Our customers often challenge our Creative Services team to help them increase the open and response rates of their direct mail campaigns. In fact, more than 60% of our customers turn to us to improve their campaigns’ effectiveness. When it comes to increasing open rates, our attention always turns to the outer envelope. Envelope design […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Play Your Cards Right to Increase Direct Mail Response Rates info Posted December 14, 2011 by Mike Dietz in Direct Mail Tips A direct mail campaign’s response rate is one of the key metrics for measuring its success. In previous posts, I’ve discussed how changes to outer envelope design or implementing one or more of the “4 S’s” can make a positive impact on your next direct mail campaign. Another way to increase response rates and have […] + Read More
Think Outside the Inbox To Engage Millennials info Posted December 7, 2011 by James Gartrell in Direct Marketing Trends Millennials are those Gen Yers who range in age from teens to approaching 30 and often have Baby Boomers for parents. This is the generation that grew up opening their inboxes more often than their mailboxes. While it may seem counterintuitive for marketers to turn to direct mail to reach them, this large group of […] + Read More
IWCO Direct Enhances Capacity and Flexibility Through Purchase of DGI Services Assets info Posted December 5, 2011 by Jim Andersen in Announcements Today IWCO Direct closed on the purchase of a portion of the assets of DGI Services, LLC, a fully integrated direct marketing services provider. This transaction presents a unique opportunity for us to serve the immediate needs of DGI’s existing customer base, and we extend a warm welcome to them. IWCO Direct will transition […] + Read More
Business Recovery in the Age of Outsourcing info Posted November 30, 2011 by Jerry Montella in Business Continuity and Disaster Recovery When companies outsource their print and mail operations, the need for a clear and defined business continuity and recovery plan is more important than ever. Yet when it comes to having a plan in place, many people falsely believe they can kick back and let their outsourcing company deal with any potential crisis. But ultimately, […] + Read More
The Postal Service Needs Help from Congress Now! info Posted November 23, 2011 by Kurt Ruppel in Postal Issues Updates The Postal Service just released its year-end financial results for fiscal year 2011, showing a net loss of $5.1 billion. Not pretty, but then we didn’t expect it to be. What’s going on? First-Class (transactional) mail volumes continued their decline in FY2011, dropping 6.4%, leading a drop in overall mail volume of 1.7% for the […] + Read More
IWCO Direct Celebrates America Recycles Day info Posted November 16, 2011 by Karen Weil in Sustainability Did you know yesterday was America Recycles Day? Since 1997, communities across the country have come together on November 15th to celebrate the only nationally recognized day dedicated to the promotion of recycling in the United States. In recent years a tremendous amount of effort has been placed on recycling by both consumers […] + Read More
IWCO Direct Honors Our Military Members this Veterans Day info Posted November 9, 2011 by Pat Deck in Announcements 11-11-11 marks the 73rd year the U.S. has officially honored our veterans. Originally known as Armistice Day, the federal holiday was formally established in 1938 to honor World War I veterans. But in 1954, it was expanded to become Veterans Day, a day set aside each year to honor American veterans of all wars. […] + Read More
Even in a Digital World, Consumers Continue to Relate to Paper Communication info Posted November 2, 2011 by Debora Haskel in Direct Marketing Trends Without a doubt, Steve Jobs lived an extraordinary life. One of the greatest inventors of the modern era, his creations have forever changed the way we communicate. When he passed away last month, Apple fans across the world turned to the revolutionary devices he helped create to share their condolences. However, as this article from […] + Read More
The SmartWay to Transport Mail info Posted October 26, 2011 by Dave Johannes in Sustainability October is recognized as National Energy Awareness Month, but IWCO Direct works year-round to reduce our energy consumption. Our commitment to sustainability impacts all areas of our supply chain—from paper and ink suppliers to the transportation of direct mail pieces. Today, we want to highlight our relationship with King Solutions, our third party logistics […] + Read More
Envelopes are the Key to Increased Open and Response Rates info Posted October 19, 2011 by Mike Dietz in Direct Marketing Trends Our customers often challenge our Creative Services team to help them increase the open and response rates of their direct mail campaigns. In fact, more than 60% of our customers turn to us to improve their campaigns’ effectiveness. When it comes to increasing open rates, our attention always turns to the outer envelope. Envelope design […] + Read More
