Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Postal Announcements Highlight USPS Challenges

Posted March 30, 2011 by Kurt Ruppel in Postal Issues Updates

We certainly live (and market) in interesting postal times. While several announcements in the news last week provide a picture of the financial challenges still facing the Postal Service, we commend the Postmaster General for his willingness to make the hard decisions necessary to adjust the leadership structure of the organization and to streamline the […]

One Year After Our Acquisition

Posted March 23, 2011 by Jim Andersen in Announcements

Next week marks the one year anniversary of bringing the U.S. operations of Transcontinental Direct into IWCO Direct. Our key objective with this deal was to create a national footprint that would advance our postal strategy by supporting a robust total package offering across the county. This approach allows us to get our customers’ direct […]

Follow the 4 “S’s” for Greater Direct Mail Open Rates

Posted March 16, 2011 by Mike Dietz in Direct Mail Tips

Our Creative Services team develops direct mail packages specifically designed to improve open and response rates. We are often tasked with reviewing existing formats to offer suggestions to increase their effectiveness. Our team always leads with the question: “How can we cut through the clutter to stand out in the mailbox?” We’ve condensed some of […]

Manage Your Spend While Investing in Innovation

Posted March 9, 2011 by Tom Wicka in Direct Mail Tips

IWCO Direct has a ringside seat when it comes to understanding how the best direct marketers in the industry manage their direct mail spend. The scale and the depth of our platform attracts some of the industry’s top performing direct marketers and allows us to be part of their “Best Practices” execution. The list of […]

We Continue to Grow Mail-Gard

Posted March 2, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

It’s an exciting time at Mail-Gard. When we joined the IWCO Direct family as part of the acquisition of the U.S. operations of Transcontinental Direct, we shared that we would be expanding our service offering to better serve our existing customers and customers of IWCO Direct. As part of the company’s overall strategy to continue […]

Being Aggressive on Digital Color

Posted February 24, 2011 by Jim Andersen in Direct Mail Tips

This morning we announced that we’ve bolstered our digital color printing capabilities with the installation of a Xerox iGen4™ at our Chanhassen facility. This installation continues the growth of our platform-wide digital print capability and capacity. The iGen4 also provides even greater color consistency than our current iGen3™ digital presses in Chanhassen and Warminster, and […]

Committed to Environmental Stewardship

Posted February 23, 2011 by Karen Weil in Sustainability

At IWCO Direct, we’ve fully adopted the “reduce, reuse, recycle & replenish” mantra into our workplace practices. We’ve made concerted efforts to not only conserve energy use but to recycle paper both on the production floor and in our offices. We’ve also embarked on Lean Manufacturing efforts that help reduce waste, and believe our Total […]

Positive Forecasts for 2011

Posted February 16, 2011 by Pat Deck in Direct Marketing Trends

Two weeks ago, Punxsutawney Phil predicted an early spring, which would be a welcomed relief from this particularly cold and snowy winter. But it seems the weather isn’t the only thing with a brighter outlook for the coming months. According to the current edition of Direct Marketing News, reports indicate direct marketing staff increases […]

Recapping the PODi AppForum Redux

Posted February 9, 2011 by Debora Haskel in Direct Marketing Trends

I spent most of last week Chairing the Direct Marketing Track at the 2011 PODi AppForum. During my flight home I had a feeling of déjà vu, thinking this was the best of the four AppForums I’ve attended. Yes, I said that last year in this same place. AppForum has never failed to deliver […]

New Postmaster General Makes Strong Start

Posted February 2, 2011 by Kurt Ruppel in Postal Issues Updates

In December we noted that new Postmaster General Pat Donahoe was facing significant challenges. We are encouraged by how quickly he has moved to address those challenges and move toward his goal of a leaner, faster, smarter Postal Service. Mr. Donahoe has already made significant changes to the USPS headquarters organization, grouping functions in a […]

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