Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Challenges Facing Postal Service Are Main Focus of Industry Events

Posted April 27, 2011 by Pat Deck in Postal Issues Updates

The major economic and regulatory challenges facing the Postal Service are on the minds of nearly everyone in the direct marketing industry. With so much riding on a healthy, sustainable Postal Service, there was perhaps no better time to attend the recent Envelope Manufacturers Association (EMA) Spring Meeting and the upcoming National Postal Forum. […]

Mock Disaster Exercise Highlights Need for Business Continuity Plan

Posted April 20, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

IWCO Direct’s Mail-Gard division recently completed a second Mock Disaster Exercise, presenting at the Continuity Insights Conference in Atlanta, GA. What’s a Mock Disaster Exercise you ask? Well, it’s similar to an Emergency Management Drill, the kind where cities or government entities stage a fake “disaster” (earthquake, tornado, etc.) complete with people portraying the injured […]

Keys to Building Customer Loyalty with Multichannel Marketing

Posted April 13, 2011 by Kurt Ruppel in Direct Marketing Trends

Savvy direct marketers are continually testing and modifying their approach to building customer loyalty. The effectiveness of direct mail can be enhanced when augmented with strategic multichannel approaches. Here are a few ways paper-based and electronic efforts can be teamed up to increase the success of customer loyalty programs: Inbox Helps the Mailbox Deploying […]

Lean Journey Continues – Engaging Employees to Tackle 8 Forms of Waste

Posted April 6, 2011 by Steve Myrvold in Sustainability

It’s been a while since we’ve written about our Lean Journey, but it is progressing smoothly. So far we’ve covered Value Stream Mapping, creating a Future State Map, testing those plans and replicating those positive outcomes in other business units. Today we’d like to talk about the eight forms of waste. In order for […]

Postal Announcements Highlight USPS Challenges

Posted March 30, 2011 by Kurt Ruppel in Postal Issues Updates

We certainly live (and market) in interesting postal times. While several announcements in the news last week provide a picture of the financial challenges still facing the Postal Service, we commend the Postmaster General for his willingness to make the hard decisions necessary to adjust the leadership structure of the organization and to streamline the […]

One Year After Our Acquisition

Posted March 23, 2011 by Jim Andersen in Announcements

Next week marks the one year anniversary of bringing the U.S. operations of Transcontinental Direct into IWCO Direct. Our key objective with this deal was to create a national footprint that would advance our postal strategy by supporting a robust total package offering across the county. This approach allows us to get our customers’ direct […]

Follow the 4 “S’s” for Greater Direct Mail Open Rates

Posted March 16, 2011 by Mike Dietz in Direct Mail Tips

Our Creative Services team develops direct mail packages specifically designed to improve open and response rates. We are often tasked with reviewing existing formats to offer suggestions to increase their effectiveness. Our team always leads with the question: “How can we cut through the clutter to stand out in the mailbox?” We’ve condensed some of […]

Manage Your Spend While Investing in Innovation

Posted March 9, 2011 by Tom Wicka in Direct Mail Tips

IWCO Direct has a ringside seat when it comes to understanding how the best direct marketers in the industry manage their direct mail spend. The scale and the depth of our platform attracts some of the industry’s top performing direct marketers and allows us to be part of their “Best Practices” execution. The list of […]

We Continue to Grow Mail-Gard

Posted March 2, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

It’s an exciting time at Mail-Gard. When we joined the IWCO Direct family as part of the acquisition of the U.S. operations of Transcontinental Direct, we shared that we would be expanding our service offering to better serve our existing customers and customers of IWCO Direct. As part of the company’s overall strategy to continue […]

Being Aggressive on Digital Color

Posted February 24, 2011 by Jim Andersen in Direct Mail Tips

This morning we announced that we’ve bolstered our digital color printing capabilities with the installation of a Xerox iGen4™ at our Chanhassen facility. This installation continues the growth of our platform-wide digital print capability and capacity. The iGen4 also provides even greater color consistency than our current iGen3™ digital presses in Chanhassen and Warminster, and […]

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