Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Insight for Marketers Part II – How USPS 5-Day Delivery Will Affect Planning

Posted November 8, 2010 by Bob Rosser in Postal Issues Updates

Last week we outlined the challenges the Postal Service’s five-day delivery proposal presents to marketers using direct mail. We’ve examined the proposal in greater detail to see how marketers will need to change their strategy in order to avoid delays that can negatively impact their marketing programs which involve time-sensitive aspects like call center staffing […]

Insight for Marketers – How USPS 5-Day Delivery Will Affect Planning

Posted November 3, 2010 by Bob Rosser in Postal Issues Updates

Last month, the Postal Service updated its website with more detail on the effects its five-day proposal would have on delivery times by product. Fortunately, this is still only a proposal. But it is one of many initiatives included in the USPS’ Strategic Plan to reduce costs and maintain its financial viability. Initially, many marketers […]

Mail-Gard Recovery Services Enhances Capacity, Technology Platform and Quality

Posted October 27, 2010 by Stan Johnson in Business Continuity and Disaster Recovery

As you may have seen, earlier this week Mail-Gard announced the addition of six Xerox Nuvera printers at our main recovery facility in Warminster, Pa. These new printers expand our print sheet capacity to a volume of nearly 2.8 million images per day. In addition, they also support a broader technology platform and enhance […]

Five Reasons Why This Was the Best DMA Conference in Five Years

Posted October 20, 2010 by Tom Wicka in Direct Mail Tips

Many of us at IWCO Direct spent most of last week at the DMA Annual Conference in San Francisco. IWCO Direct has been attending this event for numerous years and the overall consensus from our team was this was the best show of the past five years. Here are five reasons why: 1. DMA’s Direction […]

Commingling Equipment Installation Helps Ease Postage Costs

Posted October 13, 2010 by Jim Andersen in Announcements

This week we announced the installation of three Siemens Paramount^®Delivery-point Bar Code Sorters at our facility in Hamburg, Pa. This installation provides a common production platform across our national footprint and allows our customers to leverage our volume and industry-leading postal strategy to maximize their postage savings. With this installation we will have […]

The DMA Annual Conference Kicks Off Next Week

Posted October 6, 2010 by Debora Haskel in Direct Mail Tips

It can only mean one thing when the leaves begin turning colors and football games flood your TV. That’s right, the DMA Annual Conference is about to kickoff and everyone at IWCO Direct is excited for the 2010 event. Here are some of the highlights. The DMA has created a spectacular lineup for this year’s […]

IWCO Direct Applauds PRC Decision to Reject Exigent Rate Request

Posted October 1, 2010 by Kurt Ruppel in Postal Issues Updates

Yesterday the Postal Regulatory Commission (PRC) announced that it had unanimously rejected the Postal Service’s request for an exigent price increase in its entirety. IWCO Direct joins other members of the Affordable Mail Alliance in congratulating the PRC on this courageous decision. The impact this greater-than-inflation increase would have had on the mailing community, and […]

Customers Speak Directly about IWCO Direct

Posted September 29, 2010 by Pat Deck in Announcements

We believe that customer service has always distinguished IWCO Direct. It is a priority for each of us and for more than 40 years, service has been the fabric of our culture. In fact, it’s so important we made it the topic of our very first post here on Speaking Direct. But do we […]

Investing in Innovation on Your Direct Mail Program Makes Good Cents

Posted September 22, 2010 by Tom Wicka in Direct Mail Tips

The changing economics of business has influenced both direct marketers and suppliers to seek new ways to succeed. Reflecting on where to allocate resources, it seems that “cutting costs” is still out pacing “investing in innovation.” Cutting to the muscle by doing things that only yield a lower unit cost will both smother customers’ growth […]

Mail-Gard Moves Second Location to Minnesota

Posted September 15, 2010 by Jerry Montella in Business Continuity and Disaster Recovery

Yesterday we announced that our second critical communications recovery center has moved to IWCO Direct’s headquarters in Chanhassen, Minn. to strengthen our Total Package Platform. As Jim Andersen commented, disaster recovery is a growing compliance requirement for many of today’s leading marketers. While it’s not possible to predict how or when a disaster will […]

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