Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The SmartWay to Transport Mail

Posted October 26, 2011 by Dave Johannes in Sustainability

October is recognized as National Energy Awareness Month, but IWCO Direct works year-round to reduce our energy consumption. Our commitment to sustainability impacts all areas of our supply chain—from paper and ink suppliers to the transportation of direct mail pieces. Today, we want to highlight our relationship with King Solutions, our third party logistics […]

Envelopes are the Key to Increased Open and Response Rates

Posted October 19, 2011 by Mike Dietz in Direct Marketing Trends

Our customers often challenge our Creative Services team to help them increase the open and response rates of their direct mail campaigns. In fact, more than 60% of our customers turn to us to improve their campaigns’ effectiveness. When it comes to increasing open rates, our attention always turns to the outer envelope. Envelope design […]

Direct Mail, the Postal Service and Social Media Hot Topics at the DMA Annual Conference

Posted October 12, 2011 by Pat Deck in Direct Marketing Trends

Last week our team got back from the DMA Annual Conference, which is always one of the most fun and informational marketing events of the year. It was fitting this year’s conference was in Boston, home to television’s favorite postman, Cliff Clavin, as the renewed interest in direct mail was a main sentiment at the […]

Default, Insolvency, Shutdown . . . Oh, My!

Posted October 5, 2011 by Kurt Ruppel in Postal Issues Updates

If you have been reading the national media over the past month, the impression is that the U.S. Postal Service will be shutting its doors and closing up shop any day now. The USPS financial situation is undeniably dire. It lost $8.6 billion through the first 11 months of FY2011 and is predicting a loss […]

The Océ ColorStream® 3500 is Now Installed

Posted September 28, 2011 by Dave Johannes in Announcements

In a previous blog, Jim Andersen discussed the strategy behind our recent purchase of an Océ ColorStream® 3500 and how it will benefit our customers’ direct mail campaigns. Since the initial announcement in August, our team has been involved with the installation process and training our staff to get the ColorStream up and running. I’m […]

See You in Boston at the DMA Annual Conference

Posted September 21, 2011 by Joe Morrison in Direct Marketing Trends

The 2011 DMA Conference is right around the corner, and everyone at IWCO Direct is excited about this year’s event in Boston. I’m especially looking forward to meeting with our customers and prospects for the first time as of IWCO Direct, as well as hearing insights from other leaders in direct marketing and real-time engagement. […]

Look for the Little Green Frog – A Symbol of Sustainability

Posted September 14, 2011 by Karen Weil in Sustainability

IWCO Direct is strongly committed to sustainability, but the upcoming Rainforest Alliance Week is a great reminder to all of us in the direct marketing industry of the need to do our part to help preserve the environment. Rainforest Alliance Week will be celebrated around the world next week, September 19-23, 2011. As part of […]

Celebrating Our Employees’ Contributions To Helping Others

Posted September 7, 2011 by Bev Lohs in Announcements

We take our work at IWCO Direct very seriously, but we are also serious about giving back to our communities. In fact, one of our cornerstone values is supporting the communities in which we live and work through mentoring, volunteering and advocacy. Having just celebrated Labor Day Weekend, we thought it would be a […]

Don’t Hold Back from Personalizing Your Direct Mail Offer

Posted August 31, 2011 by Mike Ertel in Direct Marketing Trends

The upcoming installation of our new Océ continuous digital press has everyone at IWCO Direct excited about the benefits our customers will experience from its enhanced personalization capabilities. Because personalization has been a major topic in the direct mail industry over the past few years, and since nearly all of our customers have personalized components […]

New Executive Management Roles Will Drive Growth

Posted August 24, 2011 by Jim Andersen in Announcements

On Monday I had the pleasure of announcing to our staff that Joseph Morrison will take on the expanded role of and that Pat Deck has been named Chief Marketing Officer. Both of these gentlemen have made great contributions to our company and I’m confident their expanded roles will help drive future growth for IWCO […]

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