Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Our Redesigned Website and New Branding Showcase the Power of Direct Mail

Posted October 11, 2012 by Pat Deck in Announcements

In case you didn’t notice, things are a little different around here. We just completed a major redesign of our website and couldn’t be more excited about its new look, feel and functionality. But it’s more than just our presence on the Web that’s changed. We’ve always known (and long heard from our customers) that […]

Choosing Paper Stocks for Offset and Digital Printing

Posted October 5, 2012 by Karen Weil in Direct Mail Tips

Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […]

Consumers Prefer Mail When Receiving Health Insurance Communications

Posted October 4, 2012 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Healthcare has been a hot topic lately, and it will only get hotter as the Patient Protection and Affordable Care Act (PPACA) will be a major point of contention during the Presidential debates. The first debate kicks-off tonight at 9:00 p.m. Eastern. It’s an issue that everyone can relate to, and it’s certainly been a […]

IWCO Direct Hosts Tour for Océ TPAC Visitors

Posted September 26, 2012 by Dave Johannes in Announcements

IWCO Direct participates in a wide range of printing and mailing industry groups to ensure that we are providing leading-edge technology for our customers. One such group is the Transactional Printers Advisory Council (TPAC), a select group of digital print executives that is convened by Océ Print Production Systems of North America. The 12-person team […]

Big Data a Big Theme at DMA 2012

Posted September 19, 2012 by Pat Deck in Direct Marketing Trends

We’re less than a month away from the biggest direct marketing events of the year – the DMA Annual Conference. One of the main themes of this year’s event is Big Data. Indeed, the ability to capture data, keep it secure and harness it to build stronger relationships and create more relevant offers is […]

Chanhassen Campus Expansion Nears Completion

Posted September 12, 2012 by Steve Myrvold in Announcements, Business Continuity and Disaster Recovery

A few months ago we announced a number of platform enhancements designed to expand services, reduce costs and provide greater postal benefits for our customers. These enhancements include the expansion of our Chanhassen campus by utilizing a 150,000 sq. ft. facility (adjacent to our current headquarters) as well as the installation of more than 60 […]

Labor Day: Thank You to Our Employees

Posted September 5, 2012 by Jim Andersen in Announcements

Although most of us likely think of Labor Day as the unofficial end of summer, its initial intent was to celebrate the contributions workers have made to the strength, prosperity and well-being of our country. We especially appreciate our employees’ willingness to accommodate alternative work schedules over this holiday weekend in order to meet client […]

Join Us at Disaster Recovery Journal’s Fall Conference

Posted August 29, 2012 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery

Each September Mail-Gard treks to San Diego to attend Disaster Recovery Journal’s Fall Conference. This semi-annual convention is especially designed for business continuity professionals of all levels. The conference is a great opportunity for participants to keep abreast of the ever changing dynamics of the disaster recovery and business continuity industry. Because our core […]

MTAC Meetings Highlight Postal Trends

Posted August 22, 2012 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

Last week we attended the Mailers Technical Advisory Committee (MTAC) meetings at Postal Service headquarters in Washington D.C. These meetings provide an opportunity for the mailing industry and the Postal Service to share concerns and discuss future plans. While the conversation at the meetings can sometimes get a little wonkish, there were a few broad […]

Forbes Highlights ‘Inexpensive Magic’ of Direct Mail Letters

Posted August 15, 2012 by Debora Haskel in Direct Marketing Trends

We often talk about the power of direct mail. It not only delivers proven results – it inspires performance across all marketing channels. I wanted to share a recent Forbes article from Lois Geller entitled, “The Ridiculously Inexpensive Magic of Direct Mail Letters!” It was well written and practical, but it also reinforces a lot […]

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