Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Happy New Year!

Posted December 28, 2011 by Joe Morrison in Announcements

As 2011 comes to a close, everyone at IWCO Direct wants to wish you Happy New Year and a safe and prosperous 2012.

A Great Year for Direct Mail

Posted December 21, 2011 by Jim Andersen in Announcements

There are many signs that direct mail experienced a bit of a comeback after the tough economy of the past few years. Nearly every report we’ve seen in recent months indicates there’s a growing appreciation for the channel among marketers and consumers alike. It’s hard to believe we’re already wrapping a bow around 2011, but […]

Play Your Cards Right to Increase Direct Mail Response Rates

Posted December 14, 2011 by Mike Dietz in Direct Mail Tips

A direct mail campaign’s response rate is one of the key metrics for measuring its success. In previous posts, I’ve discussed how changes to outer envelope design or implementing one or more of the “4 S’s” can make a positive impact on your next direct mail campaign. Another way to increase response rates and have […]

Think Outside the Inbox To Engage Millennials

Posted December 7, 2011 by James Gartrell in Direct Marketing Trends

Millennials are those Gen Yers who range in age from teens to approaching 30 and often have Baby Boomers for parents. This is the generation that grew up opening their inboxes more often than their mailboxes. While it may seem counterintuitive for marketers to turn to direct mail to reach them, this large group of […]

IWCO Direct Enhances Capacity and Flexibility Through Purchase of DGI Services Assets

Posted December 5, 2011 by Jim Andersen in Announcements

Today IWCO Direct closed on the purchase of a portion of the assets of DGI Services, LLC, a fully integrated direct marketing services provider. This transaction presents a unique opportunity for us to serve the immediate needs of DGI’s existing customer base, and we extend a warm welcome to them. IWCO Direct will transition […]

Business Recovery in the Age of Outsourcing

Posted November 30, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

When companies outsource their print and mail operations, the need for a clear and defined business continuity and recovery plan is more important than ever. Yet when it comes to having a plan in place, many people falsely believe they can kick back and let their outsourcing company deal with any potential crisis. But ultimately, […]

The Postal Service Needs Help from Congress Now!

Posted November 23, 2011 by Kurt Ruppel in Postal Issues Updates

The Postal Service just released its year-end financial results for fiscal year 2011, showing a net loss of $5.1 billion. Not pretty, but then we didn’t expect it to be. What’s going on? First-Class (transactional) mail volumes continued their decline in FY2011, dropping 6.4%, leading a drop in overall mail volume of 1.7% for the […]

IWCO Direct Celebrates America Recycles Day

Posted November 16, 2011 by Karen Weil in Sustainability

Did you know yesterday was America Recycles Day? Since 1997, communities across the country have come together on November 15^th to celebrate the only nationally recognized day dedicated to the promotion of recycling in the United States. In recent years a tremendous amount of effort has been placed on recycling by both consumers […]

IWCO Direct Honors Our Military Members this Veterans Day

Posted November 9, 2011 by Pat Deck in Announcements

11-11-11 marks the 73^rd year the U.S. has officially honored our veterans. Originally known as Armistice Day, the federal holiday was formally established in 1938 to honor World War I veterans. But in 1954, it was expanded to become Veterans Day, a day set aside each year to honor American veterans of all wars. […]

Even in a Digital World, Consumers Continue to Relate to Paper Communication

Posted November 2, 2011 by Debora Haskel in Direct Marketing Trends

Without a doubt, Steve Jobs lived an extraordinary life. One of the greatest inventors of the modern era, his creations have forever changed the way we communicate. When he passed away last month, Apple fans across the world turned to the revolutionary devices he helped create to share their condolences. However, as this article from […]

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