Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Postal Service Brings Back Incentive Program, Moves Forward with Facility Changes

Posted February 29, 2012 by Kurt Ruppel in Postal Issues Updates

Change continues to be the mantra for the U.S. Postal Service as it works to develop a financially stable business model. Some of the most recent happenings in the postal world are highlighted below: Mobile Barcode Promotion is Returning The Postal Service announced it will conduct another mobile barcode promotion, similar to the one held […]

Focus on Five Fundamentals For Format Development

Posted February 22, 2012 by Mike Dietz in Direct Mail Tips

Our Creative Services team is often challenged to develop new formats and designs for our clients’ direct mail campaigns. One trend we’re seeing is an increase in requests that integrate QR codes (due in part to the upcoming mobile barcode discount), pURLs or other multichannel components into new package formats. Whenever we start developing […]

Super Bowl Lessons for Winning Direct Mail

Posted February 15, 2012 by Mike Ertel in Direct Mail Tips

According to recent reports, more than 111 million households tuned in to watch Super Bowl XLVI ten days ago. While millions of fans aren’t watching our every move, there are definitely parallels that can be drawn between winning football teams and winning direct mail campaigns: Communication is Key to Efficient Production Football, perhaps more […]

SpeakingDirect Directly to Your Inbox

Posted February 10, 2012 by IWCO Direct in Announcements

Readership to our SpeakingDirect blog has grown steadily since we started it more than two years ago. We want to thank our loyal readers for taking the time to visit and also let you know that you now have the option of receiving future SpeakingDirect articles directly in your inbox by subscribing via email. In […]

These Direct Marketing Resources Have a Secret Admirer

Posted February 8, 2012 by James Gartrell in Direct Marketing Trends

In case you’re the forgetful type, Valentine’s Day is next Tuesday. While we certainly hope you find SpeakingDirect to be a valuable resource on direct marketing trends and topics, in the spirit of the holiday we wanted to share some love for a few of the resources we admire most. Of course, the United States […]

PODi AppForum Exceeds Expectations – Again

Posted February 1, 2012 by Debora Haskel in Direct Marketing Trends

I’m not sure how they manage to do it year after year, but the PODi AppForum continues to exceed my expectations. This year’s event pulled together some of the industry’s brightest thought leaders to create an amazing combination of content and community. As a testament to the content of this year’s AppForum, everyone who attended […]

Is 2012 the Year of Direct Mail?

Posted January 25, 2012 by Joe Morrison in Direct Marketing Trends

Critics of direct mail have been predicting its demise for years. But three recent reports, including Ballantine Corporation’s annual “Direct Marketing Trends” white paper, Epsilon’s “2011 Channel Preference Study” and the Winterberry Group’s “Outlook 2012: Trends in Direct and Digital Marketing,” indicate otherwise. It appears that 2012 is positioned to be a year for […]

Postage Changes Coming

Posted January 18, 2012 by Kurt Ruppel in Postal Issues Updates

2012 CPI-based Price Increase Takes Effect this Weekend Don’t forget that the Postal Service’s 2012 price change takes effect this Sunday, January 22. Unlike past years, the Postal Service is adjusting prices for both Market Dominant and Competitive products at the same time, which means the Market Dominant increase is falling three months earlier than […]

Let’s Junk the Term Junk Mail – Changing the Perception of Direct Mail

Posted January 11, 2012 by Pat Deck in Direct Marketing Trends

For many years our industry has had to live with the unfortunate term “junk mail.” It’s short and memorable, but also incorrect. Yet the term “junk” has stubbornly shaped the perception of direct mail for the general public. When people use the term, they typically refer to unwanted solicitations that are unrelated to their needs […]

PODi AppForum Set To Kick-Off

Posted January 4, 2012 by Debora Haskel in Direct Marketing Trends

Now that you’ve recovered from New Year’s Eve, it’s time to look ahead to the next reason to celebrate – the 2012 PODi AppForum. The theme for this year’s event is “Sparks Will Fly,” as attendees will learn about all the latest trends to succeed through cross media, Print on Demand, Web-to-Print and digital […]

Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121Last Page

Get Better Results

IWCO Direct is a one-to-one performance improvement marketing firm. If you‘re looking to measurably improve the ROI of your marketing budget contact us now.

Contact Us Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Communicating Across Generations
Millennials and Gen Z have different interests, attitudes, and ways of engaging with brands than previous generations. Access our collection of insightful articles from the experts at IWCO Direct who share what you need to know about these generations and how to reach them with relevant marketing.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Performance Marketing Insights