Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Mail-Gard Remains Ready, Despite Superstorm Sandy

Posted November 1, 2012 by Jerry Montella in Business Continuity and Disaster Recovery

Superstorm Sandy battered the East Coast earlier this week and continues to affect millions of people. While natural disasters are one of the main reasons to have a critical communications recovery plan in place, it’s not often you find yourself in the throes of a mega storm. Even though it was perhaps one of the […]

Junk Mail Is A Ghastly Term

Posted October 31, 2012 by Pat Deck in Direct Marketing Trends

Happy Halloween everyone. Since it’s the day for ghosts, ghouls and goblins it seemed appropriate to talk about an interesting article on Target Marketing’s blog entitled, “Direct Mail Still Haunted by the J-Word.” Author Chet Dalzell shares an anecdote of yet another company ridiculing direct mail by labeling it as “junk mail.” In his article, […]

Envelope Manufacturers Association Celebrates 100 Years

Posted October 30, 2012 by Kurt Ruppel in Announcements

Congratulations to our friends at the Envelope Manufacturers Association (EMA) who marked their 100^th anniversary as an association at their Fall Meeting at The Greenbrier Resort in West Virginia this past weekend. This is the same location where a small group of envelope manufacturers held the first meeting of the association 100 years ago. […]

Be Prepared for a Data Security Breach

Posted October 26, 2012 by Jerry Montella in Business Continuity and Disaster Recovery

On Wednesday, as I was getting ready for work, a news story flashed across my TV screen, “Barnes and Noble Bookstores reports breach of U.S. customer credit card data.” And there you have it, another potentially large security breach in the news. Although you often only hear about the large security breaches that […]

New State of the Art Mail Facility Showcased During Supplier Summit

Posted October 24, 2012 by Jim Andersen in Announcements

Shortly after I joined IWCO Direct, one of the first initiatives we implemented was to create our annual Supplier Summit. We knew it would become an important venue to thank our business partners for their contributions to our success, but as importantly, share with them where we are as a company, where we are headed, […]

From the DMA Conference: Recapping the 2012 DMA Conference

Posted October 18, 2012 by Pat Deck in Direct Marketing Trends

We had big expectations for the 2012 DMA Conference, and it was a great success. We unveiled our new branding, shared our expertise in cross-channel marketing to deliver strong ROI for Healthways, caught up with current customers and met new ones. We were also pleased with the turnout for the event, which is a good […]

From the DMA Conference: Review of Healthways Presentation

Posted October 17, 2012 by Debora Haskel in Direct Marketing Trends

It’s been a whirlwind past few days at the 2012 DMA Conference! Earlier today Bill Garvin of Healthways, Deborah Challoner of IWCO Direct and I presented, “How Healthways Got Its Multichannel Marketing in Shape.” Shortly after the session […]

From the DMA Conference: Feedback on Our New Branding

Posted October 16, 2012 by Jim Andersen in Announcements

Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6. The big idea behind our new approach is this: Direct mail powers cross-channel […]

From the 2012 DMA Conference: “Big Data” Keynote Presentation

Posted October 15, 2012 by Joe Morrison in Direct Marketing Trends

Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role […]

From the 2012 DMA Conference: First Day Impressions

Posted October 15, 2012 by Mike Ertel in Announcements

The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the […]

Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126

Get Better Results

IWCO Direct is a one-to-one performance improvement marketing firm. If you‘re looking to measurably improve the ROI of your marketing budget contact us now.

Contact Us Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Communicating Across Generations
Millennials and Gen Z have different interests, attitudes, and ways of engaging with brands than previous generations. Access our collection of insightful articles from the experts at IWCO Direct who share what you need to know about these generations and how to reach them with relevant marketing.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Performance Marketing Insights