Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Supplier Summit Showcases Effectiveness of Direct Mail

Posted July 6, 2011 by Jim Andersen in Direct Marketing Trends

Last week marked our 11^th annual Supplier Summit at our headquarters in Chanhassen, MN. This is an annual event where we update our supply partners on the prior year results and the new strategies IWCO Direct will deploy to better serve our customers moving forward. We focus on the role our suppliers can play […]

Paper Stock Considerations for Direct Mail

Posted June 29, 2011 by Mike Ertel in Direct Marketing Trends

When developing a direct mail campaign, choosing the right paper stock is an important decision. It’s no exaggeration to say the right paper choice can make-or-break the campaign. Paper options abound far beyond weight, color or finish. Just like the saying, “There’s an App for That,” there’s a paper stock with nearly any characteristic you […]

Driving Customer Engagement Through Direct Marketing

Posted June 22, 2011 by Debora Haskel in Direct Marketing Trends

It’s not always clear where the difference lies between customer engagement and customer loyalty. Perhaps the folks at the Engagement Expo say it best when they write, “On the Road to Loyalty: Engagement is the Journey, Loyalty is the Destination.” Like any journey, it’s best to start with a plan that considers where […]

Our Suppliers Continue to be Champions of the Environment

Posted June 15, 2011 by Karen Weil in Sustainability

In recent months we’ve discussed our recycling efforts at IWCO Direct and begun highlighting the efforts of our supply partners to reduce their environmental footprint. Today we recognize Smurfit-Stone Container Corp. (SSCC) who was recently acquired by RockTenn Company. The legacy SSCC company has been one of our main carton suppliers that actively promote […]

Commingling is an Essential Ingredient for an Effective Postal Strategy

Posted June 8, 2011 by Kurt Ruppel in Direct Marketing Trends

In many ways, formulating a postal strategy is like gourmet cooking. It demands the right mix of ingredients and a skilled chef to develop a menu perfectly suited to the needs and desires of the guests. At IWCO Direct, our postal optimization strategy is one of most important ways we do direct marketing like no […]

Print-to-Mail Recovery – It’s Not Just for Disasters Anymore

Posted June 1, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

Natural disasters are all over the news these days, so when people hear the words Disaster Recovery, it’s these type of events most people think of first. But in the print and mail recovery industry it’s also the man-made catastrophes that cause our customers to call on us for assistance. We like to call it […]

Acquiring Customers Using PURLs

Posted May 25, 2011 by Debora Haskel in Direct Marketing Trends

IWCO Direct began offering Personalized URLs in 2007, and we see many benefits to using PURLs for direct mail campaigns, particularly those focused on customer acquisition. Here is a brief overview of PURLs and how they may help your next campaign: What are PURLs? PURLs are unique URLs that provide each mail recipient with a […]

IWCO Direct’s Data Security Process

Posted May 18, 2011 by Chris Van Houtte in Business Continuity and Disaster Recovery

In the past few months, data security breaches have appeared in the headlines once again. The recent data breaches at Epsilon, Sony and RSA have prompted numerous inquiries as to how IWCO Direct protects customer data. Security plays an important role at IWCO Direct as part of our ongoing efforts to create better services and […]

A Kinder, Gentler Postal Service Revealed at the National Postal Forum

Posted May 11, 2011 by Kurt Ruppel in Postal Issues Updates

Last week we attended the 2011 National Postal Forum in San Diego. Anticipation was extremely high for this year’s event, with new Postmaster General Donahoe making his first NPF address amid much uncertainty facing the Postal Service. It surely didn’t disappoint. There was a very positive tone and optimism in the air, which perfectly complemented […]

Paper Suppliers Doing Their Part for the Environment

Posted May 4, 2011 by Karen Weil in Sustainability

A few months ago we highlighted the results of IWCO Direct’s efforts to be better stewards of the environment. With Arbor Day and Earth Day occurring recently, now seems like the perfect time to touch on some of the ways our partners are helping reduce their environmental impact as well. Raw material choices play […]

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