Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Winning Direct Mail Tips To Help You Go for the Gold info Posted July 18, 2012 by Mike Dietz in Direct Mail Tips Next Friday marks the Opening Ceremony for the 2012 Summer Olympics in London. Soon, athletes will put years of training, discipline and talent to the ultimate test to determine who is the best in the world at their sport. While the day-to-day work of direct marketers doesn’t get global television coverage, there’s no question […] + Read More 2012 DMA Response Rate Report: Direct Mail Shows Well-Rounded Performance info Posted July 11, 2012 by Debora Haskel in Direct Marketing Trends The Direct Marketing Association (DMA) recently published the latest edition of its landmark survey – the 2012 Response Rate Report. The report collected data from 481 survey respondents as well as newly added transactional data from Bizo and Epsilon – all of which was used to provide in-depth results and analysis on response rates […] + Read More Important Paper-Based Documents in U.S. History info Posted July 4, 2012 by Jim Andersen in Announcements Happy 4th of July to all of our loyal readers. Since we spend so much time writing about paper-based communication, we thought it would be fun to play a little trivia. In 2003 the National Archives and Records Administration, National History Day and U.S. News & World Report conducted a poll called, The People’s […] + Read More Consumers Prefer Direct Mail Over Email info Posted June 27, 2012 by Joe Morrison in Direct Marketing Trends As we’ve met with a number of clients and new business prospects recently, many of the conversations have been remarkably similar. It seems that after experimenting with a move away from direct mail to other marketing channels, they’ve experienced a noticeable drop in response rates. Now, I realize that may sound a little convenient coming […] + Read More National No Print Day Update: Toshiba Says it’s OK to Print on October 23 info Posted June 21, 2012 by Karen Weil in Sustainability We have great news to report on Toshiba’s National No Print Day. It seems the outrage within the printing community and beyond has made Toshiba reconsider its stance. Yesterday the Printing Industries of America distributed a letter to its members from Michael Makin, president and chief executive officer, which summarized his recent discussion with […] + Read More National No Print Day is No Feel-Good Story info Posted June 20, 2012 by Karen Weil in Sustainability Trees are not in jeopardy. Toshiba might be. Toshiba America Business Solutions recently set off a firestorm in the printing community by declaring October 23 as “National No Print Day” under the guise of protecting trees. Many of us in the printing industry were simultaneously stunned and astounded. How could a manufacturer of printing equipment […] + Read More 19 Principles of Success from the Father of Direct Marketing info Posted June 13, 2012 by Pat Deck in Direct Mail Tips In case you’ve been too busy to check the calendar, Father’s Day is this Sunday. Hold on; before you rush out to mail a card, be sure to read this post. Last week Mike Dietz described a few best practices for direct mail copy and design. That got me thinking about best practices we […] + Read More Four Direct Mail Best Practices: Getting Back to Basics info Posted June 6, 2012 by Mike Dietz in Direct Mail Tips As marketers, we’re always on the lookout for the next big idea. Sometimes it’s so easy to get caught up in the latest trends that we forget about fundamentals. Now and then it’s good to get back to basics. So whether you’re new to paper-based marketing or you haven’t been satisfied with previous campaigns, consider […] + Read More Green is Golden: Boost Your Bottom Line with Sustainable Direct Mail info Posted May 30, 2012 by Debora Haskel in Sustainability I recently had the pleasure of contributing an article titled, “Send Green, Save Green” to the April issue of Target Marketing Magazine. It introduced 10 practical ways to promote sustainability and profitability throughout each stage of a direct mail campaign. There are three primary areas of focus when looking to make direct mail more […] + Read More Personalization vs. Relevance: The Science & Art of Direct Mail info Posted May 23, 2012 by Debora Haskel in Direct Marketing Trends Much of the industry discussion about maximizing the effectiveness of direct mail has centered on creating unique offers that increase open and response rates. In our industry, the terms “personalization” and “relevance” are often used interchangeably. While they have similar meanings, there are subtle but important differences that are necessary to understand. This is always […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Winning Direct Mail Tips To Help You Go for the Gold info Posted July 18, 2012 by Mike Dietz in Direct Mail Tips Next Friday marks the Opening Ceremony for the 2012 Summer Olympics in London. Soon, athletes will put years of training, discipline and talent to the ultimate test to determine who is the best in the world at their sport. While the day-to-day work of direct marketers doesn’t get global television coverage, there’s no question […] + Read More
2012 DMA Response Rate Report: Direct Mail Shows Well-Rounded Performance info Posted July 11, 2012 by Debora Haskel in Direct Marketing Trends The Direct Marketing Association (DMA) recently published the latest edition of its landmark survey – the 2012 Response Rate Report. The report collected data from 481 survey respondents as well as newly added transactional data from Bizo and Epsilon – all of which was used to provide in-depth results and analysis on response rates […] + Read More
Important Paper-Based Documents in U.S. History info Posted July 4, 2012 by Jim Andersen in Announcements Happy 4th of July to all of our loyal readers. Since we spend so much time writing about paper-based communication, we thought it would be fun to play a little trivia. In 2003 the National Archives and Records Administration, National History Day and U.S. News & World Report conducted a poll called, The People’s […] + Read More
Consumers Prefer Direct Mail Over Email info Posted June 27, 2012 by Joe Morrison in Direct Marketing Trends As we’ve met with a number of clients and new business prospects recently, many of the conversations have been remarkably similar. It seems that after experimenting with a move away from direct mail to other marketing channels, they’ve experienced a noticeable drop in response rates. Now, I realize that may sound a little convenient coming […] + Read More
National No Print Day Update: Toshiba Says it’s OK to Print on October 23 info Posted June 21, 2012 by Karen Weil in Sustainability We have great news to report on Toshiba’s National No Print Day. It seems the outrage within the printing community and beyond has made Toshiba reconsider its stance. Yesterday the Printing Industries of America distributed a letter to its members from Michael Makin, president and chief executive officer, which summarized his recent discussion with […] + Read More
National No Print Day is No Feel-Good Story info Posted June 20, 2012 by Karen Weil in Sustainability Trees are not in jeopardy. Toshiba might be. Toshiba America Business Solutions recently set off a firestorm in the printing community by declaring October 23 as “National No Print Day” under the guise of protecting trees. Many of us in the printing industry were simultaneously stunned and astounded. How could a manufacturer of printing equipment […] + Read More
19 Principles of Success from the Father of Direct Marketing info Posted June 13, 2012 by Pat Deck in Direct Mail Tips In case you’ve been too busy to check the calendar, Father’s Day is this Sunday. Hold on; before you rush out to mail a card, be sure to read this post. Last week Mike Dietz described a few best practices for direct mail copy and design. That got me thinking about best practices we […] + Read More
Four Direct Mail Best Practices: Getting Back to Basics info Posted June 6, 2012 by Mike Dietz in Direct Mail Tips As marketers, we’re always on the lookout for the next big idea. Sometimes it’s so easy to get caught up in the latest trends that we forget about fundamentals. Now and then it’s good to get back to basics. So whether you’re new to paper-based marketing or you haven’t been satisfied with previous campaigns, consider […] + Read More
Green is Golden: Boost Your Bottom Line with Sustainable Direct Mail info Posted May 30, 2012 by Debora Haskel in Sustainability I recently had the pleasure of contributing an article titled, “Send Green, Save Green” to the April issue of Target Marketing Magazine. It introduced 10 practical ways to promote sustainability and profitability throughout each stage of a direct mail campaign. There are three primary areas of focus when looking to make direct mail more […] + Read More
Personalization vs. Relevance: The Science & Art of Direct Mail info Posted May 23, 2012 by Debora Haskel in Direct Marketing Trends Much of the industry discussion about maximizing the effectiveness of direct mail has centered on creating unique offers that increase open and response rates. In our industry, the terms “personalization” and “relevance” are often used interchangeably. While they have similar meanings, there are subtle but important differences that are necessary to understand. This is always […] + Read More
