Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Supplier Summit Showcases Effectiveness of Direct Mail info Posted July 6, 2011 by Jim Andersen in Direct Marketing Trends Last week marked our 11th annual Supplier Summit at our headquarters in Chanhassen, MN. This is an annual event where we update our supply partners on the prior year results and the new strategies IWCO Direct will deploy to better serve our customers moving forward. We focus on the role our suppliers can play […] + Read More Paper Stock Considerations for Direct Mail info Posted June 29, 2011 by Mike Ertel in Direct Marketing Trends When developing a direct mail campaign, choosing the right paper stock is an important decision. It’s no exaggeration to say the right paper choice can make-or-break the campaign. Paper options abound far beyond weight, color or finish. Just like the saying, “There’s an App for That,” there’s a paper stock with nearly any characteristic you […] + Read More Driving Customer Engagement Through Direct Marketing info Posted June 22, 2011 by Debora Haskel in Direct Marketing Trends It’s not always clear where the difference lies between customer engagement and customer loyalty. Perhaps the folks at the Engagement Expo say it best when they write, “On the Road to Loyalty: Engagement is the Journey, Loyalty is the Destination.” Like any journey, it’s best to start with a plan that considers where […] + Read More Our Suppliers Continue to be Champions of the Environment info Posted June 15, 2011 by Karen Weil in Sustainability In recent months we’ve discussed our recycling efforts at IWCO Direct and begun highlighting the efforts of our supply partners to reduce their environmental footprint. Today we recognize Smurfit-Stone Container Corp. (SSCC) who was recently acquired by RockTenn Company. The legacy SSCC company has been one of our main carton suppliers that actively promote […] + Read More Commingling is an Essential Ingredient for an Effective Postal Strategy info Posted June 8, 2011 by Kurt Ruppel in Direct Marketing Trends In many ways, formulating a postal strategy is like gourmet cooking. It demands the right mix of ingredients and a skilled chef to develop a menu perfectly suited to the needs and desires of the guests. At IWCO Direct, our postal optimization strategy is one of most important ways we do direct marketing like no […] + Read More Print-to-Mail Recovery – It’s Not Just for Disasters Anymore info Posted June 1, 2011 by Jerry Montella in Business Continuity and Disaster Recovery Natural disasters are all over the news these days, so when people hear the words Disaster Recovery, it’s these type of events most people think of first. But in the print and mail recovery industry it’s also the man-made catastrophes that cause our customers to call on us for assistance. We like to call it […] + Read More Acquiring Customers Using PURLs info Posted May 25, 2011 by Debora Haskel in Direct Marketing Trends IWCO Direct began offering Personalized URLs in 2007, and we see many benefits to using PURLs for direct mail campaigns, particularly those focused on customer acquisition. Here is a brief overview of PURLs and how they may help your next campaign: What are PURLs? PURLs are unique URLs that provide each mail recipient with a […] + Read More IWCO Direct’s Data Security Process info Posted May 18, 2011 by Chris Van Houtte in Business Continuity and Disaster Recovery In the past few months, data security breaches have appeared in the headlines once again. The recent data breaches at Epsilon, Sony and RSA have prompted numerous inquiries as to how IWCO Direct protects customer data. Security plays an important role at IWCO Direct as part of our ongoing efforts to create better services and […] + Read More A Kinder, Gentler Postal Service Revealed at the National Postal Forum info Posted May 11, 2011 by Kurt Ruppel in Postal Issues Updates Last week we attended the 2011 National Postal Forum in San Diego. Anticipation was extremely high for this year’s event, with new Postmaster General Donahoe making his first NPF address amid much uncertainty facing the Postal Service. It surely didn’t disappoint. There was a very positive tone and optimism in the air, which perfectly complemented […] + Read More Paper Suppliers Doing Their Part for the Environment info Posted May 4, 2011 by Karen Weil in Sustainability A few months ago we highlighted the results of IWCO Direct’s efforts to be better stewards of the environment. With Arbor Day and Earth Day occurring recently, now seems like the perfect time to touch on some of the ways our partners are helping reduce their environmental impact as well. Raw material choices play […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Supplier Summit Showcases Effectiveness of Direct Mail info Posted July 6, 2011 by Jim Andersen in Direct Marketing Trends Last week marked our 11th annual Supplier Summit at our headquarters in Chanhassen, MN. This is an annual event where we update our supply partners on the prior year results and the new strategies IWCO Direct will deploy to better serve our customers moving forward. We focus on the role our suppliers can play […] + Read More
Paper Stock Considerations for Direct Mail info Posted June 29, 2011 by Mike Ertel in Direct Marketing Trends When developing a direct mail campaign, choosing the right paper stock is an important decision. It’s no exaggeration to say the right paper choice can make-or-break the campaign. Paper options abound far beyond weight, color or finish. Just like the saying, “There’s an App for That,” there’s a paper stock with nearly any characteristic you […] + Read More
Driving Customer Engagement Through Direct Marketing info Posted June 22, 2011 by Debora Haskel in Direct Marketing Trends It’s not always clear where the difference lies between customer engagement and customer loyalty. Perhaps the folks at the Engagement Expo say it best when they write, “On the Road to Loyalty: Engagement is the Journey, Loyalty is the Destination.” Like any journey, it’s best to start with a plan that considers where […] + Read More
Our Suppliers Continue to be Champions of the Environment info Posted June 15, 2011 by Karen Weil in Sustainability In recent months we’ve discussed our recycling efforts at IWCO Direct and begun highlighting the efforts of our supply partners to reduce their environmental footprint. Today we recognize Smurfit-Stone Container Corp. (SSCC) who was recently acquired by RockTenn Company. The legacy SSCC company has been one of our main carton suppliers that actively promote […] + Read More
Commingling is an Essential Ingredient for an Effective Postal Strategy info Posted June 8, 2011 by Kurt Ruppel in Direct Marketing Trends In many ways, formulating a postal strategy is like gourmet cooking. It demands the right mix of ingredients and a skilled chef to develop a menu perfectly suited to the needs and desires of the guests. At IWCO Direct, our postal optimization strategy is one of most important ways we do direct marketing like no […] + Read More
Print-to-Mail Recovery – It’s Not Just for Disasters Anymore info Posted June 1, 2011 by Jerry Montella in Business Continuity and Disaster Recovery Natural disasters are all over the news these days, so when people hear the words Disaster Recovery, it’s these type of events most people think of first. But in the print and mail recovery industry it’s also the man-made catastrophes that cause our customers to call on us for assistance. We like to call it […] + Read More
Acquiring Customers Using PURLs info Posted May 25, 2011 by Debora Haskel in Direct Marketing Trends IWCO Direct began offering Personalized URLs in 2007, and we see many benefits to using PURLs for direct mail campaigns, particularly those focused on customer acquisition. Here is a brief overview of PURLs and how they may help your next campaign: What are PURLs? PURLs are unique URLs that provide each mail recipient with a […] + Read More
IWCO Direct’s Data Security Process info Posted May 18, 2011 by Chris Van Houtte in Business Continuity and Disaster Recovery In the past few months, data security breaches have appeared in the headlines once again. The recent data breaches at Epsilon, Sony and RSA have prompted numerous inquiries as to how IWCO Direct protects customer data. Security plays an important role at IWCO Direct as part of our ongoing efforts to create better services and […] + Read More
A Kinder, Gentler Postal Service Revealed at the National Postal Forum info Posted May 11, 2011 by Kurt Ruppel in Postal Issues Updates Last week we attended the 2011 National Postal Forum in San Diego. Anticipation was extremely high for this year’s event, with new Postmaster General Donahoe making his first NPF address amid much uncertainty facing the Postal Service. It surely didn’t disappoint. There was a very positive tone and optimism in the air, which perfectly complemented […] + Read More
Paper Suppliers Doing Their Part for the Environment info Posted May 4, 2011 by Karen Weil in Sustainability A few months ago we highlighted the results of IWCO Direct’s efforts to be better stewards of the environment. With Arbor Day and Earth Day occurring recently, now seems like the perfect time to touch on some of the ways our partners are helping reduce their environmental impact as well. Raw material choices play […] + Read More