Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Woman writing creative marketing ideas on a whiteboard while two coworkers look on

There’s Nothing Like a Good, Old-Fashioned Whiteboard for Coming Up with Creative Marketing Ideas

Posted August 28, 2019 by Mike Dietz in Creative

Hands down, one of the coolest features in IWCO Direct’s Creative Services offices are our whiteboard walls. When we were redesigning some of our office space a few years ago, the Creative Services team got the opportunity to provide input into what we wanted and what would make the workspace more efficient [...]

Young architects working on project in office together

What Corporate Training Looks Like at IWCO Direct

Posted August 27, 2019 by Diana Hvistendahl, PMP in Announcements

As you may have followed in SpeakingDIRECT, we’ve been tracking IWCO Direct’s progress with new tools and practices for learning, training, and professional development, along with how it helps us deliver better marketing. We’ve always used standard corporate training resources (like SOPs, process diagrams, and online conferencing) that make our work better by making our […]

Senior businessman mentoring a colleague

SteelGrow Mentorship Enriches Both Mentor and Mentee

Posted August 23, 2019 by John Sobieck in Announcements

Mentoring is a core value at IWCO Direct. In a previous blog about our mentoring efforts, we highlighted our involvement with SteelGrow, an initiative of the Steel Partners family of companies that encourages developing new talent from within the organization. We have been working side-by-side [...]

Black and white of ancient Roman Pantheon in Rome, Italy

Avoid Another Mea Culpa with These Tips for Using Common Latin Phrases

Posted August 21, 2019 by Ashley Leone in Creative

Latin is a dead language. Or dead-ish. Detective Amy Santiago states in an episode of Brooklyn Nine-Nine that “it’s just taking a long nap,” which in a way, seems more accurate. There are many reasons people continue to study Latin, despite the fact that no one really speaks it [...]

Reading vs. Scanning: Sidebars Can Engage Any Kind of Mail Recipient

Posted August 20, 2019 by Marcus Johnson in Strategy and Analysis

Are you a reader or a scanner? The world is full of both. That matters to those of us who include direct mail and direct response advertising as part of our marketing mix. If we don’t create direct mail designs that account for both of those information intake preferences, we risk losing a big chunk of our audience and their potential to respond.

Help Us Say Adieu to (Most Of) the Summer 2019 IWCO Direct Interns

Posted August 16, 2019 by Ashley Luehmann in Careers

Another year in the books that the interns didn’t burn down IWCO Direct. I think I can speak for the group when I say it was an amazing summer full of learning. Below are some final words from both the IWCO Direct interns and their supervisors, reflecting on the past three months [...]

Direct Marketing: The (Really) Good, the (Not So) Bad and the (Potentially Very) Ugly

Posted August 14, 2019 by Debora Haskel in Strategy and Analysis

What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why.

How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance

Posted August 13, 2019 by David Klempke, PMP in Dynamic Content Management

My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...]

The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019

Posted August 9, 2019 by Michelle Peel in Announcements

I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]

Portrait of a proud businesswoman pointing at herself with both forefingers in a desk at office

“Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization

Posted August 7, 2019 by Ashley Luehmann in Direct Marketing Trends

At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...]

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