Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Considerations for Marketing During a Pandemic info Posted March 20, 2020 by Wes Sparling in Strategy and Analysis COVID-19, the desire to minimize the spread of the virus that causes it, and the mounting fear associated with the idea of a pandemic have already caused extensive behavior changes across the U.S.: travel restrictions, canceled meetings, increases in online shopping, restrictions on group meetings, school closures, and more. History has shown us that when […] + Read More The Human Element of Data Driven Marketing on Display at ANA Masters of Data & Technology Conference info Posted March 18, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis At the beginning of March, a few of my colleagues and I attended the ANA’s inaugural Masters of Data and Technology Conference. This conference was started because ANA found that mastering data and technology is one of the top strategic priorities of CMOs, and it’s no wonder. + Read More Showcasing Our Critical to Quality Initiative to the Manufacturing Alliance info Posted March 11, 2020 by Meg Hanaman in Announcements In February, IWCO Direct hosted the Manufacturing Alliance Lean Enterprise Peer Group for a Critical-to-Quality (CTQ) event to showcase efforts we’ve made to ensure customer satisfaction. The Manufacturers Alliance is an association that provides a platform for manufacturers to come together for training, education, best practice sharing, and exchanging industry ideas. + Read More Avoid These Three Direct Mail Bad Habits in 2020 info Posted March 4, 2020 by Marcus Johnson in Creative I’ve built a shiny metaphorical bandwagon, and I’m inviting you all to jump on and help me improve the quality and effectiveness of creative direct mail writing in 2020. At the same time, we’re going to—once and for all, I hope, although I know better—say a final farewell to a few nagging direct mail bad habits. + Read More How to Use Color in Direct Mail to Drive Results info Posted February 26, 2020 by Mike Dietz in Creative, Direct Mail Tips You might have heard through the grapevine that Pantone’s 2020 color of the year is Classic Blue. I see a lot of blue in my job; there are several studies showing blue is America’s favorite color, and approximately one-third of brands use blue in their logos. + Read More ANA Masters of Data and Technology Conference Showcases Drivers of Growth info Posted February 20, 2020 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference + Read More 2020 Brings Clear Vision at DRJ Spring World info Posted February 12, 2020 by Michael Henry in Business Continuity and Disaster Recovery Punxsutawney Phil, the most famous groundhog in Pennsylvania, has made his annual appearance. When Phil came out of his burrow, he did not see his shadow and affirmed that spring is on the way… thanks, Phil! + Read More Use These Marketing Recommendations to Put the Buyer First info Posted February 5, 2020 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track." + Read More Seven Important Marketing Metrics to Measure in 2020 info Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […] + Read More Client Communications Management Solutions: Change is Good… You Go First info Posted January 22, 2020 by David Klempke, PMP in Dynamic Content Management Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123Last PageLoad More Articles
Considerations for Marketing During a Pandemic info Posted March 20, 2020 by Wes Sparling in Strategy and Analysis COVID-19, the desire to minimize the spread of the virus that causes it, and the mounting fear associated with the idea of a pandemic have already caused extensive behavior changes across the U.S.: travel restrictions, canceled meetings, increases in online shopping, restrictions on group meetings, school closures, and more. History has shown us that when […] + Read More
The Human Element of Data Driven Marketing on Display at ANA Masters of Data & Technology Conference info Posted March 18, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis At the beginning of March, a few of my colleagues and I attended the ANA’s inaugural Masters of Data and Technology Conference. This conference was started because ANA found that mastering data and technology is one of the top strategic priorities of CMOs, and it’s no wonder. + Read More
Showcasing Our Critical to Quality Initiative to the Manufacturing Alliance info Posted March 11, 2020 by Meg Hanaman in Announcements In February, IWCO Direct hosted the Manufacturing Alliance Lean Enterprise Peer Group for a Critical-to-Quality (CTQ) event to showcase efforts we’ve made to ensure customer satisfaction. The Manufacturers Alliance is an association that provides a platform for manufacturers to come together for training, education, best practice sharing, and exchanging industry ideas. + Read More
Avoid These Three Direct Mail Bad Habits in 2020 info Posted March 4, 2020 by Marcus Johnson in Creative I’ve built a shiny metaphorical bandwagon, and I’m inviting you all to jump on and help me improve the quality and effectiveness of creative direct mail writing in 2020. At the same time, we’re going to—once and for all, I hope, although I know better—say a final farewell to a few nagging direct mail bad habits. + Read More
How to Use Color in Direct Mail to Drive Results info Posted February 26, 2020 by Mike Dietz in Creative, Direct Mail Tips You might have heard through the grapevine that Pantone’s 2020 color of the year is Classic Blue. I see a lot of blue in my job; there are several studies showing blue is America’s favorite color, and approximately one-third of brands use blue in their logos. + Read More
ANA Masters of Data and Technology Conference Showcases Drivers of Growth info Posted February 20, 2020 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference + Read More
2020 Brings Clear Vision at DRJ Spring World info Posted February 12, 2020 by Michael Henry in Business Continuity and Disaster Recovery Punxsutawney Phil, the most famous groundhog in Pennsylvania, has made his annual appearance. When Phil came out of his burrow, he did not see his shadow and affirmed that spring is on the way… thanks, Phil! + Read More
Use These Marketing Recommendations to Put the Buyer First info Posted February 5, 2020 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track." + Read More
Seven Important Marketing Metrics to Measure in 2020 info Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […] + Read More
Client Communications Management Solutions: Change is Good… You Go First info Posted January 22, 2020 by David Klempke, PMP in Dynamic Content Management Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s […] + Read More
