BETTERInsights Blog

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Heather Schichtel

We donate because we want to, not because we need to.

Why do we donate? Whether it’s an individual or an organization, we donate because it feels good to give back, not because we need to. Donating is more than a transaction; it’s an engagement and an opportunity to be a part of something bigger. As a result, donors seek a personal relationship with nonprofits. But this can be difficult in a hyper-connected world, where donors are consistently being asked to give through online channels like social media, digital communication, and email. The noise can be deafening and the opportunity to develop that relationship can be lost. How can your cause

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