Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. The Postal Service Will be Here Tomorrow – Despite What You’ve Seen in the Media info Posted August 26, 2020 by Kurt Ruppel in Postal Issues Updates The U.S. Postal Service has been the trending story in the news cycle for the last few weeks, raising questions about a variety of Postal Service issues including mail delivery, operational changes, removal of equipment, and USPS finances. As a result, marketers are asking questions about what to expect in the coming weeks and months, […] + Read More IWCO Direct Employees TAG Their Coworkers to Express Appreciation info Posted August 19, 2020 by John Ashe in Announcements In mid-July, IWCO Direct’s parent company, Steel Partners, kicked off TAG to thank all of its employees who have worked and continue to work so diligently during the pandemic. TAG, which stands for “THANKS AND GRATITUDE,” provided a simple way for employees to recognize their coworkers by submitting a “post-it” or email to HR to […] + Read More Pandemic Lessons for Disaster Recovery Plans info Posted August 12, 2020 by Brian Murphy in Business Continuity and Disaster Recovery It’s hard to believe that more than six months have passed since we had our first COVID-19 preparedness meeting. Clients began reaching out to Mail-Gard about their disaster recovery plans in late February after officials from the U.S. Department of Health & Human Services, the Centers for Disease Control and Prevention (CDC), the National Institutes […] + Read More AI Content Analysis Drives Higher Response Rates info Posted August 5, 2020 by David Klempke, PMP in Dynamic Content Management Marketers will tell you content and messaging are critical components to drive campaign success and return on marketing investment (ROMI). If this seems obvious, why is it such a challenge for marketers to identify content that increases response rates and drive the desired customer experience (CX) and action? Content analysis is the answer (or at […] + Read More Stephen Flood and Sherri Bonacci Join Our Team info Posted August 3, 2020 by John Ashe in Announcements Our week is getting off to a fast and exciting start with today’s announcement that Stephen Flood has joined our team as executive vice president–sales and Sherri Bonacci has joined as senior vice president of supply chain and competitive improvement planning. They are both seasoned marketing veterans who bring a wealth of experience and unique skillsets […] + Read More Earn a Postage Discount While Enhancing Your Marketing Campaign with Informed Delivery info Posted July 29, 2020 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates In a little more than a month, the Postal Service’s Informed Delivery mailing promotion will give marketers the opportunity to earn a two percent postage discount while expanding the reach of their direct mail campaigns. Informed Delivery is a USPS product that seamlessly links your mailpiece to digital experiences. It works by sending subscribers an […] + Read More Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9 info Posted July 22, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […] + Read More An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6 info Posted July 17, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […] + Read More An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes? info Posted July 15, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing. + Read More Tips for Restarting Your Marketing During COVID-19 info Posted July 8, 2020 by Wes Sparling in Strategy and Analysis Wondering how to restart your marketing during COVID-19? We’ve seen extensive change in consumer behavior over the past few months. Some of the change is expected to be temporary, and some is expected to continue long into the future. You’ll need to accommodate these changes as you restart your marketing while COVID-19 continues. The national […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125Load More Articles
The Postal Service Will be Here Tomorrow – Despite What You’ve Seen in the Media info Posted August 26, 2020 by Kurt Ruppel in Postal Issues Updates The U.S. Postal Service has been the trending story in the news cycle for the last few weeks, raising questions about a variety of Postal Service issues including mail delivery, operational changes, removal of equipment, and USPS finances. As a result, marketers are asking questions about what to expect in the coming weeks and months, […] + Read More
IWCO Direct Employees TAG Their Coworkers to Express Appreciation info Posted August 19, 2020 by John Ashe in Announcements In mid-July, IWCO Direct’s parent company, Steel Partners, kicked off TAG to thank all of its employees who have worked and continue to work so diligently during the pandemic. TAG, which stands for “THANKS AND GRATITUDE,” provided a simple way for employees to recognize their coworkers by submitting a “post-it” or email to HR to […] + Read More
Pandemic Lessons for Disaster Recovery Plans info Posted August 12, 2020 by Brian Murphy in Business Continuity and Disaster Recovery It’s hard to believe that more than six months have passed since we had our first COVID-19 preparedness meeting. Clients began reaching out to Mail-Gard about their disaster recovery plans in late February after officials from the U.S. Department of Health & Human Services, the Centers for Disease Control and Prevention (CDC), the National Institutes […] + Read More
AI Content Analysis Drives Higher Response Rates info Posted August 5, 2020 by David Klempke, PMP in Dynamic Content Management Marketers will tell you content and messaging are critical components to drive campaign success and return on marketing investment (ROMI). If this seems obvious, why is it such a challenge for marketers to identify content that increases response rates and drive the desired customer experience (CX) and action? Content analysis is the answer (or at […] + Read More
Stephen Flood and Sherri Bonacci Join Our Team info Posted August 3, 2020 by John Ashe in Announcements Our week is getting off to a fast and exciting start with today’s announcement that Stephen Flood has joined our team as executive vice president–sales and Sherri Bonacci has joined as senior vice president of supply chain and competitive improvement planning. They are both seasoned marketing veterans who bring a wealth of experience and unique skillsets […] + Read More
Earn a Postage Discount While Enhancing Your Marketing Campaign with Informed Delivery info Posted July 29, 2020 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates In a little more than a month, the Postal Service’s Informed Delivery mailing promotion will give marketers the opportunity to earn a two percent postage discount while expanding the reach of their direct mail campaigns. Informed Delivery is a USPS product that seamlessly links your mailpiece to digital experiences. It works by sending subscribers an […] + Read More
Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9 info Posted July 22, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […] + Read More
An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6 info Posted July 17, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […] + Read More
An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes? info Posted July 15, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing. + Read More
Tips for Restarting Your Marketing During COVID-19 info Posted July 8, 2020 by Wes Sparling in Strategy and Analysis Wondering how to restart your marketing during COVID-19? We’ve seen extensive change in consumer behavior over the past few months. Some of the change is expected to be temporary, and some is expected to continue long into the future. You’ll need to accommodate these changes as you restart your marketing while COVID-19 continues. The national […] + Read More
