Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. From the 2012 DMA Conference: “Big Data” Keynote Presentation info Posted October 15, 2012 by Joe Morrison in Direct Marketing Trends Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role […] + Read More From the 2012 DMA Conference: First Day Impressions info Posted October 15, 2012 by Mike Ertel in Announcements The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the […] + Read More The Keys for Your Critical Communications Recovery Plan: Testing. Testing. Testing. info Posted October 12, 2012 by Jerry Montella in Business Continuity and Disaster Recovery, Strategy and Analysis You know the old saying – “What are the three most important things in real estate? Location! Location! Location!” Well, in critical communications recovery the three most important things for your business continuity plan are: Testing! Testing! Testing! If there’s one thing we’ve learned over the years in providing print-to-mail critical communications recovery, it’s that […] + Read More Our Redesigned Website and New Branding Showcase the Power of Direct Mail info Posted October 11, 2012 by Pat Deck in Announcements In case you didn’t notice, things are a little different around here. We just completed a major redesign of our website and couldn’t be more excited about its new look, feel and functionality. But it’s more than just our presence on the Web that’s changed. We’ve always known (and long heard from our customers) that […] + Read More Choosing Paper Stocks for Offset and Digital Printing info Posted October 5, 2012 by Karen Weil in Direct Mail Tips Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […] + Read More Consumers Prefer Mail When Receiving Health Insurance Communications info Posted October 4, 2012 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Healthcare has been a hot topic lately, and it will only get hotter as the Patient Protection and Affordable Care Act (PPACA) will be a major point of contention during the Presidential debates. The first debate kicks-off tonight at 9:00 p.m. Eastern. It’s an issue that everyone can relate to, and it’s certainly been a […] + Read More IWCO Direct Hosts Tour for Océ TPAC Visitors info Posted September 26, 2012 by Dave Johannes in Announcements IWCO Direct participates in a wide range of printing and mailing industry groups to ensure that we are providing leading-edge technology for our customers. One such group is the Transactional Printers Advisory Council (TPAC), a select group of digital print executives that is convened by Océ Print Production Systems of North America. The 12-person team […] + Read More Big Data a Big Theme at DMA 2012 info Posted September 19, 2012 by Pat Deck in Direct Marketing Trends We’re less than a month away from the biggest direct marketing events of the year – the DMA Annual Conference. One of the main themes of this year’s event is Big Data. Indeed, the ability to capture data, keep it secure and harness it to build stronger relationships and create more relevant offers is […] + Read More Chanhassen Campus Expansion Nears Completion info Posted September 12, 2012 by Steve Myrvold in Announcements, Business Continuity and Disaster Recovery A few months ago we announced a number of platform enhancements designed to expand services, reduce costs and provide greater postal benefits for our customers. These enhancements include the expansion of our Chanhassen campus by utilizing a 150,000 sq. ft. facility (adjacent to our current headquarters) as well as the installation of more than 60 […] + Read More Labor Day: Thank You to Our Employees info Posted September 5, 2012 by Jim Andersen in Announcements Although most of us likely think of Labor Day as the unofficial end of summer, its initial intent was to celebrate the contributions workers have made to the strength, prosperity and well-being of our country. We especially appreciate our employees’ willingness to accommodate alternative work schedules over this holiday weekend in order to meet client […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125Load More Articles
From the 2012 DMA Conference: “Big Data” Keynote Presentation info Posted October 15, 2012 by Joe Morrison in Direct Marketing Trends Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role […] + Read More
From the 2012 DMA Conference: First Day Impressions info Posted October 15, 2012 by Mike Ertel in Announcements The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the […] + Read More
The Keys for Your Critical Communications Recovery Plan: Testing. Testing. Testing. info Posted October 12, 2012 by Jerry Montella in Business Continuity and Disaster Recovery, Strategy and Analysis You know the old saying – “What are the three most important things in real estate? Location! Location! Location!” Well, in critical communications recovery the three most important things for your business continuity plan are: Testing! Testing! Testing! If there’s one thing we’ve learned over the years in providing print-to-mail critical communications recovery, it’s that […] + Read More
Our Redesigned Website and New Branding Showcase the Power of Direct Mail info Posted October 11, 2012 by Pat Deck in Announcements In case you didn’t notice, things are a little different around here. We just completed a major redesign of our website and couldn’t be more excited about its new look, feel and functionality. But it’s more than just our presence on the Web that’s changed. We’ve always known (and long heard from our customers) that […] + Read More
Choosing Paper Stocks for Offset and Digital Printing info Posted October 5, 2012 by Karen Weil in Direct Mail Tips Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […] + Read More
Consumers Prefer Mail When Receiving Health Insurance Communications info Posted October 4, 2012 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Healthcare has been a hot topic lately, and it will only get hotter as the Patient Protection and Affordable Care Act (PPACA) will be a major point of contention during the Presidential debates. The first debate kicks-off tonight at 9:00 p.m. Eastern. It’s an issue that everyone can relate to, and it’s certainly been a […] + Read More
IWCO Direct Hosts Tour for Océ TPAC Visitors info Posted September 26, 2012 by Dave Johannes in Announcements IWCO Direct participates in a wide range of printing and mailing industry groups to ensure that we are providing leading-edge technology for our customers. One such group is the Transactional Printers Advisory Council (TPAC), a select group of digital print executives that is convened by Océ Print Production Systems of North America. The 12-person team […] + Read More
Big Data a Big Theme at DMA 2012 info Posted September 19, 2012 by Pat Deck in Direct Marketing Trends We’re less than a month away from the biggest direct marketing events of the year – the DMA Annual Conference. One of the main themes of this year’s event is Big Data. Indeed, the ability to capture data, keep it secure and harness it to build stronger relationships and create more relevant offers is […] + Read More
Chanhassen Campus Expansion Nears Completion info Posted September 12, 2012 by Steve Myrvold in Announcements, Business Continuity and Disaster Recovery A few months ago we announced a number of platform enhancements designed to expand services, reduce costs and provide greater postal benefits for our customers. These enhancements include the expansion of our Chanhassen campus by utilizing a 150,000 sq. ft. facility (adjacent to our current headquarters) as well as the installation of more than 60 […] + Read More
Labor Day: Thank You to Our Employees info Posted September 5, 2012 by Jim Andersen in Announcements Although most of us likely think of Labor Day as the unofficial end of summer, its initial intent was to celebrate the contributions workers have made to the strength, prosperity and well-being of our country. We especially appreciate our employees’ willingness to accommodate alternative work schedules over this holiday weekend in order to meet client […] + Read More
