Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. National No Print Day is No Feel-Good Story info Posted June 20, 2012 by Karen Weil in Sustainability Trees are not in jeopardy. Toshiba might be. Toshiba America Business Solutions recently set off a firestorm in the printing community by declaring October 23 as “National No Print Day” under the guise of protecting trees. Many of us in the printing industry were simultaneously stunned and astounded. How could a manufacturer of printing equipment […] + Read More 19 Principles of Success from the Father of Direct Marketing info Posted June 13, 2012 by Pat Deck in Direct Mail Tips In case you’ve been too busy to check the calendar, Father’s Day is this Sunday. Hold on; before you rush out to mail a card, be sure to read this post. Last week Mike Dietz described a few best practices for direct mail copy and design. That got me thinking about best practices we […] + Read More Four Direct Mail Best Practices: Getting Back to Basics info Posted June 6, 2012 by Mike Dietz in Direct Mail Tips As marketers, we’re always on the lookout for the next big idea. Sometimes it’s so easy to get caught up in the latest trends that we forget about fundamentals. Now and then it’s good to get back to basics. So whether you’re new to paper-based marketing or you haven’t been satisfied with previous campaigns, consider […] + Read More Green is Golden: Boost Your Bottom Line with Sustainable Direct Mail info Posted May 30, 2012 by Debora Haskel in Sustainability I recently had the pleasure of contributing an article titled, “Send Green, Save Green” to the April issue of Target Marketing Magazine. It introduced 10 practical ways to promote sustainability and profitability throughout each stage of a direct mail campaign. There are three primary areas of focus when looking to make direct mail more […] + Read More Personalization vs. Relevance: The Science & Art of Direct Mail info Posted May 23, 2012 by Debora Haskel in Direct Marketing Trends Much of the industry discussion about maximizing the effectiveness of direct mail has centered on creating unique offers that increase open and response rates. In our industry, the terms “personalization” and “relevance” are often used interchangeably. While they have similar meanings, there are subtle but important differences that are necessary to understand. This is always […] + Read More Platform Enhancements Benefit Customers and Position Us for Growth info Posted May 21, 2012 by Jim Andersen in Announcements This morning we announced we’re implementing the next phase of our strategic platform enhancements by expanding our Chanhassen campus with an eye to greater speed and more options for customers. As marketers are well aware, timing and relevance have become the most important factors to the success of a direct mail campaign. Our platform […] + Read More Postal Update Part 3: More Definition to USPS Network Changes info Posted May 18, 2012 by Kurt Ruppel in Postal Issues Updates In Part 1 of this week’s Postal Update we mentioned it was anticipated the Postal Service would announce more details this week on the planned changes to its network. Thursday morning the Postal Service held a briefing to bring more clarity to the issue. As promised, here is an update. Postal Service Begins Network Rationalization […] + Read More Postal Update Part 2: USPS Announces IMb Requirement, Previews Mail Promotions for 2013 info Posted May 17, 2012 by Kurt Ruppel in Postal Issues Updates Yesterday we looked at the urgency of passing postal reform legislation as well as upcoming changes to the USPS processing network. Today we’ll examine the recent rule change surrounding automation discounts and preview upcoming promotions being considered for 2013. Intelligent Mail Barcodes Required for Automation Discounts The Postal Service has published its final rule […] + Read More Postal Update Part 1: Legislative Reform and Network Changes Loom info Posted May 16, 2012 by Kurt Ruppel in Postal Issues Updates It’s been a busy month in the postal world as the USPS works to address a variety of unique challenges. With so much going on, we decided to break our recap into two parts, so make sure to look for Part 2 tomorrow morning. Here are just some of the issues we are tracking: Continuing […] + Read More IWCO Direct’s Lean Efforts Head East to Compress Cycle Times info Posted May 9, 2012 by Steve Myrvold in Sustainability As IWCO Direct’s Lean Journey continues, teams at our Minnesota facilities continue to implement Lean Manufacturing principles into daily work routines. We’re also excited to share that our Lean Journey has headed east, with our Hamburg facility getting its first introduction to Lean principles. Lean has played an increasingly important role in our operations. It […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123Last PageLoad More Articles
National No Print Day is No Feel-Good Story info Posted June 20, 2012 by Karen Weil in Sustainability Trees are not in jeopardy. Toshiba might be. Toshiba America Business Solutions recently set off a firestorm in the printing community by declaring October 23 as “National No Print Day” under the guise of protecting trees. Many of us in the printing industry were simultaneously stunned and astounded. How could a manufacturer of printing equipment […] + Read More
19 Principles of Success from the Father of Direct Marketing info Posted June 13, 2012 by Pat Deck in Direct Mail Tips In case you’ve been too busy to check the calendar, Father’s Day is this Sunday. Hold on; before you rush out to mail a card, be sure to read this post. Last week Mike Dietz described a few best practices for direct mail copy and design. That got me thinking about best practices we […] + Read More
Four Direct Mail Best Practices: Getting Back to Basics info Posted June 6, 2012 by Mike Dietz in Direct Mail Tips As marketers, we’re always on the lookout for the next big idea. Sometimes it’s so easy to get caught up in the latest trends that we forget about fundamentals. Now and then it’s good to get back to basics. So whether you’re new to paper-based marketing or you haven’t been satisfied with previous campaigns, consider […] + Read More
Green is Golden: Boost Your Bottom Line with Sustainable Direct Mail info Posted May 30, 2012 by Debora Haskel in Sustainability I recently had the pleasure of contributing an article titled, “Send Green, Save Green” to the April issue of Target Marketing Magazine. It introduced 10 practical ways to promote sustainability and profitability throughout each stage of a direct mail campaign. There are three primary areas of focus when looking to make direct mail more […] + Read More
Personalization vs. Relevance: The Science & Art of Direct Mail info Posted May 23, 2012 by Debora Haskel in Direct Marketing Trends Much of the industry discussion about maximizing the effectiveness of direct mail has centered on creating unique offers that increase open and response rates. In our industry, the terms “personalization” and “relevance” are often used interchangeably. While they have similar meanings, there are subtle but important differences that are necessary to understand. This is always […] + Read More
Platform Enhancements Benefit Customers and Position Us for Growth info Posted May 21, 2012 by Jim Andersen in Announcements This morning we announced we’re implementing the next phase of our strategic platform enhancements by expanding our Chanhassen campus with an eye to greater speed and more options for customers. As marketers are well aware, timing and relevance have become the most important factors to the success of a direct mail campaign. Our platform […] + Read More
Postal Update Part 3: More Definition to USPS Network Changes info Posted May 18, 2012 by Kurt Ruppel in Postal Issues Updates In Part 1 of this week’s Postal Update we mentioned it was anticipated the Postal Service would announce more details this week on the planned changes to its network. Thursday morning the Postal Service held a briefing to bring more clarity to the issue. As promised, here is an update. Postal Service Begins Network Rationalization […] + Read More
Postal Update Part 2: USPS Announces IMb Requirement, Previews Mail Promotions for 2013 info Posted May 17, 2012 by Kurt Ruppel in Postal Issues Updates Yesterday we looked at the urgency of passing postal reform legislation as well as upcoming changes to the USPS processing network. Today we’ll examine the recent rule change surrounding automation discounts and preview upcoming promotions being considered for 2013. Intelligent Mail Barcodes Required for Automation Discounts The Postal Service has published its final rule […] + Read More
Postal Update Part 1: Legislative Reform and Network Changes Loom info Posted May 16, 2012 by Kurt Ruppel in Postal Issues Updates It’s been a busy month in the postal world as the USPS works to address a variety of unique challenges. With so much going on, we decided to break our recap into two parts, so make sure to look for Part 2 tomorrow morning. Here are just some of the issues we are tracking: Continuing […] + Read More
IWCO Direct’s Lean Efforts Head East to Compress Cycle Times info Posted May 9, 2012 by Steve Myrvold in Sustainability As IWCO Direct’s Lean Journey continues, teams at our Minnesota facilities continue to implement Lean Manufacturing principles into daily work routines. We’re also excited to share that our Lean Journey has headed east, with our Hamburg facility getting its first introduction to Lean principles. Lean has played an increasingly important role in our operations. It […] + Read More
