Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Our Suppliers Continue to be Champions of the Environment

Posted June 15, 2011 by Karen Weil in Sustainability

In recent months we’ve discussed our recycling efforts at IWCO Direct and begun highlighting the efforts of our supply partners to reduce their environmental footprint. Today we recognize Smurfit-Stone Container Corp. (SSCC) who was recently acquired by RockTenn Company. The legacy SSCC company has been one of our main carton suppliers that actively promote […]

Commingling is an Essential Ingredient for an Effective Postal Strategy

Posted June 8, 2011 by Kurt Ruppel in Direct Marketing Trends

In many ways, formulating a postal strategy is like gourmet cooking. It demands the right mix of ingredients and a skilled chef to develop a menu perfectly suited to the needs and desires of the guests. At IWCO Direct, our postal optimization strategy is one of most important ways we do direct marketing like no […]

Print-to-Mail Recovery – It’s Not Just for Disasters Anymore

Posted June 1, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

Natural disasters are all over the news these days, so when people hear the words Disaster Recovery, it’s these type of events most people think of first. But in the print and mail recovery industry it’s also the man-made catastrophes that cause our customers to call on us for assistance. We like to call it […]

Acquiring Customers Using PURLs

Posted May 25, 2011 by Debora Haskel in Direct Marketing Trends

IWCO Direct began offering Personalized URLs in 2007, and we see many benefits to using PURLs for direct mail campaigns, particularly those focused on customer acquisition. Here is a brief overview of PURLs and how they may help your next campaign: What are PURLs? PURLs are unique URLs that provide each mail recipient with a […]

IWCO Direct’s Data Security Process

Posted May 18, 2011 by Chris Van Houtte in Business Continuity and Disaster Recovery

In the past few months, data security breaches have appeared in the headlines once again. The recent data breaches at Epsilon, Sony and RSA have prompted numerous inquiries as to how IWCO Direct protects customer data. Security plays an important role at IWCO Direct as part of our ongoing efforts to create better services and […]

A Kinder, Gentler Postal Service Revealed at the National Postal Forum

Posted May 11, 2011 by Kurt Ruppel in Postal Issues Updates

Last week we attended the 2011 National Postal Forum in San Diego. Anticipation was extremely high for this year’s event, with new Postmaster General Donahoe making his first NPF address amid much uncertainty facing the Postal Service. It surely didn’t disappoint. There was a very positive tone and optimism in the air, which perfectly complemented […]

Paper Suppliers Doing Their Part for the Environment

Posted May 4, 2011 by Karen Weil in Sustainability

A few months ago we highlighted the results of IWCO Direct’s efforts to be better stewards of the environment. With Arbor Day and Earth Day occurring recently, now seems like the perfect time to touch on some of the ways our partners are helping reduce their environmental impact as well. Raw material choices play […]

Challenges Facing Postal Service Are Main Focus of Industry Events

Posted April 27, 2011 by Pat Deck in Postal Issues Updates

The major economic and regulatory challenges facing the Postal Service are on the minds of nearly everyone in the direct marketing industry. With so much riding on a healthy, sustainable Postal Service, there was perhaps no better time to attend the recent Envelope Manufacturers Association (EMA) Spring Meeting and the upcoming National Postal Forum. […]

Mock Disaster Exercise Highlights Need for Business Continuity Plan

Posted April 20, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

IWCO Direct’s Mail-Gard division recently completed a second Mock Disaster Exercise, presenting at the Continuity Insights Conference in Atlanta, GA. What’s a Mock Disaster Exercise you ask? Well, it’s similar to an Emergency Management Drill, the kind where cities or government entities stage a fake “disaster” (earthquake, tornado, etc.) complete with people portraying the injured […]

Keys to Building Customer Loyalty with Multichannel Marketing

Posted April 13, 2011 by Kurt Ruppel in Direct Marketing Trends

Savvy direct marketers are continually testing and modifying their approach to building customer loyalty. The effectiveness of direct mail can be enhanced when augmented with strategic multichannel approaches. Here are a few ways paper-based and electronic efforts can be teamed up to increase the success of customer loyalty programs: Inbox Helps the Mailbox Deploying […]

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