Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Design for Digital Printing Part 2: It’s All in the Color

Posted December 14, 2012 by Mike Dietz in Direct Mail Tips

On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […]

Design for Digital Printing Part 1: Choose Wisely

Posted December 12, 2012 by Mike Dietz in Direct Mail Tips

The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […]

Postal Service Changes for 2013

Posted December 7, 2012 by Kurt Ruppel in Postal Issues Updates

The mailing industry gathered at Postal Service headquarters in Washington, DC last week for the quarterly meetings of the Mailers Technical Advisory Committee and the accompanying USPS Leadership Forum for Stakeholders. As the “Technical” in the name of the group suggests, much of our discussion focused on the nuts and bolts of ensuring predictable, timely […]

Execution Essential for Successful Loyalty Programs

Posted December 5, 2012 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

IWCO Direct has been working with customers on loyalty programs for a long time, so I admit I may be more aware than many consumers about some basic loyalty program practices. Last Monday I received two envelopes from a credit card company with whom I have both a MasterCard and a Visa account. Both were […]

Direct Mail Drives Retail Sales

Posted November 30, 2012 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The holidays mean many things to many people, but for retailers, it means sales – big, beautiful sales. According to published reports, retailers experienced their best Black Friday weekend on record after hauling in more than $59 billion. Of course, this was followed by our newest holiday creation – Cyber Monday. According to USA Today […]

Getting the Right Print-to-Mail Disaster Recovery Contract in Place

Posted November 28, 2012 by Jerry Montella in Business Continuity and Disaster Recovery

Having the right disaster recovery contract in place is essential to the success of your business continuity plan. How do you know you have the right contract in place? Well, the sure fire test is to actually have to utilize your print-to-mail recovery plan, and you’ll find out very quickly, where you stand. Through our […]

National Giving Month Inspires Company-Wide Fundraising Efforts

Posted November 21, 2012 by Joe Morrison in Announcements

This year we have much to be thankful for, especially the fact that our employees on the East Coast remained safe during Hurricane Sandy. With the month of November designated as National Giving Month, and in the spirit of Thanksgiving, each of our facilities are conducting fund raising events to support local, regional and nationwide […]

Recyclable Plastic Cards for Direct Mail

Posted November 16, 2012 by Karen Weil in Direct Marketing Trends, Sustainability

As many of you know, yesterday was America Recycles Day – an annual program which takes place across the country in an effort to raise awareness and promote recycling efforts. Participants can sign up to host their own event on Nov. 15 (or throughout the fall based on convenience) or search by location to find […]

It’s Time for Congress to Act to Put the Postal Service on the Road to Financial Stability

Posted November 14, 2012 by Kurt Ruppel in Postal Issues Updates

The time has come for Congress to step up and put the Postal Service back on the road to financial stability. Although the Senate passed a comprehensive postal reform measure in April of this year, the House has not yet voted on a postal reform package. Our senators and representatives will meet in “lame duck” […]

A Special Thanks To All Those Who Served on Veterans Day

Posted November 9, 2012 by Pat Deck in Announcements

This Sunday is Veterans Day. As we are all busily preparing for Thanksgiving, watching our favorite football team, or just relaxing in preparation for another week, please take a few moments out of your day to remember all who have served or are serving this great country. Whether it’s attending a ceremony, making a call […]

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