Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

New Executive Management Roles Will Drive Growth

Posted August 24, 2011 by Jim Andersen in Announcements

On Monday I had the pleasure of announcing to our staff that Joseph Morrison will take on the expanded role of and that Pat Deck has been named Chief Marketing Officer. Both of these gentlemen have made great contributions to our company and I’m confident their expanded roles will help drive future growth for IWCO […]

Competing for Print and Direct Mail’s Thriving Future

Posted August 17, 2011 by Ben Martin in Direct Marketing Trends

Having an avid interest in macro-economic trends, I was drawn to one of PIA of Southern California’s recent seminars called “Competing for Print’s Thriving Future,” led by Dr. Ron Davis, PIA’s Vice President and Chief Economist. During the first half of the meeting, Dr. Davis explained the great recession of 2007-2009 and its impact on […]

Océ Installation Delivers Innovation for Our Customers

Posted August 10, 2011 by Jim Andersen in Announcements

Last week we announced our commitment to being the first company in the United States to install the Océ ColorStream® 3500 at our Chanhassen facility later next month. Both our employees and customers are excited to get this high-speed, high-volume digital color press installed and running. There are numerous reasons we made this strategic investment: […]

IWCO Direct Hosting A Job Fair in Chanhassen Aug. 4-5

Posted August 3, 2011 by Bev Lohs in Announcements

A recent issue of Deliver magazine included many positive statistics about the outlook for the direct mail industry. Of particular interest was that direct mail expenditures in the United States are expected to rise to nearly $48 billion – a 5.8% increase over 2010, according to the recent “Outlook 2011: What to Expect in Direct […]

Deliverability is a Key Component of Effective Direct Mail Campaigns

Posted July 27, 2011 by Pat Deck in Direct Mail Tips

At IWCO Direct, we work closely with clients to develop strategies to effectively manage drop dates, in-home dates, cycle time and speed to market. All of these tactics at their core have one important concept driving their effectiveness – mail deliverability. So what is deliverability? We define deliverability as the predictability, speed and certainty of […]

Lean Manufacturing Teams and NASCAR Pit Crews Share Common Traits

Posted July 20, 2011 by Steve Myrvold in Sustainability

As they say in NASCAR circles, “Every Day is Race Day.” This is a concept that is easily relatable for most of us in direct marketing. In fact, there are many similarities between the NASCAR pit crews and our Lean Manufacturing teams at IWCO Direct. During a recent event where IWCO Direct envelope machine operators […]

Direct Marketing Adds Muscle to Health & Wellness Programs

Posted July 13, 2011 by Debora Haskel in Direct Marketing Trends

Workplace wellness programs are increasingly gaining acceptance and recognition. A few weeks ago a bipartisan team of Minnesota legislators announced the formation of a federal Congressional Wellness Caucus to focus awareness on the benefits of these types of initiatives. Wellness programs can have a tangible impact on companies’ bottom lines through lower health care costs […]

Supplier Summit Showcases Effectiveness of Direct Mail

Posted July 6, 2011 by Jim Andersen in Direct Marketing Trends

Last week marked our 11^th annual Supplier Summit at our headquarters in Chanhassen, MN. This is an annual event where we update our supply partners on the prior year results and the new strategies IWCO Direct will deploy to better serve our customers moving forward. We focus on the role our suppliers can play […]

Paper Stock Considerations for Direct Mail

Posted June 29, 2011 by Mike Ertel in Direct Marketing Trends

When developing a direct mail campaign, choosing the right paper stock is an important decision. It’s no exaggeration to say the right paper choice can make-or-break the campaign. Paper options abound far beyond weight, color or finish. Just like the saying, “There’s an App for That,” there’s a paper stock with nearly any characteristic you […]

Driving Customer Engagement Through Direct Marketing

Posted June 22, 2011 by Debora Haskel in Direct Marketing Trends

It’s not always clear where the difference lies between customer engagement and customer loyalty. Perhaps the folks at the Engagement Expo say it best when they write, “On the Road to Loyalty: Engagement is the Journey, Loyalty is the Destination.” Like any journey, it’s best to start with a plan that considers where […]

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