Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Acquiring Customers Using PURLs

Posted May 25, 2011 by Debora Haskel in Direct Marketing Trends

IWCO Direct began offering Personalized URLs in 2007, and we see many benefits to using PURLs for direct mail campaigns, particularly those focused on customer acquisition. Here is a brief overview of PURLs and how they may help your next campaign: What are PURLs? PURLs are unique URLs that provide each mail recipient with a […]

IWCO Direct’s Data Security Process

Posted May 18, 2011 by Chris Van Houtte in Business Continuity and Disaster Recovery

In the past few months, data security breaches have appeared in the headlines once again. The recent data breaches at Epsilon, Sony and RSA have prompted numerous inquiries as to how IWCO Direct protects customer data. Security plays an important role at IWCO Direct as part of our ongoing efforts to create better services and […]

A Kinder, Gentler Postal Service Revealed at the National Postal Forum

Posted May 11, 2011 by Kurt Ruppel in Postal Issues Updates

Last week we attended the 2011 National Postal Forum in San Diego. Anticipation was extremely high for this year’s event, with new Postmaster General Donahoe making his first NPF address amid much uncertainty facing the Postal Service. It surely didn’t disappoint. There was a very positive tone and optimism in the air, which perfectly complemented […]

Paper Suppliers Doing Their Part for the Environment

Posted May 4, 2011 by Karen Weil in Sustainability

A few months ago we highlighted the results of IWCO Direct’s efforts to be better stewards of the environment. With Arbor Day and Earth Day occurring recently, now seems like the perfect time to touch on some of the ways our partners are helping reduce their environmental impact as well. Raw material choices play […]

Challenges Facing Postal Service Are Main Focus of Industry Events

Posted April 27, 2011 by Pat Deck in Postal Issues Updates

The major economic and regulatory challenges facing the Postal Service are on the minds of nearly everyone in the direct marketing industry. With so much riding on a healthy, sustainable Postal Service, there was perhaps no better time to attend the recent Envelope Manufacturers Association (EMA) Spring Meeting and the upcoming National Postal Forum. […]

Mock Disaster Exercise Highlights Need for Business Continuity Plan

Posted April 20, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

IWCO Direct’s Mail-Gard division recently completed a second Mock Disaster Exercise, presenting at the Continuity Insights Conference in Atlanta, GA. What’s a Mock Disaster Exercise you ask? Well, it’s similar to an Emergency Management Drill, the kind where cities or government entities stage a fake “disaster” (earthquake, tornado, etc.) complete with people portraying the injured […]

Keys to Building Customer Loyalty with Multichannel Marketing

Posted April 13, 2011 by Kurt Ruppel in Direct Marketing Trends

Savvy direct marketers are continually testing and modifying their approach to building customer loyalty. The effectiveness of direct mail can be enhanced when augmented with strategic multichannel approaches. Here are a few ways paper-based and electronic efforts can be teamed up to increase the success of customer loyalty programs: Inbox Helps the Mailbox Deploying […]

Lean Journey Continues – Engaging Employees to Tackle 8 Forms of Waste

Posted April 6, 2011 by Steve Myrvold in Sustainability

It’s been a while since we’ve written about our Lean Journey, but it is progressing smoothly. So far we’ve covered Value Stream Mapping, creating a Future State Map, testing those plans and replicating those positive outcomes in other business units. Today we’d like to talk about the eight forms of waste. In order for […]

Postal Announcements Highlight USPS Challenges

Posted March 30, 2011 by Kurt Ruppel in Postal Issues Updates

We certainly live (and market) in interesting postal times. While several announcements in the news last week provide a picture of the financial challenges still facing the Postal Service, we commend the Postmaster General for his willingness to make the hard decisions necessary to adjust the leadership structure of the organization and to streamline the […]

One Year After Our Acquisition

Posted March 23, 2011 by Jim Andersen in Announcements

Next week marks the one year anniversary of bringing the U.S. operations of Transcontinental Direct into IWCO Direct. Our key objective with this deal was to create a national footprint that would advance our postal strategy by supporting a robust total package offering across the county. This approach allows us to get our customers’ direct […]

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