Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

EMA Looks to the Next Century of Direct Mail

Posted April 25, 2012 by Kurt Ruppel in Direct Marketing Trends

Last week Steve Myrvold, IWCO Direct VP–Operations, and I joined colleagues for the Envelope Manufacturers Association (EMA) annual Spring Meeting. We always enjoy participating in EMA events because the organization clearly sets its sights on the future of direct mail and paper-based communications. The EMA Foundation’s Institute for Postal Studies publishes periodic mailing industry job […]

Tons of Work Goes Into IWCO Direct’s Recycling Efforts

Posted April 18, 2012 by Karen Weil in Sustainability

April is an important month when it comes to the environment. Earth Day is this coming Sunday and National Arbor Day falls on Friday, April 27^th. You might know that not all states recognize Arbor Day on the same day. Certain states celebrate it at different times of the year, depending on their […]

National Postal Forum Part 2 – New Products and Promotions

Posted April 12, 2012 by Kurt Ruppel in Direct Marketing Trends

Yesterday we focused on the ways new technologies are transforming mailing services and making mailing operations more efficient. Today we will share some new products and promotions that you will want to be aware of. New Products and Promotions The USPS marketing team told NPF attendees that their goal is to publish a 2013 calendar […]

National Postal Forum – Innovation is Driving Services

Posted April 11, 2012 by Kurt Ruppel in Direct Marketing Trends

This year’s National Postal Forum was one of the busiest in years, with more than 3,500 mailing industry professionals in attendance. In fact, so much information was shared that we’re breaking our recap into two parts, so be sure to come back tomorrow for the rest of our report. As we move forward, mailers will […]

Mail-Gard Set to Attend National Conferences, Undergo Changes

Posted April 4, 2012 by Jerry Montella in Business Continuity and Disaster Recovery

Spring is off to a fast start for us at Mail-Gard. We’re always looking for ways to improve our offering to customers, which keeps us busy and focused on innovation. And what better way to improve our industry-leading solutions than by taking part in the nation’s top conferences? The Disaster Recovery Journal (DRJ) held […]

Online Goes Offline – Direct Mail Driving Awareness for Online Businesses

Posted March 28, 2012 by Debora Haskel in Direct Marketing Trends

Some things, like oil and water or orange juice and toothpaste, just don’t mix well. Digital companies and direct mail probably didn’t come to mind immediately, but it seems like they might make the “do not mix” list as well. But not so quick. When it comes to direct marketing, many of the most savvy […]

Resetting Our Platform

Posted March 23, 2012 by Jim Andersen in Announcements

This morning we announced plans to invest $4 million to reset our production platform over the next 60-120 days. In many ways this was an obvious decision: fully deploy the new equipment we purchased from DGI Services, LLC in a manner that allows us to produce more mail at fewer facilities. When the reset […]

Will Answers Begin to Appear at the 2012 National Postal Forum?

Posted March 21, 2012 by Kurt Ruppel in Direct Marketing Trends

With so many unanswered questions surrounding the Postal Service, this year’s National Postal Forum, hosted April 1-4 in Orlando, may be the most anticipated Forum in its history. It’s generally considered the most influential trade show in the mailing community as it offers a unique combination of training, education and networking opportunities – and […]

Taking the Plunge for Special Olympics Minnesota

Posted March 14, 2012 by Bev Lohs in Announcements

It’s been a mild winter here in Minnesota. Temperatures are up and snow levels are down, but the water in Lake Calhoun is as cold as ever. Trust me, you can take our employees’ word for it. On Saturday, March 3, a team of 23 IWCO Direct employees participated in the Polar Bear Plunge – […]

Leap Year Predictions: Four Years, Four Trends for Direct Mail

Posted March 7, 2012 by Joe Morrison in Direct Mail Tips

Once every four years February gives us an extra day to ponder how direct mail will evolve. We took advantage of our extra time last week to consider how the direct mail landscape will leap into the future by Feb. 29, 2016. We predict four trends that we think will shape our industry: 1. Direct […]

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