Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

We Continue to Grow Mail-Gard

Posted March 2, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

It’s an exciting time at Mail-Gard. When we joined the IWCO Direct family as part of the acquisition of the U.S. operations of Transcontinental Direct, we shared that we would be expanding our service offering to better serve our existing customers and customers of IWCO Direct. As part of the company’s overall strategy to continue […]

Being Aggressive on Digital Color

Posted February 24, 2011 by Jim Andersen in Direct Mail Tips

This morning we announced that we’ve bolstered our digital color printing capabilities with the installation of a Xerox iGen4™ at our Chanhassen facility. This installation continues the growth of our platform-wide digital print capability and capacity. The iGen4 also provides even greater color consistency than our current iGen3™ digital presses in Chanhassen and Warminster, and […]

Committed to Environmental Stewardship

Posted February 23, 2011 by Karen Weil in Sustainability

At IWCO Direct, we’ve fully adopted the “reduce, reuse, recycle & replenish” mantra into our workplace practices. We’ve made concerted efforts to not only conserve energy use but to recycle paper both on the production floor and in our offices. We’ve also embarked on Lean Manufacturing efforts that help reduce waste, and believe our Total […]

Positive Forecasts for 2011

Posted February 16, 2011 by Pat Deck in Direct Marketing Trends

Two weeks ago, Punxsutawney Phil predicted an early spring, which would be a welcomed relief from this particularly cold and snowy winter. But it seems the weather isn’t the only thing with a brighter outlook for the coming months. According to the current edition of Direct Marketing News, reports indicate direct marketing staff increases […]

Recapping the PODi AppForum Redux

Posted February 9, 2011 by Debora Haskel in Direct Marketing Trends

I spent most of last week Chairing the Direct Marketing Track at the 2011 PODi AppForum. During my flight home I had a feeling of déjà vu, thinking this was the best of the four AppForums I’ve attended. Yes, I said that last year in this same place. AppForum has never failed to deliver […]

New Postmaster General Makes Strong Start

Posted February 2, 2011 by Kurt Ruppel in Postal Issues Updates

In December we noted that new Postmaster General Pat Donahoe was facing significant challenges. We are encouraged by how quickly he has moved to address those challenges and move toward his goal of a leaner, faster, smarter Postal Service. Mr. Donahoe has already made significant changes to the USPS headquarters organization, grouping functions in a […]

Calling All Great Sales Professionals

Posted January 26, 2011 by Mike Ertel in Announcements

IWCO Direct’s unique approach to direct mail and digital marketing solutions has made IWCO Direct the go-to name in the industry. Our Total Package Platform offers print, envelope (printing and converting), promotional plastics, personalization, bindery, lettershop, automated marketing services, and an industry-leading postal strategy that drive direct marketing campaigns for some of North America’s most […]

A Preview of the PODi AppForum Direct Marketing Track

Posted January 19, 2011 by Debora Haskel in Direct Marketing Trends

We’re less than two weeks away from the start of the 2011 PODi AppForum in Las Vegas, January 31-February 2. The forum is always one of my favorite conferences of the year, and this will be my second year as Chair of the Direct Marketing Track. I may be a bit biased, but I […]

Celebrating Year One of Speaking Direct

Posted January 12, 2011 by IWCO Direct in Announcements

This week marks one year of Speaking Direct, an industry leading blog which explores how to improve customer acquisition, customer loyalty and customer engagement using direct mail and digital marketing programs, along with postal issues and critical communications recovery. When we decided to publish our blog we knew we had a lot of knowledge to […]

Size & Scale Have Advantages for Direct Marketers

Posted January 5, 2011 by Tom Wicka in Direct Marketing Trends

In today’s marketplace size and scale have become pretty darn important and offer distinct advantages to direct marketers. Today, postal expertise and critical document recovery requirements also drive many of our customers’ decisions when evaluating direct marketing service providers. We’re often asked: How well can you provide a postal and distribution model that optimizes the […]

Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114Last Page

Subscribe Today

We post a new article weekly. We promise to keep it fresh and snappy—our Stevie^® and Feedspot Awards are proof!

Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Direct Marketing News, Tips & Trends