Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Postal Service Needs Help from Congress Now!

Posted November 23, 2011 by Kurt Ruppel in Postal Issues Updates

The Postal Service just released its year-end financial results for fiscal year 2011, showing a net loss of $5.1 billion. Not pretty, but then we didn’t expect it to be. What’s going on? First-Class (transactional) mail volumes continued their decline in FY2011, dropping 6.4%, leading a drop in overall mail volume of 1.7% for the […]

IWCO Direct Celebrates America Recycles Day

Posted November 16, 2011 by Karen Weil in Sustainability

Did you know yesterday was America Recycles Day? Since 1997, communities across the country have come together on November 15^th to celebrate the only nationally recognized day dedicated to the promotion of recycling in the United States. In recent years a tremendous amount of effort has been placed on recycling by both consumers […]

IWCO Direct Honors Our Military Members this Veterans Day

Posted November 9, 2011 by Pat Deck in Announcements

11-11-11 marks the 73^rd year the U.S. has officially honored our veterans. Originally known as Armistice Day, the federal holiday was formally established in 1938 to honor World War I veterans. But in 1954, it was expanded to become Veterans Day, a day set aside each year to honor American veterans of all wars. […]

Even in a Digital World, Consumers Continue to Relate to Paper Communication

Posted November 2, 2011 by Debora Haskel in Direct Marketing Trends

Without a doubt, Steve Jobs lived an extraordinary life. One of the greatest inventors of the modern era, his creations have forever changed the way we communicate. When he passed away last month, Apple fans across the world turned to the revolutionary devices he helped create to share their condolences. However, as this article from […]

The SmartWay to Transport Mail

Posted October 26, 2011 by Dave Johannes in Sustainability

October is recognized as National Energy Awareness Month, but IWCO Direct works year-round to reduce our energy consumption. Our commitment to sustainability impacts all areas of our supply chain—from paper and ink suppliers to the transportation of direct mail pieces. Today, we want to highlight our relationship with King Solutions, our third party logistics […]

Envelopes are the Key to Increased Open and Response Rates

Posted October 19, 2011 by Mike Dietz in Direct Marketing Trends

Our customers often challenge our Creative Services team to help them increase the open and response rates of their direct mail campaigns. In fact, more than 60% of our customers turn to us to improve their campaigns’ effectiveness. When it comes to increasing open rates, our attention always turns to the outer envelope. Envelope design […]

Direct Mail, the Postal Service and Social Media Hot Topics at the DMA Annual Conference

Posted October 12, 2011 by Pat Deck in Direct Marketing Trends

Last week our team got back from the DMA Annual Conference, which is always one of the most fun and informational marketing events of the year. It was fitting this year’s conference was in Boston, home to television’s favorite postman, Cliff Clavin, as the renewed interest in direct mail was a main sentiment at the […]

Default, Insolvency, Shutdown . . . Oh, My!

Posted October 5, 2011 by Kurt Ruppel in Postal Issues Updates

If you have been reading the national media over the past month, the impression is that the U.S. Postal Service will be shutting its doors and closing up shop any day now. The USPS financial situation is undeniably dire. It lost $8.6 billion through the first 11 months of FY2011 and is predicting a loss […]

The Océ ColorStream® 3500 is Now Installed

Posted September 28, 2011 by Dave Johannes in Announcements

In a previous blog, Jim Andersen discussed the strategy behind our recent purchase of an Océ ColorStream® 3500 and how it will benefit our customers’ direct mail campaigns. Since the initial announcement in August, our team has been involved with the installation process and training our staff to get the ColorStream up and running. I’m […]

See You in Boston at the DMA Annual Conference

Posted September 21, 2011 by Joe Morrison in Direct Marketing Trends

The 2011 DMA Conference is right around the corner, and everyone at IWCO Direct is excited about this year’s event in Boston. I’m especially looking forward to meeting with our customers and prospects for the first time as of IWCO Direct, as well as hearing insights from other leaders in direct marketing and real-time engagement. […]

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