Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

A Kinder, Gentler Postal Service Revealed at the National Postal Forum

Posted May 11, 2011 by Kurt Ruppel in Postal Issues Updates

Last week we attended the 2011 National Postal Forum in San Diego. Anticipation was extremely high for this year’s event, with new Postmaster General Donahoe making his first NPF address amid much uncertainty facing the Postal Service. It surely didn’t disappoint. There was a very positive tone and optimism in the air, which perfectly complemented […]

Paper Suppliers Doing Their Part for the Environment

Posted May 4, 2011 by Karen Weil in Sustainability

A few months ago we highlighted the results of IWCO Direct’s efforts to be better stewards of the environment. With Arbor Day and Earth Day occurring recently, now seems like the perfect time to touch on some of the ways our partners are helping reduce their environmental impact as well. Raw material choices play […]

Challenges Facing Postal Service Are Main Focus of Industry Events

Posted April 27, 2011 by Pat Deck in Postal Issues Updates

The major economic and regulatory challenges facing the Postal Service are on the minds of nearly everyone in the direct marketing industry. With so much riding on a healthy, sustainable Postal Service, there was perhaps no better time to attend the recent Envelope Manufacturers Association (EMA) Spring Meeting and the upcoming National Postal Forum. […]

Mock Disaster Exercise Highlights Need for Business Continuity Plan

Posted April 20, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

IWCO Direct’s Mail-Gard division recently completed a second Mock Disaster Exercise, presenting at the Continuity Insights Conference in Atlanta, GA. What’s a Mock Disaster Exercise you ask? Well, it’s similar to an Emergency Management Drill, the kind where cities or government entities stage a fake “disaster” (earthquake, tornado, etc.) complete with people portraying the injured […]

Keys to Building Customer Loyalty with Multichannel Marketing

Posted April 13, 2011 by Kurt Ruppel in Direct Marketing Trends

Savvy direct marketers are continually testing and modifying their approach to building customer loyalty. The effectiveness of direct mail can be enhanced when augmented with strategic multichannel approaches. Here are a few ways paper-based and electronic efforts can be teamed up to increase the success of customer loyalty programs: Inbox Helps the Mailbox Deploying […]

Lean Journey Continues – Engaging Employees to Tackle 8 Forms of Waste

Posted April 6, 2011 by Steve Myrvold in Sustainability

It’s been a while since we’ve written about our Lean Journey, but it is progressing smoothly. So far we’ve covered Value Stream Mapping, creating a Future State Map, testing those plans and replicating those positive outcomes in other business units. Today we’d like to talk about the eight forms of waste. In order for […]

Postal Announcements Highlight USPS Challenges

Posted March 30, 2011 by Kurt Ruppel in Postal Issues Updates

We certainly live (and market) in interesting postal times. While several announcements in the news last week provide a picture of the financial challenges still facing the Postal Service, we commend the Postmaster General for his willingness to make the hard decisions necessary to adjust the leadership structure of the organization and to streamline the […]

One Year After Our Acquisition

Posted March 23, 2011 by Jim Andersen in Announcements

Next week marks the one year anniversary of bringing the U.S. operations of Transcontinental Direct into IWCO Direct. Our key objective with this deal was to create a national footprint that would advance our postal strategy by supporting a robust total package offering across the county. This approach allows us to get our customers’ direct […]

Follow the 4 “S’s” for Greater Direct Mail Open Rates

Posted March 16, 2011 by Mike Dietz in Direct Mail Tips

Our Creative Services team develops direct mail packages specifically designed to improve open and response rates. We are often tasked with reviewing existing formats to offer suggestions to increase their effectiveness. Our team always leads with the question: “How can we cut through the clutter to stand out in the mailbox?” We’ve condensed some of […]

Manage Your Spend While Investing in Innovation

Posted March 9, 2011 by Tom Wicka in Direct Mail Tips

IWCO Direct has a ringside seat when it comes to understanding how the best direct marketers in the industry manage their direct mail spend. The scale and the depth of our platform attracts some of the industry’s top performing direct marketers and allows us to be part of their “Best Practices” execution. The list of […]

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