Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

IWCO Direct Hosting A Job Fair in Chanhassen Aug. 4-5

Posted August 3, 2011 by Bev Lohs in Announcements

A recent issue of Deliver magazine included many positive statistics about the outlook for the direct mail industry. Of particular interest was that direct mail expenditures in the United States are expected to rise to nearly $48 billion – a 5.8% increase over 2010, according to the recent “Outlook 2011: What to Expect in Direct […]

Deliverability is a Key Component of Effective Direct Mail Campaigns

Posted July 27, 2011 by Pat Deck in Direct Mail Tips

At IWCO Direct, we work closely with clients to develop strategies to effectively manage drop dates, in-home dates, cycle time and speed to market. All of these tactics at their core have one important concept driving their effectiveness – mail deliverability. So what is deliverability? We define deliverability as the predictability, speed and certainty of […]

Lean Manufacturing Teams and NASCAR Pit Crews Share Common Traits

Posted July 20, 2011 by Steve Myrvold in Sustainability

As they say in NASCAR circles, “Every Day is Race Day.” This is a concept that is easily relatable for most of us in direct marketing. In fact, there are many similarities between the NASCAR pit crews and our Lean Manufacturing teams at IWCO Direct. During a recent event where IWCO Direct envelope machine operators […]

Direct Marketing Adds Muscle to Health & Wellness Programs

Posted July 13, 2011 by Debora Haskel in Direct Marketing Trends

Workplace wellness programs are increasingly gaining acceptance and recognition. A few weeks ago a bipartisan team of Minnesota legislators announced the formation of a federal Congressional Wellness Caucus to focus awareness on the benefits of these types of initiatives. Wellness programs can have a tangible impact on companies’ bottom lines through lower health care costs […]

Supplier Summit Showcases Effectiveness of Direct Mail

Posted July 6, 2011 by Jim Andersen in Direct Marketing Trends

Last week marked our 11^th annual Supplier Summit at our headquarters in Chanhassen, MN. This is an annual event where we update our supply partners on the prior year results and the new strategies IWCO Direct will deploy to better serve our customers moving forward. We focus on the role our suppliers can play […]

Paper Stock Considerations for Direct Mail

Posted June 29, 2011 by Mike Ertel in Direct Marketing Trends

When developing a direct mail campaign, choosing the right paper stock is an important decision. It’s no exaggeration to say the right paper choice can make-or-break the campaign. Paper options abound far beyond weight, color or finish. Just like the saying, “There’s an App for That,” there’s a paper stock with nearly any characteristic you […]

Driving Customer Engagement Through Direct Marketing

Posted June 22, 2011 by Debora Haskel in Direct Marketing Trends

It’s not always clear where the difference lies between customer engagement and customer loyalty. Perhaps the folks at the Engagement Expo say it best when they write, “On the Road to Loyalty: Engagement is the Journey, Loyalty is the Destination.” Like any journey, it’s best to start with a plan that considers where […]

Our Suppliers Continue to be Champions of the Environment

Posted June 15, 2011 by Karen Weil in Sustainability

In recent months we’ve discussed our recycling efforts at IWCO Direct and begun highlighting the efforts of our supply partners to reduce their environmental footprint. Today we recognize Smurfit-Stone Container Corp. (SSCC) who was recently acquired by RockTenn Company. The legacy SSCC company has been one of our main carton suppliers that actively promote […]

Commingling is an Essential Ingredient for an Effective Postal Strategy

Posted June 8, 2011 by Kurt Ruppel in Direct Marketing Trends

In many ways, formulating a postal strategy is like gourmet cooking. It demands the right mix of ingredients and a skilled chef to develop a menu perfectly suited to the needs and desires of the guests. At IWCO Direct, our postal optimization strategy is one of most important ways we do direct marketing like no […]

Print-to-Mail Recovery – It’s Not Just for Disasters Anymore

Posted June 1, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

Natural disasters are all over the news these days, so when people hear the words Disaster Recovery, it’s these type of events most people think of first. But in the print and mail recovery industry it’s also the man-made catastrophes that cause our customers to call on us for assistance. We like to call it […]

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