Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Is 2012 the Year of Direct Mail?

Posted January 25, 2012 by Joe Morrison in Direct Marketing Trends

Critics of direct mail have been predicting its demise for years. But three recent reports, including Ballantine Corporation’s annual “Direct Marketing Trends” white paper, Epsilon’s “2011 Channel Preference Study” and the Winterberry Group’s “Outlook 2012: Trends in Direct and Digital Marketing,” indicate otherwise. It appears that 2012 is positioned to be a year for […]

Postage Changes Coming

Posted January 18, 2012 by Kurt Ruppel in Postal Issues Updates

2012 CPI-based Price Increase Takes Effect this Weekend Don’t forget that the Postal Service’s 2012 price change takes effect this Sunday, January 22. Unlike past years, the Postal Service is adjusting prices for both Market Dominant and Competitive products at the same time, which means the Market Dominant increase is falling three months earlier than […]

Let’s Junk the Term Junk Mail – Changing the Perception of Direct Mail

Posted January 11, 2012 by Pat Deck in Direct Marketing Trends

For many years our industry has had to live with the unfortunate term “junk mail.” It’s short and memorable, but also incorrect. Yet the term “junk” has stubbornly shaped the perception of direct mail for the general public. When people use the term, they typically refer to unwanted solicitations that are unrelated to their needs […]

PODi AppForum Set To Kick-Off

Posted January 4, 2012 by Debora Haskel in Direct Marketing Trends

Now that you’ve recovered from New Year’s Eve, it’s time to look ahead to the next reason to celebrate – the 2012 PODi AppForum. The theme for this year’s event is “Sparks Will Fly,” as attendees will learn about all the latest trends to succeed through cross media, Print on Demand, Web-to-Print and digital […]

Happy New Year!

Posted December 28, 2011 by Joe Morrison in Announcements

As 2011 comes to a close, everyone at IWCO Direct wants to wish you Happy New Year and a safe and prosperous 2012.

A Great Year for Direct Mail

Posted December 21, 2011 by Jim Andersen in Announcements

There are many signs that direct mail experienced a bit of a comeback after the tough economy of the past few years. Nearly every report we’ve seen in recent months indicates there’s a growing appreciation for the channel among marketers and consumers alike. It’s hard to believe we’re already wrapping a bow around 2011, but […]

Play Your Cards Right to Increase Direct Mail Response Rates

Posted December 14, 2011 by Mike Dietz in Direct Mail Tips

A direct mail campaign’s response rate is one of the key metrics for measuring its success. In previous posts, I’ve discussed how changes to outer envelope design or implementing one or more of the “4 S’s” can make a positive impact on your next direct mail campaign. Another way to increase response rates and have […]

Think Outside the Inbox To Engage Millennials

Posted December 7, 2011 by James Gartrell in Direct Marketing Trends

Millennials are those Gen Yers who range in age from teens to approaching 30 and often have Baby Boomers for parents. This is the generation that grew up opening their inboxes more often than their mailboxes. While it may seem counterintuitive for marketers to turn to direct mail to reach them, this large group of […]

IWCO Direct Enhances Capacity and Flexibility Through Purchase of DGI Services Assets

Posted December 5, 2011 by Jim Andersen in Announcements

Today IWCO Direct closed on the purchase of a portion of the assets of DGI Services, LLC, a fully integrated direct marketing services provider. This transaction presents a unique opportunity for us to serve the immediate needs of DGI’s existing customer base, and we extend a warm welcome to them. IWCO Direct will transition […]

Business Recovery in the Age of Outsourcing

Posted November 30, 2011 by Jerry Montella in Business Continuity and Disaster Recovery

When companies outsource their print and mail operations, the need for a clear and defined business continuity and recovery plan is more important than ever. Yet when it comes to having a plan in place, many people falsely believe they can kick back and let their outsourcing company deal with any potential crisis. But ultimately, […]

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