Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Resetting Our Platform

Posted March 23, 2012 by Jim Andersen in Announcements

This morning we announced plans to invest $4 million to reset our production platform over the next 60-120 days. In many ways this was an obvious decision: fully deploy the new equipment we purchased from DGI Services, LLC in a manner that allows us to produce more mail at fewer facilities. When the reset […]

Will Answers Begin to Appear at the 2012 National Postal Forum?

Posted March 21, 2012 by Kurt Ruppel in Direct Marketing Trends

With so many unanswered questions surrounding the Postal Service, this year’s National Postal Forum, hosted April 1-4 in Orlando, may be the most anticipated Forum in its history. It’s generally considered the most influential trade show in the mailing community as it offers a unique combination of training, education and networking opportunities – and […]

Taking the Plunge for Special Olympics Minnesota

Posted March 14, 2012 by Bev Lohs in Announcements

It’s been a mild winter here in Minnesota. Temperatures are up and snow levels are down, but the water in Lake Calhoun is as cold as ever. Trust me, you can take our employees’ word for it. On Saturday, March 3, a team of 23 IWCO Direct employees participated in the Polar Bear Plunge – […]

Leap Year Predictions: Four Years, Four Trends for Direct Mail

Posted March 7, 2012 by Joe Morrison in Direct Mail Tips

Once every four years February gives us an extra day to ponder how direct mail will evolve. We took advantage of our extra time last week to consider how the direct mail landscape will leap into the future by Feb. 29, 2016. We predict four trends that we think will shape our industry: 1. Direct […]

Postal Service Brings Back Incentive Program, Moves Forward with Facility Changes

Posted February 29, 2012 by Kurt Ruppel in Postal Issues Updates

Change continues to be the mantra for the U.S. Postal Service as it works to develop a financially stable business model. Some of the most recent happenings in the postal world are highlighted below: Mobile Barcode Promotion is Returning The Postal Service announced it will conduct another mobile barcode promotion, similar to the one held […]

Focus on Five Fundamentals For Format Development

Posted February 22, 2012 by Mike Dietz in Direct Mail Tips

Our Creative Services team is often challenged to develop new formats and designs for our clients’ direct mail campaigns. One trend we’re seeing is an increase in requests that integrate QR codes (due in part to the upcoming mobile barcode discount), pURLs or other multichannel components into new package formats. Whenever we start developing […]

Super Bowl Lessons for Winning Direct Mail

Posted February 15, 2012 by Mike Ertel in Direct Mail Tips

According to recent reports, more than 111 million households tuned in to watch Super Bowl XLVI ten days ago. While millions of fans aren’t watching our every move, there are definitely parallels that can be drawn between winning football teams and winning direct mail campaigns: Communication is Key to Efficient Production Football, perhaps more […]

SpeakingDirect Directly to Your Inbox

Posted February 10, 2012 by IWCO Direct in Announcements

Readership to our SpeakingDirect blog has grown steadily since we started it more than two years ago. We want to thank our loyal readers for taking the time to visit and also let you know that you now have the option of receiving future SpeakingDirect articles directly in your inbox by subscribing via email. In […]

These Direct Marketing Resources Have a Secret Admirer

Posted February 8, 2012 by James Gartrell in Direct Marketing Trends

In case you’re the forgetful type, Valentine’s Day is next Tuesday. While we certainly hope you find SpeakingDirect to be a valuable resource on direct marketing trends and topics, in the spirit of the holiday we wanted to share some love for a few of the resources we admire most. Of course, the United States […]

PODi AppForum Exceeds Expectations – Again

Posted February 1, 2012 by Debora Haskel in Direct Marketing Trends

I’m not sure how they manage to do it year after year, but the PODi AppForum continues to exceed my expectations. This year’s event pulled together some of the industry’s brightest thought leaders to create an amazing combination of content and community. As a testament to the content of this year’s AppForum, everyone who attended […]

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