Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Postal Update Part 2: USPS Announces IMb Requirement, Previews Mail Promotions for 2013

Posted May 17, 2012 by Kurt Ruppel in Postal Issues Updates

Yesterday we looked at the urgency of passing postal reform legislation as well as upcoming changes to the USPS processing network. Today we’ll examine the recent rule change surrounding automation discounts and preview upcoming promotions being considered for 2013. Intelligent Mail Barcodes Required for Automation Discounts The Postal Service has published its final rule […]

Postal Update Part 1: Legislative Reform and Network Changes Loom

Posted May 16, 2012 by Kurt Ruppel in Postal Issues Updates

It’s been a busy month in the postal world as the USPS works to address a variety of unique challenges. With so much going on, we decided to break our recap into two parts, so make sure to look for Part 2 tomorrow morning. Here are just some of the issues we are tracking: Continuing […]

IWCO Direct’s Lean Efforts Head East to Compress Cycle Times

Posted May 9, 2012 by Steve Myrvold in Sustainability

As IWCO Direct’s Lean Journey continues, teams at our Minnesota facilities continue to implement Lean Manufacturing principles into daily work routines. We’re also excited to share that our Lean Journey has headed east, with our Hamburg facility getting its first introduction to Lean principles. Lean has played an increasingly important role in our operations. It […]

Spotlight on Customer Service

Posted May 2, 2012 by James Gartrell in Direct Marketing Trends

Can customer service transform direct marketing? We asked ourselves the same question more than two years ago and decided, unequivocally, the answer is “yes.” Ever since, we have been committed to continually refining and improving our customer service to deliver direct marketing like no one else. Outstanding customer service starts by consistently exceeding expectations. Our […]

EMA and MAILCOM Recognize IWCO Direct for Safety and Technical Excellence

Posted May 1, 2012 by Jim Andersen in Announcements

Today we announced two awards we are proud and honored to receive. Our envelope operations team was recently recognized with a 2011 Industry Safety Leader Award by the Envelope Manufacturers Association (EMA) at its Spring Conference. From the banners that hang in our plant, visitors can see that this is the sixth consecutive year our […]

Postal Update: Senate Passes Postal Reform!

Posted April 26, 2012 by Kurt Ruppel in Postal Issues Updates

In yesterday’s article recapping the EMA Spring Conference, I mentioned the Senate was debating postal reform legislation and promised to post an update as soon as possible. Yesterday afternoon the Senate passed its bipartisan postal reform measure S. 1789, the 21^st Century Postal Service Act, by a vote of 62-37. The provisions of […]

EMA Looks to the Next Century of Direct Mail

Posted April 25, 2012 by Kurt Ruppel in Direct Marketing Trends

Last week Steve Myrvold, IWCO Direct VP–Operations, and I joined colleagues for the Envelope Manufacturers Association (EMA) annual Spring Meeting. We always enjoy participating in EMA events because the organization clearly sets its sights on the future of direct mail and paper-based communications. The EMA Foundation’s Institute for Postal Studies publishes periodic mailing industry job […]

Tons of Work Goes Into IWCO Direct’s Recycling Efforts

Posted April 18, 2012 by Karen Weil in Sustainability

April is an important month when it comes to the environment. Earth Day is this coming Sunday and National Arbor Day falls on Friday, April 27^th. You might know that not all states recognize Arbor Day on the same day. Certain states celebrate it at different times of the year, depending on their […]

National Postal Forum Part 2 – New Products and Promotions

Posted April 12, 2012 by Kurt Ruppel in Direct Marketing Trends

Yesterday we focused on the ways new technologies are transforming mailing services and making mailing operations more efficient. Today we will share some new products and promotions that you will want to be aware of. New Products and Promotions The USPS marketing team told NPF attendees that their goal is to publish a 2013 calendar […]

National Postal Forum – Innovation is Driving Services

Posted April 11, 2012 by Kurt Ruppel in Direct Marketing Trends

This year’s National Postal Forum was one of the busiest in years, with more than 3,500 mailing industry professionals in attendance. In fact, so much information was shared that we’re breaking our recap into two parts, so be sure to come back tomorrow for the rest of our report. As we move forward, mailers will […]

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