Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns

Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […]

Three Ways to Cut Back on Your Direct Mail Printing Costs

Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […]

Commitment to Safety Marked by Industry Awards

Posted May 7, 2013 by Jim Andersen in Announcements

Today we have the pleasure of announcing that IWCO Direct has been recognized by the Envelope Manufacturers Association (EMA) and Minnesota Safety Council for excellent safety performance and ongoing dedication to implementing a comprehensive safety program. While we celebrate our commitment to safety today, these awards are the result of a tremendous amount of […]

Conference Roundup: Business Continuity and Recovery Top of Mind for Mail-Gard®

Posted May 3, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

Mail-Gard® has just returned from an exciting few weeks meeting and greeting customers and prospects at three business continuity and recovery conferences. While it feels like we just got done unpacking our bags, here’s the lowdown from each show: RIMS 2013 Annual Conference & Exhibition The Risk and Insurance Management Society (RIMS) Conference was held […]

Free Webinar: ‘Anatomy of a Direct Marketing Campaign’

Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends

It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […]

What’s Happening with Postal Reform: PostalVision 2020 Recap

Posted April 26, 2013 by Kurt Ruppel in Postal Issues Updates

My colleagues like to tease me, joking about “Mr. Ruppel Goes to Washington,” when I head off to our nation’s capital for various postal meetings. That’s especially true when my travels involve meetings with IWCO Direct’s Congressional representatives to discuss the urgency and shape of postal reform legislation, as they have this week. I can […]

Mailing Industry Meets to Address Increasing the Value and Volume of Mail

Posted April 23, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

Last week the combined Envelope Manufacturers Association (EMA) Spring Meeting and Global Envelope Alliance’s (GEA) 6^th Global Envelope Conference was held in Orlando, FL. When my colleague Steve Myrvold and I attended, we came away with new insight on technical innovations, sustainability initiatives and postal affairs. Two recent studies sponsored by the EMA Foundation […]

Turn the Page on Going Paperless Claims

Posted April 19, 2013 by Karen Weil in Direct Marketing Trends, Sustainability

Earth Day falls on April 22 each year and just so happens to be this coming Monday. Arbor Day is also next week on Friday, April 26. These internationally-recognized observances celebrate the environmental stewardship of individuals, communities and companies across the world. It is an ideal time to consider the value of trees and how […]

Inaugural Inkjet Summit Explores the Future of Inkjet Printing

Posted April 17, 2013 by Dave Johannes in Direct Marketing Trends

Last week I traveled to Ponte Vedra Beach, FL, to attend the Inkjet Summit 2013. This invitation-only event was the first of its kind to focus solely on inkjet printing technology, which is typically just one of many topics covered at large printing tradeshows. Because this was the inaugural event, I went in with […]

Using Direct Mail Designs to Improve Response

Posted April 16, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends

Last month, at the 2013 National Postal Forum, Debora Haskel and I introduced the concept of official, hybrid and promotional direct mail designs, and how they increase open and response rates, during our “Creative Inspiration for Making Mail Irresistible” presentation. There was excellent audience participation, and one individual asked for guidance on deciding which […]

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