Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Chanhassen Campus Expansion Nears Completion

Posted September 12, 2012 by Steve Myrvold in Announcements, Business Continuity and Disaster Recovery

A few months ago we announced a number of platform enhancements designed to expand services, reduce costs and provide greater postal benefits for our customers. These enhancements include the expansion of our Chanhassen campus by utilizing a 150,000 sq. ft. facility (adjacent to our current headquarters) as well as the installation of more than 60 […]

Labor Day: Thank You to Our Employees

Posted September 5, 2012 by Jim Andersen in Announcements

Although most of us likely think of Labor Day as the unofficial end of summer, its initial intent was to celebrate the contributions workers have made to the strength, prosperity and well-being of our country. We especially appreciate our employees’ willingness to accommodate alternative work schedules over this holiday weekend in order to meet client […]

Join Us at Disaster Recovery Journal’s Fall Conference

Posted August 29, 2012 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery

Each September Mail-Gard treks to San Diego to attend Disaster Recovery Journal’s Fall Conference. This semi-annual convention is especially designed for business continuity professionals of all levels. The conference is a great opportunity for participants to keep abreast of the ever changing dynamics of the disaster recovery and business continuity industry. Because our core […]

MTAC Meetings Highlight Postal Trends

Posted August 22, 2012 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

Last week we attended the Mailers Technical Advisory Committee (MTAC) meetings at Postal Service headquarters in Washington D.C. These meetings provide an opportunity for the mailing industry and the Postal Service to share concerns and discuss future plans. While the conversation at the meetings can sometimes get a little wonkish, there were a few broad […]

Forbes Highlights ‘Inexpensive Magic’ of Direct Mail Letters

Posted August 15, 2012 by Debora Haskel in Direct Marketing Trends

We often talk about the power of direct mail. It not only delivers proven results – it inspires performance across all marketing channels. I wanted to share a recent Forbes article from Lois Geller entitled, “The Ridiculously Inexpensive Magic of Direct Mail Letters!” It was well written and practical, but it also reinforces a lot […]

DMA Response Rate Report Part Two: The Performance of Other Channels

Posted August 8, 2012 by Debora Haskel in Direct Marketing Trends

A few weeks ago we analyzed the Direct Marketing Association’s (DMA) 2012 Response Rate Report – specifically direct mail and its performance in terms of response rate and cost per order or lead. As promised, we’re back to review the performance of other direct marketing channels included in the report such as email, telephone, paid […]

On-Site Classes, Fairs Bring Awareness to Health and Wellness Programs for Employees

Posted August 1, 2012 by Dana Ohnsorg in Announcements

Health and wellness programs are important to the culture of any business. They are not only an investment in the health and overall well-being of employees, which contributes to a better work product for customers, but they also help reduce healthcare costs. We think it’s crucial to engage and inform employees to promote awareness of […]

Will the USPS Default? Should We Care?

Posted July 25, 2012 by Kurt Ruppel in Postal Issues Updates

As you have likely heard by now, the House of Representatives has postponed consideration of its postal reform bill (H.R. 2309) until after its August recess. This is a great disappointment to those of us who had hoped to see legislative assistance for the struggling Postal Service pass before the end of the year. Although […]

Winning Direct Mail Tips To Help You Go for the Gold

Posted July 18, 2012 by Mike Dietz in Direct Mail Tips

Next Friday marks the Opening Ceremony for the 2012 Summer Olympics in London. Soon, athletes will put years of training, discipline and talent to the ultimate test to determine who is the best in the world at their sport. While the day-to-day work of direct marketers doesn’t get global television coverage, there’s no question […]

2012 DMA Response Rate Report: Direct Mail Shows Well-Rounded Performance

Posted July 11, 2012 by Debora Haskel in Direct Marketing Trends

The Direct Marketing Association (DMA) recently published the latest edition of its landmark survey – the 2012 Response Rate Report. The report collected data from 481 survey respondents as well as newly added transactional data from Bizo and Epsilon – all of which was used to provide in-depth results and analysis on response rates […]

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