Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Plunging Thrice is Just as Nice info Posted March 7, 2013 by Bev Lohs in Announcements They did it again! On Saturday, March 2, a team of 30 IWCO Direct Chanhassen employees participated in the Polar Bear Plunge – an annual event sponsored by Minnesota law enforcement officials to raise money for Special Olympics Minnesota. Polar Bear Plunge? I’ve never heard of it! The Polar Bear Plunge “is a unique opportunity […] + Read More USPS Debuts Augmented Reality App, Previews Eye-Opening Direct Mail info Posted March 6, 2013 by Dave Johannes in Direct Marketing Trends In an effort to make mail more relevant while enhancing revenue, the USPS has a number of initiatives lined up for 2013 including a Web interface that provides advance notice of letters, flats and parcels arriving in a recipient’s mailbox. Other Postal Service promotions and incentives include Mobile Coupon and Click to Call, which offers […] + Read More The 2013 National Postal Forum is Around the Corner – Will We See You There? info Posted March 1, 2013 by Kurt Ruppel in Postal Issues Updates It’s time to get your postal nerd on! The National Postal Forum (NPF) is coming up in only a couple weeks (March 17 – 20) at Moscone Center West in San Francisco. This is the premier show for those of us in the mailing industry. It’s our opportunity to interact with senior U.S. Postal Service […] + Read More 5 Simple Tips to Make Your Direct Mail Designs Stand Out info Posted February 27, 2013 by Mike Dietz in Direct Mail Tips What makes a potential customer decide whether or not to open a piece of direct mail? The consumer ultimately needs to be in the market for your services, but is there a way to spark that curiosity? Every day people head to the mailbox and collect their mail. As they take that initial glance while […] + Read More DRJ Spring World Kicks Off Conference Season info Posted February 22, 2013 by Jerry Montella in Business Continuity and Disaster Recovery One of the first signs of spring for the folks here at Mail-Gard is our attendance at the Disaster Recovery Journal (DRJ) Spring World in Orlando, Florida. The DRJ World is the largest conference dedicated to disaster recovery and business continuity and is celebrating its 48th show. The event kicks off on Sunday, March […] + Read More Direct Mail Design: Color Boosts Overall Performance, Response info Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […] + Read More 4 Keys to Building Stronger Customer Relationships info Posted February 15, 2013 by James Gartrell in Direct Marketing Trends While yesterday likely meant flowers, chocolates and romance for love birds across the world, we celebrated Valentine’s Day by reflecting on the keys to building stronger relationships with our clients. Making substantial contributions to our customers’ success by minimizing risk, optimizing quality and maximizing value isn’t a one-day affair. It’s an ongoing commitment with four […] + Read More Océ 3500 Delivers Unrivaled Personalization and Relevance to Customers info Posted February 13, 2013 by Dave Johannes in Direct Mail Tips, Direct Marketing Trends We often talk about the important ways technology allows direct marketers to create more personalized and relevant direct mail offers. A little more than a year ago, IWCO Direct became the first company in the U.S. to install the Océ ColorStream® 3500. We wanted to share a video Océ recently created on how the ColorStream […] + Read More Déjà vu – PODi AppForum Exceeds Expectations Yet Again info Posted February 8, 2013 by Debora Haskel in Direct Marketing Trends If you’ve been reading my blogs for the past two years, you know every year I say the PODi AppForum continues to exceed my expectations. So I don’t know why I’m surprised to say that 2013 was no exception. In fact, the energy in the sessions […] + Read More Breaking News: How Will No Saturday Delivery Impact Your Direct Mail Efforts? info Posted February 6, 2013 by Kurt Ruppel in Postal Issues Updates As we mentioned earlier today, the Postmaster General (PMG) made a major announcement this morning. Beginning the week of August 5, the Postal Service plans to halt Saturday mail delivery (letters and flats of all classes). Post Offices will continue to be open on Saturdays (including delivery of mail to P.O. Boxes) and facilities […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Plunging Thrice is Just as Nice info Posted March 7, 2013 by Bev Lohs in Announcements They did it again! On Saturday, March 2, a team of 30 IWCO Direct Chanhassen employees participated in the Polar Bear Plunge – an annual event sponsored by Minnesota law enforcement officials to raise money for Special Olympics Minnesota. Polar Bear Plunge? I’ve never heard of it! The Polar Bear Plunge “is a unique opportunity […] + Read More
USPS Debuts Augmented Reality App, Previews Eye-Opening Direct Mail info Posted March 6, 2013 by Dave Johannes in Direct Marketing Trends In an effort to make mail more relevant while enhancing revenue, the USPS has a number of initiatives lined up for 2013 including a Web interface that provides advance notice of letters, flats and parcels arriving in a recipient’s mailbox. Other Postal Service promotions and incentives include Mobile Coupon and Click to Call, which offers […] + Read More
The 2013 National Postal Forum is Around the Corner – Will We See You There? info Posted March 1, 2013 by Kurt Ruppel in Postal Issues Updates It’s time to get your postal nerd on! The National Postal Forum (NPF) is coming up in only a couple weeks (March 17 – 20) at Moscone Center West in San Francisco. This is the premier show for those of us in the mailing industry. It’s our opportunity to interact with senior U.S. Postal Service […] + Read More
5 Simple Tips to Make Your Direct Mail Designs Stand Out info Posted February 27, 2013 by Mike Dietz in Direct Mail Tips What makes a potential customer decide whether or not to open a piece of direct mail? The consumer ultimately needs to be in the market for your services, but is there a way to spark that curiosity? Every day people head to the mailbox and collect their mail. As they take that initial glance while […] + Read More
DRJ Spring World Kicks Off Conference Season info Posted February 22, 2013 by Jerry Montella in Business Continuity and Disaster Recovery One of the first signs of spring for the folks here at Mail-Gard is our attendance at the Disaster Recovery Journal (DRJ) Spring World in Orlando, Florida. The DRJ World is the largest conference dedicated to disaster recovery and business continuity and is celebrating its 48th show. The event kicks off on Sunday, March […] + Read More
Direct Mail Design: Color Boosts Overall Performance, Response info Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […] + Read More
4 Keys to Building Stronger Customer Relationships info Posted February 15, 2013 by James Gartrell in Direct Marketing Trends While yesterday likely meant flowers, chocolates and romance for love birds across the world, we celebrated Valentine’s Day by reflecting on the keys to building stronger relationships with our clients. Making substantial contributions to our customers’ success by minimizing risk, optimizing quality and maximizing value isn’t a one-day affair. It’s an ongoing commitment with four […] + Read More
Océ 3500 Delivers Unrivaled Personalization and Relevance to Customers info Posted February 13, 2013 by Dave Johannes in Direct Mail Tips, Direct Marketing Trends We often talk about the important ways technology allows direct marketers to create more personalized and relevant direct mail offers. A little more than a year ago, IWCO Direct became the first company in the U.S. to install the Océ ColorStream® 3500. We wanted to share a video Océ recently created on how the ColorStream […] + Read More
Déjà vu – PODi AppForum Exceeds Expectations Yet Again info Posted February 8, 2013 by Debora Haskel in Direct Marketing Trends If you’ve been reading my blogs for the past two years, you know every year I say the PODi AppForum continues to exceed my expectations. So I don’t know why I’m surprised to say that 2013 was no exception. In fact, the energy in the sessions […] + Read More
Breaking News: How Will No Saturday Delivery Impact Your Direct Mail Efforts? info Posted February 6, 2013 by Kurt Ruppel in Postal Issues Updates As we mentioned earlier today, the Postmaster General (PMG) made a major announcement this morning. Beginning the week of August 5, the Postal Service plans to halt Saturday mail delivery (letters and flats of all classes). Post Offices will continue to be open on Saturdays (including delivery of mail to P.O. Boxes) and facilities […] + Read More
