Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

National No Print Day Update: Toshiba Says it’s OK to Print on October 23

Posted June 21, 2012 by Karen Weil in Sustainability

We have great news to report on Toshiba’s National No Print Day. It seems the outrage within the printing community and beyond has made Toshiba reconsider its stance. Yesterday the Printing Industries of America distributed a letter to its members from Michael Makin, president and chief executive officer, which summarized his recent discussion with […]

National No Print Day is No Feel-Good Story

Posted June 20, 2012 by Karen Weil in Sustainability

Trees are not in jeopardy. Toshiba might be. Toshiba America Business Solutions recently set off a firestorm in the printing community by declaring October 23 as “National No Print Day” under the guise of protecting trees. Many of us in the printing industry were simultaneously stunned and astounded. How could a manufacturer of printing equipment […]

19 Principles of Success from the Father of Direct Marketing

Posted June 13, 2012 by Pat Deck in Direct Mail Tips

In case you’ve been too busy to check the calendar, Father’s Day is this Sunday. Hold on; before you rush out to mail a card, be sure to read this post. Last week Mike Dietz described a few best practices for direct mail copy and design. That got me thinking about best practices we […]

Four Direct Mail Best Practices: Getting Back to Basics

Posted June 6, 2012 by Mike Dietz in Direct Mail Tips

As marketers, we’re always on the lookout for the next big idea. Sometimes it’s so easy to get caught up in the latest trends that we forget about fundamentals. Now and then it’s good to get back to basics. So whether you’re new to paper-based marketing or you haven’t been satisfied with previous campaigns, consider […]

Green is Golden: Boost Your Bottom Line with Sustainable Direct Mail

Posted May 30, 2012 by Debora Haskel in Sustainability

I recently had the pleasure of contributing an article titled, “Send Green, Save Green” to the April issue of Target Marketing Magazine. It introduced 10 practical ways to promote sustainability and profitability throughout each stage of a direct mail campaign. There are three primary areas of focus when looking to make direct mail more […]

Personalization vs. Relevance: The Science & Art of Direct Mail

Posted May 23, 2012 by Debora Haskel in Direct Marketing Trends

Much of the industry discussion about maximizing the effectiveness of direct mail has centered on creating unique offers that increase open and response rates. In our industry, the terms “personalization” and “relevance” are often used interchangeably. While they have similar meanings, there are subtle but important differences that are necessary to understand. This is always […]

Platform Enhancements Benefit Customers and Position Us for Growth

Posted May 21, 2012 by Jim Andersen in Announcements

This morning we announced we’re implementing the next phase of our strategic platform enhancements by expanding our Chanhassen campus with an eye to greater speed and more options for customers. As marketers are well aware, timing and relevance have become the most important factors to the success of a direct mail campaign. Our platform […]

Postal Update Part 3: More Definition to USPS Network Changes

Posted May 18, 2012 by Kurt Ruppel in Postal Issues Updates

In Part 1 of this week’s Postal Update we mentioned it was anticipated the Postal Service would announce more details this week on the planned changes to its network. Thursday morning the Postal Service held a briefing to bring more clarity to the issue. As promised, here is an update. Postal Service Begins Network Rationalization […]

Postal Update Part 2: USPS Announces IMb Requirement, Previews Mail Promotions for 2013

Posted May 17, 2012 by Kurt Ruppel in Postal Issues Updates

Yesterday we looked at the urgency of passing postal reform legislation as well as upcoming changes to the USPS processing network. Today we’ll examine the recent rule change surrounding automation discounts and preview upcoming promotions being considered for 2013. Intelligent Mail Barcodes Required for Automation Discounts The Postal Service has published its final rule […]

Postal Update Part 1: Legislative Reform and Network Changes Loom

Posted May 16, 2012 by Kurt Ruppel in Postal Issues Updates

It’s been a busy month in the postal world as the USPS works to address a variety of unique challenges. With so much going on, we decided to break our recap into two parts, so make sure to look for Part 2 tomorrow morning. Here are just some of the issues we are tracking: Continuing […]

Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last Page

Subscribe Today

We post a new article weekly. We promise to keep it fresh and snappy—our Stevie^® and Feedspot Awards are proof!

Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Direct Marketing News, Tips & Trends