Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Attention High School Seniors—We Need You in the Graphic Arts info Posted May 31, 2013 by Dr. John Leininger in Direct Marketing Trends Today we’ve invited a guest blogger to address an important challenge facing our industry. To many of you he needs no introduction, as Dr. John Leininger, Professor in the Department of Graphic Communications at Clemson University, is one of the printing industry’s leading experts. We asked him to discuss how we can continue to attract […] + Read More Five Reasons a Critical Communications Business Continuity Plan is One of The Best Ways to Protect Your Business info Posted May 29, 2013 by Jerry Montella in Business Continuity and Disaster Recovery “Why should we have a critical communications business continuity and disaster recovery plan?” It’s one of the most common questions asked in our business. The answer is simple for companies in certain industries. Often a variety of laws and regulations require or imply the need for a recovery plan to protect critical communications. Healthcare, financial, […] + Read More Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More Mail-Gard® Adds Flexibility and Capacity with Océ JetStream® 2200 info Posted May 22, 2013 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery Last month, Mail-Gard® partnered with Data Management International (DMI) to expand our services and become the only print recovery provider to offer document recovery solutions. Now, in response to our customers’ growing demand for full-color variable data printing and multiple finishing requirements, we are excited to announce the recent installation of an Océ JetStream® 2200 […] + Read More Enabling a ‘BetterU’: IWCO Direct Adds Novu to Health and Wellness Program info Posted May 17, 2013 by Bev Lohs in Announcements Our “BetterU” health and wellness program has been an important (and sometimes life-changing) resource for our employees. In fact, Ged Maguire, Director of Scheduling/QA, shared his eye-opening lifestyle transformation through the “BetterU” program in this recent blog post. In celebration of National Physical Fitness and Sports Month, and in an effort to continuously […] + Read More Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb info Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […] + Read More Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More Commitment to Safety Marked by Industry Awards info Posted May 7, 2013 by Jim Andersen in Announcements Today we have the pleasure of announcing that IWCO Direct has been recognized by the Envelope Manufacturers Association (EMA) and Minnesota Safety Council for excellent safety performance and ongoing dedication to implementing a comprehensive safety program. While we celebrate our commitment to safety today, these awards are the result of a tremendous amount of […] + Read More Conference Roundup: Business Continuity and Recovery Top of Mind for Mail-Gard® info Posted May 3, 2013 by Jerry Montella in Business Continuity and Disaster Recovery Mail-Gard® has just returned from an exciting few weeks meeting and greeting customers and prospects at three business continuity and recovery conferences. While it feels like we just got done unpacking our bags, here’s the lowdown from each show: RIMS 2013 Annual Conference & Exhibition The Risk and Insurance Management Society (RIMS) Conference was held […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Attention High School Seniors—We Need You in the Graphic Arts info Posted May 31, 2013 by Dr. John Leininger in Direct Marketing Trends Today we’ve invited a guest blogger to address an important challenge facing our industry. To many of you he needs no introduction, as Dr. John Leininger, Professor in the Department of Graphic Communications at Clemson University, is one of the printing industry’s leading experts. We asked him to discuss how we can continue to attract […] + Read More
Five Reasons a Critical Communications Business Continuity Plan is One of The Best Ways to Protect Your Business info Posted May 29, 2013 by Jerry Montella in Business Continuity and Disaster Recovery “Why should we have a critical communications business continuity and disaster recovery plan?” It’s one of the most common questions asked in our business. The answer is simple for companies in certain industries. Often a variety of laws and regulations require or imply the need for a recovery plan to protect critical communications. Healthcare, financial, […] + Read More
Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More
Mail-Gard® Adds Flexibility and Capacity with Océ JetStream® 2200 info Posted May 22, 2013 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery Last month, Mail-Gard® partnered with Data Management International (DMI) to expand our services and become the only print recovery provider to offer document recovery solutions. Now, in response to our customers’ growing demand for full-color variable data printing and multiple finishing requirements, we are excited to announce the recent installation of an Océ JetStream® 2200 […] + Read More
Enabling a ‘BetterU’: IWCO Direct Adds Novu to Health and Wellness Program info Posted May 17, 2013 by Bev Lohs in Announcements Our “BetterU” health and wellness program has been an important (and sometimes life-changing) resource for our employees. In fact, Ged Maguire, Director of Scheduling/QA, shared his eye-opening lifestyle transformation through the “BetterU” program in this recent blog post. In celebration of National Physical Fitness and Sports Month, and in an effort to continuously […] + Read More
Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb info Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […] + Read More
Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More
Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More
Commitment to Safety Marked by Industry Awards info Posted May 7, 2013 by Jim Andersen in Announcements Today we have the pleasure of announcing that IWCO Direct has been recognized by the Envelope Manufacturers Association (EMA) and Minnesota Safety Council for excellent safety performance and ongoing dedication to implementing a comprehensive safety program. While we celebrate our commitment to safety today, these awards are the result of a tremendous amount of […] + Read More
Conference Roundup: Business Continuity and Recovery Top of Mind for Mail-Gard® info Posted May 3, 2013 by Jerry Montella in Business Continuity and Disaster Recovery Mail-Gard® has just returned from an exciting few weeks meeting and greeting customers and prospects at three business continuity and recovery conferences. While it feels like we just got done unpacking our bags, here’s the lowdown from each show: RIMS 2013 Annual Conference & Exhibition The Risk and Insurance Management Society (RIMS) Conference was held […] + Read More
