Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Déjà vu – PODi AppForum Exceeds Expectations Yet Again

Posted February 8, 2013 by Debora Haskel in Direct Marketing Trends

If you’ve been reading my blogs for the past two years, you know every year I say the PODi AppForum continues to exceed my expectations. So I don’t know why I’m surprised to say that 2013 was no exception. In fact, the energy in the sessions […]

Breaking News: How Will No Saturday Delivery Impact Your Direct Mail Efforts?

Posted February 6, 2013 by Kurt Ruppel in Postal Issues Updates

As we mentioned earlier today, the Postmaster General (PMG) made a major announcement this morning. Beginning the week of August 5, the Postal Service plans to halt Saturday mail delivery (letters and flats of all classes). Post Offices will continue to be open on Saturdays (including delivery of mail to P.O. Boxes) and facilities […]

Not All Doom and Gloom with Postal Reform

Posted February 6, 2013 by Kurt Ruppel in Postal Issues Updates

Despite what you may be hearing in the news, all is not doom and gloom with the U.S. Postal Service. While it is true that the need for Congressional support in postal reform is beyond urgent, the agency has a number of initiatives underway to control costs, increase revenues, and make mail more relevant. I […]

The Legend of Groundhog Day and Three More Myths Surrounding Direct Mail

Posted February 1, 2013 by Mike Ertel in Direct Marketing Trends

Super Bowl XLVII isn’t the only big event this weekend. Tomorrow is Groundhog Day, an annual holiday that revolves around the resident groundhog in Punxsutawney, Pennsylvania. Each year, the town (located approximately four to five hours from our Hamburg and Warminster facilities) celebrates with a four-day festival full of shopping, food and a variety […]

Game Day Lessons for Direct Mail Campaigns

Posted January 30, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends

As a longtime Chicago Bears fan, it was tough to see my favorite team miss the NFL playoffs this year. But like any football fan, I’ve moved on as the excitement of Super Bowl XLVII continues to build heading into this weekend’s matchup. What’s interesting about the big game is the two very different roads […]

Multivariate Testing Drives Better Direct Mail Performance – Part 2

Posted January 25, 2013 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

As promised, we’re back to pick up where we left off on best practices for multivariate testing. Last time we introduced the growing importance of “Big Data” and how it influences successful cross-channel marketing campaigns through deeper insight into consumer preferences. We also stressed the increasing role of technology in data-driven direct mail campaigns. […]

Multivariate Testing Drives Better Direct Mail Performance – Part 1

Posted January 23, 2013 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

As we mentioned in last Wednesday’s article on key direct marketing trends for 2013, “Big Data” is playing an ever increasing role in the success of cross-channel marketing campaigns. And while marketers are harnessing deeper insight into the preferences of their customers and prospects, technology is also playing a more significant role in creating, […]

Print-to-Mail Recovery Plans Need Security Compliance

Posted January 18, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

The importance of having a plan in place to respond to a data security breach can’t be overstated. The need for well-defined response plans has been reinforced over the past six months as millions of dollars in fines were levied to companies who failed to protect sensitive patient data under the Health Insurance Portability and […]

Something Old, Something New: The Latest Direct Mail Trends and Predictions

Posted January 16, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

With 2012 firmly in the rear view mirror, it’s time to look back at what we’ve learned and then look forward to what lies ahead. Bruce Biegel, Senior Managing Director of the Winterberry Group and Petsky Prunier, spoke at the Direct Marketing Club of New York’s (DMCNY) January 10 Luncheon and Annual Outlook event. […]

Google’s Misleading Call to Go Paperless in 2013

Posted January 11, 2013 by Karen Weil in Direct Marketing Trends

It might be time for Google to search “definition of greenwashing.” As the latest digital company to launch a marketing campaign based on trees being somehow in danger and printing being an unsustainable practice, Google has drawn swift attention from the print industry at large for its “Paperless 2013” campaign. Much like Toshiba’s National No […]

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