Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Value Stream Mapping: IWCO Direct and King Solutions Work Together to Provide Consistent and Predictable Delivery

Posted March 22, 2013 by Steve Myrvold in Announcements, Sustainability

Efficiency is crucial to our business because consistent and predictable delivery is central to our customers’ ability to provide personal, relevant and timely offers. Our efficiency has long been driven by Lean Manufacturing – the process of eliminating wasted time and resources from the production process through steps like Value Stream Mapping (VSM). Now our […]

Final Thoughts from The National Postal Forum

Posted March 20, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

It feels like we just arrived here in San Francisco for the National Postal Forum, but it’s already time to say our goodbyes and look forward to next year. Before we get on a plane back to the cold and snow in Minnesota, there was one final keynote presentation worth sharing. Ellis Burgoyne, CIO […]

National Postal Forum Rolls On

Posted March 19, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

The National Postal Forum rolls on! Not only was it announced that a detailed plan for transition to 5-day delivery will be ready by the end of March, but Nagisa Manabe, Chief Marketing and Sales Officer, delivered her keynote presentation entitled, “Tomorrow’s Kind of Thinking.” Before diving into the details of Day 3, we wanted […]

Postmaster General Keynote – Mail Is Your Only Friend in a World of Spam

Posted March 18, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

It has been another exciting day at the National Postal Forum. Earlier today I sat in packed room to listen to Postmaster General Donahoe’s keynote presentation which featured the powerful theme, “Mail: Your only friend in a world of spam.” That’s a pretty bold statement, but he made his case that the experience of mail […]

National Postal Forum Kicks Off

Posted March 17, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

It’s March 17^th, one of the most exciting days of the year. No, not because it’s St. Patrick’s Day. And no, not because it’s Selection Sunday in college basketball. It’s exciting because it’s the first day of the National Postal Forum, the biggest event of the year for those involved with the […]

How Our Employee Wellness Program Changed My Life

Posted March 15, 2013 by Ged Maguire in Announcements

IWCO Direct’s “Better U” Wellness initiative was designed specifically for IWCO Direct to help improve the well-being of employees. With March being National Nutrition Month, I wanted to share my personal account of how I transformed from being extremely skeptical of the program to being one of its leading champions. Prior to enrolling in the […]

Direct Mail: The Keys to Relevance Amidst ‘Digital Hullaballoo’

Posted March 13, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

March is a crazy month. As if spring fever and wildly unpredictable weather weren’t enough, the NCAA Men’s Division I Basketball Championship is just around the corner. Yes March Madness is here. Aside from spiking your interest in the excitement of bracket busters and early favorites, you might be wondering how this relates to topics […]

Insurance Direct Mail on the Rise: Best Practices for Successful Campaigns

Posted March 8, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The insurance industry, specifically the Property and Casualty Insurance category, is poised for sustained growth according to Deloitte’s 2013 Property and Casualty Insurance Industry Outlook. And companies within the insurance industry are finding direct mail to be highly effective in supporting their sales and marketing goals. Nearly 7 billion pieces of mail were sent […]

Plunging Thrice is Just as Nice

Posted March 7, 2013 by Bev Lohs in Announcements

They did it again! On Saturday, March 2, a team of 30 IWCO Direct Chanhassen employees participated in the Polar Bear Plunge – an annual event sponsored by Minnesota law enforcement officials to raise money for Special Olympics Minnesota. Polar Bear Plunge? I’ve never heard of it! The Polar Bear Plunge “is a unique opportunity […]

USPS Debuts Augmented Reality App, Previews Eye-Opening Direct Mail

Posted March 6, 2013 by Dave Johannes in Direct Marketing Trends

In an effort to make mail more relevant while enhancing revenue, the USPS has a number of initiatives lined up for 2013 including a Web interface that provides advance notice of letters, flats and parcels arriving in a recipient’s mailbox. Other Postal Service promotions and incentives include Mobile Coupon and Click to Call, which offers […]

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