Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. A Special Thanks To All Those Who Served on Veterans Day info Posted November 9, 2012 by Pat Deck in Announcements This Sunday is Veterans Day. As we are all busily preparing for Thanksgiving, watching our favorite football team, or just relaxing in preparation for another week, please take a few moments out of your day to remember all who have served or are serving this great country. Whether it’s attending a ceremony, making a call […] + Read More The Results are In: Direct Marketing Remains Prominent in 2012 Elections info Posted November 7, 2012 by Joe Morrison in Direct Marketing Trends By now our ballots have been cast, final results have been tallied (or soon to be tallied in smaller local elections or in the event of a November surprise) and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag […] + Read More Mail-Gard Remains Ready, Despite Superstorm Sandy info Posted November 1, 2012 by Jerry Montella in Business Continuity and Disaster Recovery Superstorm Sandy battered the East Coast earlier this week and continues to affect millions of people. While natural disasters are one of the main reasons to have a critical communications recovery plan in place, it’s not often you find yourself in the throes of a mega storm. Even though it was perhaps one of the […] + Read More Junk Mail Is A Ghastly Term info Posted October 31, 2012 by Pat Deck in Direct Marketing Trends Happy Halloween everyone. Since it’s the day for ghosts, ghouls and goblins it seemed appropriate to talk about an interesting article on Target Marketing’s blog entitled, “Direct Mail Still Haunted by the J-Word.” Author Chet Dalzell shares an anecdote of yet another company ridiculing direct mail by labeling it as “junk mail.” In his article, […] + Read More Envelope Manufacturers Association Celebrates 100 Years info Posted October 30, 2012 by Kurt Ruppel in Announcements Congratulations to our friends at the Envelope Manufacturers Association (EMA) who marked their 100th anniversary as an association at their Fall Meeting at The Greenbrier Resort in West Virginia this past weekend. This is the same location where a small group of envelope manufacturers held the first meeting of the association 100 years ago. […] + Read More Be Prepared for a Data Security Breach info Posted October 26, 2012 by Jerry Montella in Business Continuity and Disaster Recovery On Wednesday, as I was getting ready for work, a news story flashed across my TV screen, “Barnes and Noble Bookstores reports breach of U.S. customer credit card data.” And there you have it, another potentially large security breach in the news. Although you often only hear about the large security breaches that […] + Read More New State of the Art Mail Facility Showcased During Supplier Summit info Posted October 24, 2012 by Jim Andersen in Announcements Shortly after I joined IWCO Direct, one of the first initiatives we implemented was to create our annual Supplier Summit. We knew it would become an important venue to thank our business partners for their contributions to our success, but as importantly, share with them where we are as a company, where we are headed, […] + Read More From the DMA Conference: Recapping the 2012 DMA Conference info Posted October 18, 2012 by Pat Deck in Direct Marketing Trends We had big expectations for the 2012 DMA Conference, and it was a great success. We unveiled our new branding, shared our expertise in cross-channel marketing to deliver strong ROI for Healthways, caught up with current customers and met new ones. We were also pleased with the turnout for the event, which is a good […] + Read More From the DMA Conference: Review of Healthways Presentation info Posted October 17, 2012 by Debora Haskel in Direct Marketing Trends It’s been a whirlwind past few days at the 2012 DMA Conference! Earlier today Bill Garvin of Healthways, Deborah Challoner of IWCO Direct and I presented, “How Healthways Got Its Multichannel Marketing in Shape.” Shortly after the session […] + Read More From the DMA Conference: Feedback on Our New Branding info Posted October 16, 2012 by Jim Andersen in Announcements Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6. The big idea behind our new approach is this: Direct mail powers cross-channel […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
A Special Thanks To All Those Who Served on Veterans Day info Posted November 9, 2012 by Pat Deck in Announcements This Sunday is Veterans Day. As we are all busily preparing for Thanksgiving, watching our favorite football team, or just relaxing in preparation for another week, please take a few moments out of your day to remember all who have served or are serving this great country. Whether it’s attending a ceremony, making a call […] + Read More
The Results are In: Direct Marketing Remains Prominent in 2012 Elections info Posted November 7, 2012 by Joe Morrison in Direct Marketing Trends By now our ballots have been cast, final results have been tallied (or soon to be tallied in smaller local elections or in the event of a November surprise) and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag […] + Read More
Mail-Gard Remains Ready, Despite Superstorm Sandy info Posted November 1, 2012 by Jerry Montella in Business Continuity and Disaster Recovery Superstorm Sandy battered the East Coast earlier this week and continues to affect millions of people. While natural disasters are one of the main reasons to have a critical communications recovery plan in place, it’s not often you find yourself in the throes of a mega storm. Even though it was perhaps one of the […] + Read More
Junk Mail Is A Ghastly Term info Posted October 31, 2012 by Pat Deck in Direct Marketing Trends Happy Halloween everyone. Since it’s the day for ghosts, ghouls and goblins it seemed appropriate to talk about an interesting article on Target Marketing’s blog entitled, “Direct Mail Still Haunted by the J-Word.” Author Chet Dalzell shares an anecdote of yet another company ridiculing direct mail by labeling it as “junk mail.” In his article, […] + Read More
Envelope Manufacturers Association Celebrates 100 Years info Posted October 30, 2012 by Kurt Ruppel in Announcements Congratulations to our friends at the Envelope Manufacturers Association (EMA) who marked their 100th anniversary as an association at their Fall Meeting at The Greenbrier Resort in West Virginia this past weekend. This is the same location where a small group of envelope manufacturers held the first meeting of the association 100 years ago. […] + Read More
Be Prepared for a Data Security Breach info Posted October 26, 2012 by Jerry Montella in Business Continuity and Disaster Recovery On Wednesday, as I was getting ready for work, a news story flashed across my TV screen, “Barnes and Noble Bookstores reports breach of U.S. customer credit card data.” And there you have it, another potentially large security breach in the news. Although you often only hear about the large security breaches that […] + Read More
New State of the Art Mail Facility Showcased During Supplier Summit info Posted October 24, 2012 by Jim Andersen in Announcements Shortly after I joined IWCO Direct, one of the first initiatives we implemented was to create our annual Supplier Summit. We knew it would become an important venue to thank our business partners for their contributions to our success, but as importantly, share with them where we are as a company, where we are headed, […] + Read More
From the DMA Conference: Recapping the 2012 DMA Conference info Posted October 18, 2012 by Pat Deck in Direct Marketing Trends We had big expectations for the 2012 DMA Conference, and it was a great success. We unveiled our new branding, shared our expertise in cross-channel marketing to deliver strong ROI for Healthways, caught up with current customers and met new ones. We were also pleased with the turnout for the event, which is a good […] + Read More
From the DMA Conference: Review of Healthways Presentation info Posted October 17, 2012 by Debora Haskel in Direct Marketing Trends It’s been a whirlwind past few days at the 2012 DMA Conference! Earlier today Bill Garvin of Healthways, Deborah Challoner of IWCO Direct and I presented, “How Healthways Got Its Multichannel Marketing in Shape.” Shortly after the session […] + Read More
From the DMA Conference: Feedback on Our New Branding info Posted October 16, 2012 by Jim Andersen in Announcements Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6. The big idea behind our new approach is this: Direct mail powers cross-channel […] + Read More