Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Winning Direct Mail Tips To Help You Go for the Gold

Posted July 18, 2012 by Mike Dietz in Direct Mail Tips

Next Friday marks the Opening Ceremony for the 2012 Summer Olympics in London. Soon, athletes will put years of training, discipline and talent to the ultimate test to determine who is the best in the world at their sport. While the day-to-day work of direct marketers doesn’t get global television coverage, there’s no question […]

2012 DMA Response Rate Report: Direct Mail Shows Well-Rounded Performance

Posted July 11, 2012 by Debora Haskel in Direct Marketing Trends

The Direct Marketing Association (DMA) recently published the latest edition of its landmark survey – the 2012 Response Rate Report. The report collected data from 481 survey respondents as well as newly added transactional data from Bizo and Epsilon – all of which was used to provide in-depth results and analysis on response rates […]

Important Paper-Based Documents in U.S. History

Posted July 4, 2012 by Jim Andersen in Announcements

Happy 4^th of July to all of our loyal readers. Since we spend so much time writing about paper-based communication, we thought it would be fun to play a little trivia. In 2003 the National Archives and Records Administration, National History Day and U.S. News & World Report conducted a poll called, The People’s […]

Consumers Prefer Direct Mail Over Email

Posted June 27, 2012 by Joe Morrison in Direct Marketing Trends

As we’ve met with a number of clients and new business prospects recently, many of the conversations have been remarkably similar. It seems that after experimenting with a move away from direct mail to other marketing channels, they’ve experienced a noticeable drop in response rates. Now, I realize that may sound a little convenient coming […]

National No Print Day Update: Toshiba Says it’s OK to Print on October 23

Posted June 21, 2012 by Karen Weil in Sustainability

We have great news to report on Toshiba’s National No Print Day. It seems the outrage within the printing community and beyond has made Toshiba reconsider its stance. Yesterday the Printing Industries of America distributed a letter to its members from Michael Makin, president and chief executive officer, which summarized his recent discussion with […]

National No Print Day is No Feel-Good Story

Posted June 20, 2012 by Karen Weil in Sustainability

Trees are not in jeopardy. Toshiba might be. Toshiba America Business Solutions recently set off a firestorm in the printing community by declaring October 23 as “National No Print Day” under the guise of protecting trees. Many of us in the printing industry were simultaneously stunned and astounded. How could a manufacturer of printing equipment […]

19 Principles of Success from the Father of Direct Marketing

Posted June 13, 2012 by Pat Deck in Direct Mail Tips

In case you’ve been too busy to check the calendar, Father’s Day is this Sunday. Hold on; before you rush out to mail a card, be sure to read this post. Last week Mike Dietz described a few best practices for direct mail copy and design. That got me thinking about best practices we […]

Four Direct Mail Best Practices: Getting Back to Basics

Posted June 6, 2012 by Mike Dietz in Direct Mail Tips

As marketers, we’re always on the lookout for the next big idea. Sometimes it’s so easy to get caught up in the latest trends that we forget about fundamentals. Now and then it’s good to get back to basics. So whether you’re new to paper-based marketing or you haven’t been satisfied with previous campaigns, consider […]

Green is Golden: Boost Your Bottom Line with Sustainable Direct Mail

Posted May 30, 2012 by Debora Haskel in Sustainability

I recently had the pleasure of contributing an article titled, “Send Green, Save Green” to the April issue of Target Marketing Magazine. It introduced 10 practical ways to promote sustainability and profitability throughout each stage of a direct mail campaign. There are three primary areas of focus when looking to make direct mail more […]

Personalization vs. Relevance: The Science & Art of Direct Mail

Posted May 23, 2012 by Debora Haskel in Direct Marketing Trends

Much of the industry discussion about maximizing the effectiveness of direct mail has centered on creating unique offers that increase open and response rates. In our industry, the terms “personalization” and “relevance” are often used interchangeably. While they have similar meanings, there are subtle but important differences that are necessary to understand. This is always […]

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