Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

A Special Thanks To All Those Who Served on Veterans Day

Posted November 9, 2012 by Pat Deck in Announcements

This Sunday is Veterans Day. As we are all busily preparing for Thanksgiving, watching our favorite football team, or just relaxing in preparation for another week, please take a few moments out of your day to remember all who have served or are serving this great country. Whether it’s attending a ceremony, making a call […]

The Results are In: Direct Marketing Remains Prominent in 2012 Elections

Posted November 7, 2012 by Joe Morrison in Direct Marketing Trends

By now our ballots have been cast, final results have been tallied (or soon to be tallied in smaller local elections or in the event of a November surprise) and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag […]

Mail-Gard Remains Ready, Despite Superstorm Sandy

Posted November 1, 2012 by Jerry Montella in Business Continuity and Disaster Recovery

Superstorm Sandy battered the East Coast earlier this week and continues to affect millions of people. While natural disasters are one of the main reasons to have a critical communications recovery plan in place, it’s not often you find yourself in the throes of a mega storm. Even though it was perhaps one of the […]

Junk Mail Is A Ghastly Term

Posted October 31, 2012 by Pat Deck in Direct Marketing Trends

Happy Halloween everyone. Since it’s the day for ghosts, ghouls and goblins it seemed appropriate to talk about an interesting article on Target Marketing’s blog entitled, “Direct Mail Still Haunted by the J-Word.” Author Chet Dalzell shares an anecdote of yet another company ridiculing direct mail by labeling it as “junk mail.” In his article, […]

Envelope Manufacturers Association Celebrates 100 Years

Posted October 30, 2012 by Kurt Ruppel in Announcements

Congratulations to our friends at the Envelope Manufacturers Association (EMA) who marked their 100^th anniversary as an association at their Fall Meeting at The Greenbrier Resort in West Virginia this past weekend. This is the same location where a small group of envelope manufacturers held the first meeting of the association 100 years ago. […]

Be Prepared for a Data Security Breach

Posted October 26, 2012 by Jerry Montella in Business Continuity and Disaster Recovery

On Wednesday, as I was getting ready for work, a news story flashed across my TV screen, “Barnes and Noble Bookstores reports breach of U.S. customer credit card data.” And there you have it, another potentially large security breach in the news. Although you often only hear about the large security breaches that […]

New State of the Art Mail Facility Showcased During Supplier Summit

Posted October 24, 2012 by Jim Andersen in Announcements

Shortly after I joined IWCO Direct, one of the first initiatives we implemented was to create our annual Supplier Summit. We knew it would become an important venue to thank our business partners for their contributions to our success, but as importantly, share with them where we are as a company, where we are headed, […]

From the DMA Conference: Recapping the 2012 DMA Conference

Posted October 18, 2012 by Pat Deck in Direct Marketing Trends

We had big expectations for the 2012 DMA Conference, and it was a great success. We unveiled our new branding, shared our expertise in cross-channel marketing to deliver strong ROI for Healthways, caught up with current customers and met new ones. We were also pleased with the turnout for the event, which is a good […]

From the DMA Conference: Review of Healthways Presentation

Posted October 17, 2012 by Debora Haskel in Direct Marketing Trends

It’s been a whirlwind past few days at the 2012 DMA Conference! Earlier today Bill Garvin of Healthways, Deborah Challoner of IWCO Direct and I presented, “How Healthways Got Its Multichannel Marketing in Shape.” Shortly after the session […]

From the DMA Conference: Feedback on Our New Branding

Posted October 16, 2012 by Jim Andersen in Announcements

Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6. The big idea behind our new approach is this: Direct mail powers cross-channel […]

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