Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

IWCO Direct 1to1℠ Customer Communications Management Updates Enhance Speed, Flexibility, and Performance

Posted February 10, 2021 by David Klempke, PMP in Dynamic Content Management

How do you keep customer communications relevant in an ever-changing landscape? The answer is to keep moving forward. And that’s what we’ve done by adding greater speed, flexibility, and performance to our technology solution. The IWCO Direct 1to1℠ solution team has the primary mission of continually expanding features and functions to provide responsive innovation. The […]

Rise in Cybercrime Reinforces Need for Strong Information Security Practices

Posted February 3, 2021 by John Murray in Data Security

2020 brought a lot of change to the way companies do business. Cramped meeting rooms were replaced by video conference meetings. Towering buildings, once over capacity, now mostly empty as workers have pivoted to working remotely. The power lunch replaced by one of the many food delivery services. Because of the rapid and frequent business […]

Why I Actually Like Informed Delivery, And Why You Would Too

Posted January 27, 2021 by Ashley Leone in Direct Mail Marketing, Postal Issues Updates

My brother, The Oldest And The Wisest of the Leone siblings, was recently telling me about all the preparations he was making to move to Puerto Rico. Since he doesn’t yet have a permanent address and is still keeping his residence in Minnesota, I—The Sibling Who Cares Most About Coupons—asked what he was going to […]

Design for Multichannel Marketing Starts with Direct Mail

Posted January 20, 2021 by Mike Dietz in Creative

Not too long ago, my colleague, Marcus Johnson, shared his thoughts on writing copy for different marketing channels. Creative design also needs to be tailored for each element in multichannel marketing. When the IWCO Direct creative team designs multichannel marketing campaigns for our clients, we always start with the direct mail piece. Why? Because […]

IWCO Direct Launches Innovation Initiative

Posted January 13, 2021 by Meg Hanaman in Announcements

We are excited to announce a new corporate-wide innovation initiative that is focused on developing new, creative ways of engaging with our clients, our partners, and our internal teams to drive cost and process innovations for both IWCO Direct and our clients. This project will approach innovation from multiple facets, ensuring that the innovations we […]

Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z

Posted January 6, 2021 by Ashley Leone in Direct Marketing Trends

Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to […]

IWCO Direct’s Plans for 2021: Enhancing Technology and Expanding Our Team

Posted December 30, 2020 by John Ashe in Announcements, Direct Mail Marketing

When I joined IWCO Direct in May, I looked forward to the challenge of continuing to advance our highly effective, data-driven marketing solutions and help our clients achieve even greater marketing success. While the persistence of the COVID-19 pandemic has made pursuing this goal more challenging than any of us could have anticipated, I’m pleased to report that the IWCO Direct team has stepped up and stayed focused on powering the success of our clients’ marketing programs.

2020 Year-End Postal Issues Update

Posted December 22, 2020 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

As one of the most challenging years in recent memory draws to a close, we wanted our final postal issues update of the year to reflect on what has been a bumpy year for the U.S. Postal Service and take a look at what may be ahead in the coming year.

CI Team Drives Process Improvements Across the IWCO Direct Platform

Posted December 16, 2020 by Meg Hanaman in Announcements

The IWCO Direct Continuous Improvement (CI) team has had a busy year engaging in more than 100 projects. We’ve worked with our operations partners to streamline process improvements, reduce waste, and enhance quality through new training and employee engagement initiatives. Projects we’ve tackled this year include: Streamlining Processes Innovation Initiative: Our team is providing project […]

Holiday Shopping Trends Reshape Retail Direct Marketing Efforts During the Pandemic

Posted December 9, 2020 by Michelle Peel in Direct Marketing Trends

Before we explore the latest holiday shopping trends, I want to wish our readers and subscribers a safe and healthy holiday season! The holidays are a special time for traditions—decorating, baking, gift giving, and—my favorite tradition—shopping. For my annual shopping trip, I gathered my shopping list, my direct mail and email ads and coupons, and […]

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