Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Use These Marketing Recommendations to Put the Buyer First

Posted February 5, 2020 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis

Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track."

Seven Important Marketing Metrics to Measure in 2020

Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis

What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […]

Client Communications Management Solutions: Change is Good… You Go First

Posted January 22, 2020 by David Klempke, PMP in Dynamic Content Management

Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s […]

Data Drives the Top 2020 Marketing Trends

Posted January 15, 2020 by Debora Haskel in Strategy and Analysis

I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.

The Importance of Color Quality Process Controls

Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends

Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls.

Using a mobile phone virtual wallet application to make a contactless purchase in a store.

The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry

Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis

The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry.

Offset cmyk printer man quality control with magnifying loupe

Understanding Color Quality Process Controls

Posted December 11, 2019 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends

As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical …

How Direct Mail Enhances the Customer Journey

Posted December 4, 2019 by Andrea Sullivan in Strategy and Analysis

When working on a marketing plan or strategy, you may hear these questions: “Do we really need to include direct mail?” or “Can we scale back on direct mail?” And while the response should be that, yes, we definitely want to include direct mail in the customer journey, it should also be noted that […]

Autumn leaves with little turkey holding message

Our Profound Thanks to Those We Work with Every Day

Posted November 27, 2019 by Bev Lohs in Announcements

We often use the phrase, “It goes without saying” when talking about how much we value our coworkers, how much we appreciate our vendors, and how grateful we are for our loyal clients. But as Thanksgiving approaches, we are reminded that, at least occasionally, it needs to be said …

A woman sits by the fireplace and writes Christmas cards.

Tips for Addressing Holiday Cards in the 21st Century

Posted November 26, 2019 by Ashley Leone in Creative

Is it “The Jones’” or “The Joneses”? How do you refer to families with multiple last names? What about married couples? Live-in family? A lot has changed about how you should address your holiday cards. We’re here to help …

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