Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. My Vision and Focus as the New CEO of IWCO Direct info Posted May 20, 2020 by John Ashe in Announcements Half-way through my first week as the new CEO of IWCO Direct, I am impressed by our culture. Jim Andersen has been an inspirational leader, mentor, and friend to me, our employees, clients, and industry partners. I am humbled and honored by the opportunity to work with our employees, clients, and business partners to continue […] + Read More Medicare Marketing: How Will COVID-19 Impact This Year’s AEP? info Posted May 13, 2020 by Alan Sherman in Strategy and Analysis As marketers continue to develop their Medicare marketing plans for this year’s Annual Enrollment Period (AEP), the impact of COVID-19 means we are no longer marketing within a business-as-usual setting. While some AEP tactics will change, and others will remain the same, direct mail will remain a key part of an omnichannel strategy. For example, […] + Read More How pressSIGN Helps Press Operators Manage Color Requirements info Posted May 6, 2020 by Mike Todryk in Direct Mail Marketing Anyone who has been in the industry for a while has come to realize that evaluating color can be a funny thing. While people are very passionate about their brand colors, we also see a lot of subjectivity and misinformation about color. I had a designer at a press check once tell me they needed […] + Read More 3 Questions to Ask When Designing for Digital Printing info Posted April 29, 2020 by Mike Dietz in Creative We talk a lot about the benefits of digital printing and how you can maximize your creative direct mail design through its benefits. What we haven’t touched on is a specific concern when designing for digital printing: how to stop yourself from overusing or maxing out on the features that make digital printing great. + Read More What Should Your Outer Envelope Say? info Posted April 22, 2020 by Marcus Johnson in Creative You probably know the expression “the eyes are the window to the soul.” It’s much the same with direct mail: the outer envelope (OE)—with or without a window—gives insight into the inner contents. The OE is a blank slate for your direct mail package, and has the potential to telegraph what someone will find inside. […] + Read More Optimism for the U.S. Postal Service in the Age of COVID-19 info Posted April 17, 2020 by Kurt Ruppel in Postal Issues Updates If you’ve been paying attention to postal headlines in the past week or two, no one would blame you for thinking the U.S. Postal Service is on life support. Many customers and business partners have been asking us about the health and well-being of the Postal Service. (Even my millennial colleagues are reporting seeing the […] + Read More How to Pivot Nonprofit Marketing Strategies During Times of Uncertainty info Posted April 15, 2020 by Jamie Veltri in Strategy and Analysis Our world has been turned upside down as we navigate responding to and containing the spread of COVID-19. Nonprofit marketing is no exception. How should nonprofit organizations adjust their marketing strategies during times of uncertainty? I have heard the question, “Should we stop fundraising?” The short answer is No. Your services as a nonprofit are […] + Read More Intelligent Approaches to Content Management Can Transform the Customer Experience info Posted April 8, 2020 by David Klempke, PMP in Dynamic Content Management The IWCO Direct Dynamic Content Management team presented at Content Centricity 2020 and shared insights for creating a positive customer experience. + Read More 15 Ways to Make the Most of Stay-at-Home Orders info Posted April 1, 2020 by Ashley Leone in Announcements Stay-at-home orders are in place in Minnesota and Pennsylvania—where our production facilities are located and the majority of employees reside. IWCO Direct provides essential services according to the Cybersecurity and Infrastructure Agency (CISA) and has been allowed to remain open; however, the stay-at-home orders make nights and weekends at home a bit bleaker looking. But […] + Read More Communicating During the COVID-19 Outbreak info Posted March 25, 2020 by Ashley Leone in Creative If you haven’t been sending out messages related to your COVID-19 response to employees, customers, prospects, and others, you need to start now. Consistent communications regarding how your business is dealing with this public health issue serve a broad range of purposes. + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123Last PageLoad More Articles
My Vision and Focus as the New CEO of IWCO Direct info Posted May 20, 2020 by John Ashe in Announcements Half-way through my first week as the new CEO of IWCO Direct, I am impressed by our culture. Jim Andersen has been an inspirational leader, mentor, and friend to me, our employees, clients, and industry partners. I am humbled and honored by the opportunity to work with our employees, clients, and business partners to continue […] + Read More
Medicare Marketing: How Will COVID-19 Impact This Year’s AEP? info Posted May 13, 2020 by Alan Sherman in Strategy and Analysis As marketers continue to develop their Medicare marketing plans for this year’s Annual Enrollment Period (AEP), the impact of COVID-19 means we are no longer marketing within a business-as-usual setting. While some AEP tactics will change, and others will remain the same, direct mail will remain a key part of an omnichannel strategy. For example, […] + Read More
How pressSIGN Helps Press Operators Manage Color Requirements info Posted May 6, 2020 by Mike Todryk in Direct Mail Marketing Anyone who has been in the industry for a while has come to realize that evaluating color can be a funny thing. While people are very passionate about their brand colors, we also see a lot of subjectivity and misinformation about color. I had a designer at a press check once tell me they needed […] + Read More
3 Questions to Ask When Designing for Digital Printing info Posted April 29, 2020 by Mike Dietz in Creative We talk a lot about the benefits of digital printing and how you can maximize your creative direct mail design through its benefits. What we haven’t touched on is a specific concern when designing for digital printing: how to stop yourself from overusing or maxing out on the features that make digital printing great. + Read More
What Should Your Outer Envelope Say? info Posted April 22, 2020 by Marcus Johnson in Creative You probably know the expression “the eyes are the window to the soul.” It’s much the same with direct mail: the outer envelope (OE)—with or without a window—gives insight into the inner contents. The OE is a blank slate for your direct mail package, and has the potential to telegraph what someone will find inside. […] + Read More
Optimism for the U.S. Postal Service in the Age of COVID-19 info Posted April 17, 2020 by Kurt Ruppel in Postal Issues Updates If you’ve been paying attention to postal headlines in the past week or two, no one would blame you for thinking the U.S. Postal Service is on life support. Many customers and business partners have been asking us about the health and well-being of the Postal Service. (Even my millennial colleagues are reporting seeing the […] + Read More
How to Pivot Nonprofit Marketing Strategies During Times of Uncertainty info Posted April 15, 2020 by Jamie Veltri in Strategy and Analysis Our world has been turned upside down as we navigate responding to and containing the spread of COVID-19. Nonprofit marketing is no exception. How should nonprofit organizations adjust their marketing strategies during times of uncertainty? I have heard the question, “Should we stop fundraising?” The short answer is No. Your services as a nonprofit are […] + Read More
Intelligent Approaches to Content Management Can Transform the Customer Experience info Posted April 8, 2020 by David Klempke, PMP in Dynamic Content Management The IWCO Direct Dynamic Content Management team presented at Content Centricity 2020 and shared insights for creating a positive customer experience. + Read More
15 Ways to Make the Most of Stay-at-Home Orders info Posted April 1, 2020 by Ashley Leone in Announcements Stay-at-home orders are in place in Minnesota and Pennsylvania—where our production facilities are located and the majority of employees reside. IWCO Direct provides essential services according to the Cybersecurity and Infrastructure Agency (CISA) and has been allowed to remain open; however, the stay-at-home orders make nights and weekends at home a bit bleaker looking. But […] + Read More
Communicating During the COVID-19 Outbreak info Posted March 25, 2020 by Ashley Leone in Creative If you haven’t been sending out messages related to your COVID-19 response to employees, customers, prospects, and others, you need to start now. Consistent communications regarding how your business is dealing with this public health issue serve a broad range of purposes. + Read More
