Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. How Technical Writers Support IWCO Direct from Behind the Scenes info Posted October 22, 2019 by Diana Hvistendahl, PMP in Announcements Technical writers are key players within any system or process change initiative at IWCO Direct. Their writing style and standards turn the knowledge of our Subject Matter Experts (SMEs) into consumable content, providing clarity and answers for those that seek information about our processes […] + Read More All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career info Posted October 18, 2019 by Tedd Aurelius in Strategy and Analysis On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum. + Read More Going Full Circle from Planning to Practice info Posted October 16, 2019 by Michael Henry in Business Continuity and Disaster Recovery Autumn is always a hectic time—especially for Mail-Gard. Our team learned the latest in BC/DR at DRJ Fall 2019, and were able to help a client gear up for a big project at the same time […] + Read More Postage Rates and Promotions Come Into Focus for 2020 Budget Planning info Posted October 15, 2019 by Kurt Ruppel in Postal Issues Updates It’s that time of year when the budgeting process shifts into high gear, and mailers start asking about what may change in the coming year’s postage rates. The 2020 rate proposal, filed with the Postal Regulatory Commission (PRC) last week, was mostly in line with what letter mailers had expected […] + Read More PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel info Posted October 11, 2019 by Kurt Ruppel in Direct Mail Marketing, Direct Marketing Trends This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...] + Read More Reinforcing our Commitment to Data Security with a SOC 2 Report info Posted October 9, 2019 by John Sobieck in Data Security IWCO Direct takes its data security practices seriously across the board. From strict access restrictions to practical precautions, there’s no detail too small to focus on when it comes to keeping our data (and that of our clients) safe, secure, and available to only those who need it. Part of our ongoing commitment to data […] + Read More 2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success info Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […] + Read More SteelWell’s Clean Eating Challenge and Its Personal Benefits info Posted October 2, 2019 by Denise Becker in Announcements SteelWell, Steel Partners’ Wellness Program, recently held a 30-day clean eating challenge that encouraged employees to eat more vegetables, drink more water, drink fewer sugary beverages, and reduce fast food intake. Participants were entered into prize drawings each week to help motivate clean eating […] + Read More Long Copy or Not—That is The Question info Posted October 1, 2019 by Marcus Johnson in Creative It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...] + Read More thINK Ahead Drives Collaboration and Innovation for Production Inkjet info Posted September 27, 2019 by Steve Malec in Direct Mail Marketing In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions. + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119Last PageLoad More Articles
How Technical Writers Support IWCO Direct from Behind the Scenes info Posted October 22, 2019 by Diana Hvistendahl, PMP in Announcements Technical writers are key players within any system or process change initiative at IWCO Direct. Their writing style and standards turn the knowledge of our Subject Matter Experts (SMEs) into consumable content, providing clarity and answers for those that seek information about our processes […] + Read More
All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career info Posted October 18, 2019 by Tedd Aurelius in Strategy and Analysis On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum. + Read More
Going Full Circle from Planning to Practice info Posted October 16, 2019 by Michael Henry in Business Continuity and Disaster Recovery Autumn is always a hectic time—especially for Mail-Gard. Our team learned the latest in BC/DR at DRJ Fall 2019, and were able to help a client gear up for a big project at the same time […] + Read More
Postage Rates and Promotions Come Into Focus for 2020 Budget Planning info Posted October 15, 2019 by Kurt Ruppel in Postal Issues Updates It’s that time of year when the budgeting process shifts into high gear, and mailers start asking about what may change in the coming year’s postage rates. The 2020 rate proposal, filed with the Postal Regulatory Commission (PRC) last week, was mostly in line with what letter mailers had expected […] + Read More
PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel info Posted October 11, 2019 by Kurt Ruppel in Direct Mail Marketing, Direct Marketing Trends This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...] + Read More
Reinforcing our Commitment to Data Security with a SOC 2 Report info Posted October 9, 2019 by John Sobieck in Data Security IWCO Direct takes its data security practices seriously across the board. From strict access restrictions to practical precautions, there’s no detail too small to focus on when it comes to keeping our data (and that of our clients) safe, secure, and available to only those who need it. Part of our ongoing commitment to data […] + Read More
2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success info Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […] + Read More
SteelWell’s Clean Eating Challenge and Its Personal Benefits info Posted October 2, 2019 by Denise Becker in Announcements SteelWell, Steel Partners’ Wellness Program, recently held a 30-day clean eating challenge that encouraged employees to eat more vegetables, drink more water, drink fewer sugary beverages, and reduce fast food intake. Participants were entered into prize drawings each week to help motivate clean eating […] + Read More
Long Copy or Not—That is The Question info Posted October 1, 2019 by Marcus Johnson in Creative It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...] + Read More
thINK Ahead Drives Collaboration and Innovation for Production Inkjet info Posted September 27, 2019 by Steve Malec in Direct Mail Marketing In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions. + Read More