Insights to Inform Your 2023 Marketing Plans and Strategies

Omnichannel diagram imagery

Share This Post

As we head into Labor Day Weekend, the telltale signs of fall are beginning to appear and brands are starting to think about next year’s marketing plans and strategies. One continuing issue for direct marketers is finding the right balance between data and personalization to power successful campaigns.

I was recently asked to write an article for Mailing Systems Technology entitled, “How Changing Consumer Expectations and Behaviors Shape Omnichannel Direct Mail Strategy.” As I noted in the story, the ongoing tug-of-war between consumers wanting to protect their personal data, while also wanting personalized offers, is a challenge for marketers and consumers alike.

These insights that I cover in the article should be factored into your 2023 marketing plans:

  • Why offline data, predictive analytics, and other forms of data may have a larger role in the near future.
  • Why first-party data should inform your campaigns, and why direct mail shines in this respect.
  • How using one set of data with multiple messaging strategies sent through offline and online channels makes the most efficient use of your marketing budget.
  • The need to build trust, and how transparency is the key to that.

About Mailing Systems Technology

If you’re not a regular reader of the publication, Mailing Systems Technology focuses on helping mailing professionals improve “the quality, workflow, production, and delivery of customer communications and direct mail.” Other members from our team—including Kurt RuppelAshley Leone, and John Murray—have also contributed their expertise in recent years. Subscriptions are free and I would encourage you to look into the publication. And of course, if you have any question about using consumer data effectively and responsibly, or about your direct marketing plans for 2023, please let us know.

More To Explore

Talk With Our Expert Sales Team Now.

Our Offices

Corporate Headquarters

7951 Powers Boulevard
Chanhassen, MN 55317

Hamburg, PA Facility

100 Industrial Drive
Hamburg, PA 19526

Warminster, PA Facility

65 Steamboat Drive
Warminster, PA 18974

Contact Us

Contact Us
By submitting this form you confirm that you agree with the storage and handling of your data by this website as outlined in the Privacy Policy.

Unmute for sound 🔊