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Finding the Optimal Mix of Marketing Channels
CHANNELImpact encompasses our media buying and planning ability. This portion of the BETTERImpact System is empowered by the advanced analytics from TARGETImpact and leverages predictive models, analytics, segmentation solutions, and insights from data mining to isolate the optimal media mix, enhancing a direct mail campaign with other 1:1 media tactics or refining a broad, multichannel campaign through reduction of waste, refinement of target audience, and more.
Our media approach is designed to be data centric, individually focused, and hyper-efficient.
Our CHANNELImpact solution includes:
Media planning and buying in primary media channels: out of home, insert media, display and social media, alternative media, and more
Integration of media planning and forecasting with mail and other 1:1 efforts to measure lift and synergy―ensuring every media dollar is maximized
Media reporting and integration of DSP, DNP, and other core data into dashboard reporting, post analytics, and targeting models