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Finding the Optimal Mix of Marketing Channels
CHANNELImpact℠ encompasses our media buying and planning ability. This portion of the BETTERImpact℠ System is empowered by the advanced analytics from TARGETImpact℠ and leverages predictive models, analytics, segmentation solutions, and insights from data mining to isolate the optimal media mix, enhancing a direct mail campaign with other 1:1 media tactics or refining a broad, multichannel campaign through reduction of waste, refinement of target audience, and more.
Our media approach is designed to be data centric, individually focused, and hyper-efficient.
Our CHANNELImpact℠ solution includes:
Media planning and buying in primary media channels: out of home, insert media, display and social media, alternative media, and more
Integration of media planning and forecasting with mail and other 1:1 efforts to measure lift and synergy―ensuring every media dollar is maximized
Media reporting and integration of DSP, DNP, and other core data into dashboard reporting, post analytics, and targeting models