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Financial Services
Providing secure, targeted messaging across multiple channels is critical to your business. We leverage our expertise and experience with the financial services industry to optimize your customers’ experience to reduce waste and improve performance at an average of +50%* or more.
We use advanced credit level models and combine tri-bureau data with demographic data, which helps isolate the responsive, high-value prospects more likely to respond and convert. Our unique combination of strategy, creative, and digital marketing works together to drive maximum response and business results. This hyper-personalized data platform delivers relevant, systematic, and data-driven communications to your unique audience, ultimately driving a lower cost per funded loan or cost of dollars acquired.
When you partner with us, you gain access to our proprietary BETTERImpact System and BETTERView Assessment, tools that advance responsive, data-driven direct marketing with:
- Better Cost per Funded Loan (CPFL)
- Higher Gross Response Rate (GRR)
- All credit/sub bureaus embedded into your target selection
- Lower data cycle time - if done through IWCO and our partners, able to cut time from total program
- An understanding of how to maximize your program effectiveness using scientific multivariate testing
As your strategic partner, we’ll help you create a more personalized experience that leads to long-term growth and increased revenue. We offer the flexibility to create and launch the right direct marketing campaigns, at the right time, helping you attract and retain clients with improved performance.
Together, we can create a cost-effective, sophisticated, secure, technically advanced production solution for direct mail. Let’s Make Better Happen.
“I’ve found IWCO to be a partner I can rely on, to bounce ideas off of and do strategic planning with. It’s great.”
Brad N.
Large Financial Services Company