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Telecom/MSO
In this demanding, ever-changing industry, it’s more important than ever that you use real-time, predictive analytics to tailor your approach. More Revenue Generating Units per household means better ROI. Telecom audiences are diverse and wide-reaching, so campaigns must appeal to potential customers with clear, differentiating, value-driven offers.
Telecom strategies that work. Not everyone in your service area is the same. We use a mix of predictive analytics, scientific creative testing, mail, and media strategy to drive maximum response and business results. That means hyper-personalized messaging delivering relevant, systematic, and data-driven communications to a specific, data-determined target set to achieve a lower cost per connect.
Better Solutions, Better Outcomes. Our BETTERImpact℠ System puts our clients’ marketing programs on a systemic, methodical, scientifically-proven path that will drive an average of +50% performance improvement.
When you partner with us, you gain access to our proprietary BETTERImpact℠ System and BETTERView℠ Assessment, allowing us to create ultra-responsive direct marketing that:
- Acquires more revenue generating units (RGU) from each customer
- Increases your penetration of multi-product bundles, reducing attrition and increasing lifetime value
- Right-sizes your contact strategy based on individual data rather than household data insights
- Increases your direct mail response rates
- Improves your connect rates
- Lowers cost per acquisition
- Lowers cost per conversion with more effective mail program development
Together, we can create a cost-effective, sophisticated, secure, and technically advanced production solution, driving unparalleled performance in the telecom market. Let’s Make Better Happen℠.
“At this point, IWCO is doing a full direct mail program for us, everything from creative development to test development to execution and analytics.”
Tim W.
Top 3 Telecom Company