Connecting with Hispanic and Latinx audiences through effective campaigns
Hispanic Heritage Month ends on October 15. While this month serves as an opportunity to recognize and celebrate Hispanic and Latinx culture, marketers can adopt best practices to ensure they are effectively reaching this impactful audience any time of the year. Balance cultural trends with personal preferences Hispanic culture is not a monolith. With approximately 63 […]
Visit Us At The Disaster Recovery Journal (DRJ) Fall Conference September 10-13, 2023
This year, IWCO will be attending and hosting booth #601 at the Disaster Recovery Journal Fall Conference, hosted in Phoenix, AZ. The theme for 2023 is “Focus on Resiliency.” The American Psychological Association (2014) defines resilience as “the process of adapting well in the face of adversity, trauma, tragedy, threats, or significant sources of stress.” […]
We’re Making Better Happen by Focusing on Employee Safety
June was National Safety Month, and at IWCO, we are taking proactive steps to promote safety awareness and make employee safety our top priority throughout the year. We have two exciting initiatives that demonstrate our commitment to creating a culture of safety within our organization. Elevating Safety Awareness Through Gamification On Monday, June 12, our […]
We’re Making Better Happen with Effective Marketing to Hispanic Audiences
Want to expand your business and extend your market to include a rapidly growing segment of the U.S. population? If your business is not tailoring marketing efforts to meet the needs of Hispanic consumers, you are already leaving $100 million on the table, and McKinsey & Company anticipates Hispanic buying power will grow six-fold to […]
Celebrating Earth Day All Year
In 2022, IWCO undertook various initiatives aimed at promoting environmental sustainability. While a comprehensive environmental snapshot report is expected to be released later this year, we felt it was important to share some of the key achievements we’re proud of during Earth Week. Here are just a few examples of the efforts we made towards this goal.
Maintaining Focus on Our Environmental Footprint in a Weird Market
The forces influencing today’s print industry and related sustainable printing efforts are complex and often confusing for printers and their clients. Key factors include electronic media, technology and innovation, environmental regulations, global economics, and increasing use of mobile and interactive platforms by consumers. Sustainable printing methods are becoming more and more popular as individuals and […]
IWCO Direct Recognized for Sustainability Efforts
Since joining IWCO Direct in March, I have been impressed with the importance our company places on being good environmental stewards. We were recently honored to learn that IWCO Direct was recognized by Canopy, an international environmental non-governmental organization (NGO), for our sustainability efforts and continuing to prioritize forest conservation and low-footprint, sustainable paper sourcing throughout the challenges […]
