As the year comes to a close and marketers everywhere are working diligently to put a bow on their 2023 strategic plans, how much confidence do you have in your ability to connect with your target market and increase response rates? Some Questions to Ask Yourself Has your team identified the right channel mix for […]
Normally, I preach about the benefits of marketing to the newest generations of buyers, Gen Z and millennials, and for good reason—these two generations represent $165 billion in spending, and earning their loyalty now could mean decades of repeat purchases in the future. But that’s not to say that the young bucks are the only generations you should be marketing to. Today, we take a couple steps back to look at the importance of marketing to baby boomers.
September 15 to October 15 is Hispanic Heritage month in the United States. Hispanic Americans have had a big influence on all aspects of American culture―everything from food to music to sports. This influence has become something marketers must embrace as the multicultural majority shift is happening faster than anticipated (based on a non-Hispanic white […]
The ability to successfully use data to optimize omnichannel marketing campaigns is something we are proud of at IWCO Direct. Our commitment to achieving reliably better results offers our clients program improvements of up to 50%. That’s why I was excited when I had the opportunity to take a deep dive into the role of data to enhance response rates and Return on Investment (ROI) during the recent Association of National Advertisers (ANA) Data & Direct Marketing Virtual Half-Day Conference, Optimizing Your Data-Driven Direct Marketing Strategy, hosted by American Express.
As we head into Labor Day Weekend, the telltale signs of fall are beginning to appear and brands are starting to think about next year’s marketing plans and strategies. One continuing issue for direct marketers is finding the right balance between data and personalization to power successful campaigns. I was recently asked to write an […]
As we take advantage of the joys of summer―sunshine, concerts, vacation time―astute marketers start heating up their direct marketing strategy planning for high-performing fall and holiday campaigns! You may be saying to yourself, “Are they crazy? I just put on my new bathing suit and am setting out to the beach to catch some rays.” […]
Financial service providers have a tremendous opportunity to gain market share by marketing to Hispanic American consumers. According to the Pew Research Center, “Multicultural groups accounted for 91.7% of the nation’s population growth over the past decade.” Hispanics were the fastest-growing segment of the American population, accounting for 57% of the growth, yet Hispanic American […]
Do you ever get the feeling we live in a “what have you done for me lately” world? Maybe it’s not a feeling for you; it’s your reality. If your work is measured in any meaningful way — and more is these days since data makes the world go ‘round — you could find yourself thinking that good is never good enough. That might be true, but there is an upside. Direct mail testing is a good example of how measurement is a positive.
For the second year in a row, the IWCO Direct Marketing Creative Services team has been honored at the International ECHO Awards sponsored by the Association of National Advertisers (ANA). We are proud that the extraordinary success for our healthcare client has been recognized with the 2022 USPS Gold Mailbox Award. It is further proof […]
A recent New Yorker cartoon portrayed two people on the couch watching a football game. The caption: “So have you given any thought to what you’re going to do with your life after the Super Bowl?” For most of us without a team in the fight, the day comes and goes. We hope for a […]