Power your Marketing.


Strategy and Analysis

Blog Category


Direct Mail Strategies to Engage a Hispanic Audience

Posted September 29, 2021 by in Strategy and Analysis

Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear  […]

Read More

Marrying Direct Mail and Social Media for an Authentic Brand Experience

Posted August 18, 2021 by in Direct Marketing Trends, Strategy and Analysis

We’re always on the lookout for bold and innovative ways to improve our clients’ performance marketing efforts and provide a more authentic brand experience. For many clients, an effective technique to accomplish this is to marry direct mail and social media efforts to create multiple, cohesive touchpoints that connect with specific individuals throughout their day  […]

Read More

After the Pandemic, Customer Journey Maps Are More Important Than Ever

Posted June 16, 2021 by in Strategy and Analysis

At IWCO Direct, our number one priority in building successful omnichannel marketing campaigns is to understand our clients’ business. Not just what our clients’ needs might be from a brand and corporate standpoint, but truly, what are the needs of their buyers. We have a rigorous approach to our campaign planning that involves understanding the  […]

Read More

A 4-Step Process for Developing an Effective Marketing Strategy Based on the Cost Per Sale

Posted May 19, 2021 by in Strategy and Analysis

In my last post, I defined cost per lead (CPL), cost per sale (CPS), and allowable cost per sale (ACPS) in relation to your direct marketing budget and mail quantities. That being said, effective marketing strategy is not just about these costs, but how you use that information to inform future campaigns and measurably improve the ROI of your marketing efforts. These four simple steps will help you and your team use this data to your advantage.

Read More

What Does it Take to Create Great Direct Marketing?

Posted March 24, 2021 by in Strategy and Analysis

It’s a big question. True direct response marketing starts with putting relevant, personalized marketing communications in front of targeted prospects. Done well, great direct marketing campaigns target more than just small groups with similar demographics―they target individuals. Every mailpiece or advertisement should reflect the needs of the individual targeted. Effective direct marketing drives response by  […]

Read More

Breaking News: Mark Pritchard Joins IWCO Direct as CFOLearn More
keyboard_arrow_upBack to top