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4 Tips for Financial Services Marketing to Diverse Hispanic American Consumers

Posted June 8, 2022 by in Strategy and Analysis

Financial service providers have a tremendous opportunity to gain market share by marketing to Hispanic American consumers. According to the Pew Research Center, “Multicultural groups accounted for 91.7% of the nation’s population growth over the past decade.” Hispanics were the fastest-growing segment of the American population, accounting for 57% of the growth, yet Hispanic American  […]

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Direct Mail Testing: Why Good is Never Good Enough — And How to Keep Getting Better

Posted April 13, 2022 by in Strategy and Analysis

Do you ever get the feeling we live in a “what have you done for me lately” world? Maybe it’s not a feeling for you; it’s your reality. If your work is measured in any meaningful way — and more is these days since data makes the world go ‘round — you could find yourself thinking that good is never good enough. That might be true, but there is an upside. Direct mail testing is a good example of how measurement is a positive.

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IWCO Direct Wins Gold Mailbox ECHO Award

Posted March 30, 2022 by in Announcements, Strategy and Analysis

For the second year in a row, the IWCO Direct Marketing Creative Services team has been honored at the International ECHO Awards sponsored by the Association of National Advertisers (ANA). We are proud that the extraordinary success for our healthcare client has been recognized with the 2022 USPS Gold Mailbox Award. It is further proof  […]

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Why Translation Alone Isn’t Enough for Marketing to Hispanic Customers!

Posted February 9, 2022 by in Strategy and Analysis

In my last post, Direct Mail Strategies to Engage a Hispanic Audience, I introduced the concept that just translating your marketing message from English to Spanish is not enough to engage Hispanic-American consumers. Now, I would like to expand on this and discuss how you must adapt your Hispanic marketing efforts to reach this audience, earn their trust, and turn them into loyal customers.

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Partnering Direct Mail with Companion Channels is the Catalyst for Increased Response

Posted February 3, 2022 by in Direct Marketing Trends, Strategy and Analysis

The Association of National Advertisers (ANA) has released its long awaited 2021 Response Rate Report (membership required) that once again reinforces direct mail ROI as the highest of all channels they studied. Leveraging a multi-format offering across multiple production platforms, direct mail ROI topped the list at 112% ―a stronger return than from any other channel!

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Direct Mail Strategies to Engage a Hispanic Audience

Posted September 29, 2021 by in Strategy and Analysis

Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear  […]

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