We are excited to share that IWCO Direct received a Bronze award in the Health, Wellness & Pharmaceutical sector at the International ECHO Awards yesterday from the Association of National Advertisers (ANA) for our work on a multichannel campaign developed for our clients at Medica.
We all know the old saying ‘may you live in interesting times,’ which is often described as being both a blessing and a curse. We have certainly seen the continued pace of change in the marketing industry around us―and in direct marketing specifically, but I strongly believe these are in fact exciting times for IWCO […]
It’s a big question. True direct response marketing starts with putting relevant, personalized marketing communications in front of targeted prospects. Done well, great direct marketing campaigns target more than just small groups with similar demographics―they target individuals. Every mailpiece or advertisement should reflect the needs of the individual targeted. Effective direct marketing drives response by […]
For more than 16 years, IWCO Direct has offered data analytics solutions, including robust modeling and analytics that improve Return on Marketing Investment (ROMI) for our clients. In early 2021, we will be expanding our offering with additional statistical and analytics resources by adding four team members. Today I wanted to provide just a few […]
We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […]
Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […]
We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing.
Wondering how to restart your marketing during COVID-19? We’ve seen extensive change in consumer behavior over the past few months. Some of the change is expected to be temporary, and some is expected to continue long into the future. You’ll need to accommodate these changes as you restart your marketing while COVID-19 continues. The national […]
We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us […]
Not too long ago, I talked about how to address formal mail properly for the 21st century. At the end of the post, I attempted to soften the hundreds of words of etiquette by saying that even if you don’t get it totally right, it’s the effort and thought that counts.