We donate because we want to, not because we need to.
Why do we donate? Whether it’s an individual or an organization, we donate because it feels good to give back, not because we need to. Donating is more than a transaction; it’s an engagement and an opportunity to be a part of something bigger. As a result, donors seek a personal relationship with nonprofits. But […]
Visit Us At The Disaster Recovery Journal (DRJ) Fall Conference September 10-13, 2023
This year, IWCO will be attending and hosting booth #601 at the Disaster Recovery Journal Fall Conference, hosted in Phoenix, AZ. The theme for 2023 is “Focus on Resiliency.” The American Psychological Association (2014) defines resilience as “the process of adapting well in the face of adversity, trauma, tragedy, threats, or significant sources of stress.” […]
IWCO Shows Clients How to Mail Smarter
IWCO welcomed more than 60 clients representing a range of industries and many Fortune 500 companies to an Open House and Education Event July 26 – 27 to share our excitement about our more than $40 million investment in expanded marketing agency services, best-in-class postal optimization, and our industry-leading direct mail production platform. The event […]
Making Better Happen for Mortgage Marketers
Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predicitve Analytics By utilizing predictive […]
Making Better Happen for Medicare AEP Marketers
The use of the direct mail channel is crucial to revenue generation for major health insurance companies during the Medicare Annual Enrollment Period (AEP). The AEP season runs from October 15 to December 7. In 2022, these companies sent out 483 million mailpieces to consumers who are 65 or better to promote their Medicare Advantage […]
We’re Making Better Happen by Focusing on Employee Safety
June was National Safety Month, and at IWCO, we are taking proactive steps to promote safety awareness and make employee safety our top priority throughout the year. We have two exciting initiatives that demonstrate our commitment to creating a culture of safety within our organization. Elevating Safety Awareness Through Gamification On Monday, June 12, our […]
Making Better Happen: IWCO Shines at Printing Industry Midwest’s Star Awards
At IWCO, we take immense pride in our talented team members and their dedication to excellence. On June 15, 2023, we had the pleasure of celebrating our team’s outstanding achievements at the Printing Industry Midwest’s (PIM) Star Awards ceremony. This event showcases commitment to excellence and innovation within the print industry. Among our many nominations, […]
Before Heading Out for the Summer, is Your Back-to-School Marketing Ready to Rock and Roll?
Does the end of the school year have you singing Alice Cooper’s, “School’s Out for Summer”? Summer and music go hand-in-hand. In fact, in Kid Rock’s song “All Summer Long” he sings, “We couldn’t wait for night to come. To hit that sand and play some rock and roll.” But thanks to the Phineas and […]
Postal Roundup
National Postal Forum is Back After a two-year COVID break and a smaller in-person iteration last year in Phoenix, the National Postal Forum (NPF) was back to its full size and energy level when we gathered in Charlotte, NC at the end of May. There were more than 4,300 attendees and nearly 900 companies exhibiting […]
Analysis and Scientific Testing Drive Successful Direct Mail Strategy
Direct mail strategy can be a highly effective marketing tool when properly executed. To improve results for direct mail campaigns by incorporating analytics and scientific testing, marketers can follow these five key steps: Incorporating these best practices into your marketing efforts will help you reach your customers and prospects at the right time in the […]
