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To Achieve Email Best Practices, Look No Further than Direct Mail

Posted June 18, 2019 by in Strategy and Analysis

As a direct and digital marketing strategist, I frequently get asked questions about the relationship between direct mail and email best practices. Questions about email creative and frequency pop-up, particularly due to email’s low cost to send. How much email is too much? That answer varies by business and product, and there’s no one good  […]

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