Postal Issues Updates
Blog Category
IWCO Direct to Host POTC Meeting in Chanhassen
IWCO Direct is actively involved in a number of associations that advocate for the mailing industry on postal issues, including EMA, PostCom, and Idealliance. We believe it’s important to be vocal about issues ranging from postal reform legislation to mail preparation and other postal operational concerns [...]
The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns
The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...]
Take the Checkered Flag at the 2019 National Postal Forum
Start your engines! The National Postal Forum, the year’s premier postal event, begins its high-octane run in Indianapolis, Indiana, on May 5. The theme of this year’s event is “Growth Driven: Fueling Your Mailing and Shipping Success,” and the IWCO Direct team is ready to expand our knowledge to ensure we’re geared up to drive mailing success for our clients [...]
Why You Should Care About the Latest Postal News
Have you heard of Areas Inspiring Mail (AIM)? It’s a Postal Service program that offers mailers and marketers the opportunity to meet with USPS Area and Headquarters leaders to learn about the latest postal news and initiatives and how to integrate mail into omnichannel marketing campaigns. I have the privilege of serving as the industry […]
What’s Ahead for Postal Affairs in 2019? All the Postal News You’ll Need
As we approach the new year, SpeakingDIRECT will be taking the opportunity to reflect on important marketing trends from 2018 and look forward to what we might expect for 2019. In the coming days, my colleagues Karen Weil and Debora Haskel will examine ongoing trends in the evolving paper market and changes we can expect […]
