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Integrated Marketing Campaigns Build Trust & Loyalty – IWCO Direct

Trust, Equity, and Loyalty: How Integrated Marketing Campaigns Go Beyond a Single Purchase

Posted February 27, 2019 by in Omnichannel Marketing, Strategy and Analysis

The Data & Marketing Association (DMA) defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise.” They explain that integrated marketing campaigns “meld all aspects of marketing,” from advertising and public relations to sales and social media, to achieve consistent branding and a  […]

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How Integrated Direct Mail Can Boost Online Marketing – IWCO Direct

“A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar

Posted February 12, 2019 by in Omnichannel Marketing

The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations  […]

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The “Silver Bullet” Channel for Customer Acquisition

Posted October 16, 2018 by in Omnichannel Marketing

Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives.

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In an Industry Focused on Trends, Omnichannel Marketing is the New Black

Posted August 3, 2018 by in Direct Marketing Trends, Omnichannel Marketing, Strategy and Analysis

Over the course of my marketing career, I have seen a lot of trends come and go—and I have to say, the age of digital marketing is by far the most fascinating. The way marketers can deliver a message to their key audience through a multitude of channel options is fantastic. When done correctly, the  […]

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