The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations […]
Much has been written about the increasing importance of omnichannel marketing. The most successful brands have crafted an experience that seamlessly follows the customer as they move from one channel to the next throughout the customer journey. I’ve come to appreciate these omnichannel strategies not just as a marketer, but as a consumer who […]
Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives.
Over the course of my marketing career, I have seen a lot of trends come and go—and I have to say, the age of digital marketing is by far the most fascinating. The way marketers can deliver a message to their key audience through a multitude of channel options is fantastic. When done correctly, the […]
Target Marketing magazine recently published an eye-opening study, “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience,” that detailed the state of readers’ current omnichannel marketing efforts. We completely agree with the 74% of respondents who ranked a cohesive omnichannel experience either “fairly important” or “very important” to their industry. (In all […]