Power your Marketing.


Omnichannel Marketing

Blog Category


Multi-ethnic group of people sitting on an urban bridge text messaging and sharing smart phone content.

2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success

Posted October 4, 2019 by in Direct Marketing Trends, Omnichannel Marketing

Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […]

Read More

Integrated Marketing Campaigns Build Trust & Loyalty – IWCO Direct

Trust, Equity, and Loyalty: How Integrated Marketing Campaigns Go Beyond a Single Purchase

Posted February 27, 2019 by in Omnichannel Marketing, Strategy and Analysis

The Data & Marketing Association (DMA) defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise.” They explain that integrated marketing campaigns “meld all aspects of marketing,” from advertising and public relations to sales and social media, to achieve consistent branding and a  […]

Read More

How Integrated Direct Mail Can Boost Online Marketing – IWCO Direct

“A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar

Posted February 12, 2019 by in Omnichannel Marketing

The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations  […]

Read More

Steve Myrvold, EVP of Operations and Customer Experience, Elected to the APTech Board of DirectorsRead More
keyboard_arrow_upBack to top