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Creating a Personalized Customer Experience with IWCO Direct 1to1 – IWCO Direct

Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1

Posted November 14, 2018 by in Dynamic Content Management

Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond...

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IWCO Direct 1to1 Puts You in Control of Your Marketing Content

IWCO Direct 1to1 Puts You in Control of Your Marketing Content

Posted November 13, 2018 by in Dynamic Content Management

Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠.

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Dynamic Content Marketing – IWCO Direct

IWCO Direct 1to1: Where Dynamic Content Meets the Power of Direct Marketing

Posted July 27, 2018 by in Direct Marketing Trends, Dynamic Content Management

It’s easy for marketers to see the value that comes from using targeted messaging and dynamic content to send highly personalized offers to prospects and customers. The challenge has been finding and implementing a configurable technology platform that also provides a user-friendly workflow to manage variable offers, text, and images. Our response to that challenge  […]

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Content Centricity 2018 Recap – IWCO Direct

Content Centricity ‘18 Combines Content, CX, and AI for Increased Efficiency

Posted June 20, 2018 by in Direct Marketing Trends, Dynamic Content Management

As IWCO Direct continues its strategic evolution toward true omnichannel direct marketing, it’s critically important that we leverage our services, solution development capabilities, and corresponding technology that position us to meet clients’ strategic marketing needs today and well into the future. One of those technologies, the Messagepoint Customer Communications Management (CCM) platform, fulfills that need  […]

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IWCO Direct Achieves G7 Colorspace Master Qualification – The Most Stringent Level of G7 ComplianceRead More
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