Direct Marketing Trends Blog Category A Child’s Guide to Holiday Wellness info Posted December 8, 2017 by Michelle Peel in Direct Marketing Trends The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […] + Read More The Latest Paper Trends for Inkjet Printing info Posted December 6, 2017 by Karen Weil in Direct Marketing Trends A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients […] + Read More These Factors Will Influence Direct Mail Design Trends the Most in 2018 info Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […] + Read More 3 Direct Marketing Innovations that Will Shape the Industry’s Future info Posted December 1, 2017 by Matt Shanahan in Direct Marketing Trends It’s important for IWCO Direct to stay on top of the latest trends and innovations in direct marketing to deliver the best possible results for our clients. We need to lead the way with the latest products and services to support successful programs. That is why, we are always on the lookout for ideas and […] + Read More The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud info Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […] + Read More Making the Case for Marketing Mail info Posted November 15, 2017 by Kurt Ruppel in Direct Marketing Trends Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we are seeing in studies on […] + Read More In an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching Millennials info Posted November 8, 2017 by Ashley Leone in Direct Marketing Trends One of the most annoying things about being online is the pop up ads. There you are, innocently surfing the web for the perfect pair of shoes or trying to comment on a cat video, and BAM! Suddenly, you’re x-ing out of multiple popup windows and email submission forms. Most Millennials Don’t Respond to Your […] + Read More Keep the Heat on the Competition with These Retail Energy Marketing Tips info Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […] + Read More Alan Schulman’s &THEN Keynote Inspires and Provokes info Posted October 20, 2017 by Debora Haskel in Creative, Direct Marketing Trends Part 1 of my &THEN recap ended with a teaser about the most entertaining keynote I’ve seen in a long time. After reviewing my (pages and pages of) notes, I realize describing Alan Schulman’s session on “Creativity Loves Data” as just “entertaining” does not do it justice. While it was entertaining, it was […] + Read More Kicking Off &THEN 2017, DMA Imagines the Power of Data to Help and Heal info Posted October 18, 2017 by Debora Haskel in Announcements, Direct Marketing Trends Once upon a time, the annual DMA conference was THE event of the direct marketing industry. Attendance was reported to be as high as 10,000 in the banner years, and plans were made months in advance. As attendance dwindled in recent years, the DMA announced it was rebranding the conference as “&THEN.” The shift left […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
A Child’s Guide to Holiday Wellness info Posted December 8, 2017 by Michelle Peel in Direct Marketing Trends The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […] + Read More
The Latest Paper Trends for Inkjet Printing info Posted December 6, 2017 by Karen Weil in Direct Marketing Trends A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients […] + Read More
These Factors Will Influence Direct Mail Design Trends the Most in 2018 info Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […] + Read More
3 Direct Marketing Innovations that Will Shape the Industry’s Future info Posted December 1, 2017 by Matt Shanahan in Direct Marketing Trends It’s important for IWCO Direct to stay on top of the latest trends and innovations in direct marketing to deliver the best possible results for our clients. We need to lead the way with the latest products and services to support successful programs. That is why, we are always on the lookout for ideas and […] + Read More
The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud info Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […] + Read More
Making the Case for Marketing Mail info Posted November 15, 2017 by Kurt Ruppel in Direct Marketing Trends Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we are seeing in studies on […] + Read More
In an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching Millennials info Posted November 8, 2017 by Ashley Leone in Direct Marketing Trends One of the most annoying things about being online is the pop up ads. There you are, innocently surfing the web for the perfect pair of shoes or trying to comment on a cat video, and BAM! Suddenly, you’re x-ing out of multiple popup windows and email submission forms. Most Millennials Don’t Respond to Your […] + Read More
Keep the Heat on the Competition with These Retail Energy Marketing Tips info Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […] + Read More
Alan Schulman’s &THEN Keynote Inspires and Provokes info Posted October 20, 2017 by Debora Haskel in Creative, Direct Marketing Trends Part 1 of my &THEN recap ended with a teaser about the most entertaining keynote I’ve seen in a long time. After reviewing my (pages and pages of) notes, I realize describing Alan Schulman’s session on “Creativity Loves Data” as just “entertaining” does not do it justice. While it was entertaining, it was […] + Read More
Kicking Off &THEN 2017, DMA Imagines the Power of Data to Help and Heal info Posted October 18, 2017 by Debora Haskel in Announcements, Direct Marketing Trends Once upon a time, the annual DMA conference was THE event of the direct marketing industry. Attendance was reported to be as high as 10,000 in the banner years, and plans were made months in advance. As attendance dwindled in recent years, the DMA announced it was rebranding the conference as “&THEN.” The shift left […] + Read More
