Direct Marketing Trends Blog Category Keep the Heat on the Competition with These Retail Energy Marketing Tips info Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […] + Read More Alan Schulman’s &THEN Keynote Inspires and Provokes info Posted October 20, 2017 by Debora Haskel in Creative, Direct Marketing Trends Part 1 of my &THEN recap ended with a teaser about the most entertaining keynote I’ve seen in a long time. After reviewing my (pages and pages of) notes, I realize describing Alan Schulman’s session on “Creativity Loves Data” as just “entertaining” does not do it justice. While it was entertaining, it was […] + Read More Kicking Off &THEN 2017, DMA Imagines the Power of Data to Help and Heal info Posted October 18, 2017 by Debora Haskel in Announcements, Direct Marketing Trends Once upon a time, the annual DMA conference was THE event of the direct marketing industry. Attendance was reported to be as high as 10,000 in the banner years, and plans were made months in advance. As attendance dwindled in recent years, the DMA announced it was rebranding the conference as “&THEN.” The shift left […] + Read More thINK Conference Highlights the Importance of Inkjet Technology for Data-Driven Marketing info Posted October 17, 2017 by Kurt Ruppel in Direct Marketing Trends thINK, an independent community of Canon Solutions America (CSA) production print customers, solution partners, and print industry experts, held its third annual thINK Conference last week in Boca Raton, Florida. This year’s deep dive into all things inkjet attracted a record 570 attendees to preview the latest inkjet technology from CSA’s Océ division as well […] + Read More The Third Wave: How the Technology Revolution Impacts Print info Posted October 6, 2017 by Debora Haskel in Direct Marketing Trends I come from a long line of avid readers and have always loved books. My love of books and my penchant for free stuff caused me to take notice of an article titled “Catching the ‘Third Wave’” by Dr. Joe Webb, published on WhatTheyThink.com last month. The italics in the second paragraph jumped off my […] + Read More How Our HITRUST CSF Certification Strengthens Our Data Security Practices info Posted September 28, 2017 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends In today’s data-driven marketing environment, close collaboration between brands and their marketing partners is required to ensure consumer data is being safeguarded to the highest industry standards. As direct marketers, we’re all familiar with industry-related terms such as gross response rates, cost per acqusition, and customer lifetime value. It’s an unfortunate reality that in recent […] + Read More Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up info Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […] + Read More Data and Multichannel Marketing Take Center Stage at PRINT 17 info Posted September 22, 2017 by Kurt Ruppel in Direct Marketing Trends On Wednesday, my colleague, Matt Shanahan, provided an overview of his PRINT 17 experience. During the show, he led an IWCO Direct operations team exploring enhanced technologies that will drive even more efficient and effective direct mail production for our clients. While the ops team was taking a deep dive into technology, I spent […] + Read More PRINT 17 Was a Dream for Our R&D Team info Posted September 20, 2017 by Matt Shanahan in Direct Marketing Trends Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping the conference through a marketing lens on Friday. One of our primary objectives for attending […] + Read More How Chewy Combines Mail and Service Excellence to Drive Customer Loyalty info Posted September 15, 2017 by Debora Haskel in Direct Marketing Trends Dog lovers quickly agree that our pets are members of the family. According to a recent Fortune-Morning Consult Poll, 76% of owners classify their pets as “beloved members of the family,” compared to the 19% who responded that they’re “well cared for, but still considered animals.” Anyone who knows me is aware our dogs […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Keep the Heat on the Competition with These Retail Energy Marketing Tips info Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […] + Read More
Alan Schulman’s &THEN Keynote Inspires and Provokes info Posted October 20, 2017 by Debora Haskel in Creative, Direct Marketing Trends Part 1 of my &THEN recap ended with a teaser about the most entertaining keynote I’ve seen in a long time. After reviewing my (pages and pages of) notes, I realize describing Alan Schulman’s session on “Creativity Loves Data” as just “entertaining” does not do it justice. While it was entertaining, it was […] + Read More
Kicking Off &THEN 2017, DMA Imagines the Power of Data to Help and Heal info Posted October 18, 2017 by Debora Haskel in Announcements, Direct Marketing Trends Once upon a time, the annual DMA conference was THE event of the direct marketing industry. Attendance was reported to be as high as 10,000 in the banner years, and plans were made months in advance. As attendance dwindled in recent years, the DMA announced it was rebranding the conference as “&THEN.” The shift left […] + Read More
thINK Conference Highlights the Importance of Inkjet Technology for Data-Driven Marketing info Posted October 17, 2017 by Kurt Ruppel in Direct Marketing Trends thINK, an independent community of Canon Solutions America (CSA) production print customers, solution partners, and print industry experts, held its third annual thINK Conference last week in Boca Raton, Florida. This year’s deep dive into all things inkjet attracted a record 570 attendees to preview the latest inkjet technology from CSA’s Océ division as well […] + Read More
The Third Wave: How the Technology Revolution Impacts Print info Posted October 6, 2017 by Debora Haskel in Direct Marketing Trends I come from a long line of avid readers and have always loved books. My love of books and my penchant for free stuff caused me to take notice of an article titled “Catching the ‘Third Wave’” by Dr. Joe Webb, published on WhatTheyThink.com last month. The italics in the second paragraph jumped off my […] + Read More
How Our HITRUST CSF Certification Strengthens Our Data Security Practices info Posted September 28, 2017 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends In today’s data-driven marketing environment, close collaboration between brands and their marketing partners is required to ensure consumer data is being safeguarded to the highest industry standards. As direct marketers, we’re all familiar with industry-related terms such as gross response rates, cost per acqusition, and customer lifetime value. It’s an unfortunate reality that in recent […] + Read More
Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up info Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […] + Read More
Data and Multichannel Marketing Take Center Stage at PRINT 17 info Posted September 22, 2017 by Kurt Ruppel in Direct Marketing Trends On Wednesday, my colleague, Matt Shanahan, provided an overview of his PRINT 17 experience. During the show, he led an IWCO Direct operations team exploring enhanced technologies that will drive even more efficient and effective direct mail production for our clients. While the ops team was taking a deep dive into technology, I spent […] + Read More
PRINT 17 Was a Dream for Our R&D Team info Posted September 20, 2017 by Matt Shanahan in Direct Marketing Trends Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping the conference through a marketing lens on Friday. One of our primary objectives for attending […] + Read More
How Chewy Combines Mail and Service Excellence to Drive Customer Loyalty info Posted September 15, 2017 by Debora Haskel in Direct Marketing Trends Dog lovers quickly agree that our pets are members of the family. According to a recent Fortune-Morning Consult Poll, 76% of owners classify their pets as “beloved members of the family,” compared to the 19% who responded that they’re “well cared for, but still considered animals.” Anyone who knows me is aware our dogs […] + Read More
