Direct Marketing Trends Blog Category Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More After the Super Bowl Comes to Our Hometown: We Boldly Review The Ads info Posted February 7, 2018 by Debora Haskel in Direct Marketing Trends Our Super Bowl ad review took a year off so our IWCO Direct Minnesota team could prepare to host the Super Bowl in the “Bold North.” Our Pennsylvania team was already busy cheering on and celebrating the victory by the underdog Eagles. As Mike Ertel describes it, “Minnesota has been preparing for the big game […] + Read More This Groundhog Day, Let’s Put These Recurring Myths About Direct Mail to Rest info Posted February 2, 2018 by Jim Leone in Direct Marketing Trends I recently asked my daughter to do an errand for me while I’m out of town on Groundhog Day, February 2. She agreed, and I left… only to ask the favor again a few minutes later. She looked confused at first, but then laughed. Even though she was only two when Groundhog Day came out […] + Read More Keypoint Intelligence Study Shows Millennial Engagement Soars with Mail info Posted January 30, 2018 by Ashley Leone in Direct Marketing Trends This past week, an article titled “Direct Mail Engages… Even with Millennials!” by Pat Nolan and Matt Swain from WhatTheyThink came across my desk. The piece summarizes some of the key findings of Keypoint Intelligence—InfoTrends’ recent research report, Annual State of Marketing Communications Survey. In case the title of the article didn’t clue […] + Read More After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before info Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […] + Read More Recapping the Highlights of Winterberry Group’s 2018 Direct Marketing Outlook Presentation to the DMCNY info Posted January 17, 2018 by Hank Andersen in Direct Marketing Trends The Direct Marketing Club of New York’s (DMCNY) Outlook Luncheon is always well attended by direct marketing professionals who are passionate about what they do and excited about the pace of change within the industry. But the people are just one of the reasons I’ve been involved with the DMCNY for more than 15 years; […] + Read More Data-Driven Marketing Trends for 2018 info Posted January 10, 2018 by Krista Black in Direct Marketing Trends Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing […] + Read More Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018 info Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […] + Read More The Best Practices for Transferring Data to Your Marketing Partner info Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […] + Read More How Personalized Landing Pages Create Greater Relevance and Response info Posted December 15, 2017 by Brent Doering in Direct Mail Tips, Direct Marketing Trends Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More
After the Super Bowl Comes to Our Hometown: We Boldly Review The Ads info Posted February 7, 2018 by Debora Haskel in Direct Marketing Trends Our Super Bowl ad review took a year off so our IWCO Direct Minnesota team could prepare to host the Super Bowl in the “Bold North.” Our Pennsylvania team was already busy cheering on and celebrating the victory by the underdog Eagles. As Mike Ertel describes it, “Minnesota has been preparing for the big game […] + Read More
This Groundhog Day, Let’s Put These Recurring Myths About Direct Mail to Rest info Posted February 2, 2018 by Jim Leone in Direct Marketing Trends I recently asked my daughter to do an errand for me while I’m out of town on Groundhog Day, February 2. She agreed, and I left… only to ask the favor again a few minutes later. She looked confused at first, but then laughed. Even though she was only two when Groundhog Day came out […] + Read More
Keypoint Intelligence Study Shows Millennial Engagement Soars with Mail info Posted January 30, 2018 by Ashley Leone in Direct Marketing Trends This past week, an article titled “Direct Mail Engages… Even with Millennials!” by Pat Nolan and Matt Swain from WhatTheyThink came across my desk. The piece summarizes some of the key findings of Keypoint Intelligence—InfoTrends’ recent research report, Annual State of Marketing Communications Survey. In case the title of the article didn’t clue […] + Read More
After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before info Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […] + Read More
Recapping the Highlights of Winterberry Group’s 2018 Direct Marketing Outlook Presentation to the DMCNY info Posted January 17, 2018 by Hank Andersen in Direct Marketing Trends The Direct Marketing Club of New York’s (DMCNY) Outlook Luncheon is always well attended by direct marketing professionals who are passionate about what they do and excited about the pace of change within the industry. But the people are just one of the reasons I’ve been involved with the DMCNY for more than 15 years; […] + Read More
Data-Driven Marketing Trends for 2018 info Posted January 10, 2018 by Krista Black in Direct Marketing Trends Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing […] + Read More
Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018 info Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […] + Read More
The Best Practices for Transferring Data to Your Marketing Partner info Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […] + Read More
How Personalized Landing Pages Create Greater Relevance and Response info Posted December 15, 2017 by Brent Doering in Direct Mail Tips, Direct Marketing Trends Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […] + Read More
