Direct Marketing Trends Blog Category Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018 info Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […] + Read More The Best Practices for Transferring Data to Your Marketing Partner info Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […] + Read More How Personalized Landing Pages Create Greater Relevance and Response info Posted December 15, 2017 by Brent Doering in Direct Mail Tips, Direct Marketing Trends Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […] + Read More A Child’s Guide to Holiday Wellness info Posted December 8, 2017 by Michelle Peel in Direct Marketing Trends The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […] + Read More The Latest Paper Trends for Inkjet Printing info Posted December 6, 2017 by Karen Weil in Direct Marketing Trends A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients […] + Read More These Factors Will Influence Direct Mail Design Trends the Most in 2018 info Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […] + Read More 3 Direct Marketing Innovations that Will Shape the Industry’s Future info Posted December 1, 2017 by Matt Shanahan in Direct Marketing Trends It’s important for IWCO Direct to stay on top of the latest trends and innovations in direct marketing to deliver the best possible results for our clients. We need to lead the way with the latest products and services to support successful programs. That is why, we are always on the lookout for ideas and […] + Read More The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud info Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […] + Read More Making the Case for Marketing Mail info Posted November 15, 2017 by Kurt Ruppel in Direct Marketing Trends Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we are seeing in studies on […] + Read More In an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching Millennials info Posted November 8, 2017 by Ashley Leone in Direct Marketing Trends One of the most annoying things about being online is the pop up ads. There you are, innocently surfing the web for the perfect pair of shoes or trying to comment on a cat video, and BAM! Suddenly, you’re x-ing out of multiple popup windows and email submission forms. Most Millennials Don’t Respond to Your […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018 info Posted January 3, 2018 by Debora Haskel in Direct Marketing Trends Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.” […] + Read More
The Best Practices for Transferring Data to Your Marketing Partner info Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […] + Read More
How Personalized Landing Pages Create Greater Relevance and Response info Posted December 15, 2017 by Brent Doering in Direct Mail Tips, Direct Marketing Trends Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […] + Read More
A Child’s Guide to Holiday Wellness info Posted December 8, 2017 by Michelle Peel in Direct Marketing Trends The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […] + Read More
The Latest Paper Trends for Inkjet Printing info Posted December 6, 2017 by Karen Weil in Direct Marketing Trends A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients […] + Read More
These Factors Will Influence Direct Mail Design Trends the Most in 2018 info Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […] + Read More
3 Direct Marketing Innovations that Will Shape the Industry’s Future info Posted December 1, 2017 by Matt Shanahan in Direct Marketing Trends It’s important for IWCO Direct to stay on top of the latest trends and innovations in direct marketing to deliver the best possible results for our clients. We need to lead the way with the latest products and services to support successful programs. That is why, we are always on the lookout for ideas and […] + Read More
The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud info Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […] + Read More
Making the Case for Marketing Mail info Posted November 15, 2017 by Kurt Ruppel in Direct Marketing Trends Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we are seeing in studies on […] + Read More
In an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching Millennials info Posted November 8, 2017 by Ashley Leone in Direct Marketing Trends One of the most annoying things about being online is the pop up ads. There you are, innocently surfing the web for the perfect pair of shoes or trying to comment on a cat video, and BAM! Suddenly, you’re x-ing out of multiple popup windows and email submission forms. Most Millennials Don’t Respond to Your […] + Read More
