Direct Marketing Trends Blog Category Summer 2018 Postal Update: Reform Appears On Hold Until Task Force Issues Report Later This Summer info Posted June 27, 2018 by Kurt Ruppel in Direct Marketing Trends The last few weeks have been busy for postal nerds like me. While postal issues may not get the press other topics in Washington do, there is certainly a lot going on behind the scenes—including factors impacting postal reform—to continue to keep people like me busy over the summer. Let’s take a look at what’s […] + Read More This is Your Brain on Direct Marketing info Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […] + Read More Content Centricity ‘18 Combines Content, CX, and AI for Increased Efficiency info Posted June 20, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management As IWCO Direct continues its strategic evolution toward true omnichannel direct marketing, it’s critically important that we leverage our services, solution development capabilities, and corresponding technology that position us to meet clients’ strategic marketing needs today and well into the future. One of those technologies, the Messagepoint Customer Communications Management (CCM) platform, fulfills that need […] + Read More The ANA Throws the DMA a Lifeline info Posted June 13, 2018 by Tedd Aurelius in Direct Marketing Trends The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find. For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and advertising community. With the increased desire of CMOs to become the next social media sensation […] + Read More Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials info Posted June 6, 2018 by Ashley Leone in Direct Marketing Trends Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven […] + Read More When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More When It Comes to Data Protection, Companies Must Structure and Control Access info Posted May 30, 2018 by John Sobieck in Data Security, Direct Marketing Trends At IWCO Direct, we have a great responsibility to protect our clients’ information assets. In fact, this responsibility is a key driver of everything our security team does, from achieving certifications to ensuring we have the right security policies in place. While IWCO Direct is certainly concerned with protecting our own information, many of our […] + Read More Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market info Posted May 18, 2018 by Michelle Peel in Direct Marketing Trends I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […] + Read More A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health info Posted April 25, 2018 by Megan Lester in Direct Marketing Trends “Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
Summer 2018 Postal Update: Reform Appears On Hold Until Task Force Issues Report Later This Summer info Posted June 27, 2018 by Kurt Ruppel in Direct Marketing Trends The last few weeks have been busy for postal nerds like me. While postal issues may not get the press other topics in Washington do, there is certainly a lot going on behind the scenes—including factors impacting postal reform—to continue to keep people like me busy over the summer. Let’s take a look at what’s […] + Read More
This is Your Brain on Direct Marketing info Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […] + Read More
Content Centricity ‘18 Combines Content, CX, and AI for Increased Efficiency info Posted June 20, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management As IWCO Direct continues its strategic evolution toward true omnichannel direct marketing, it’s critically important that we leverage our services, solution development capabilities, and corresponding technology that position us to meet clients’ strategic marketing needs today and well into the future. One of those technologies, the Messagepoint Customer Communications Management (CCM) platform, fulfills that need […] + Read More
The ANA Throws the DMA a Lifeline info Posted June 13, 2018 by Tedd Aurelius in Direct Marketing Trends The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find. For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and advertising community. With the increased desire of CMOs to become the next social media sensation […] + Read More
Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials info Posted June 6, 2018 by Ashley Leone in Direct Marketing Trends Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven […] + Read More
When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More
When It Comes to Data Protection, Companies Must Structure and Control Access info Posted May 30, 2018 by John Sobieck in Data Security, Direct Marketing Trends At IWCO Direct, we have a great responsibility to protect our clients’ information assets. In fact, this responsibility is a key driver of everything our security team does, from achieving certifications to ensuring we have the right security policies in place. While IWCO Direct is certainly concerned with protecting our own information, many of our […] + Read More
Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market info Posted May 18, 2018 by Michelle Peel in Direct Marketing Trends I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […] + Read More
A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More
LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health info Posted April 25, 2018 by Megan Lester in Direct Marketing Trends “Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] + Read More
