Direct Marketing Trends Blog Category Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market info Posted May 18, 2018 by Michelle Peel in Direct Marketing Trends I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […] + Read More A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health info Posted April 25, 2018 by Megan Lester in Direct Marketing Trends “Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] + Read More The Missing Link in Omnichannel Marketing info Posted April 20, 2018 by Maggie Stack in Direct Marketing Trends, Omnichannel Marketing Target Marketing magazine recently published an eye-opening study, “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience,” that detailed the state of readers’ current omnichannel marketing efforts. We completely agree with the 74% of respondents who ranked a cohesive omnichannel experience either “fairly important” or “very important” to their industry. (In all […] + Read More A Look Inside Their Grocery Carts Give Us Insight into Millennial Spending Habits info Posted April 6, 2018 by Ashley Leone in Direct Marketing Trends One of my favorite foods in the world is cereal. I love it—can’t get enough. I’ve had at least three varieties stashed in a cupboard ever since I went to college and managed my own grocery shopping. Despite having a reputation for being a cheap meal, cereal is actually a little expensive. Some of my […] + Read More Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives info Posted April 4, 2018 by Steve Malec in Direct Marketing Trends Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the […] + Read More Data-Driven Marketing—Four Pillars of Success info Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […] + Read More Three Ways Direct Mail is Like 2018’s College Basketball Star—And the One Way It’s Totally Different info Posted March 27, 2018 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I am a lifelong Indiana Hoosiers basketball fan. Much to my dismay, the Hoosiers are in a rebuilding process and did not make this year’s tournament, which allowed me to do the unthinkable: I picked Purdue to win it all in my bracket for the Ridenour Cup (the IWCO Direct sales team’s March Madness trophy). […] + Read More Why Marketers Must Pay Close Attention to Their Vendors’ Information Security Policies info Posted March 21, 2018 by John Sobieck in Data Security, Direct Marketing Trends Protecting data and information systems is of critical importance to IWCO Direct and our clients. Now more than ever, marketers need to be certain nothing is left to chance when it comes to the security of their data. Today we wanted to zero in on the crucial importance of an information security policy, and why […] + Read More Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market info Posted May 18, 2018 by Michelle Peel in Direct Marketing Trends I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […] + Read More
A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More
LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health info Posted April 25, 2018 by Megan Lester in Direct Marketing Trends “Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] + Read More
The Missing Link in Omnichannel Marketing info Posted April 20, 2018 by Maggie Stack in Direct Marketing Trends, Omnichannel Marketing Target Marketing magazine recently published an eye-opening study, “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience,” that detailed the state of readers’ current omnichannel marketing efforts. We completely agree with the 74% of respondents who ranked a cohesive omnichannel experience either “fairly important” or “very important” to their industry. (In all […] + Read More
A Look Inside Their Grocery Carts Give Us Insight into Millennial Spending Habits info Posted April 6, 2018 by Ashley Leone in Direct Marketing Trends One of my favorite foods in the world is cereal. I love it—can’t get enough. I’ve had at least three varieties stashed in a cupboard ever since I went to college and managed my own grocery shopping. Despite having a reputation for being a cheap meal, cereal is actually a little expensive. Some of my […] + Read More
Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives info Posted April 4, 2018 by Steve Malec in Direct Marketing Trends Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the […] + Read More
Data-Driven Marketing—Four Pillars of Success info Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […] + Read More
Three Ways Direct Mail is Like 2018’s College Basketball Star—And the One Way It’s Totally Different info Posted March 27, 2018 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I am a lifelong Indiana Hoosiers basketball fan. Much to my dismay, the Hoosiers are in a rebuilding process and did not make this year’s tournament, which allowed me to do the unthinkable: I picked Purdue to win it all in my bracket for the Ridenour Cup (the IWCO Direct sales team’s March Madness trophy). […] + Read More
Why Marketers Must Pay Close Attention to Their Vendors’ Information Security Policies info Posted March 21, 2018 by John Sobieck in Data Security, Direct Marketing Trends Protecting data and information systems is of critical importance to IWCO Direct and our clients. Now more than ever, marketers need to be certain nothing is left to chance when it comes to the security of their data. Today we wanted to zero in on the crucial importance of an information security policy, and why […] + Read More
Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More
