Direct Marketing Trends Blog Category Why Personalized Envelopes are Taking Off (and Why it Took So Long) info Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […] + Read More What You Should Know About GDPR and Direct Mail info Posted July 13, 2018 by Erin McGinnis in Direct Marketing Trends While studying in Ireland last semester, the General Data Protection Regulation (GDPR) was a main focus in my business courses, and my professors emphasized the impact it would have on global marketing. When I returned to the U.S. on May 20, GDPR wasn’t being treated as another cryptic acronym my friends needed to know for […] + Read More Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More Summer 2018 Postal Update: Reform Appears On Hold Until Task Force Issues Report Later This Summer info Posted June 27, 2018 by Kurt Ruppel in Direct Marketing Trends The last few weeks have been busy for postal nerds like me. While postal issues may not get the press other topics in Washington do, there is certainly a lot going on behind the scenes—including factors impacting postal reform—to continue to keep people like me busy over the summer. Let’s take a look at what’s […] + Read More This is Your Brain on Direct Marketing info Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […] + Read More Content Centricity ‘18 Combines Content, CX, and AI for Increased Efficiency info Posted June 20, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management As IWCO Direct continues its strategic evolution toward true omnichannel direct marketing, it’s critically important that we leverage our services, solution development capabilities, and corresponding technology that position us to meet clients’ strategic marketing needs today and well into the future. One of those technologies, the Messagepoint Customer Communications Management (CCM) platform, fulfills that need […] + Read More The ANA Throws the DMA a Lifeline info Posted June 13, 2018 by Tedd Aurelius in Direct Marketing Trends The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find. For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and advertising community. With the increased desire of CMOs to become the next social media sensation […] + Read More Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials info Posted June 6, 2018 by Ashley Leone in Direct Marketing Trends Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven […] + Read More When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More When It Comes to Data Protection, Companies Must Structure and Control Access info Posted May 30, 2018 by John Sobieck in Data Security, Direct Marketing Trends At IWCO Direct, we have a great responsibility to protect our clients’ information assets. In fact, this responsibility is a key driver of everything our security team does, from achieving certifications to ensuring we have the right security policies in place. While IWCO Direct is certainly concerned with protecting our own information, many of our […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Why Personalized Envelopes are Taking Off (and Why it Took So Long) info Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […] + Read More
What You Should Know About GDPR and Direct Mail info Posted July 13, 2018 by Erin McGinnis in Direct Marketing Trends While studying in Ireland last semester, the General Data Protection Regulation (GDPR) was a main focus in my business courses, and my professors emphasized the impact it would have on global marketing. When I returned to the U.S. on May 20, GDPR wasn’t being treated as another cryptic acronym my friends needed to know for […] + Read More
Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More
Summer 2018 Postal Update: Reform Appears On Hold Until Task Force Issues Report Later This Summer info Posted June 27, 2018 by Kurt Ruppel in Direct Marketing Trends The last few weeks have been busy for postal nerds like me. While postal issues may not get the press other topics in Washington do, there is certainly a lot going on behind the scenes—including factors impacting postal reform—to continue to keep people like me busy over the summer. Let’s take a look at what’s […] + Read More
This is Your Brain on Direct Marketing info Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […] + Read More
Content Centricity ‘18 Combines Content, CX, and AI for Increased Efficiency info Posted June 20, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management As IWCO Direct continues its strategic evolution toward true omnichannel direct marketing, it’s critically important that we leverage our services, solution development capabilities, and corresponding technology that position us to meet clients’ strategic marketing needs today and well into the future. One of those technologies, the Messagepoint Customer Communications Management (CCM) platform, fulfills that need […] + Read More
The ANA Throws the DMA a Lifeline info Posted June 13, 2018 by Tedd Aurelius in Direct Marketing Trends The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find. For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and advertising community. With the increased desire of CMOs to become the next social media sensation […] + Read More
Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials info Posted June 6, 2018 by Ashley Leone in Direct Marketing Trends Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven […] + Read More
When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More
When It Comes to Data Protection, Companies Must Structure and Control Access info Posted May 30, 2018 by John Sobieck in Data Security, Direct Marketing Trends At IWCO Direct, we have a great responsibility to protect our clients’ information assets. In fact, this responsibility is a key driver of everything our security team does, from achieving certifications to ensuring we have the right security policies in place. While IWCO Direct is certainly concerned with protecting our own information, many of our […] + Read More
