Direct Marketing Trends Blog Category Inserts Increase Loyalty Marketing Success info Posted January 27, 2010 by Tom Wicka in Direct Marketing Trends If you’re familiar with IWCO Direct you’ve probably noticed the emphasis we’ve placed on customer acquisition, customer engagement and customer loyalty during our recent website redesign. We plan to touch on these important topics regularly throughout future Speaking Direct posts. Today we’re talking about customer loyalty. One of the most opened and read pieces of […] + Read More Can Customer Service Transform Direct Marketing? info Posted January 20, 2010 by Pat Deck in Direct Marketing Trends We’ve all heard the term, “world class customer service.” Admittedly, it’s hard to articulate what precisely that means. One of my favorite examples of customer service influencing a company’s strategic direction is Zappos.com – a company that plants its flag on superior customer service. Who could imagine that selling shoes online would yield a company […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Load More Articles
Inserts Increase Loyalty Marketing Success info Posted January 27, 2010 by Tom Wicka in Direct Marketing Trends If you’re familiar with IWCO Direct you’ve probably noticed the emphasis we’ve placed on customer acquisition, customer engagement and customer loyalty during our recent website redesign. We plan to touch on these important topics regularly throughout future Speaking Direct posts. Today we’re talking about customer loyalty. One of the most opened and read pieces of […] + Read More
Can Customer Service Transform Direct Marketing? info Posted January 20, 2010 by Pat Deck in Direct Marketing Trends We’ve all heard the term, “world class customer service.” Admittedly, it’s hard to articulate what precisely that means. One of my favorite examples of customer service influencing a company’s strategic direction is Zappos.com – a company that plants its flag on superior customer service. Who could imagine that selling shoes online would yield a company […] + Read More
