Direct Marketing Trends Blog Category Consumers Prefer Direct Mail Over Email info Posted June 27, 2012 by Joe Morrison in Direct Marketing Trends As we’ve met with a number of clients and new business prospects recently, many of the conversations have been remarkably similar. It seems that after experimenting with a move away from direct mail to other marketing channels, they’ve experienced a noticeable drop in response rates. Now, I realize that may sound a little convenient coming […] + Read More Personalization vs. Relevance: The Science & Art of Direct Mail info Posted May 23, 2012 by Debora Haskel in Direct Marketing Trends Much of the industry discussion about maximizing the effectiveness of direct mail has centered on creating unique offers that increase open and response rates. In our industry, the terms “personalization” and “relevance” are often used interchangeably. While they have similar meanings, there are subtle but important differences that are necessary to understand. This is always […] + Read More Spotlight on Customer Service info Posted May 2, 2012 by James Gartrell in Direct Marketing Trends Can customer service transform direct marketing? We asked ourselves the same question more than two years ago and decided, unequivocally, the answer is “yes.” Ever since, we have been committed to continually refining and improving our customer service to deliver direct marketing like no one else. Outstanding customer service starts by consistently exceeding expectations. Our […] + Read More EMA Looks to the Next Century of Direct Mail info Posted April 25, 2012 by Kurt Ruppel in Direct Marketing Trends Last week Steve Myrvold, IWCO Direct VP–Operations, and I joined colleagues for the Envelope Manufacturers Association (EMA) annual Spring Meeting. We always enjoy participating in EMA events because the organization clearly sets its sights on the future of direct mail and paper-based communications. The EMA Foundation’s Institute for Postal Studies publishes periodic mailing industry job […] + Read More National Postal Forum Part 2 – New Products and Promotions info Posted April 12, 2012 by Kurt Ruppel in Direct Marketing Trends Yesterday we focused on the ways new technologies are transforming mailing services and making mailing operations more efficient. Today we will share some new products and promotions that you will want to be aware of. New Products and Promotions The USPS marketing team told NPF attendees that their goal is to publish a 2013 calendar […] + Read More National Postal Forum – Innovation is Driving Services info Posted April 11, 2012 by Kurt Ruppel in Direct Marketing Trends This year’s National Postal Forum was one of the busiest in years, with more than 3,500 mailing industry professionals in attendance. In fact, so much information was shared that we’re breaking our recap into two parts, so be sure to come back tomorrow for the rest of our report. As we move forward, mailers will […] + Read More Online Goes Offline – Direct Mail Driving Awareness for Online Businesses info Posted March 28, 2012 by Debora Haskel in Direct Marketing Trends Some things, like oil and water or orange juice and toothpaste, just don’t mix well. Digital companies and direct mail probably didn’t come to mind immediately, but it seems like they might make the “do not mix” list as well. But not so quick. When it comes to direct marketing, many of the most savvy […] + Read More Will Answers Begin to Appear at the 2012 National Postal Forum? info Posted March 21, 2012 by Kurt Ruppel in Direct Marketing Trends With so many unanswered questions surrounding the Postal Service, this year’s National Postal Forum, hosted April 1-4 in Orlando, may be the most anticipated Forum in its history. It’s generally considered the most influential trade show in the mailing community as it offers a unique combination of training, education and networking opportunities – and […] + Read More These Direct Marketing Resources Have a Secret Admirer info Posted February 8, 2012 by James Gartrell in Direct Marketing Trends In case you’re the forgetful type, Valentine’s Day is next Tuesday. While we certainly hope you find SpeakingDirect to be a valuable resource on direct marketing trends and topics, in the spirit of the holiday we wanted to share some love for a few of the resources we admire most. Of course, the United States […] + Read More PODi AppForum Exceeds Expectations – Again info Posted February 1, 2012 by Debora Haskel in Direct Marketing Trends I’m not sure how they manage to do it year after year, but the PODi AppForum continues to exceed my expectations. This year’s event pulled together some of the industry’s brightest thought leaders to create an amazing combination of content and community. As a testament to the content of this year’s AppForum, everyone who attended […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
Consumers Prefer Direct Mail Over Email info Posted June 27, 2012 by Joe Morrison in Direct Marketing Trends As we’ve met with a number of clients and new business prospects recently, many of the conversations have been remarkably similar. It seems that after experimenting with a move away from direct mail to other marketing channels, they’ve experienced a noticeable drop in response rates. Now, I realize that may sound a little convenient coming […] + Read More
Personalization vs. Relevance: The Science & Art of Direct Mail info Posted May 23, 2012 by Debora Haskel in Direct Marketing Trends Much of the industry discussion about maximizing the effectiveness of direct mail has centered on creating unique offers that increase open and response rates. In our industry, the terms “personalization” and “relevance” are often used interchangeably. While they have similar meanings, there are subtle but important differences that are necessary to understand. This is always […] + Read More
Spotlight on Customer Service info Posted May 2, 2012 by James Gartrell in Direct Marketing Trends Can customer service transform direct marketing? We asked ourselves the same question more than two years ago and decided, unequivocally, the answer is “yes.” Ever since, we have been committed to continually refining and improving our customer service to deliver direct marketing like no one else. Outstanding customer service starts by consistently exceeding expectations. Our […] + Read More
EMA Looks to the Next Century of Direct Mail info Posted April 25, 2012 by Kurt Ruppel in Direct Marketing Trends Last week Steve Myrvold, IWCO Direct VP–Operations, and I joined colleagues for the Envelope Manufacturers Association (EMA) annual Spring Meeting. We always enjoy participating in EMA events because the organization clearly sets its sights on the future of direct mail and paper-based communications. The EMA Foundation’s Institute for Postal Studies publishes periodic mailing industry job […] + Read More
National Postal Forum Part 2 – New Products and Promotions info Posted April 12, 2012 by Kurt Ruppel in Direct Marketing Trends Yesterday we focused on the ways new technologies are transforming mailing services and making mailing operations more efficient. Today we will share some new products and promotions that you will want to be aware of. New Products and Promotions The USPS marketing team told NPF attendees that their goal is to publish a 2013 calendar […] + Read More
National Postal Forum – Innovation is Driving Services info Posted April 11, 2012 by Kurt Ruppel in Direct Marketing Trends This year’s National Postal Forum was one of the busiest in years, with more than 3,500 mailing industry professionals in attendance. In fact, so much information was shared that we’re breaking our recap into two parts, so be sure to come back tomorrow for the rest of our report. As we move forward, mailers will […] + Read More
Online Goes Offline – Direct Mail Driving Awareness for Online Businesses info Posted March 28, 2012 by Debora Haskel in Direct Marketing Trends Some things, like oil and water or orange juice and toothpaste, just don’t mix well. Digital companies and direct mail probably didn’t come to mind immediately, but it seems like they might make the “do not mix” list as well. But not so quick. When it comes to direct marketing, many of the most savvy […] + Read More
Will Answers Begin to Appear at the 2012 National Postal Forum? info Posted March 21, 2012 by Kurt Ruppel in Direct Marketing Trends With so many unanswered questions surrounding the Postal Service, this year’s National Postal Forum, hosted April 1-4 in Orlando, may be the most anticipated Forum in its history. It’s generally considered the most influential trade show in the mailing community as it offers a unique combination of training, education and networking opportunities – and […] + Read More
These Direct Marketing Resources Have a Secret Admirer info Posted February 8, 2012 by James Gartrell in Direct Marketing Trends In case you’re the forgetful type, Valentine’s Day is next Tuesday. While we certainly hope you find SpeakingDirect to be a valuable resource on direct marketing trends and topics, in the spirit of the holiday we wanted to share some love for a few of the resources we admire most. Of course, the United States […] + Read More
PODi AppForum Exceeds Expectations – Again info Posted February 1, 2012 by Debora Haskel in Direct Marketing Trends I’m not sure how they manage to do it year after year, but the PODi AppForum continues to exceed my expectations. This year’s event pulled together some of the industry’s brightest thought leaders to create an amazing combination of content and community. As a testament to the content of this year’s AppForum, everyone who attended […] + Read More
