Direct Marketing Trends Blog Category Will Answers Begin to Appear at the 2012 National Postal Forum? info Posted March 21, 2012 by Kurt Ruppel in Direct Marketing Trends With so many unanswered questions surrounding the Postal Service, this year’s National Postal Forum, hosted April 1-4 in Orlando, may be the most anticipated Forum in its history. It’s generally considered the most influential trade show in the mailing community as it offers a unique combination of training, education and networking opportunities – and […] + Read More These Direct Marketing Resources Have a Secret Admirer info Posted February 8, 2012 by James Gartrell in Direct Marketing Trends In case you’re the forgetful type, Valentine’s Day is next Tuesday. While we certainly hope you find SpeakingDirect to be a valuable resource on direct marketing trends and topics, in the spirit of the holiday we wanted to share some love for a few of the resources we admire most. Of course, the United States […] + Read More PODi AppForum Exceeds Expectations – Again info Posted February 1, 2012 by Debora Haskel in Direct Marketing Trends I’m not sure how they manage to do it year after year, but the PODi AppForum continues to exceed my expectations. This year’s event pulled together some of the industry’s brightest thought leaders to create an amazing combination of content and community. As a testament to the content of this year’s AppForum, everyone who attended […] + Read More Is 2012 the Year of Direct Mail? info Posted January 25, 2012 by Joe Morrison in Direct Marketing Trends Critics of direct mail have been predicting its demise for years. But three recent reports, including Ballantine Corporation’s annual “Direct Marketing Trends” white paper, Epsilon’s “2011 Channel Preference Study” and the Winterberry Group’s “Outlook 2012: Trends in Direct and Digital Marketing,” indicate otherwise. It appears that 2012 is positioned to be a year for […] + Read More Let’s Junk the Term Junk Mail – Changing the Perception of Direct Mail info Posted January 11, 2012 by Pat Deck in Direct Marketing Trends For many years our industry has had to live with the unfortunate term “junk mail.” It’s short and memorable, but also incorrect. Yet the term “junk” has stubbornly shaped the perception of direct mail for the general public. When people use the term, they typically refer to unwanted solicitations that are unrelated to their needs […] + Read More PODi AppForum Set To Kick-Off info Posted January 4, 2012 by Debora Haskel in Direct Marketing Trends Now that you’ve recovered from New Year’s Eve, it’s time to look ahead to the next reason to celebrate – the 2012 PODi AppForum. The theme for this year’s event is “Sparks Will Fly,” as attendees will learn about all the latest trends to succeed through cross media, Print on Demand, Web-to-Print and digital […] + Read More Think Outside the Inbox To Engage Millennials info Posted December 7, 2011 by James Gartrell in Direct Marketing Trends Millennials are those Gen Yers who range in age from teens to approaching 30 and often have Baby Boomers for parents. This is the generation that grew up opening their inboxes more often than their mailboxes. While it may seem counterintuitive for marketers to turn to direct mail to reach them, this large group of […] + Read More Even in a Digital World, Consumers Continue to Relate to Paper Communication info Posted November 2, 2011 by Debora Haskel in Direct Marketing Trends Without a doubt, Steve Jobs lived an extraordinary life. One of the greatest inventors of the modern era, his creations have forever changed the way we communicate. When he passed away last month, Apple fans across the world turned to the revolutionary devices he helped create to share their condolences. However, as this article from […] + Read More Envelopes are the Key to Increased Open and Response Rates info Posted October 19, 2011 by Mike Dietz in Direct Marketing Trends Our customers often challenge our Creative Services team to help them increase the open and response rates of their direct mail campaigns. In fact, more than 60% of our customers turn to us to improve their campaigns’ effectiveness. When it comes to increasing open rates, our attention always turns to the outer envelope. Envelope design […] + Read More Direct Mail, the Postal Service and Social Media Hot Topics at the DMA Annual Conference info Posted October 12, 2011 by Pat Deck in Direct Marketing Trends Last week our team got back from the DMA Annual Conference, which is always one of the most fun and informational marketing events of the year. It was fitting this year’s conference was in Boston, home to television’s favorite postman, Cliff Clavin, as the renewed interest in direct mail was a main sentiment at the […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Will Answers Begin to Appear at the 2012 National Postal Forum? info Posted March 21, 2012 by Kurt Ruppel in Direct Marketing Trends With so many unanswered questions surrounding the Postal Service, this year’s National Postal Forum, hosted April 1-4 in Orlando, may be the most anticipated Forum in its history. It’s generally considered the most influential trade show in the mailing community as it offers a unique combination of training, education and networking opportunities – and […] + Read More
These Direct Marketing Resources Have a Secret Admirer info Posted February 8, 2012 by James Gartrell in Direct Marketing Trends In case you’re the forgetful type, Valentine’s Day is next Tuesday. While we certainly hope you find SpeakingDirect to be a valuable resource on direct marketing trends and topics, in the spirit of the holiday we wanted to share some love for a few of the resources we admire most. Of course, the United States […] + Read More
PODi AppForum Exceeds Expectations – Again info Posted February 1, 2012 by Debora Haskel in Direct Marketing Trends I’m not sure how they manage to do it year after year, but the PODi AppForum continues to exceed my expectations. This year’s event pulled together some of the industry’s brightest thought leaders to create an amazing combination of content and community. As a testament to the content of this year’s AppForum, everyone who attended […] + Read More
Is 2012 the Year of Direct Mail? info Posted January 25, 2012 by Joe Morrison in Direct Marketing Trends Critics of direct mail have been predicting its demise for years. But three recent reports, including Ballantine Corporation’s annual “Direct Marketing Trends” white paper, Epsilon’s “2011 Channel Preference Study” and the Winterberry Group’s “Outlook 2012: Trends in Direct and Digital Marketing,” indicate otherwise. It appears that 2012 is positioned to be a year for […] + Read More
Let’s Junk the Term Junk Mail – Changing the Perception of Direct Mail info Posted January 11, 2012 by Pat Deck in Direct Marketing Trends For many years our industry has had to live with the unfortunate term “junk mail.” It’s short and memorable, but also incorrect. Yet the term “junk” has stubbornly shaped the perception of direct mail for the general public. When people use the term, they typically refer to unwanted solicitations that are unrelated to their needs […] + Read More
PODi AppForum Set To Kick-Off info Posted January 4, 2012 by Debora Haskel in Direct Marketing Trends Now that you’ve recovered from New Year’s Eve, it’s time to look ahead to the next reason to celebrate – the 2012 PODi AppForum. The theme for this year’s event is “Sparks Will Fly,” as attendees will learn about all the latest trends to succeed through cross media, Print on Demand, Web-to-Print and digital […] + Read More
Think Outside the Inbox To Engage Millennials info Posted December 7, 2011 by James Gartrell in Direct Marketing Trends Millennials are those Gen Yers who range in age from teens to approaching 30 and often have Baby Boomers for parents. This is the generation that grew up opening their inboxes more often than their mailboxes. While it may seem counterintuitive for marketers to turn to direct mail to reach them, this large group of […] + Read More
Even in a Digital World, Consumers Continue to Relate to Paper Communication info Posted November 2, 2011 by Debora Haskel in Direct Marketing Trends Without a doubt, Steve Jobs lived an extraordinary life. One of the greatest inventors of the modern era, his creations have forever changed the way we communicate. When he passed away last month, Apple fans across the world turned to the revolutionary devices he helped create to share their condolences. However, as this article from […] + Read More
Envelopes are the Key to Increased Open and Response Rates info Posted October 19, 2011 by Mike Dietz in Direct Marketing Trends Our customers often challenge our Creative Services team to help them increase the open and response rates of their direct mail campaigns. In fact, more than 60% of our customers turn to us to improve their campaigns’ effectiveness. When it comes to increasing open rates, our attention always turns to the outer envelope. Envelope design […] + Read More
Direct Mail, the Postal Service and Social Media Hot Topics at the DMA Annual Conference info Posted October 12, 2011 by Pat Deck in Direct Marketing Trends Last week our team got back from the DMA Annual Conference, which is always one of the most fun and informational marketing events of the year. It was fitting this year’s conference was in Boston, home to television’s favorite postman, Cliff Clavin, as the renewed interest in direct mail was a main sentiment at the […] + Read More
