Direct Marketing Trends Blog Category This is Marketing: A Marketing Philosophy Built on Making Connections and Meeting Needs info Posted January 11, 2019 by Kurt Ruppel in Direct Marketing Trends I’ve been a Seth Godin fan since the days of purple cows, so I was excited to discover his most recent book, This is Marketing. In his latest work, Godin reminds us that “marketing involves very little in the way of shouting, hustling, or coercion.” Instead, he describes effective marketing as “understanding our […] + Read More Don’t Play On Generational Stereotypes to Reach Millennials info Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […] + Read More PRINT 18 Has Everything a Graphic Communications Pro Could Hope For info Posted September 26, 2018 by Matt Shanahan in Direct Marketing Trends Did you know that this year marks the 50th anniversary of PRINT, the premier event in the printing industry? After so many years of this event, you’d think it might have become dated, but this year’s PRINT 18 is more relevant than ever. At what some would call “middle age,” it remains an important […] + Read More Direct Mail Best Practices: An Update for 2018 info Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […] + Read More What to Look for in Your IT Business Continuity Plan info Posted August 28, 2018 by John Sobieck in Data Security, Direct Marketing Trends IWCO Direct has written several articles recently about the value and importance of operational business continuity (including topics from Mail-Gard, our dedicated print-to-mail recovery service), which helps us ensure that in the event of a business disruption, we’re prepared to keep the day-to-day operations of both our clients’ mailing programs and our own functioning […] + Read More Data Paranoia—How Can Marketers Establish Trust in an Era of Data Privacy Concerns? info Posted August 24, 2018 by Tedd Aurelius in Direct Marketing Trends Like many other data breaches that have been flooding the news, the Facebook/Cambridge Analytica data privacy scandal sent the social media world into panic. This scandal was different from the other reports of misused consumer data (like Equifax) for two reasons: one, because of the sheer number of people affected (some reports stating as […] + Read More DMAW Bridge Conference 2018: Understanding the “Art & Science” of Integrated Marketing info Posted August 8, 2018 by Todd Barzilay in Announcements, Direct Marketing Trends Like the Super Bowl or the World Series, the 2018 Bridge Conference elicited a big game buzz, as fundraisers from all over the country descended on the Gaylord Hotel in National Harbor, MD. This conference brings professionals together from non-profit organizations of all sizes, as well as companies that help these organizations thrive. More than […] + Read More In an Industry Focused on Trends, Omnichannel Marketing is the New Black info Posted August 3, 2018 by Andrea Sullivan in Direct Marketing Trends, Omnichannel Marketing, Strategy and Analysis Over the course of my marketing career, I have seen a lot of trends come and go—and I have to say, the age of digital marketing is by far the most fascinating. The way marketers can deliver a message to their key audience through a multitude of channel options is fantastic. When done correctly, the […] + Read More IWCO Direct 1to1: Where Dynamic Content Meets the Power of Direct Marketing info Posted July 27, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management It’s easy for marketers to see the value that comes from using targeted messaging and dynamic content to send highly personalized offers to prospects and customers. The challenge has been finding and implementing a configurable technology platform that also provides a user-friendly workflow to manage variable offers, text, and images. Our response to that challenge […] + Read More What to Know About Your (and Your Marketing Partner’s) Operations Security info Posted July 20, 2018 by John Sobieck in Data Security, Direct Marketing Trends We’ve written before about the importance of structuring your security practices to allow only necessary access to necessary people. Today, I’m going to describe what operations security means at IWCO Direct, its importance to our business, and what you should know about your marketing provider’s operations security measures. What Does “Operations Security” Entail? As […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
This is Marketing: A Marketing Philosophy Built on Making Connections and Meeting Needs info Posted January 11, 2019 by Kurt Ruppel in Direct Marketing Trends I’ve been a Seth Godin fan since the days of purple cows, so I was excited to discover his most recent book, This is Marketing. In his latest work, Godin reminds us that “marketing involves very little in the way of shouting, hustling, or coercion.” Instead, he describes effective marketing as “understanding our […] + Read More
Don’t Play On Generational Stereotypes to Reach Millennials info Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […] + Read More
PRINT 18 Has Everything a Graphic Communications Pro Could Hope For info Posted September 26, 2018 by Matt Shanahan in Direct Marketing Trends Did you know that this year marks the 50th anniversary of PRINT, the premier event in the printing industry? After so many years of this event, you’d think it might have become dated, but this year’s PRINT 18 is more relevant than ever. At what some would call “middle age,” it remains an important […] + Read More
Direct Mail Best Practices: An Update for 2018 info Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […] + Read More
What to Look for in Your IT Business Continuity Plan info Posted August 28, 2018 by John Sobieck in Data Security, Direct Marketing Trends IWCO Direct has written several articles recently about the value and importance of operational business continuity (including topics from Mail-Gard, our dedicated print-to-mail recovery service), which helps us ensure that in the event of a business disruption, we’re prepared to keep the day-to-day operations of both our clients’ mailing programs and our own functioning […] + Read More
Data Paranoia—How Can Marketers Establish Trust in an Era of Data Privacy Concerns? info Posted August 24, 2018 by Tedd Aurelius in Direct Marketing Trends Like many other data breaches that have been flooding the news, the Facebook/Cambridge Analytica data privacy scandal sent the social media world into panic. This scandal was different from the other reports of misused consumer data (like Equifax) for two reasons: one, because of the sheer number of people affected (some reports stating as […] + Read More
DMAW Bridge Conference 2018: Understanding the “Art & Science” of Integrated Marketing info Posted August 8, 2018 by Todd Barzilay in Announcements, Direct Marketing Trends Like the Super Bowl or the World Series, the 2018 Bridge Conference elicited a big game buzz, as fundraisers from all over the country descended on the Gaylord Hotel in National Harbor, MD. This conference brings professionals together from non-profit organizations of all sizes, as well as companies that help these organizations thrive. More than […] + Read More
In an Industry Focused on Trends, Omnichannel Marketing is the New Black info Posted August 3, 2018 by Andrea Sullivan in Direct Marketing Trends, Omnichannel Marketing, Strategy and Analysis Over the course of my marketing career, I have seen a lot of trends come and go—and I have to say, the age of digital marketing is by far the most fascinating. The way marketers can deliver a message to their key audience through a multitude of channel options is fantastic. When done correctly, the […] + Read More
IWCO Direct 1to1: Where Dynamic Content Meets the Power of Direct Marketing info Posted July 27, 2018 by David Klempke, PMP in Direct Marketing Trends, Dynamic Content Management It’s easy for marketers to see the value that comes from using targeted messaging and dynamic content to send highly personalized offers to prospects and customers. The challenge has been finding and implementing a configurable technology platform that also provides a user-friendly workflow to manage variable offers, text, and images. Our response to that challenge […] + Read More
What to Know About Your (and Your Marketing Partner’s) Operations Security info Posted July 20, 2018 by John Sobieck in Data Security, Direct Marketing Trends We’ve written before about the importance of structuring your security practices to allow only necessary access to necessary people. Today, I’m going to describe what operations security means at IWCO Direct, its importance to our business, and what you should know about your marketing provider’s operations security measures. What Does “Operations Security” Entail? As […] + Read More
