Direct Marketing Trends Blog Category Tactile Marketing is Coming Up Roses info Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis “What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […] + Read More Xennials Explained: When is a Millennial Not a Millennial? info Posted March 29, 2019 by Ashley Leone in Direct Marketing Trends The problems millennials have created have been a point of conversation more than once around the Saturday coffee table (a time-honored Leone tradition). My two oldest siblings are staunch believers that millennials ruin just about everything (though, they add, it’s not always their fault). When I point out they are millennials—Pew Research lists millennials […] + Read More Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message info Posted March 22, 2019 by Brent Doering in Direct Marketing Trends, Strategy and Analysis Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous […] + Read More Help ANA Develop a New Paradigm to Benefit Consumers and Businesses info Posted March 8, 2019 by Debora Haskel in Direct Marketing Trends “Data Privacy Legislation Isn’t Confined to California.” A few weeks ago, I wrote that sentence in a blog recapping the work being done by ANA and DMA to advocate for the future of direct marketing amid the potential overreach of new data privacy restrictions like the California Consumer Privacy Act (CCPA). I have rarely been accused of being understated, but that statement now seems like the opposite of hyperbole [...] + Read More How the ANA & DMA are Advocating for the Future of Direct Marketing info Posted February 20, 2019 by Debora Haskel in Direct Marketing Trends Some of the most important issues facing our industry are also the most difficult to monitor, as initiatives at the state level seem to spread like the flu across the country. Our trade associations do an amazing job and deserve special thanks for embracing the thankless task of keeping us informed of all the ways […] + Read More The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless info Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […] + Read More Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom info Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […] + Read More This is Marketing: A Marketing Philosophy Built on Making Connections and Meeting Needs info Posted January 11, 2019 by Kurt Ruppel in Direct Marketing Trends I’ve been a Seth Godin fan since the days of purple cows, so I was excited to discover his most recent book, This is Marketing. In his latest work, Godin reminds us that “marketing involves very little in the way of shouting, hustling, or coercion.” Instead, he describes effective marketing as “understanding our […] + Read More Don’t Play On Generational Stereotypes to Reach Millennials info Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […] + Read More PRINT 18 Has Everything a Graphic Communications Pro Could Hope For info Posted September 26, 2018 by Matt Shanahan in Direct Marketing Trends Did you know that this year marks the 50th anniversary of PRINT, the premier event in the printing industry? After so many years of this event, you’d think it might have become dated, but this year’s PRINT 18 is more relevant than ever. At what some would call “middle age,” it remains an important […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
Tactile Marketing is Coming Up Roses info Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis “What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […] + Read More
Xennials Explained: When is a Millennial Not a Millennial? info Posted March 29, 2019 by Ashley Leone in Direct Marketing Trends The problems millennials have created have been a point of conversation more than once around the Saturday coffee table (a time-honored Leone tradition). My two oldest siblings are staunch believers that millennials ruin just about everything (though, they add, it’s not always their fault). When I point out they are millennials—Pew Research lists millennials […] + Read More
Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message info Posted March 22, 2019 by Brent Doering in Direct Marketing Trends, Strategy and Analysis Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous […] + Read More
Help ANA Develop a New Paradigm to Benefit Consumers and Businesses info Posted March 8, 2019 by Debora Haskel in Direct Marketing Trends “Data Privacy Legislation Isn’t Confined to California.” A few weeks ago, I wrote that sentence in a blog recapping the work being done by ANA and DMA to advocate for the future of direct marketing amid the potential overreach of new data privacy restrictions like the California Consumer Privacy Act (CCPA). I have rarely been accused of being understated, but that statement now seems like the opposite of hyperbole [...] + Read More
How the ANA & DMA are Advocating for the Future of Direct Marketing info Posted February 20, 2019 by Debora Haskel in Direct Marketing Trends Some of the most important issues facing our industry are also the most difficult to monitor, as initiatives at the state level seem to spread like the flu across the country. Our trade associations do an amazing job and deserve special thanks for embracing the thankless task of keeping us informed of all the ways […] + Read More
The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless info Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […] + Read More
Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom info Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […] + Read More
This is Marketing: A Marketing Philosophy Built on Making Connections and Meeting Needs info Posted January 11, 2019 by Kurt Ruppel in Direct Marketing Trends I’ve been a Seth Godin fan since the days of purple cows, so I was excited to discover his most recent book, This is Marketing. In his latest work, Godin reminds us that “marketing involves very little in the way of shouting, hustling, or coercion.” Instead, he describes effective marketing as “understanding our […] + Read More
Don’t Play On Generational Stereotypes to Reach Millennials info Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […] + Read More
PRINT 18 Has Everything a Graphic Communications Pro Could Hope For info Posted September 26, 2018 by Matt Shanahan in Direct Marketing Trends Did you know that this year marks the 50th anniversary of PRINT, the premier event in the printing industry? After so many years of this event, you’d think it might have become dated, but this year’s PRINT 18 is more relevant than ever. At what some would call “middle age,” it remains an important […] + Read More
