Direct Marketing Trends Blog Category Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb info Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […] + Read More Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More Free Webinar: ‘Anatomy of a Direct Marketing Campaign’ info Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […] + Read More Mailing Industry Meets to Address Increasing the Value and Volume of Mail info Posted April 23, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates Last week the combined Envelope Manufacturers Association (EMA) Spring Meeting and Global Envelope Alliance’s (GEA) 6th Global Envelope Conference was held in Orlando, FL. When my colleague Steve Myrvold and I attended, we came away with new insight on technical innovations, sustainability initiatives and postal affairs. Two recent studies sponsored by the EMA Foundation […] + Read More Turn the Page on Going Paperless Claims info Posted April 19, 2013 by Karen Weil in Direct Marketing Trends, Sustainability Earth Day falls on April 22 each year and just so happens to be this coming Monday. Arbor Day is also next week on Friday, April 26. These internationally-recognized observances celebrate the environmental stewardship of individuals, communities and companies across the world. It is an ideal time to consider the value of trees and how […] + Read More Inaugural Inkjet Summit Explores the Future of Inkjet Printing info Posted April 17, 2013 by Dave Johannes in Direct Marketing Trends Last week I traveled to Ponte Vedra Beach, FL, to attend the Inkjet Summit 2013. This invitation-only event was the first of its kind to focus solely on inkjet printing technology, which is typically just one of many topics covered at large printing tradeshows. Because this was the inaugural event, I went in with […] + Read More Using Direct Mail Designs to Improve Response info Posted April 16, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Last month, at the 2013 National Postal Forum, Debora Haskel and I introduced the concept of official, hybrid and promotional direct mail designs, and how they increase open and response rates, during our “Creative Inspiration for Making Mail Irresistible” presentation. There was excellent audience participation, and one individual asked for guidance on deciding which […] + Read More The Value of the Direct Mail Industry info Posted April 5, 2013 by Joe Morrison in Direct Marketing Trends At IWCO Direct, we are very proud of our industry. Recently, a local (Minneapolis) television affiliate ran a report on retailers requesting ZIP codes from customers at the point of sale, suggesting that providing this information may lead to more “junk mail.” As the largest producer of direct mail advertising in the country, we take […] + Read More What’s Trending for Customer Loyalty Programs in 2013 info Posted March 29, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World Conference. Luckily we’re members of frequent flyer loyalty programs, so there are additional rewards […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb info Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […] + Read More
Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More
Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More
Free Webinar: ‘Anatomy of a Direct Marketing Campaign’ info Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […] + Read More
Mailing Industry Meets to Address Increasing the Value and Volume of Mail info Posted April 23, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates Last week the combined Envelope Manufacturers Association (EMA) Spring Meeting and Global Envelope Alliance’s (GEA) 6th Global Envelope Conference was held in Orlando, FL. When my colleague Steve Myrvold and I attended, we came away with new insight on technical innovations, sustainability initiatives and postal affairs. Two recent studies sponsored by the EMA Foundation […] + Read More
Turn the Page on Going Paperless Claims info Posted April 19, 2013 by Karen Weil in Direct Marketing Trends, Sustainability Earth Day falls on April 22 each year and just so happens to be this coming Monday. Arbor Day is also next week on Friday, April 26. These internationally-recognized observances celebrate the environmental stewardship of individuals, communities and companies across the world. It is an ideal time to consider the value of trees and how […] + Read More
Inaugural Inkjet Summit Explores the Future of Inkjet Printing info Posted April 17, 2013 by Dave Johannes in Direct Marketing Trends Last week I traveled to Ponte Vedra Beach, FL, to attend the Inkjet Summit 2013. This invitation-only event was the first of its kind to focus solely on inkjet printing technology, which is typically just one of many topics covered at large printing tradeshows. Because this was the inaugural event, I went in with […] + Read More
Using Direct Mail Designs to Improve Response info Posted April 16, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Last month, at the 2013 National Postal Forum, Debora Haskel and I introduced the concept of official, hybrid and promotional direct mail designs, and how they increase open and response rates, during our “Creative Inspiration for Making Mail Irresistible” presentation. There was excellent audience participation, and one individual asked for guidance on deciding which […] + Read More
The Value of the Direct Mail Industry info Posted April 5, 2013 by Joe Morrison in Direct Marketing Trends At IWCO Direct, we are very proud of our industry. Recently, a local (Minneapolis) television affiliate ran a report on retailers requesting ZIP codes from customers at the point of sale, suggesting that providing this information may lead to more “junk mail.” As the largest producer of direct mail advertising in the country, we take […] + Read More
What’s Trending for Customer Loyalty Programs in 2013 info Posted March 29, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World Conference. Luckily we’re members of frequent flyer loyalty programs, so there are additional rewards […] + Read More
