Direct Marketing Trends Blog Category [VIDEO] Interactive Devices Increase Direct Mail Open Rates info Posted July 10, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […] + Read More Retail Marketing Trends: Fourth of July Spending Up 58% info Posted July 3, 2013 by Jim Andersen in Announcements, Direct Marketing Trends It doesn’t seem possible after such a slow start to summer, but Independence Day is here. We’d like to wish all our readers a happy Fourth of July, and while direct marketing may not be at the top of your to-do list tomorrow, I wanted to kick off the holiday by examining an important retail […] + Read More Reduce the Time and Cost Needed to Implement Your Print-to-Mail Business Continuity and Disaster Recovery Plan info Posted July 1, 2013 by Jerry Montella in Business Continuity and Disaster Recovery, Direct Marketing Trends Most companies see the need to have a business continuity and disaster recovery plan in place. While some of these companies use a third party to implement their recovery plans, the majority employ a business continuity and disaster recovery planner. This person is responsible for the development, implementation and management of the continuity plans for […] + Read More Maximize Value with These Effective Direct Mail Techniques info Posted June 12, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Even though it may not feel like June across much of the country, the calendar doesn’t lie. With June being Effective Communications Month, we’d like to share some of our experience on what makes direct mail most effective and answer some common questions. If you’re looking for effective direct mail techniques to boost open and […] + Read More Three Direct Mail Trends in the Telecommunications Industry info Posted June 7, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The telecommunications industry is growing. Significant investments were made to install the most efficient communications networks worldwide resulting in unprecedented growth of high-speed mobile Internet traffic. Consumers are seeing an increase in the amount of telecommunications industry mail in their mailboxes, too. In fact, a recent article from Zacks Equity Research identified the telecommunications industry […] + Read More Attention High School Seniors—We Need You in the Graphic Arts info Posted May 31, 2013 by Dr. John Leininger in Direct Marketing Trends Today we’ve invited a guest blogger to address an important challenge facing our industry. To many of you he needs no introduction, as Dr. John Leininger, Professor in the Department of Graphic Communications at Clemson University, is one of the printing industry’s leading experts. We asked him to discuss how we can continue to attract […] + Read More Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb info Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […] + Read More Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
[VIDEO] Interactive Devices Increase Direct Mail Open Rates info Posted July 10, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […] + Read More
Retail Marketing Trends: Fourth of July Spending Up 58% info Posted July 3, 2013 by Jim Andersen in Announcements, Direct Marketing Trends It doesn’t seem possible after such a slow start to summer, but Independence Day is here. We’d like to wish all our readers a happy Fourth of July, and while direct marketing may not be at the top of your to-do list tomorrow, I wanted to kick off the holiday by examining an important retail […] + Read More
Reduce the Time and Cost Needed to Implement Your Print-to-Mail Business Continuity and Disaster Recovery Plan info Posted July 1, 2013 by Jerry Montella in Business Continuity and Disaster Recovery, Direct Marketing Trends Most companies see the need to have a business continuity and disaster recovery plan in place. While some of these companies use a third party to implement their recovery plans, the majority employ a business continuity and disaster recovery planner. This person is responsible for the development, implementation and management of the continuity plans for […] + Read More
Maximize Value with These Effective Direct Mail Techniques info Posted June 12, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Even though it may not feel like June across much of the country, the calendar doesn’t lie. With June being Effective Communications Month, we’d like to share some of our experience on what makes direct mail most effective and answer some common questions. If you’re looking for effective direct mail techniques to boost open and […] + Read More
Three Direct Mail Trends in the Telecommunications Industry info Posted June 7, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The telecommunications industry is growing. Significant investments were made to install the most efficient communications networks worldwide resulting in unprecedented growth of high-speed mobile Internet traffic. Consumers are seeing an increase in the amount of telecommunications industry mail in their mailboxes, too. In fact, a recent article from Zacks Equity Research identified the telecommunications industry […] + Read More
Attention High School Seniors—We Need You in the Graphic Arts info Posted May 31, 2013 by Dr. John Leininger in Direct Marketing Trends Today we’ve invited a guest blogger to address an important challenge facing our industry. To many of you he needs no introduction, as Dr. John Leininger, Professor in the Department of Graphic Communications at Clemson University, is one of the printing industry’s leading experts. We asked him to discuss how we can continue to attract […] + Read More
Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More
Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb info Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […] + Read More
Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More
Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More
