Direct Marketing Trends Blog Category The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More Marketing Lessons Learned as a Frequent Flyer info Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […] + Read More How to Drive Response Rates in the Automotive Market info Posted August 16, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The automotive market is cruising at a steady rate. In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes […] + Read More 4 Frequently Asked Questions on Using Digital Print info Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […] + Read More 8 Core Elements That Should Be Part of Upcoming Postal Reform Legislation info Posted July 31, 2013 by Kurt Ruppel in Direct Marketing Trends It’s late summer and things are getting hot and steamy in Washington, D.C. When we last wrote about postal reform legislation, Rep. Darrell Issa (R-CA), Chairman of the House Oversight and Government Reform Committee, had just released a “discussion draft” of proposed legislation. Since then, both Rep. Issa and committee ranking member Elijah Cummings […] + Read More The Impact of the Affordable Care Act on Healthcare Communications info Posted July 26, 2013 by Debora Haskel in Direct Marketing Trends The Affordable Care Act (ACA) is not only shaking up the healthcare landscape in America, but also the way healthcare providers communicate with their customers. These companies are developing integrated communication strategies to help reach people and patients on a personal level, both to provide trustworthy information/advice and encourage them toward a healthier lifestyle. On […] + Read More More Relevant, Timely Direct Mail with Océ ColorStream® 3900 info Posted July 23, 2013 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced the installation and full scale production of an Océ ColorStream® 3900 from Canon Solutions America. At 56 million letter impressions per month, this investment increases our capabilities and capacity for customers to create highly relevant, time-sensitive direct mail campaigns. The ability to use variable data and full-color, high-volume printing […] + Read More A Good Partner with Great People: How King Solutions is “MaKING a Difference” info Posted July 19, 2013 by Pat Deck in Direct Marketing Trends As the saying goes, “Customer is King.” At IWCO Direct, we subscribe to that philosophy too. Not only do we aim to provide an excellent experience for our customers, but as customers, we like to be given the royal treatment too. Our partner, King Solutions, does just that. But as pleased as we are […] + Read More ZIP Code History: Navigating Mail for 50 Years info Posted July 17, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates Did you know the first week in July marked two important dates in our nation’s history? While America celebrated its 237th birthday on July 4th, the ZIP code also celebrated its 50-year anniversary on July 1st. Interestingly, newspapers in Minnesota and Pennsylvania both ran fascinating stories on the history of […] + Read More With Big Data Comes Big Opportunity info Posted July 12, 2013 by Seth Goodman in Direct Marketing Trends We’re back with another guest blogger to address an important topic in our industry. Today Seth Goodman, EVP Client Services at DataLab USA, explains how to use “Big Data” and provides insight into the evolving role of data analysts. Seth also explains how to measure its effectiveness in direct mail campaigns. “Big Data.” Most […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More
Marketing Lessons Learned as a Frequent Flyer info Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […] + Read More
How to Drive Response Rates in the Automotive Market info Posted August 16, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The automotive market is cruising at a steady rate. In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes […] + Read More
4 Frequently Asked Questions on Using Digital Print info Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […] + Read More
8 Core Elements That Should Be Part of Upcoming Postal Reform Legislation info Posted July 31, 2013 by Kurt Ruppel in Direct Marketing Trends It’s late summer and things are getting hot and steamy in Washington, D.C. When we last wrote about postal reform legislation, Rep. Darrell Issa (R-CA), Chairman of the House Oversight and Government Reform Committee, had just released a “discussion draft” of proposed legislation. Since then, both Rep. Issa and committee ranking member Elijah Cummings […] + Read More
The Impact of the Affordable Care Act on Healthcare Communications info Posted July 26, 2013 by Debora Haskel in Direct Marketing Trends The Affordable Care Act (ACA) is not only shaking up the healthcare landscape in America, but also the way healthcare providers communicate with their customers. These companies are developing integrated communication strategies to help reach people and patients on a personal level, both to provide trustworthy information/advice and encourage them toward a healthier lifestyle. On […] + Read More
More Relevant, Timely Direct Mail with Océ ColorStream® 3900 info Posted July 23, 2013 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced the installation and full scale production of an Océ ColorStream® 3900 from Canon Solutions America. At 56 million letter impressions per month, this investment increases our capabilities and capacity for customers to create highly relevant, time-sensitive direct mail campaigns. The ability to use variable data and full-color, high-volume printing […] + Read More
A Good Partner with Great People: How King Solutions is “MaKING a Difference” info Posted July 19, 2013 by Pat Deck in Direct Marketing Trends As the saying goes, “Customer is King.” At IWCO Direct, we subscribe to that philosophy too. Not only do we aim to provide an excellent experience for our customers, but as customers, we like to be given the royal treatment too. Our partner, King Solutions, does just that. But as pleased as we are […] + Read More
ZIP Code History: Navigating Mail for 50 Years info Posted July 17, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates Did you know the first week in July marked two important dates in our nation’s history? While America celebrated its 237th birthday on July 4th, the ZIP code also celebrated its 50-year anniversary on July 1st. Interestingly, newspapers in Minnesota and Pennsylvania both ran fascinating stories on the history of […] + Read More
With Big Data Comes Big Opportunity info Posted July 12, 2013 by Seth Goodman in Direct Marketing Trends We’re back with another guest blogger to address an important topic in our industry. Today Seth Goodman, EVP Client Services at DataLab USA, explains how to use “Big Data” and provides insight into the evolving role of data analysts. Seth also explains how to measure its effectiveness in direct mail campaigns. “Big Data.” Most […] + Read More
