Direct Marketing Trends Blog Category A Good Partner with Great People: How King Solutions is “MaKING a Difference” info Posted July 19, 2013 by Pat Deck in Direct Marketing Trends As the saying goes, “Customer is King.” At IWCO Direct, we subscribe to that philosophy too. Not only do we aim to provide an excellent experience for our customers, but as customers, we like to be given the royal treatment too. Our partner, King Solutions, does just that. But as pleased as we are […] + Read More ZIP Code History: Navigating Mail for 50 Years info Posted July 17, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates Did you know the first week in July marked two important dates in our nation’s history? While America celebrated its 237th birthday on July 4th, the ZIP code also celebrated its 50-year anniversary on July 1st. Interestingly, newspapers in Minnesota and Pennsylvania both ran fascinating stories on the history of […] + Read More With Big Data Comes Big Opportunity info Posted July 12, 2013 by Seth Goodman in Direct Marketing Trends We’re back with another guest blogger to address an important topic in our industry. Today Seth Goodman, EVP Client Services at DataLab USA, explains how to use “Big Data” and provides insight into the evolving role of data analysts. Seth also explains how to measure its effectiveness in direct mail campaigns. “Big Data.” Most […] + Read More [VIDEO] Interactive Devices Increase Direct Mail Open Rates info Posted July 10, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […] + Read More Retail Marketing Trends: Fourth of July Spending Up 58% info Posted July 3, 2013 by Jim Andersen in Announcements, Direct Marketing Trends It doesn’t seem possible after such a slow start to summer, but Independence Day is here. We’d like to wish all our readers a happy Fourth of July, and while direct marketing may not be at the top of your to-do list tomorrow, I wanted to kick off the holiday by examining an important retail […] + Read More Reduce the Time and Cost Needed to Implement Your Print-to-Mail Business Continuity and Disaster Recovery Plan info Posted July 1, 2013 by Jerry Montella in Business Continuity and Disaster Recovery, Direct Marketing Trends Most companies see the need to have a business continuity and disaster recovery plan in place. While some of these companies use a third party to implement their recovery plans, the majority employ a business continuity and disaster recovery planner. This person is responsible for the development, implementation and management of the continuity plans for […] + Read More Maximize Value with These Effective Direct Mail Techniques info Posted June 12, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Even though it may not feel like June across much of the country, the calendar doesn’t lie. With June being Effective Communications Month, we’d like to share some of our experience on what makes direct mail most effective and answer some common questions. If you’re looking for effective direct mail techniques to boost open and […] + Read More Three Direct Mail Trends in the Telecommunications Industry info Posted June 7, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The telecommunications industry is growing. Significant investments were made to install the most efficient communications networks worldwide resulting in unprecedented growth of high-speed mobile Internet traffic. Consumers are seeing an increase in the amount of telecommunications industry mail in their mailboxes, too. In fact, a recent article from Zacks Equity Research identified the telecommunications industry […] + Read More Attention High School Seniors—We Need You in the Graphic Arts info Posted May 31, 2013 by Dr. John Leininger in Direct Marketing Trends Today we’ve invited a guest blogger to address an important challenge facing our industry. To many of you he needs no introduction, as Dr. John Leininger, Professor in the Department of Graphic Communications at Clemson University, is one of the printing industry’s leading experts. We asked him to discuss how we can continue to attract […] + Read More Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
A Good Partner with Great People: How King Solutions is “MaKING a Difference” info Posted July 19, 2013 by Pat Deck in Direct Marketing Trends As the saying goes, “Customer is King.” At IWCO Direct, we subscribe to that philosophy too. Not only do we aim to provide an excellent experience for our customers, but as customers, we like to be given the royal treatment too. Our partner, King Solutions, does just that. But as pleased as we are […] + Read More
ZIP Code History: Navigating Mail for 50 Years info Posted July 17, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates Did you know the first week in July marked two important dates in our nation’s history? While America celebrated its 237th birthday on July 4th, the ZIP code also celebrated its 50-year anniversary on July 1st. Interestingly, newspapers in Minnesota and Pennsylvania both ran fascinating stories on the history of […] + Read More
With Big Data Comes Big Opportunity info Posted July 12, 2013 by Seth Goodman in Direct Marketing Trends We’re back with another guest blogger to address an important topic in our industry. Today Seth Goodman, EVP Client Services at DataLab USA, explains how to use “Big Data” and provides insight into the evolving role of data analysts. Seth also explains how to measure its effectiveness in direct mail campaigns. “Big Data.” Most […] + Read More
[VIDEO] Interactive Devices Increase Direct Mail Open Rates info Posted July 10, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […] + Read More
Retail Marketing Trends: Fourth of July Spending Up 58% info Posted July 3, 2013 by Jim Andersen in Announcements, Direct Marketing Trends It doesn’t seem possible after such a slow start to summer, but Independence Day is here. We’d like to wish all our readers a happy Fourth of July, and while direct marketing may not be at the top of your to-do list tomorrow, I wanted to kick off the holiday by examining an important retail […] + Read More
Reduce the Time and Cost Needed to Implement Your Print-to-Mail Business Continuity and Disaster Recovery Plan info Posted July 1, 2013 by Jerry Montella in Business Continuity and Disaster Recovery, Direct Marketing Trends Most companies see the need to have a business continuity and disaster recovery plan in place. While some of these companies use a third party to implement their recovery plans, the majority employ a business continuity and disaster recovery planner. This person is responsible for the development, implementation and management of the continuity plans for […] + Read More
Maximize Value with These Effective Direct Mail Techniques info Posted June 12, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Even though it may not feel like June across much of the country, the calendar doesn’t lie. With June being Effective Communications Month, we’d like to share some of our experience on what makes direct mail most effective and answer some common questions. If you’re looking for effective direct mail techniques to boost open and […] + Read More
Three Direct Mail Trends in the Telecommunications Industry info Posted June 7, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The telecommunications industry is growing. Significant investments were made to install the most efficient communications networks worldwide resulting in unprecedented growth of high-speed mobile Internet traffic. Consumers are seeing an increase in the amount of telecommunications industry mail in their mailboxes, too. In fact, a recent article from Zacks Equity Research identified the telecommunications industry […] + Read More
Attention High School Seniors—We Need You in the Graphic Arts info Posted May 31, 2013 by Dr. John Leininger in Direct Marketing Trends Today we’ve invited a guest blogger to address an important challenge facing our industry. To many of you he needs no introduction, as Dr. John Leininger, Professor in the Department of Graphic Communications at Clemson University, is one of the printing industry’s leading experts. We asked him to discuss how we can continue to attract […] + Read More
Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More
