Direct Marketing Trends Blog Category Supplier Summit Shows Company Growth, Strength of Direct Mail info Posted September 18, 2013 by Jim Andersen in Announcements, Direct Marketing Trends Our business – and the ability to passionately serve our customers – is only possible with outstanding support and dedication from our supply partners. It is with this reality that we gathered more than 115 partners from 37 companies for our 13th annual Supplier Summit in Chanhassen on Monday. This was an excellent opportunity […] + Read More PRINT 13 Recap: Five Days of Digital info Posted September 13, 2013 by Steve Myrvold in Direct Marketing Trends Every four years the print industry convenes for one of its biggest events. This year’s rendition, PRINT 13, was held Sept. 8-12 at McCormick Place in Chicago. I had the privilege of attending and representing IWCO Direct with several colleagues including Frank Boncore, Director of Mailing Operations in Hamburg, Doug Brustad, Manufacturing Operations Manager, and […] + Read More Our Partnership with Canon Drives Innovation for Customers info Posted August 30, 2013 by Dave Johannes in Announcements, Direct Marketing Trends Earlier this month, Canon U.S.A. celebrated the grand opening of its new 700,000 square-foot Canon Americas Headquarters in Melville, New York. I was invited to speak on behalf of IWCO Direct as the voice of a Canon customer. The event gained the interest of customers, state and local officials, industry analysts and members of […] + Read More The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More Marketing Lessons Learned as a Frequent Flyer info Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […] + Read More How to Drive Response Rates in the Automotive Market info Posted August 16, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The automotive market is cruising at a steady rate. In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes […] + Read More 4 Frequently Asked Questions on Using Digital Print info Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […] + Read More 8 Core Elements That Should Be Part of Upcoming Postal Reform Legislation info Posted July 31, 2013 by Kurt Ruppel in Direct Marketing Trends It’s late summer and things are getting hot and steamy in Washington, D.C. When we last wrote about postal reform legislation, Rep. Darrell Issa (R-CA), Chairman of the House Oversight and Government Reform Committee, had just released a “discussion draft” of proposed legislation. Since then, both Rep. Issa and committee ranking member Elijah Cummings […] + Read More The Impact of the Affordable Care Act on Healthcare Communications info Posted July 26, 2013 by Debora Haskel in Direct Marketing Trends The Affordable Care Act (ACA) is not only shaking up the healthcare landscape in America, but also the way healthcare providers communicate with their customers. These companies are developing integrated communication strategies to help reach people and patients on a personal level, both to provide trustworthy information/advice and encourage them toward a healthier lifestyle. On […] + Read More More Relevant, Timely Direct Mail with Océ ColorStream® 3900 info Posted July 23, 2013 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced the installation and full scale production of an Océ ColorStream® 3900 from Canon Solutions America. At 56 million letter impressions per month, this investment increases our capabilities and capacity for customers to create highly relevant, time-sensitive direct mail campaigns. The ability to use variable data and full-color, high-volume printing […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Supplier Summit Shows Company Growth, Strength of Direct Mail info Posted September 18, 2013 by Jim Andersen in Announcements, Direct Marketing Trends Our business – and the ability to passionately serve our customers – is only possible with outstanding support and dedication from our supply partners. It is with this reality that we gathered more than 115 partners from 37 companies for our 13th annual Supplier Summit in Chanhassen on Monday. This was an excellent opportunity […] + Read More
PRINT 13 Recap: Five Days of Digital info Posted September 13, 2013 by Steve Myrvold in Direct Marketing Trends Every four years the print industry convenes for one of its biggest events. This year’s rendition, PRINT 13, was held Sept. 8-12 at McCormick Place in Chicago. I had the privilege of attending and representing IWCO Direct with several colleagues including Frank Boncore, Director of Mailing Operations in Hamburg, Doug Brustad, Manufacturing Operations Manager, and […] + Read More
Our Partnership with Canon Drives Innovation for Customers info Posted August 30, 2013 by Dave Johannes in Announcements, Direct Marketing Trends Earlier this month, Canon U.S.A. celebrated the grand opening of its new 700,000 square-foot Canon Americas Headquarters in Melville, New York. I was invited to speak on behalf of IWCO Direct as the voice of a Canon customer. The event gained the interest of customers, state and local officials, industry analysts and members of […] + Read More
The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More
Marketing Lessons Learned as a Frequent Flyer info Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […] + Read More
How to Drive Response Rates in the Automotive Market info Posted August 16, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The automotive market is cruising at a steady rate. In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes […] + Read More
4 Frequently Asked Questions on Using Digital Print info Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […] + Read More
8 Core Elements That Should Be Part of Upcoming Postal Reform Legislation info Posted July 31, 2013 by Kurt Ruppel in Direct Marketing Trends It’s late summer and things are getting hot and steamy in Washington, D.C. When we last wrote about postal reform legislation, Rep. Darrell Issa (R-CA), Chairman of the House Oversight and Government Reform Committee, had just released a “discussion draft” of proposed legislation. Since then, both Rep. Issa and committee ranking member Elijah Cummings […] + Read More
The Impact of the Affordable Care Act on Healthcare Communications info Posted July 26, 2013 by Debora Haskel in Direct Marketing Trends The Affordable Care Act (ACA) is not only shaking up the healthcare landscape in America, but also the way healthcare providers communicate with their customers. These companies are developing integrated communication strategies to help reach people and patients on a personal level, both to provide trustworthy information/advice and encourage them toward a healthier lifestyle. On […] + Read More
More Relevant, Timely Direct Mail with Océ ColorStream® 3900 info Posted July 23, 2013 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced the installation and full scale production of an Océ ColorStream® 3900 from Canon Solutions America. At 56 million letter impressions per month, this investment increases our capabilities and capacity for customers to create highly relevant, time-sensitive direct mail campaigns. The ability to use variable data and full-color, high-volume printing […] + Read More
